the global leader for fundraising in the cloud one world. zero barriers. carla ferreira 17 july 2012
TRANSCRIPT
THE GLOBAL LEADER FOR FUNDRAISING IN THE CLOUDONE WORLD. ZERO BARRIERS.
Carla Ferreira17 July 2012
Social Media: the hype and the hope
The Hype
The Hype - Facebook
• 9 000 000 users globally• 4 715 880 Facebook users in the South Africa,
which makes it #34 in the ranking of all Facebook users by country.
• 89% of Internet users in SA
The Hype - Twitter
The Hype – Twitter (continued)
Top social networks SA
• Mxit – 10 000 000• Facebook – 4.8 million• BBM – 3 300 000• Twitter – 1.1 million• LinkedIn – 1.1 million• Google+ – 466 000• Pinterest?• 63% of South African smartphone users access social
networks daily.
Microblogging
Microblogging
• 140 characters• Handle • Mention• Hashtag • Retweet
Twitter Case Studies
Twitter Case Study #1
Twitter Case Study #2
Case Study #2– Brothers for Life
• Story telling on Twitter
Twitter tips
• Engage: At best Twitter is not a broadcast medium, it’s a forum for discussion
• Add value• Follow back• Thank supporters, Activists and volunteers• Reply to tweets• Retweet relevant content• Use a URL shortener• Create lists
Twitter tips (continued)• Top Keywords to get retweets:
– you– twitter– please– retweet– post– blog– social– free– media– help– please retweet– great– social media– 10– follow– how to– top– blog post– check out– new blog post
Facebook case studies
Case Study #1 – Aquascape Foundation
• Story telling through pictures
Case Study #2 – Charity: Water
Case Study #3 – SOS Children’s Villages
Case Study #4– Chat Noir Books
• Creative Cover Photo
Case Study #5– Chat Noir Books
• Promoting an event through your cover photo
• Telling a story with video• Broadcast your cause• YouTube is more than a video-sharing site; it's
many communities of active and engaged users
Case Study #1– Greenpeace
Case Study #2– CANSA Shavathon
Community-generated content
Case Study #3– Derma Blend
Telling a story of transformation
Resources
http://www.commoncraft.com/video/social-networkinghttp://www.youtube.com/watch?v=-38uPkyH9vIhttp://www.socialbakers.com/facebook-statistics/south-africahttp://mybroadband.co.za/news/internet/44061-biggest-social-networks-in-south-africa.htmlhttp://www.irfanview.com/ - batch resizing of photoshttps://www.dropbox.com/http://hootsuite.com/
Carla FerreiraCommunity Manager, GivenGain Foundation South Africac: +2787 820 4483e: [email protected]: @carlaferreira1@givengain