the future of online communication for the financial services industry

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My presentation for the LIMRA/LOMA Social Media Conference for the Financial Services Industry. Check it out. Let me know what you think.

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Page 1: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 2: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 3: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

Page 4: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

#llsmc

Page 5: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

182%increase in mobile users

using Twittersource: Twitter.com

Page 6: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

1 BillionTweets Sent a Week

source: Twitter.com

Page 7: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

+100MLinkedIn Members

Page 8: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

250MMobile users on Facebook

source: Gartner 2010

Page 9: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

6.5 TrillionSMS messages sent

in 2010source: Informa telecoms and media

Page 10: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Kyle

Change to an image slide

Page 11: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 12: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 13: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Kyle

Change to an image slide

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

Page 21: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person

Page 22: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 23: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

Page 25: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

Page 34: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

8 TrillionText messages will be sent

in 2011

Page 35: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

Page 42: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 43: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person

Page 44: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person

Page 45: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 46: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

Page 48: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 49: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person

Page 50: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 51: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 52: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 53: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Page 54: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

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kylelacy.com@kyleplacy

Page 58: The Future of Online Communication for the Financial Services Industry

kylelacy.com@kyleplacy

Connect With Me

Kylelacy.com@kyleplacy

765-610-5965

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