Just Don’t USE Social Media;

Jump Ahead of Your Competition

Shelly Cedarblade

Shelly CedarbladeOwner, Woo! Social Media MarketingConstant Contact Authorized Local Expert

shelly@woosmm.com

facebook.com/woosocialmediamarketing

@SCedarblade

linkedin.com/in/shellycedarblade

Websitevs.

Social Media?

We’ve gone from…

"Should we do social media?"

to…

"How can we do social media better?"

You DON’T Have to be on ALL Social Networks!

Pick a platform based on where your buyers are!

“Getting someone who has a need, to know, like, and trust you.”

-- John JantschDuct Tape Marketing

While 14% people trust ads, 76% people trust consumer recommendations.

FlooringHair StylistRoofersComputer Repair

Pinterest (images) has around 50 million users 27% of time spent online is on a social network Facebook (status updates, images, links, & videos)

has 1.11 billion monthly active users 40 million photos are uploaded to Instagram per day Google+ (SEO) boasts more than 343 million users

More than 1 billion unique users visit YouTube (video) each month YouTube has over 550

million users LinkedIn (professionals) has more than 238 million

members in over 200 countries and territories.

Social Media Stats

Jump Ahead with the Following Actionable Marketing Tips….

Increase Exposure

Actionable Marketing Tips:

Share your content across all social media channels.

Include social sharing on your website and blog. (social media icons)

Encourage visitors to share your information.

Drive Traffic

Actionable Marketing Tips:

Link to information on your blog and website in your blog posts

Write guest blog posts. Show your products on Pinterest with great visuals.

Include styling and how-tos. Make sure that all of your images are pinnable.

Use social media to learn what your prospects and customers are talking about with regard to your products.

Gain Marketplace Insight

Actionable Marketing Tips:

• Understand what your competitors are doing. • Ask open-ended questions on social media. • Engage with your fans and others. • Nudge customers to rate and review your products

or services. • Encourage customers to share their photographs

and stories. • Create customer photo galleries.

Leverage the Power of Social Media by Engaging With Your Raving Fans

Spotlight your customers. Highlight them using your product Provide perks…

Make them feel special. Think backstage passes. Offer them specials such as early looks at new products. Exclusive offers. Provide your fans with special knowledge and

the tools to get the word out.

Generate Leads - Actionable Marketing Tips:

• Answer customer questions. • Make a list of your customers’ top questions

and respond to each one.• Explain how to use your product.

• Link to your product pages.• Educate your market.

• Use videos to engage with your prospects and let them know more about your product.

• Help people by answering their questions on forums.

• Your goal should be to supply information not corporate-speak.

Improve Search Rankings

[Social media provides alternative ways for businesses to appear on the search engine results pages.]

Note: YouTube is the 2nd largest search engine.

Improve SEO Actionable Marketing Tips:

• Optimize your social media profiles. • Incorporate your keywords into your profiles. • Include your business’ location, phone number

and email address so prospects can find you.

• Make blogging part of your social media routine. • Write posts focused on a keyword phrase and

include at least one internal link and one external link.

Google:

1. Claim your Authorship (blogging)

2. Location (Google Places)• https://www.google.com/business/placesforbusiness/ • http://woosmm.com/can-your-customers-find-you-on-google/

Make ConnectionsActionable Marketing Tips:

• Reconnect with colleagues and friends. • Build on your past relationships.• Take social media offline• Meet your social media contacts in real life.

• Attend networking events and conferences.• Think win-win. • Just like real life networking, you can’t suddenly

reach out and ask people for a favor. • You need to build relationships and pay-it-

forward.

Connections…

Reduce Marketing Expenses

[Social media marketing is NOT free.]

Social media allows you to reach more people with less expensive forms of distribution and communication.

Reduce Expenses Actionable Marketing Tips

• Inbound or pull marketing • Establish a marketing calendar. • Build social media channels

• Regularly engage and where your customers are.

• Develop your blog.• Test social media advertising.

• It is highly targeted advertising that’s relatively inexpensive.

Increase SalesActionable Marketing Tips

• Add call-to-action (CTAs) to posts or blogs. • Create an exclusive sale of the day/week/month• Provide pictures of recent projects and link to your

service page. • Show customers how to style your products.

• Demonstrate how customers can use your products.

What Social Media Strategies

are Most Effective

Asking questions just works. Questions get answers — which means engagement.

Tip #1 – Ask Questions

• Posting a funny photo & telling people to “Caption This” always gets a great response.

Tip #2 – Caption This

Tip #3 – Like Every Comment

• “Like” the comments from every user in 2 ways:1. As the Page2. As Yourself

• The reason is two-fold:1. The person who left

the comment will get a notification about the Like — which could lead to them adding more comments

2. It creates a “Ticker” story about your page or yourself Liking a comment

Tip #4 – Reply to Every Comment

• Reply to & “Like” every comment as the page

• Mention or tag the person in the comment

• Set aside a time every day when you go & Like/reply to every comment on every post on your page.

[Note: You don’t have to reply within minutes unless it’s a customer service issue. However, you should respond within 12 hours.]

Information, tips, and practical advice

Questions asked by your customers

Links to:

Archived email marketing newsletters Event homepages and registration pages Blogs (yours and others’) Websites (yours and others in your area of

expertise) Product or service reviews Thought-provoking discussions that inspire

dialogue

What to Share

KISS ~ Keep It Short & Simple

Posts with less than 80 characters get more shares.

How to Help Increase Your Engagement

What NOT to Include in Your Updates

Don’t pitch. Don’t overtly self-promote. Don’t offer incentives to get reviews or sharing.

Don’t discuss personal information, politics, sports, religion, etc.

Recent poll stated customers would like a response within 30 minutes.

Industry average is 14 hours.

Customer Service

Negative comments are inevitable: Social networks can be a convenient way for people to vent frustrations.

1. Always reach out to the customer. Pick up the phone if possible

2. Let your network know that you are addressing the issue.

Respond! Show that you are listening and respond positively, publically

3. Always seek to satisfy and delight, not defend.

"How do I use social media effectively if I don't have a lot of time to spend on social media?"

Sourcing Content - How to quickly find relevant and engaging content to share on your page.

Create your own

Share Other People’s Content …

Use Facebook asyour PAGE, not yourpersonal profile.

As your Facebook PAGE, you will want to “Like” other business pages that may have content to share.• Go to the Facebook search bar and type in

business name. For example:

Continue to “Like” Facebook pages.Facebook may limit how many pages

you like per day.The purpose of this is to view

“content” that you can share on your Facebook page.

• As your Facebook page, go to “Home” to see yournewsfeed. • Click on “Most Recent”• Scroll through your newsfeed to find contentthat you could share onyour page.

• Right click on the image

• Click “Save image as”

• Save image

Note: Ideal image size is 403 x 403 pixels

Email Updates Monitor new story Keep current on industry

• 2 – 3 snippets from your blog or other blogs • Okay to share multiple times• Link to blog (SEO)

Hashtags are clickable phrases that users add into their posts to make them more easily searchable.

When someone clicks on a hashtag, they’re directed to a feed that shows others who are using the same keywords to describe their posts.

Hashtags are used to extend the conversation beyond a brand’s fan base into the larger audience of the entire social media platform.

Every hashtag will have its own unique URL.

For example, the URL for #PDPH is https://www.facebook.com/hashtag/pdph

https://www.facebook.com/hashtag/drinkrecipes

#bloodymary

Hashtag Strategy

1. Determine what keywords are important when marketing to your target audience.

Hashtag Strategy

2. Use hashtags on Facebook to connect with your target audience based on keywords they will be searching for

Hashtag Strategy3. Or create your own hashtags that identify your business or a product/service you offer.

Hashtag Strategy

Note: Hashtags give your Pages more visibility – people who have never seen your Page will search for or click on a hashtag (in someone else’s post) and see your posts in the pop-up window.

Hashtag Tips

Creating a Facebook post where #every other #word includes a hashtag #makes it #very difficult #for users #to read!

Test out a maximum of 1-2 hashtags per post. May not want to include hashtags in every post. Start testing on your Page and see what engagement looks like for posts with hashtags versus posts without hashtags.

Facebook Insights….

Check Insights to see when your fans are on Facebook

Mix up the times you post.

Mix Up Your Posts! Each fan prefers different types of posts

(status, photo, or link)!

Tip: Check your Negative Feedback.

COOLSocial Media Management

Tools&

Tricks

Measures the success of your Facebook page. Free of charge Provides recommendations to improve your page Page comparisons

• Posts by Page• Timing• Length of posts• Ask more

questions• Hashtags• CTAs

• Page comparisons• Industry• Similar brands

• Posts by others• Response rate &

time

Provides recommendations for your page Check list for page information Page performance

www.woosmm.com“How to UseHootSuite for YourBusiness”

Facebook Pages Manager App for iPhone, iPad, & Android Devices

Manage Multiple Pages

Post, Comment, Like

Free app for Apple & Android

www.quozio.com

Schedule Your Time

Helpful Social Media Websites

Social Media Examiner HubSpot Mari Smith Amy Porterfield Mashable Technoratti Google Alerts | Google Keywords AllTop

Social Media IS....

A way of connecting with potential consumers and building brand awareness

More than just networking, it’s a way of successfully building a brand.

Becoming more visual. More video and more pictures are

being used for brands and for attraction for customers.

Social Media Should Be ....Permission Based

Instead of interrupting your audience, let customers come to you through pure attraction.

It's your job to help people find exactly what they are looking for, exactly when they're looking for it, instead of forcing them to buy something they don’t have any interest in purchasing, ever.

So, what does permission mean for social media marketing?

It means asking for a retweet or share... and knowing you won't get it unless your content is worth it.

It means putting content out on Facebook that you hope elicits engagement ... but isn't an expectation or a guarantee.

Social Media Should Be ....Customer-Centric

Get in the habit of thinking of your social media audience as potential future customers or referrers.

Social media is social for a reason. It isn't about you, it's about the "customer“ Show you care about something other than simply

making money.

Social Media Can Be ....Chaotic

How can you stand out among the chaos?

Improve the quality of your content

Focus on consistency across your social channels

Try to create viral content to help grow your social reach.

Be the brand that people genuinely want to follow and read content from every day.

Social Media Might Be ....Neurotic

What works for one business, might not work for yours

If what you have been doing isn’t working, it might be time to re-evaluate your goals or completely pull the plug on one of your social networks.

Social Media Should Be .... FUN!

YES, social media is fun! Or, at least it should be!

Marketing doesn’t have to be so serious all the time, especially on social media.

Is your content playful? Or is it rigid and corporate? Don’t be afraid to get creative and

experiment with your marketing.

Questions?Shelly Cedarblade

Woo! Social Media Marketingshelly@woosmm.com

715.577.8745www.woosmm.com