the future of interactive marketing: ross dawson's keynote at ipz09 in istanbul

The Future of Interactive Marketing

Ross DawsonFuturist, Entrepreneur, Strategy Advisor, Author

www.rossdawson.com

Source: US DoC;Cap Gemini Ernst & Young

Media is everything

Everything is media

Digital explosion

Source: CaratFlickr credit: Maistora

MediaMediafragmentationfragmentation

MobilityMobility

PersonalizationPersonalization

EverythingEverythingIPIP

ParticipationParticipation

InfluenceInfluence

Increased media consumption

Source: Carat

Fragmentation


MobilityMobility




InfluenceInfluence

Everything to IP

Rapid transitions


MobilityMobility




InfluenceInfluence

Personalized advertising and content

Source: eMarketer


MobilityMobility




InfluenceInfluence

Influence drives content and publishing


MobilityMobility




InfluenceInfluence

Mobile phones can do everything

The power of location

Distributedconversations

Distributed identity

Take your identity with you

Social search

Social innovation

Social CRM

Social commerce

Conversations about products

From content to devicesAll the libraries of the world in your hands

The power of augmented reality

Flickr credit: The LightworksPhoto credit: The Next Web

The only way you can control your

destiny is to be more flexible

than your environment- The Law of Requisite Variety

Be where your customers are

Act now and learn fast

Establish governance

Discover and engage with influencers

Use social media internally

Creating the future of marketing

Free resources, chapters, downloads:www.rossdawsonblog.com

the future of interactive marketing: ross dawson's keynote at ipz09 in istanbul

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