the future of planning

Advertising and planning sitting in a treeK.I.S.S.I.N.G.Richard Huntington

Tuesday, 6 March 2012

I am addicted to advertising


No one is saying we have a monopoly on ideas


We are bloody good at creating conceptual ideas that change the fortunes of businesses


The World’s favourite airlineVorsprung durch technikThe fourth emergency serviceYou know when you’ve been TangoedThe future’s bright, the future’s OrangeThe lynx effect118 118The power of dreamsCompare the MeerkatGlass and a half productionsGood food deserves LurpakLife’s for sharing


Government, businesses and causes still want to pay us for two things


Creativity


Revelation


Hit a kid at 40mph and there is an 80% chance they’ll die, hit them at 30 and

there is an 80% chance they’ll live


Hatecan be a force for good


Transformational thinking


Five notes to selves


One.Remember no one needs us


Two.Planning is planning is planning


Three.Get back to real problem solving not window dressing


Four.Transform don’t just tinker


Five.The future of planning is what you make it


“Make a dent in the universe”


the future of planning

Business