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THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013

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The Future of Premiums. Mid Project Update TRAC Dev Workshop, January 16, 2013. Study Design. Environmental Scan Discussion Groups Online Surveys. Discussion Groups. Members not t ech savvy D id not own MP3 players or tablets. Did not download digital music. - PowerPoint PPT Presentation

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Page 1: The Future of Premiums

THE FUTURE OF PREMIUMSMid Project UpdateTRAC Dev Workshop, January 16, 2013

Page 2: The Future of Premiums

Study Design Environmental Scan Discussion Groups Online Surveys

Page 3: The Future of Premiums

Discussion Groups Members not tech savvy

Did not own MP3 players or tablets. Did not download digital music. Like the physicality/”shareability” CDs &

DVDs. Like the permanence/ease of the

technology. Exception Pandora & supplementary

information from web

Page 4: The Future of Premiums

Test Combo 1 – $150 Pledge6 DVDs plus Book

Page 5: The Future of Premiums

Combo 2 - $150 PledgeWebsite Membership plus Book


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