No matter how expensive it is Consumer willing to pay for a good product Useful > the price

Design always for overcoming the problem –Arrange the book neatly and save the space

Consider that everyone can use it although the difference of ages or height

The Genius

of Design 5

Object of Desire

Memphis Principles Design Rational , Functional , Long-lasting

Now is free market consumer society, consumer is the King.We should create a design based on their favourite style and necessary.

Attach great importance to the safety and convenience Blue colour holder = cold part (can be touched) Red colour cover= heat part (keep off) Easy heated metal as the material for the part of boiling water

So that the water is faster to boil Great in market consumer

In sense, product seem natural. When we define a product ,we won’t think about it is a design that make complexity challenge for designer(us),it is just solve the problem .

Transform natural into design work=Use design to save the world

Because our land site is bulging out= rubbish is occupying our environment