The Future of E-readers

Color or black and white television e-readers?

By Tasevska Maja

• Costs $250, comes with a 7-inch color LCD screen • Operates on a variation of the Google Android OS• 1 million Nooks since the device was introduced last year.

Barnes and Nobles “Nook Color” E-reader

Amazon “Kindle” E-reader Focuses on “serious readers”, “diehard” readers 62% of the E-readers Market (ChangeWave

Survey) “There is not going to be any color Kindle any time

soon”

Sony E-readers

• It's Portable — It's lightweight and easily fits in a purse or jacket pocket.

• Long Battery Life — Enjoy up to two full weeks of reading on a single battery charge.

• Large Capacity — Holds up to 350 books with 512MB of onboard memory.

• E Ink® Vizplex™ Screen — Provides easy, natural reading from a paper-like display.

iPads

• 10 hours or reading• Fancy interface• Somewhat portable, sometimes might be

cumbersome • Multi-platform (reflected in price $499 for

16GB,$599 for 32GB and $699 for 64GB)• good source of parodies…

The future looks rosy• Consumers will buy 19.5 million of e-

readers in 2010• The number should reach 150 million

by 2013• Competition will drive down prices

Feeding the debate further…• How much are you willing to pay for

an e-reader?• What should the interface be like?• Can you see these devices

[completely or partially] replacing paper reading in the future?

• What are the implications for e-business? What industries are affected?

Thank you!

Time’s Up!• About your speaker:

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