the future of greek travel
DESCRIPTION
The presentation was given by the dopios team (www.dopios.com) for an event organized by the Greek Consulate of San Francisco - Topic: Where Greek Travel is today, how it can move forward, what trends are going to affect that and what tools need to be used based on our opinion, and the role of dopios in thatTRANSCRIPT
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The Future of Greek Travel and the Role of dopios
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1. Greek Travel Today
2. The Prevailing Trends
3. The Role of dopios
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1. GreekTravelToday
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We still have an idealproperty
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Food
Climate
Sea
Sun
Social life
Culture
Origins
People
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16.5% contribution to GDP
16m arrivals in 2012
750k individuals employed
Ahuge boost
for theeconomy
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Greece
dangerous now?”“But isn’t it
Aheavily injured
brand
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“Greece economy” “Greece travel”
Number of Google search results
265m results 219m results
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Google search trends for “Greece travel”
2004
Dec 2012
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2011
Competition in the area
2000Prices,
Professionalism,and fear
11.5m
8m
16m
31m
GR
TR
7m HR
11m
GR
TRHR
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So how does
Greece recovers
from this?
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By Creatinga UnifiedMessage
And
By Utilizing Technology
Public sector
Corporations
Startups
Individuals
+
+
+
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PublicSector
“Continuity + Professionalism”
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Corporations“Excellent Services + Social Responsibility”
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Greek StartupsIn Travel
“Innovation + Technology”
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Individualsand
Non-Profits
“Unity + Passion”
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2. The PrevailingTrends
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Which are thetrends/eventsthat will affect Travelin the next years?
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The means
Before
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The means
After
“Hardware + Software,Mobility, Instant Access,Geolocation”
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Before
TheCommunication
Model
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After
“Identity, Access, Retrievability,Sharing”
TheCommunication
Model
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Before
Push
TheConsumption
Model
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After
TheConsumption
Model
Personalizedexperience +
Pull (created either by you or by technology)
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Before
The PlatformFew platformsthat empowered individuals
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AfterOwns
The Platform
Knows
Creates
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The Means
The Platform
The Communication
Model
The Consumption
Model
The Platform
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3. The Role ofdopios
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“dopios is a poster child of all of the
above. We are a platform that
empowers individuals to connect with
others who match their travel style for
a unique and personalized travel
experience”
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We connect travelers and locals
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We are all aboutthe authentic
experience
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1. Search for a location
3. Ask Advice / Book Experience
2. Find the right local
How it Works
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We started from
Athens, Greece
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Empowering locals to
1. Have Fun
2. Make Money
3. Create New Connections
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Students, retirees,
professionalsand more
ArchitecturalStudent
Mom and fund raiser for Museums
Chief Editor of Moto Magazine
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With a mission to
cover every lastlocation
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A Way to Go A Place to Stay A Person to Connect
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Questions?