8|

9

10

11

12

13

14

15

Recruitment

Operations Graphics

Video

Career Website

Management

Technology

Management

Analytics

Content

Marketing

Sourcing

Employer Brand

StrategyEMPLOYER

BRAND STRENGTH

17

19

20

Career

Website

Job

Fairs

Social

Media

Exit

Interview

Corporate

Brand

Team

Activities

Testing

Process

InterviewOn-

boarding

Manager

Interaction

EMPLOYER BRAND

CONSIDERATION

PREFERENCEENGAGEMENT

RETENTION

ONE TO FEW

ONE TO ONE

ONE TO MANY

MANY TO MANY

22Social Media Strategy of Dell Computers, 2011 Report

23

24

25

26

27

29

31

32

33

34

35

TOP 10REFERRERS

MONTHLYREPORTING

DAILYEMPLOYEE

UPDATES

36

38

39

40

42

OR BE BRANDED