the future of ott tv - hiệp hội internet việt nam
TRANSCRIPT
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THE FUTURE OF OTT TV & SMAC ADOPTION
Internet Day, 2014, HCMC, Vietnam
Le, Trong Duc, CTA, FPT Telecom
/letrongduc Duc Le
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ABOUT ME
6yr+ in Samsung Electronics HQ, Korea.
– Portfolio: Samsung Hub, ChatON, Samsung Milk
From 2014, CTA, FPT Telecom, Vietnam
– Portfolio: FPT Play, NhacSo, Fshare, Smart Home & Home security, Startup Projects
LE, TRONG DUC
MSc, MBA
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OTT TV TRENDS
SMAC ADOPTION
FPT PLAY
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OTT TV TRENDS
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Trends?
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Connected Devices
Up to 2014, 1B+ TV-centric connected devices are now in homes
across the world,
[Futuresource Consulting]
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Bigger Picture: TV Everywhere
HOME
Dedicated STB
Connected TV
3rd Party STB
ON THE GO
Smartphones
Tablets
Broadband Web
a seamless user experience across multiple devices
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Connected Audiences
Social TV
Augmented TV Experience
Personalization
Communicate
Second screen
Commerce
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Connected Audiences: Social TV
It’s all about social experience!
Second Screen engagement enables deep social interactions, major traffic opportunities, new wave of ads
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Connected Audiences:
Augmented TV Experience
Additional content from the web and social media directly in front of the tv image, allowing for multi-tasking – InAiR TV
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Connected Audiences:
Personalization
Recommendation Engine
The TV knows who you are and knows what you might like to watch next.
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Connected Audiences: Communicate
Now you are part of the show!
You can vote, raise your voice to other million viewers
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Connected Audiences: Second screen
Applications: Live show interaction, Socialize, Seamless mobility, etc.
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Connected Audiences: Commerce
Purchasing products & digital content – via augmented reality, location, mobile payment
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Trends? Summary
It’s all about “Everything’s connected” –
how we connect devices,
how we connect people,
and how the services are connected
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SMAC ADOPTION
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What’s SMAC
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Jump to the next curve
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SMAC Figures
[KPMG’s The SMAC code]
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Why SMAC now?
Social
S M A C Mobile Analytics Cloud
76% 72% 75% 92%
[Gatner Research, 2013]
of businesses
are using social
media for
business
objectives this
year
cited improved
productivity as
a driving factor
in adoption of
smart mobile
devices
of executives
are working to
increase their
company’s use
of analytics
are satisfied
with their cloud
based services
& have plan
increase them
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By 2015, most apps will sync, collect, and analyze data about users and their social graph
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How to adopt?
Understanding SMAC is not enough,
SMACify your product, your business
Social Socialize
Mobile Mobilize
Analytics Analyze
Cloud Cloudify
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SMAC Roadmap at FPT
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SMAC at FPT Telecom
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CASE STUDY FPT PLAY
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Philosophy: Everything’s Connected
Methods: SMAC adoption
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SMAC adoption into FPT Play
• Cloud: Content streamed from the cloud
• Mobile: Delivered on all devices
• Analytics: Big data analytics to provide recommendations and understand user behavior for creating new content
• Social: Facebook integration. User social algorithms for recommendations
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FPT PLAY - FIGURES
• Content Delivery Platform
• 2M+ users (from Aug 2013)
• Up to 200K new users monthly
• 100 TV Channels from strategic partners VTV, HTV, FPT TV, Xone, Yeah1, StyleTV, VIVO
• EPL OTT License
• VOD License
• Up to 100K CCU last world cup
• Revenue: Ads & IPA
• Yes, we are still looking for Content partners
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Thank you!