the future of games is casual brian robbins director online games fuel industries, inc
TRANSCRIPT
The Future of Games is Casual
Brian RobbinsDirector Online Games
Fuel Industries, Inc.
Overview• Definitions• History• State of the Industry• Moving Forward
What is a Casual Game?• No solid definition• Probably never will be• I’ll try anyway:
– A Casual Game is a game that can be easily picked up and played by a non-traditional gamer.
What is a Casual Gamer?• “A Casual Gamer wants fun without work
or hard decisions”– Ernest Adams, FuturePlay 2005
• Want to be entertained above all else and will not endure any overly difficult challenge
• Would not classify themselves as a gamer
Types of Games: Downloadable
• A “small file” game, typically less than 15MB, that is downloaded from a web site or peer-to-peer network, is installed on a user’s computer, and thereafter runs as a standalone executable – with or without Internet access. 1
1. IGDA 2005 Casual Games White Paper - www.igda.org/casual/
Types of Games: Web Game
• A game launched via a web page with no prior installation of software required.
• Does not include games that are downloaded to the user’s hard-drive and run outside of the web-browser, but it does include games launched from a web page that might require/installation of a general or custom ActiveX control.
Types of Games: Skill Game / Advergame
• Skill Game– A web game played for money or prizes, which
are won based on skill because the elements of luck have either been eliminated or greatly reduced in the game.
• Advergame– A web or downloadable game where the primary
objective of building it is to deliver advertising messages, drive traffic to web sites, and build brand awareness.
In the Beginning . . .• Pre-Internet (at least pre-modern Internet)• BBS• Mail-order• Shareware (1982)
– Games are casual, but player’s aren’t
1. http://www.asp-shareware.org/users/history-of-shareware.asp
A few years later• Mall software stores
– Like Generic Software Place
• Libraries• Still have BBS and Mail order• Games (and players) are becoming less
casual
Let There be Internet• Primordial soup of websites• Period marked by varied sites, no central
repository, unknown business models, but it’s lots of fun!
The Bubble Grows• Lots of sites come online, including the
major players of today.• Start to see business models emerge
– Ad-based– Advergames– Some downloads (though it’s still called
shareware)
And Grows• Audience starts to expand• Some developers begin to establish
themselves• Start to get noticed by “core” industry
types
POP!• Ad market drops out• Audience keeps growing• Tons of business models are tried• 60-minute trial takes hold and a
downloadable market is truly born
Downloads Today• Have few major distributors• “Market” is middle-aged women• Match-3 Rules the Day• Market growth is exploding• Everyone is hiring!
Alternatives Today• Ad CPM back for web-based sites• Skill-Based / Tournament gaming• Advergames / Advertainment booming• Web-based subscription games &
Purchasable Content both doing well
What about $$$?• Casual Games accounts for ~10% of total
PC Gaming revenue 1
• $656 Million in 2004 2
• Projected to over $2 Billion by 2008 2
1. IGDA 2005 Casual Games White Paper - www.igda.org/casual/2. US Online PC Gaming Forecast 2004-2008: Growth Continues. IDC, Schelley
Olhava. http://www.idc.com/getdoc.jsp?containerId=32473
Why is Casual the Future?• Only area of gaming with true mass-market
appeal• Hit every demographic with some skew
towards older women• Broadband at 60%1 in US which just makes
them even more accessible
1. http://www.nielsen-netratings.com/pr/pr_050928.pdf
What about Core Players?• Recent studies show that console gaming
interest is starting to decline1
• Those people are still gamers, just have less time
• People still want to be entertained
1. http://biz.yahoo.com/prnews/051006/cgth042.html?.v=23
What’s Next?• Downloadable market will level off• Probably won’t decline in revenue, but
number of developers will be limited• Web-based titles will make a roaring return• Advertainment is going to be HUGE
• Overall market will outpace core game industry
Distribution• Consolidation of major players• Extreme fragmentation• More bundling
Technology• Always have 2D games• 3D will become a more prevalent option• Console play will happen
• Technology will become a non-issue
Gameplay• Action/Puzzle remain extremely popular• Will become more sophisticated• Expansion of genres to fully reach audience
• Games will remain extremely accessible and keep the same major properties of today
The Future of Gaming is Casual
• Lots of job growth• Interesting jobs too, not just animator
#345• Extremely popular games• Fun changing environment
Any Questions?Slides will be posted to:www.dubane.com/cons/
Blog:www.fuelgames.com/blog/
Email:[email protected]
Resource:www.igda.org/casual/