the future of marketing
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The Future of Marketing. Mike Volpe VP Marketing @HubSpot Twitter: @ mvolpe. Marketing is Changing. 1950 - 2000. 2000 - 2050. Outbound Marketing. Outbound Marketing is Harder. 800-555-1234 Annoying Salesperson. More Bad News…. The Good News…. Inbound Marketing. - PowerPoint PPT PresentationTRANSCRIPT
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The Future of Marketing
Mike VolpeVP Marketing @HubSpotTwitter: @mvolpe
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Marketing is Changing
1950 - 2000 2000 - 2050
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Outbound Marketing
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Outbound Marketing is Harder
800-555-1234AnnoyingSalesperson
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More Bad News…
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The Good News…
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Inbound Marketing
Blog SEO Social Media
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Inbound Gives Leverage
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Budget vs. Brains
Flickr: Refracted Moments Flickr: Gaetoan Lee
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NY Parking Tickets
Blogging + SEO + Social Media• 7x more website
visitors• 25x more visitors
from Google• 8x more links to
website
Website Visitors
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Vocio
Blogging + SEO + Social Media• 2x more website
visitors• “This puts us on par
with companies that can outspend us 100 fold in marketing”
Website Visitors
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WebsiteGrader.com
Free Interactive Tool• 1.1 million reports
generated• 30,000+ inbound
links• 50,000+ opt-in
email list• $5,000 marketing
budget
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B2B Music Videos
• Video• 40,000 views first week• 10,000 views first day
• Social Media• #1 source = StumbleUpon• #2 source = Twitter• #3 source = Facebook
• SEO• Page 1 for “inbound marketing”• 50+ inbound links to blog article
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BlendTec - Will It Blend?
Videos + Social Media• 55,000 inbound links• 83,000 YouTube
subscribers• 500+ Facebook groups• 5 Digg front page
stories• 3x Sales Increase
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Questions to ask yourself...
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How am I expanding my online footprint?
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Am I publishingshare-worthy content?
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How can I start and join relevant
conversations?
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Am I presenteverywhere people
discussmy industry?
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Stop thinking like amarketer or advertiser.
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Start thinking like apublisher and
socializer.
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Thank You!Today’s slides:www.MikeVolpe.com/TampaBayCEO
Mike VolpeVP Marketing @HubSpotTwitter: @mvolpe