The Future of the

BRICs & the

Next 11

Global

The Global Economy

BRICs Overtaking the G6

Comparing Goldman Projections to 2010 Estimates GDP & Purchasing Power Parity (PPP)

CIA 2010 GDP Estimates

Goldman's 2010

Projections

CIA Estimates/Goldman's Projections

1 United States 14,660 13,271 110%

2 China 5,878 2,998 196%

3 Japan 5,459 4,601 119%

4 Germany 3,235 2,212 146%

5 France 2,583 1,622 159%

6 United Kingdom 2,247 1,876 120%

7 Brazil 2,090 668 313%

8 Italy 2,055 1,337 154%

9 India 1,538 929 166%

10 Russia 1,465 847 173%

Purchasing Power Parity -- 2003

Russia

China

India

Brazil

Comparing Goldman Projections to 2010 Estimates GDP & Purchasing Power Parity (PPP)

Ranking by PPP Estimates

Goldman's 2010

Projections

CIA 2010 GDP

Estimates

CIA Estimates/Goldman's Projections

CIA 2010 PPP

EstimatesCIA

GDP/PPP

1 United States 13,271 14,660 110% 14,660 100%

2 China 2,998 5,878 196% 10,090 58%

3 Japan 4,601 5,459 119% 4,310 127%

4 India 929 1,538 166% 4,060 38%

5 Germany 2,212 3,235 146% 2,940 110%

6 Russia 847 1,465 173% 2,223 66%

7 United Kingdom 1,876 2,247 120% 2,173 103%

8 Brazil 668 2,090 313% 2,172 96%

9 France 1,622 2,583 159% 2,145 120%

10 Italy 1,337 2,055 154% 1,774 116%

Purchasing Power Parity -- 2003

Russia

China

India

Brazil

Brazil

India

ChinaRussia

Comparing Goldman Projections to 2010 Estimates GDP & Purchasing Power Parity (PPP)

Ranking by PPP Estimates

Goldman's 2010

Projections

CIA 2010 GDP

Estimates

CIA Estimates/Goldman's Projections

CIA 2010 PPP

EstimatesCIA

GDP/PPP

1 United States 13,271 14,660 110% 14,660 100%

2 China 2,998 5,878 196% 10,090 58%

3 Japan 4,601 5,459 119% 4,310 127%

4 India 929 1,538 166% 4,060 38%

5 Germany 2,212 3,235 146% 2,940 110%

6 Russia 847 1,465 173% 2,223 66%

7 United Kingdom 1,876 2,247 120% 2,173 103%

8 Brazil 668 2,090 313% 2,172 96%

9 France 1,622 2,583 159% 2,145 120%

10 Italy 1,337 2,055 154% 1,774 116%

GreeceItaly

Denmark

Global Environment

$36bn

$12bn$69bn

Implications for Country Manager?Period 2 Performance Measures

CompanyUnit Sales

(mill.)Total Mfr. Sales

(mill.$)

Cum. Net Regional

ContributionBrand Equity

A 147.4 185.1 -59.3 64

Awesome 74.5 103.3 -57.6 61

B 181.5 228.0 -1.6 64

IAtePaste 108.0 153.5 -115.5 73

Sonrisas 121.2 145.0 -60.8 58

Marketing Plan due Next Week