Alibaba.com

The Gateway to GlobalThe Gateway to Global Trade for SMEs in South Korea

Porter ErismanAlib b Vi P id tAlibaba Vice President

April 17, 2008

Alibaba.com’s Early BeginningsAlibaba.com s Early Beginnings

CEO J k M ’ A t t• CEO Jack Ma’s Apartment

Alibaba’s Mission and VisionAlibaba s Mission and Vision

To Make It Easy To Do Business AnywhereMarketplacep

To Be an Essential Partner to All Businesspeople Community

To Build a Company that Lasts “102 Years”Long Term Vision

The Alibaba Group Ecosystemp y

72.75%

Consumer e-Commerce Alibaba.com Limited (HK stock code: 1688)

Taobao.com

Online Payment

(HK stock code: 1688)Alipay.com

Chinese Portal & Web Search

Alisoft com

cn.yahoo.com

Internet-based Business Management Software

B2B Marketplaces

Alisoft.com

Koubei comOnline Local Classified Listings

p Koubei.com

alimama.comMarketplace for Web Publishers and Advertisers

2007: Alibaba.com IPO

Raised US$1.7 billion, the world’s 2nd largest Internet IPO after Google

US$180 billion subscription, more than any other HK IPOs

Alibaba.com Growth

IPO on HKSE (Nov 6)Over 27.6 million registered membersOver 1 billion RMB profitOver 5,000 employees

SOFTBANK and Goldman Sachs 1 million

1 million RMB tax paid dailyGoldman Sachs

become venture backers

1 illi RMB

1 million RMB profit daily

Alibaba founded in Jack Ma’s apartment in Hangzhou by

Company breaks even

1 million RMB revenue daily

Hangzhou by Jack & other 18 founders, started from 500K RMB

breaks even

Over 1 million registered members

All About SMEs!

Bi SME* k tBig SME* market

In China : 42 million SMEs

In Europe: 23 million SMEs

In US: 22 million SMEs

Critical to global economy and tradeCritical to global economy and trade

In China: 58% of GDP, 68% of import and export volume, 75% of employment

In Europe: over 50% of GDP, 60% of employment, over 100 million jobs

In US: over 50% of GDP, 67% of export volume, 67% of employment

* SME means all employer firms, self-employment nonincorporated and incorporated.

Largest Online B2B Marketplacesg p

Sellers Buyers

International Marketplace

Across more than 200 countries

Typically SMEsTen to a few

4.4 million registered users (1) Companies of all sizesDi d

Ten to a few thousand employees 5 000+ Diverse end

markets5,000+ product categories in 30+

China Marketplace 23.2 million registered users (1)

30+ industries

Note:1. Company data as of December 31, 2007

Global E-commerce BrandGlobal E commerce Brand

No.1 E-Commerce WebsiteNo 1 International Business & Trade WebsiteNo.1 International Business & Trade Website

“Best of the Web” by Forbes magazine

Best sites for global entrepreneurs byBest sites for global entrepreneurs by FSB magazine

World’s 8th most innovative companiesby Fast Company magazine

Leader in China’s B2B e-Commerce Market

68% of B2B Market Share by Revenue

2004 2005 2006

Alibaba $43MM

Alibaba $90MM

Alibaba $171MM

61%

39%

61%

39%

44% 56%44% 56%

Others

68%32% 68%32%

61%61% 44% 56%56%

O hOthers

Others

Note:1. Alibaba share measured by its revenue versus the aggregate of the revenues of Alibaba, Global Sources (online service division),

Netsun (online service division) and HC360 (search engine services)

Alibaba.com’s International Marketplace

Over 4 4 million registered members from 200 countries & regionsOver 4.4 million registered members from 200 countries & regions

India 8% China 7%EU 9%UK 6%

Canada 3%Canada 3%

South East US 18%Asia 13%

South America 3% Middle East 4% Australia 3%

11

Strategic Partnerships With GlobalT d Sh O i

Germany

Trade Shows OrganizersUS GermanyUS

Spain Italy

“Open Sesame” Eventsp

Global Members TestimonialsGlobal Members Testimonials

“I prefer Alibaba.com“Since I joined 2 weeks I prefer Alibaba.com to its competitors as I always receive lots of quality offers to my

Since I joined 2 weeks ago, I have already made good new contacts with Alibaba suppliers.”

M E i Ch l

quality offers to my requests from Alibaba suppliers.”

Alibaba suppliers.Mr. David WilmotCompany: Magic Marquee LtdCountry: UK Mr. Eric Charlot

Company: DMS ElectronicsCountry: France

Country: UK

“We receive hundreds of inquiries on

“I really appreciate the easy way I can

a weekly basis and a significant part of our deals have been completed through Alibaba, accounting for more

% fy y

find new suppliers on Alibaba.com.”

than 40% of our total exports.”

Mr. Rodrigo del PradoCompany: Item Consulting JE

Country: SpainMr. Panos Dimitriadis

Company: GPS Trading Country: GreeceCountry: Greece

One Stop Services for SME Exportersp p

www.alibaba.com www.alibaba.com.cn

(International Marketplace) (China Marketplace)

Export to Globe

Export to China

SMEs

Globe China

SMEs

Export to Japan

www.alibaba.co.jp

(Japan Marketplace)

New

(Japan Marketplace)

Export Directly To Chinap y

Alibaba China Marketplace provides the largest China buyer marketAlibaba China Marketplace provides the largest China buyer market for Korea sellers

• Korean companies can utilize a powerful online marketing tool all year long to promote products to over y g p p23 million Chinese registered users

• China imports on the rise and Korean companies can acceleratecompanies can accelerate penetration into China using the largest online B2B marketplace

Over 23 Million Members On OurCChina Marketplace

Hebei 3.7%

Beijing 5 3%

BeijingShandong 6.8%

Beijing 5.3%Henan 3.0%

Beijing

Tianjin

Dalian

Qingdao

Nanjing

Shijazhuang

Changzhou

Jiangshu 8.4%

ShaoxingChongqing

Wuhan

AnhuiJiaxing & HuzhouChengdu

Changzhou

ShanghaiSuzhou

NingboJinhua Taizhou

WenzhouFuzhou

Hangzhou

Zhejiang 10.9 %

Shanghai 5.9%

Hong KongShenzhen

Fuzhou

FoshanZhongshan

XiamenDongguan

LonggangGuangzhou Fujian 3.9%

Sicuan 2.8%Guangdong 22.7%

Others 25.2%Chongqing 1.3%

Alibaba Global OfficesAlibaba Global Offices

BeijingDalian

j g

Tianjin

Dalian

Qingdao

Nanjing

Shijazhuang

Changzhou

U.S.Europe(Geneva)

ShaoxingChongqing

Wuhan

AnhuiJiaxing & HuzhouChengdu

Changzhou

ShanghaiSuzhou

NingboJinhua Taizhou

WenzhouFuzhou

Hangzhou Japan(Geneva)

Hong KongShenzhen

Fuzhou

FoshanZhongshan

XiamenDongguan

LonggangGuangzhou

IndiaHong Kong

(Global Operation Center)

d a

Thank you!Thank you!