The Future of Technology

Technological Breakthrough

What is technology?

“Combined resources, knowledge & tools used to solve real-world problems”

Technology is Change

Technology forms & changes Culture It can change the way we

Relate Operate Connect

Sou

rce: B

orgm

ann

, Alb

ert (2006). "Techn

olo

gy as a Cu

ltural Fo

rce: Fo

r Alen

a and

Griffin

”. Th

e C

anad

ian Jo

urn

al of So

ciolo

gy 31 (3): 351–360. d

oi:10.1353/cjs.2006.0050.

Pace of Technological Change

Sourc

e: P

ers

pectiv

e, in

Feedback G

overn

s D

ynam

ics,

http

://feed

backgove

rnsd

yn

am

ics.b

logspo

t.com

/20

09

/10

/pe

rspectiv

e.h

tml

World Wide Web

Personal Computer

Space Rockets (man on the moon!)

Model A

Printing Press

Writing

Symbols Speech Homosapiens Evolve

Year of Event

Natural log of ratio of total years to years

since last event

2

4

6

8

10

12

14

0 50,000 100,000 150,000 200,000 250,000 300,000

What went wrong?

Trends

Technology trends driving us to change

Connectivity

Usability & Simplicity

Mobility

Social Media Personalisation

Trends

Connectivity

Cloud Computing

• What is Cloud Computing?

• IT evolving in the same way as electricity generation

• Benefits: Cost, simplicity & agility

Buy IT like you buy pay TV

Integration

Cloud case study

• Built a new Cloud IT Consulting company drawing on previous successes & experiences

• All business functions were available in the cloud

• Aglity: no servers, no software and no barriers to change

• Savings: <10% spend on IT compared with previous business

• “Our benchmark for new systems is start at free & go up from there!”

Home Plus

Sou

rce: Sprin

gwise, h

ttp://w

ww

.sprin

gwise.co

m/retail/h

om

eplu

s/

• Korean branch of Tesco

• Virtual stores on subway platforms with purchases via smartphone

• Online sales increased 130% with 10,000 stores visit

Trends

Mobility

Smartphone madness

• Australia has highest smartphone penetration in the world

• Today at 37% 50% by end 2011

• 71% of people would never leave home without smartphone

• 44% do local searches everyday

• 26% have made a purchase on their mobile phone

• 50% of websites are not optimised for smartphone screen

Sou

rce:

SM

H “

Au

stra

lia’s

wh

ite

ho

t sm

artp

ho

ne

revo

luti

on

, Se

pt

20

11

Accounting goes mobile

Allen’s Freight

• Inefficiencies & lack of visibility

• Chose cloud-based GeoOP for job dispatch & workforce management

• On premise systems cost around $60k

• Available on App Store for few cents per job

• Easy setup & integration

ThinkNear

http

://ww

w.sp

ringw

ise.com

/retail/thin

knear/

Trends

Extreme Usability + Simplicity

Expansion of new computing interfaces

adiVERSE

• Adidas partnered with Intel to create a Virtual Footwear Wall

• Presents customers with choice of 8,000 shoes

• eCommerce, 3-D display with touch screen & video

Growth in touch screen devices

• Apple iPad provides intuitive and easy to use interface

• Microsoft Surface: enables interaction with a 360-degree interface

• Real commercial applications: Royal Bank of Canada, Sheraton Hotels & Hard Rock Cafe

Trends

Social Media

Source: Trendwatching.com

Levis Facebook Integration

Crowdsourcing

Product Recommendations

Domino’s turnaround

How to turnaround a big and hairy complaint into one of your brand’s most loyal advocates

with SOCIAL MEDIA

Trends

Personalisation

Personalised In Store Messaging

Koala Deal

Behavioural Science… Online!

Targeted at Ana, Interested in Home Loans

Takeaways

Don’t be afraid of the online world

• Understand its benefits

• Think about which technologies to leverage

• For franchisors, means more efficient and cost effective marketing tools

• For franchises, improved support and real-time and measurable ROI

Targeted & Affordable Marketing

• Leverage social media (when it suits!) but get started today!!

• Understand the power of viral campaigns

• Multi franchise, yet local campaigns Instant ROI measurement

• Personalise the offers

Boost the Offline Experience

• Human interaction is still (if not more) relevant

• How can franchisors and franchisees improve the in-store experience?

– From a customer support perspective

– Integrating online technologies into the physicality of the brick and mortar store.

• How can the in-store experience blend with the online world?

Usable & Simple Systems

• Leverage the power of integrated cloud solutions for your franchise backend systems

– Lower setup and running costs

– More efficiencies

– Easier and faster integrations (custom made systems)

– Structured systems which will increase the support provided from the franchisor to the franchisee.

• Provision a cloud solution in the next 3 months – understand how it all works

The Future of Technology