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TheFutureofAlmostEverythingandwhatitmeansforyourbusiness

Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School

Easy to be confused by all the news of

disruptive and radical change

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10

Agility

But truth is that many huge trends are

changing much more slowly or predictably

than most believe

Last 18 years: cash growing, bank branches continue, music, fashions, trains, planes, hotels, homes,

furniture shops, fast food and supermarkets very similar

So key to success is focus on what really

MATTERS

One word will dominate ALL

FUTURE

The future is aboutEMOTION

Up to 70% of sales of new convenience

stores from people who live <800 metres away

CitybreaksnowaspopularasbeachholidaysinmanyEUna8ons

Demographics will drive your

business

85% of world population will be living in emerging

markets in 10 years

1% owns 50%

1 billion will migrate over next 30 years

Europe Ageing 4 couples to produce single great-grand child

1 million over 90 year olds in Italy in 12 years time

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1weekevery4

An8-Ageingwillbeaglobal

obsession-withrapidprogress

Heart / Brain / Retina / Spine / Teeth

Read your genes in 2 hours for

EU 1500

Slow or no ageing is a reality

• Rockfish, Turtles, some Whales

• No signs of getting old

Rougheye rockfish (Sebastes aleutianus) — 205 years Aldabra Giant Tortoise — 255 years Lobsters are believed to live 100 or more years Ocean Quahog clam — 405 years

Some animals do not seem to “age” in normal way

SCALE

InmanyEUna8ons,upto70%ofretailspendingisin<8companies

Specialist Expert

NicheTrader

Smell - Feel - Touch

World too small for more than:2 airline manufacturers

3 mobile operating systems10 large pharma

5 large auto companies

With rapid growth of niche manufacturing

8%wageinfla8oninChina-partoffsetbycurrencyfall

NearshoringBoom

SMARTDIGITAL

Ireland online sales

>EU2bn pa - growing 12% pa

MOBILE >50% of all online sales in many

nations are using mobile

Loca8onMarke8ng

isnextBIGTHING

TescosentSMSmessagesto25-34-yroldwomeninwalkingdistanceofastore,offering

£5discountvouchers

40,000walkedintostore

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Internet of Things

HARNESS BIG TRENDS TO

CREATE LOW COST MAGIC

90% all global data

generated in last 2 years

BigDataandLiWleData

Big Data = Pattern

Little Data = Person

Little Data often matters

most

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“missing you”

Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind,

dark, quiet, sleep, leave

OlderBuyers

Rest-Reading

BuildingaBeWerWorld

MakeMagicforyourCustomers:focusonliDlethingsthatmakethegreatest

difference-inkeymarketswithhugepotenHal

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Dr Patrick Dixon Chairman Global Change Ltd

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