store.gem.co.uk May 2012

MAX PAYNE 3An experience unlike anything to arrive this generationX360 Magazine

”

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CONTENTS

www.facebook.com/gemgroup @gemdistribution www.linkedin.com/company/gem-distribution-ltd

05 EDITOR’S COMMENTFaye Le Duc sums up this May issue anddiscusses current Gem updates

06 WE WANT ONEPerfect for travel, the G155 from GAEMS isthe latest must-have accessory from Gem

07 GEM NEWSGem Creative are nominated for the CRNBest Channel Marketing Agency Award

09 NEW TO USWe welcome our new vendor Imation, withtheir leading brands TDK and Memorex, to Gem

11 Q&AGet to know Gem’s Divisional BusinessManager, Jon Sutherland and discover whathis role entails

14 PLANTRONICSPlantronics offer a special look at two newadditions to the GameCom range; the 380and 780

18 SERIFSerif launch their exclusive Starter Pack;great margin for you and great value foryour customers

20 PORTTwo unique ranges available from Port;explore the MARBELLA and PHOENIX casesto protect in style

24 D-LINKEnsure your home is fully secured no matterwhere you are, with the help of mydlink™from D-Link

26 MAX PAYNE 3Rockstar Games present the highlyanticipated title with exclusive pre-orderoffers and your chance to win £1500 Gem credit

30 MARIO TENNIS OPENNintendo announce the latest title fromtheir favorite hero; Mario Tennis Open. Findout how the publisher’s PR activity willensure it is a huge success

34 SPEC OPS: THE LINE2K Games present the long overduecomeback of their military shooter series

36 DIRT SHOWDOWNCodemasters release the latest iteration inthe DiRT series and it promises to be anadrenaline ride the whole way

03TO BUY ONLINEwww.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

Gem Logistics is a dedicated third party logisticsprovider who manages the distribution of physical

product on behalf of some of the leading DVD,Music, PC, Consumer Electronics

and Video Game Publishers.

We have proven experience in providing retail readyand direct to consumer solutions and by working

pro-actively with our clients, we continue to developa range of added value services and bespoke

solutions to meet their aspirations.

For these solutions and many more, call us today on:

0845 456 6400Or Online at:

(W) www.gem.co.uk/gemlogistics (E) enquiries@gemlogistics.co.uk

24/7 Secure Client Portal Access

Added ValueServices

UK, European &International

Delivery

Established TradingRelationships with all

Major Retailers &Leading Independents

ReverseLogistics

Direct Deliveryto the Consumer

Next Working& Same Day

Delivery

Full Suiteof Financial

Services

Dedicated3PL Facility

Who can believe it’s May already? The manic Christmas months are all but a distant memory and 2012 is already proving to be an action packed year for Gem.

We’ve had a plethora of new partnerships to shout about including Roku,Thrustmaster, Hercules, Contour and Jarre Technologies founded by the famousmusician Jean Michel Jarre. This month we’re delighted to welcome TDK andMemorex to the Gem party with a few more in the pipeline for next month.

We have some exciting new products and offers available for you this month – fromsuperb gaming gear by Plantronics and Logitech to exclusive Indie offers fromKaspersky, Serif and Microsoft Hardware to name but a few.

There’s a healthy release schedule jam packed full of great titles available from Gemover the coming months; we’re pleased to give you a sneaky peak at some of themincluding the highly anticipated Spec Ops from 2K Games and Mario Tennis Open,the latest game from Nintendo’s best loved hero.

Max Payne fever has swept through Gem ahead of the launch of Max Payne 3 on the18th May, and we’re delighted to be running a Best Dressed Store competition inconjunction with Rockstar Games. To be in with a chance of winning up to £1500Gem credit - check out page 24, order your POS and get creative!

I hope you’re all enjoying the new features in the refreshed and updated FutureMagazine. Since re-launching at the start of the year, the digital version has becomeincreasingly popular and now regularly receives in excess of 2000 unique hits everymonth. Everything in the magazine is clickable with plenty of additional features andlinks to the latest product videos & game trailers so if you haven’t had a chance tocheck it out, you can find the latest edition at www.gem.co.uk/gemcreative

We’re always looking for ways to improve the magazine and welcome your feedback,so if there is something we’re missing feel free to get in touch at fayel@gem.co.uk

EDITOR’S COM-

Faye Le Duc PR & Marketing Manager

Managing EditorFaye Le Duc

Editorial AssistantJulian Cinque

Web ExecutivePeter Cox

DesignSophie Hammond

Finn MacLean

Gaming EditorKristan Reed

PublisherGem Creative

Gem Distribution LtdSt. George House, Parkway

Harlow Business Park, Harlow, Essex, CM19 5QF

Head of MarketingKatie Rawlings

Contact DetailsTelephone Office: +44 01279 822800

Sales: +44 01279 822822 Facsimile Office: +44 01279 416228

Sales: +44 01279 412604

To place an order please call 01279 822822 between 9am-6pm Monday-Friday,

or visit store.gem.co.uk to buy online*

To open an account please visit ww.gem.co.uk or call our new accounts team on 01279 822800.

*Trade account required.

Printed in the uk by Cadmium Multimedia

www.cadmiummultimedia.co.uk

editor’s comment

05TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

21st June 2012Royal Garden Hotel

Kensington High Street London

Faye

Nominated Awards:Gem Creative: Best Channel Marketing Agency

G155

For more information on GAEMS, contact your Gem accountmanager on 01279 822822 or go online at store.gem.co.uki

Recently signed vendor, GAEMS, have entered the consumer electronics market with abrand new category in portable gaming. The G155 is a self-contained mobile gamingenvironment that enables gaming whilst on the move anywhere with a plug socket be, it onholiday, at friends or even in the office.

Straps and a fitted foam base secure the console firmly in place while also allowing forproper ventilation for gaming on the move. The integrated 15.5” LED HD display will catchevery detail with zero lag whilst the integrated stereo speakers provide high quality soundfor an outstanding mobile gaming experience. Most importantly, the lightweight rugged casewill protect the Xbox 360/Xbox 360S or PS3 Slim from minor impacts.

The G155 really is as simple as strapping in your console, selecting and storing youraccessories, choosing your games and you’ll never miss the action.

For gaming on the go

we want one

Gem News

Gem Creative has been nominated for Best Channel Marketing Agency, recognising the extraordinary lengthsthey go to to provide excellent marketing services to theirpartners and the wider channel. Since 2008, Gem Creativehas evolved into more than just a marketing department,offering dynamic channel marketing campaigns, advertising, POS solutions and bundling opportunities.

The CRN Sales & Marketing Awards take place on the 21stJune at the Royal Garden Hotel and Gem Creative are delighted to be part of this brand new event.

Katie Rawlings, Head of Marketing for Gem comments,

The CRN Sales & Marketing Awards, judged independentlyby a panel of sales and marketing professionals, will focus on innovation, evolution and development to recognise and reward the achievements of those whoexcel in their categories and make a difference within ourUK IT Channel.

GEM CREATIVEARE NOMINATED FOR CHANNEL AWARD Gem’s award winning creative team are up for Best Channel Marketing Agency

EDITOR’Sgem news

07TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

We are thrilled to have been nominated. A lot ofeffort has gone into the rebranding and restructureof Gem Creative as we continue to go from strengthto strength following the demand of the creative solutions we offer to the Channel. To have beennominated for this award is testament to the established relationships we have and the commitment to continue offering a unique and agileservice to new and existing clients.

KasperskyPURE2.0

Total Security

Special pricingavailable throughoutMay 2012

SRP : £xx.xxWebcode : xxxxxxxx

InternetSecurity2012 : 1 User

NEW

Last month we welcomed Imation to Gem with their leading brands TDK and Memorex.

Founded more than 50 years ago as a global scalable data storage company, Imation – then part of 3M - began with magnetic tape solutions designed to protect the data stored in the world’s firstinstitutional data centres. Following their separation from 3M in the mid 90’s Imation has evolvedto support not only huge data centre corporations but also SMB and personal computers with an excellent reputation for quality and leading technology.

In 2006 Imation acquired Memorex followed by TDK in 2007 which we are delighted to bring to you today.

With their modern yet retro home audio range, TDK boasts top of the range technology and a uniquelook. The current series includes the Sound Cube, the 2 Speaker Boombox and, for the ultimate homeaudio experience, the 3 Speaker Boombox with a high power built in 15w subwoofer for deep baseand two 10w 6” drivers for crystal clear vocals and crisp highs.

All 3 products are compatible with the full range of Apple MP3 players from the iPhone to the iPad,charge whilst they play and also include a built in AM/FM radio.

Memorex, an established and trusted brand in the UK, are a market-share leader in North Americawith their optical media and media accessories and we’re proud to collaborate with them to providea range of USB Flash Drives to retail.

The partnership with Imation increases our offering in growing categories in a competitive marketwith 2 compelling brands and 2 common goals; to bring quality and innovation to retail.

EDITOR’Snew to us

09TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

Two brands with two common goals

TO BUY ONLINEstore.gem.co.uk

KasperskyPURE2.0

Total Security

Special pricingavailable throughoutMay 2012

SRP : £xx.xxWebcode : xxxxxxxx

NEW

with the Great British Mouse from Microsoft

· Limited Edition Union Flag design· BlueTrack Technology™

Works on more surfaces than optical or laser technology

· Plug-And-Go Nano TransceiverLeave it plugged in your notebook when you’re on the go

· 8-Month Battery LifePower status indicator lets you know when your battery runs low

· Ambidextrous design

Jon Sutherland talks to Futureabout Business Management and Brighton FCDescribe yourself in 3 words.Motivated, Positive & Generous.

As the Divisional Business Manager for Gem; canyou tell us more about your role and team? The main role of Business Management is to maximise thesales opportunities for our vendors and ensure we aredelivering on all our joint strategic goals. We have anexcellent team of business managers at Gem and my roleis to manage and direct them, whilst retaining strategicresponsibility for some of our key partnerships.

What’s the next project on your ‘to do’ list? We are about to launch a redemption website for an XboxLIVE promotion, this will showcase our new digitalcapabilities; we are using ‘digital’ to drive ‘physical’product, which is exciting. We will then be looking to rollthis out across our other vendors as another excellentvalue added service.

What did you want to be when you grew up? Professional Golfer (still do!)

Who would you invite to the “Ultimate Dinner Party”?Stephen Fry, Peter Kay, Miguel Angel Jimenez, Alicia Keys,John Peel & Marco Pierre White

We hear you’re an avid Brighton FC fan, Premiershipnext year? I am indeed, Premiership is clearly a step to far for us thisyear, the new ground is amazing and we have had a greatseason, fingers crossed maybe next year!

Follow Gem for the latest news & updates

Q&A

11TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

2012 has already been a great year for Kaspersky withRetail sales for Q1 exceeding our expectations. This month sees the launch of the latest edition ofKaspersky PURE, a solution which offers all roundprotection for home PCs.

When it comes to the security of home computers, it’s clear that maximum protection is the one to go for.With the threat landscape continually evolving andgetting scarier by the day, only the very best should do interms of security.

Kaspersky PURE 2.0 delivers ultimate PC protection foryour home, combining everything you need to ensure thesecurity of your PCs, identities, password, photos and toprotect your children when they are online.

There has been a lot of press this week on the new Apple Virus.

Apple’s long reputation for being ‘malware free’ hastaken a huge blow as a new botnet, Flashfake, hasinfected Apple computers worldwide.

Kaspersky Lab confirmed this week that of the 670,000computers infected by Flashfake, more than 98 per centwere most likely running a version of Mac OS X.

Kaspersky Lab’s experts initially found that to infectvictims’ computers, the cyber criminals behind theFlashfake botnet were installing a Flashfake Trojan thatgained entry into users’ computers without theirknowledge by exploiting vulnerabilities in Java.

Keep updated with our promotional offers via your GEMaccount manager.

Retail Sales Manager

Lianne Johnsonshares Kaspersky Lab updates…

Lianne JohnsonRetail Sales Manager, Kaspersky Lab

The perfect partner for

peripherals

Call us today on:

01279 822822or online at(w) www.gem.co.uk(e) enquiries@gem.co.uk

Follow us

Part of the Gem Group of Companies

New from PlantronicsStep up your game with these superb PC additions to the GameCom range

15TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

GameCom® 380

The Plantronics® GameCom® 380 offers an amazing levelof quality at a fantastically reasonable price. With well-designed aesthetics, this is a headset that stands outfrom any level competitor for both style and visual appeal.The product is great quality too with staggeringly strongcords, joints and 40mm speakers delivering immersive,stereo sound with deep, resonating bass.

The speakers are also extremely comfortable, easilymoveable ear cushions with swivel capabilities and thisgreat feature also allows the earpods to lay flat forconvenient storage.

You will experience great audio performance and trulyuninterrupted game play as the noise-cancelling GameCom380 kills background noise so commands can be heard loudand clear.

If you find that the volume is not how you like it then thereis an easy fix, the controls are conveniently on the earpodsso you’ll always have your concentration where it shouldbe, right in the game.

SRP £29.99Webcode 86050-05

GameCom® 780

Enjoy a market leading aural experience with thecomprehensive Plantronics® GameCom® 780 USBheadset. Much like the junior GameCom® 380 version,this headset is built to last with components and parts thatare sure to keep going longer than all of your virtualbattles put together.

There are further similarities such as the high quality40mm speakers that pound out immersive stereo sound atan impressively wide range of frequencies. The built-inpadded cushions and headband ensure you enjoy gamingin total comfort.

The key differentiation with the GameCom® 780 is theadvanced sound quality you can experience. Completelytransform the most standard audio to stunning 7.1surround sound with Dolby® technologies built-in.

Though there can be no doubting how well-suited this highquality sound is for the gaming environment, it is alsogreat for watching videos, listening to music and makingPC calls. The handy earpod-based controls are easilyaccessible and are advantageous at those points whereyour gaming requires total concentration.

For more information on the Plantronics range, contact your Gem account manager on 01279 822822 or visit store.gem.co.uk

SRP £69.99Webcode: 86051-05

Level upwithoutbeing tieddown

Gaming-grade wireless technologyand impressive 7.1 surround sound from Logitech!

Logitech Wireless Gaming Headset G930

Logitech®Laser Mouse G9xEnjoy a next-generation gaming laser that gives you game-changing precision at any hand speed. You will neverfeel the need to pause your action with on-the-fly adjustabledpi from 200 to 5700. The laser mouse G9x is built to enableyou to tune your mouse for the way you play. Comprehensiveon board memory allows up to five ready-to-play profiles to be stored.

You can also mix and match up to 28 grams of extra weights forpersonalised feel and control. This mouse is truly the ultimatein customisable PC gaming, you can even choose the colour ofyour LEDs from a wide spectrum to perfectly suit your mood. Akey feature is the MicroGear™ scroll wheel that providesprecise scrolling to ensure you are right on point, perfect forweapon selection in games.

Alternatively, when not in the gaming arena the laser mouseG9x can turn in to the perfect PC companion. Simply switch tohyper-fast scrolling to fly through long web pages.

Webcode 920-002762 SRP £79.99

Enhance your PC Gaming Experience Superb quality and highly customisable PC peripherals from Logitech

17TO BUY ONLINEwww.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

For more information on Logitech, contact your Gem accountmanager on 01279 822822 or visit www.gem.co.uk

Logitech®Gaming Keyboard G510Sleek and superb, the Logitech Gaming Keyboard G510 givesyou instant access to the tools and intelligence you need towin. This fantastic keyboard delivers the features you arelooking for when gaming gets to competitive highs and whenlosing simply is not an option.

Visually, as a gaming keyboard this is as good as it gets with an intuitive GamePanel™ LCD screen. This can displayreal-time game stats and PC performance data, helping youstay on point and well informed. Just like the Laser MouseG9x, the Gaming Keyboard G510 is highly customisable with 18 programmable G-keys with three mode states each,allowing up to 54 pre-set macro combinations so you know youcan have your keyboard just how you like it.

There is also custom-colour backlighting so you can keep your most used keyboard controls in perfect sight, no matterwhat the lighting conditions. There is a full-speed USB with a500Hz report rate that is four times faster than other gamingkeyboards, as well as the option for speaker, headphone ormicrophone connectivity through the provided 3.5mm jack.

Webcode 910-001153 SRP £119.99

WebPlusX5

SRP : £81.69Webcode : WPX5-HF-ENG-STA

DrawPlusX5

SRP : £81.69Webcode : DPX5-HF-ENG-STA

PhotoPlusX5

SRP : £71.48Webcode : HPX5-HF-ENG-STA

PagePlusX6

SRP : £81.69Webcode : PPX6-HF-ENG-STA

MoviePlusX6

SRP : £61.27Webcode : MPX6-HF-ENG-STA

20% off SRPAvailable on PhotoPlus Essentials and PagePlus Essentials for the whole month of May.

PhotoPlus Essentials

SRP : £30.63Webcode : HPE-HF-ENG-STA

PagePlus Essentials

SRP : £30.63Webcode : PPE-HF-ENG-STA

Contact Gem now, to recieve your exclusive pricing on these great offers

Buy this exclusive startercollection from Gem…

…and choose either

MoviePlusX6

or

DrawPlusX5

for FREE

The ultimate starter pack from SerifExcellent margin for you, outstanding value for your customers

PagePlus X6PagePlus X6 is well regarded desktop publishing softwareprogram which provides everything required for business-class digital publishing and print design. Nomatter how experienced the designer, PagePlus X6 willcater for all levels of ability.

It is extremely advanced, offering more than mere desktoppublishing as users can create stylish, professional lookingpromotional materials and stationary.

It is also possible to publish e-books, fully edit PDFs andmake interactive multimedia brochures, features that areunrivalled by other office software.

The print press capability enables the production ofstunning designs ready for desktop or professional

printing. Innovative features are available such as digitalpublication design that can be used for viewing on a PC,iPad®, Kindle™, Smartphone and other devices.

The range of capabilities offered is broad, catering forbeginners with stylish, agency-quality templates or for themore experienced designer there are from-scratch designs.

With intelligent layouts, built-in photo editing, a logocreator and much more in an uncluttered workspace,PagePlus X6 offers more than meets the eye.

SRP £81.69Webcode: PPX6-HF-ENG-STA

19TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

For more information on the Serif range, contact your Gem account manager on 01279 822822 or visit store.gem.co.uk

Publishing perfection from SerifMovies, images, or print design – do your work justice with X6 software

MoviePlus X6Users seeking high definition video editing made simpleneed not look elsewhere. MoviePlus X6 is powerful andwell designed, yet very easy-to-use.

The editing process can be ‘cut’ down to minutes ifneeded, just as it is also possible for budding publishers totake more time and create a stunning project they can beproud of.

Packed full of useful, well thought-out features, MoviePlusX6 makes creating, editing and sharing videos simple so itcouldn’t be easier to produce a great movie.

There is the capability to burn HD videos to Blu-ray Disc orDVD, or alternatively customers can upload movies to theweb to show them off to friends, family and the furtheronline communities.

It is also possible to import video files from any device oranywhere on a home network and from there, newfeatures, like QuickMovie, can help users create greatmovies in no time by facilitating faster, smarter, moreefficient work.

Whether your customer is looking for a quick and easy wayto edit home movies or a powerful tool to produceprofessional-quality films, MoviePlus X6 can help them todo it.

SRP £61.27Webcode: MPX6-HF-ENG-STA

Whatever your tablet, we’ve got it covered.

PHOENIXUniversal Tablet Case for 7” and 10.1”

• Generic portfolio cases in two sizes: 7" (also compatible with Kindle Fire) and 10.1" (also compatible with iPad)

• Converts to desk stand• Microfibre antiscratch lining• No need to remove your tablet from the case

to access connection ports• Life time warranty

MARBELLA Camera Case range

The MARBELLA camera case range is exactly that, a full range of products. Whatever your level of equipment, consider one of Port's MARBELLA range theperfect companion.

What bag you choose rather depends on your requirement, for example, theUniversal Pouch is perfect for a standard compact camera as it is light, generic insize and functional with a carry lead, zip and memory card holder.

SLR owners have two options, either the regular SLR bag which is standard in designand brilliantly useful with four accessory pockets or alternatively the Mono-Shoulderbackpack which, with a rotative strap, is designed for quick access to all materialwhen on the go. There is even a MARBELLA camcorder bag inclusive of foamdividers and a removable strap that is ergonomically designed for ultimate usability.

Both the PHOENIX and the MARBELLA ranges come with a life time warranty.

For more information on the Port range, contact your Gem account manageron 01279 822822 or visit www.gem.co.uk

Port Designs, offering more than just laptop bags!Port diversify their offering with the PHOENIX and MARBELLA ranges

21TO BUY ONLINEwww.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

Port Designs, one of Europe's leading brands of laptop bags, isdelighted to announce the launch of their generic tablet line up; the PHOENIX Portfolio Case in 7" or 10.1" and the MARBELLACamera Case range

PHOENIX Universal Tablet Case

The rise in popularity of tablet PCs and EBooks, most notably the iPad and Kindle,has been well documented around the world and in addition to these great productsthere is a plethora of accessories to go with them.

Very few of these accessories achieve what Port do with the PHOENIX case by providing a one product solution to many manufacturers' tablets. The case comes inthree colours and two sizes of 7" and 10.1". With that said the 10.1" version has adouble elastic system for wide compatibility with models including the iPad.

The case allows for full access to your tablet's connection ports and can be used as astand to offer optimum video positioning. There is also a protective flap in addition toa microfiber anti scratch lining to keep the screen as fresh as it was when new. Thisis fastened down by a broad elastic strap to ensure it is always securely in place.

Bringing back the boom

Sound CubeAudio System

webcode : 78530SRP : £249.99

2 Speaker BoomboxAudio System

webcode : 78531SRP : £299.99

3 Speaker BoomboxAudio System

webcode : 78532SRP : £399

23TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

For more information on the TDK range, contact your Gem account manager on 01279 822822 or visit store.gem.co.uk

Sublime quality from TDKExperience a slice of what these high fidelity, superb sounding headphones have to offer

BA200 Dual Balanced Armature HeadphonesThe TDK Dual Balanced Armature In-Ear Headphoneselevate the personal listening experience for professionalsand enthusiasts alike, providing sound, comfort andcraftsmanship like no other.

With one driver dedicated to bass and the other to midand high frequencies, the BA200s produce optimallymastered bass, mid range and treble for any genre. Unlikemost headphones, the BA200 Headphones offer uniformsound regardless the amplification from your device, soyour music sounds consistent from any source.

The BA200 Headphones also deliver customisation andpersonalisation with variable cable lengths (52cm or 75cmextensions) and multiple ear tip options allowing you tofind a perfect seal for your ears, reducing ambient noiseand improving sound quality. In addition to unrivalledsound quality, the BA200s are visually stunning, boastinga sleek, stylish look, without compromising either soundquality or comfort.

SRP £169.99Webcode: BA200

ST800 Stereo HeadphonesListen to your music collection exactly how it wasintended with the TDK ST800 High Fidelity Headphones.They deliver a truly personal listening experience with on-ear volume and mute controls that offer the ability todynamically control the audio output while highperformance 50mm drivers ensure amazing sound clarityand range.

An in-line equalizer integrated into the cable delivers astunning music visual while giving you the ability to adjustbass and treble levels to your preference.

Superior materials and craftsmanship make theseheadphones look as good as they sound with supremely softly padded ear cushions and a high quality leather band.

SRP £199.99Webcode: ST800

ST700 HeadphonesThe TDK ST700 On-Ear Headphones take the premiumpersonal listening experience to a new level. A perfectlybalanced combination of performance and design, theseheadphones deliver the ultimate in comfort andcraftsmanship alongside portability and sound quality.

Whether you’re looking for the best personal listeningexperience when at home or out and about, the ST700headphones deliver. Designed to deliver optimal fit andcomfort, the unique folding design makes them perfect forlife on the go.

Crafted with superior materials and durable components,these TDK on-ear headphones boast a sleek, stylish lookgiving music enthusiasts a visually stunning audioaccessory, without compromising either sound quality,durability, or comfort.

SRP £129.99Webcode: ST700

A Wireless N HD media player that brings all the stuff younormally watch on your computer to your HDTV; movies and TV programmes streamed from the Internet, over 200 different apps and a full web browser

Webcode DSM-380 SRP £229.99

DCS-930LWireless N NetworkCamera

The DCS-930L, Wireless NHome Network Camera, is aversatile monitoring solutionfor your home or smalloffice. Unlike a traditionalwebcam, the DCS-930Ltransmits high quality videoimages and audio for homeand remote monitoring.

Webcode DCS-930L/BSRP £71.99

25TO BUY ONLINEwww.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

For more information on D-Link, contact your Gem accountmanager on 01279 822822 or visit www.gem.co.uk

mydlink™ is the latest innovation to be introduced by D-Link, bringing together an abundance of excellent technology and networking products and making them more accessible than ever before. Whether it’s watching their baby sleep, checking that apet hasn’t destroyed the house whilst at work or monitoring a home while on holiday, mydlink uses a range of cameras and apps toconnect the home and enable viewing on the move with any iPhone, iPad or Android device.

You locked the front door, didn’t you?The easy-to-use home surveillance network by D-Link

DCS-932LWireless N NetworkCamera

With built in Infrared LED’s,the DCS-932L Wireless NDay & Night Home NetworkCamera will continuouslymonitor and transmit highquality video images andaudio in complete darknessup to 5 meters away.

Webcode DCS-932L SRP £100.49

DCS-942L Enhanced Wireless NDay/Night Camera

The DCS-942L has a built inmicroSD card to enable therecording of up to 5x morefootage. This camera providestrue around the clock monitoringfor up to 7 days complete withnight vision and settabledetection areas so email alertscan notify the owner whenmovement is recognised.

Webcode DCS-942L SRP £148.99

After a break of nearly nine years, Max Payne returns to frontline gamingaction with the release of the hotly anticipated third title in the hard-boiledaction series.

Rockstar's classic run-and-gun action game, as the central Bullet®TimeShootdodge™ gameplay mechanics get enhanced to incredibly sophisticated levels.

After the harrowing events of Max's earlier life, the game catches up with theformer New York City detective almost a decade later. Still troubled by thetraumatic memories of his past, he quickly goes from bad to worse whencircumstances beyond his control force him to leave New York.

But when Max flees NYC for Brazil, his new job in private security gets off to atypically eventful start, and he finds himself locked in a familiar life-or-death battleto save his clients and face his inner demons.

Developed across Rockstar's international network of top class studios, MaxPayne 3 promises to be a "seamless, cinematic action experience," that employsstunningly lifelike techniques.

As a result, Max Payne 3 promises to provide gamers with a refined, all-actionshooter, which boasts fluid controls, an intuitive cover system and convincingenemy AI.

Multiplayer gameplay has also been added to the game for the first time in theseries, with players able to form private crews with friends, or join public crews.Players can be a member of up to five at the same time, and even get revenge onopposing gangs that took out one of your crew.

Rockstar Games has pledged to deliver a "compelling experience that dynamicallyalters maps and mode progression for all players in a match."

With its mixture of groundbreaking cinematic techniques and gripping gameplay,Max Payne 3 delivers an experience that is both incredibly fresh and true to therich heritage of the franchise.

26

3REASONS TO STOCK

EXCLUSIVETO GEM

• Brand new revolutionary multiplayer modes

• Incredibly cinematic Single Player campaign

• One of this year's true blockbuster titles

MAX PAYNE 3ROCKSTAR | XBOX 360 & PS3 - £49.99 | PC - £39.99 | 18th MAY 2012TBC

1st Prize£1500 Gem credit!2nd Prize - £750 Gem credit3rd Prize - £250 Gem credit

To enter, order your POS and kit out your store beforethe 18th May when the competition closes.

Upload your photo to be in for a chance of winning!

www.gem.co.uk/maxpayne3

27TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UKTO BUY ONLINEstore.gem.co.uk

TV6 week heavy weight campaign including high profile spots in the Champion’s LeagueSemi-Finals and Final

OutdoorNational campaign including Bus Shelter 6Sheet Posters, Back Lit street level 48sheets and London Underground 48 sheets

CinemaBiggest Rockstar Cinema campaign ever with60” ads running from April to June in AvengersAssemble, Safe and The Dictator

VOD30” pre roll ads running in Sky Anytime, Box Office, Sky Go, Virgin Media, Tivo and 4 on Demand

Mainstream OnlineYoutube Masthead on day of launch, IMDB,The Sun, Sky Sports and Lovefilm Skins and Takeovers around launch

Gaming OnlineBlockbuster online advertising withTakeovers and Skins on all major gaming sites including IGN and Gamespot

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25TH MAY 2012

29TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UKTO BUY ONLINEstore.gem.co.uk

The wait is over! After a break of five years, GhostRecon returns to frontline 360 and PS3 duty with themuch-anticipated release of Ghost Recon:

Future Soldier.

Players will take control of an elite four-man ghost teamand become the ultimate 'quiet professionals'. Comprisedof a commando, a sniper, a reconnaissance expert, and anengineer, this team of future soldiers comes outfitted withcutting-edge, authentic military tech, with more than 50weapons to choose from.

The games 10-hour long "character-focused" campaigntasks players with leading Sergeant John Kozak and hisveteran team through eight varied and challenging locales,encompassing Pakistan, Nigeria, Russia and Norway.Future Solider is set in an era of political uncertainty in the

near future. When a dirty bomb takes out a fellow Ghostteam, Kozak and his men must track down the source ofthe bomb and deal with a deadly ultra-nationalist forcethat has taken control of Russia.

In addition to providing a compelling single playerexperience, the 14-mission campaign can be played withup to three human players in co-operative mode. Eachplayer will be required to perform highly-coordinatedtakedowns and devastating large-scale strikes utilisingmultiple viewpoints.

A "thrilling and innovative" online multiplayer mode alsofigures prominently, with three classes available: Rifleman,Engineer and Scout. Across the ten multiplayer maps, fourgame modes will be available, including the classic Siegemode and new exclusive game types.

Kinect owners, meanwhile, benefit from the new Gunsmithcustomisation mode. Using voice command and handmovements, players will be able to replace triggers,barrels, stocks and more.

Ghost Recon: Future Soldier is set to be one of 2012'sbiggest titles. Don't miss out!

TOM CLANCY’S

GHOST RECON FUTURE SOLIDER

• Return of a true blockbuster series• Five years in the making• High profile marketing support

UBISOFT | XBOX 360 & PS3 - £49.99 | PC - £39.99 | 25th MAY 2012

30

New balls please! Mario and friends are back in anintuitive and fast-paced 3D tennis title with a twist.

Developed exclusively for the Nintendo 3DS, the latest inthe long-running sports series lets players choose theirfavourite character from the Mushroom Kingdom and slugit out on a series of themed courts.

Boasting intuitive pick-up-and-play controls, each character is complimented by unique power shots andspecial abilities.

As well as standard button controls, Mario Tennis Openallows players to use the Touch Screen to pull off specialshots with ease, while optional gyroscopic controls giveplayers the chance to control the direction of strokes bytilting the 3DS in the appropriate direction.

Multiplayer options figure prominently, with the chance toengage in four-player local wireless matches using a singlecopy of the game.

Online multiplayer also features for the first time in theseries, allowing players to compete against opponentsfrom across the world, earn points and move up the global leaderboards.

As well as being able to choose characters from theMushroom Kingdom (including Luigi, Bowser, Peach andWario), players can even compete as their Mii character,and customise them with performance-enhancingMushroom Kingdom-themed tennis gear.

The selection includes Bowser's favourite racket, a BulletBill outfit, Peach's tennis shoes, and many more.

Brilliant solo or in multiplayer, Mario Tennis Open isanother fine addition to the 3DS from Nintendo, and is theperfect game for all the family.

NINTENDO | NINTENDO 3DS - £39.99 | 25th MAY 2012

MARIO TENNIS OPEN

Visit the Nintendo microsite www.gem.co.uk/nintendo

31TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

• Latest in the classic Mario Tennis series• First to feature wireless and online multiplayer• Play as your favourite Mario character

TV CampaignThe foundation of the Mario Tennis Open campaign will be a two week TVcampaign targeting housewives and children prior to launch. The TV campaign will drive demand and position Mario Tennis Open as the perfectfamily game.

Online CampaignThe online campaign will serve as the perfect compliment to the Mario Tennis Open TV activity. Phase one will start prior to launch and will target gamers, drive pre-orders and raise activity awareness of the next big Mario game. Post-launch will see online shift to highly targeted family websites, extending the effectiveness of the TV campaign and driving a strong ‘purchase now’ message.

ExperientialThe Nintendo experiential campaign will put this fantastic game right intothe hands of the consumers. They will be targeting some of the UK’s highest footfall shopping centres and town centres, driving sales close to points of purchase.

GAME! SET!MATCH!

www.nintendo.co.uk/kidicarus

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33TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UKTO BUY ONLINEstore.gem.co.uk

First seen on the NES in 1987, the original legendaryKid Icarus adventure began and captured the heartsand imaginations of gamers worldwide. Four years

later Pit’s quest continued in Kid Icarus: Of Myths andMonsters and enhanced the magic with new features and gameplay.

Now 25 years after her defeat Medusa, Queen ofDarkness, has returned with her Underworld Army tomount invasion on the forces of Light. All that stands inher way are Palutena, the pure and benevolent Goddess ofLight, and her servant Pit, the commander of the guard.Players will control Pit, the hero and a strong-willed angelwho receives the gift of flight from Palutena to descendfrom the heavens and eradicate the dark hordes.

The game can be controlled either with the defaultcontroller and stylus or the Circle Pad Pro peripheral andwill ship with a stand allowing the player to hold the 3DSin place.

Kid Icarus: Uprising is split into captivating chapters which will test the player’s skills either in the air or on theground. Air sections are on-rail shooting segments, inwhich players must shoot flying enemies while dodgingenemy attacks. Once on the ground, players have morecontrol over Pit as he traverses through the level earning new weapons and collecting the hearts ofdefeated enemies.

The game has a variety of different game modes from soloplayer to multiplayer for up to six players with 3 vs. 3 inLight versus Dark or against each other in a free-for-all

battle. Nintendo have launched a series of AR cards whichcan be used to play minigames with the 3DS' augmentedreality features.

All in all Kid Icarus: Uprising has been worth the wait withsuperb action, stunning graphic and solid game play; Pitfans will not be disappointed

KID ICARUSUPRISING

• 3rd in the legendary Kid Icarus Series• Strong ATL marketing campaign from Nintendo•• Collectable AR cards to unlock additional

minigames

NINTENDO | NINTENDO 3DS - £34.99 | OUT NOW

34

The Spec Ops military shooter series makes a long-overdue comeback this summer, with the releaseof a big budget, narrative-driven reboot.

Developed by German veterans YAGER, Spec Ops: The Lineis billed as a "provocative, cinematic third-person militaryshooter that challenges players’ own morality."

Set in a ravaged Dubai in the present day, The Line takesplace in a city reduced to rubble by a cataclysmicsandstorm six months previously. But when a radio signalstarts broadcasting from the shattered remains, a DeltaForce team headed up by Captain Martin Walker is sent toinfiltrate the city, find its source and locate any survivors.

Upon reaching Dubai remains, the team finds the city inthe grip of a violent struggle for control, with US ArmyColonel John Konrad instrumental in leading the madness.

The squad-based shooter tests players by placing them inthe middle of "unspeakable depravity" where "brutal life-or-death choices take them on a journey into the heart of darkness."

Facing enemies who are "unafraid of death" and "hell benton destruction," players have to employ a variety of combattactics, authentic military weaponry and the environmentto survive.

Spec Ops: The Line is set to feature accessible combat andsquad controls that allow players to get straight into thebattle, armed with authentic weapons as they engage in"extremely physical" close-quarters battles.

One of the Spec Ops: The Line key innovations is the use of'Dynamic Sand' that allows players to thwart their enemiesby causing an avalanche of sand with a well-placed shot.But the sand can hinder as much as help the mission, soplayers must be aware of the consequences.

Once mastered, the ability to terraform the environmentallows player to turn the tables on foes by crushing themunder a cascade of sand cast down. But with sandstormsand gale-force winds to contend with, it's a powerful andunpredictable force.

Alongside its engrossing campaign mode, Spec Ops: TheLine also boasts competitive and team-based multiplayermodes - including a "never-before-seen mode with uniqueconnections to the main story."

In addition, players can rank up, personalise and customisecharacters from two different factions.

With its deep, intriguing storyline and ferocious, in-your-face combat, Spec Ops: The Line looks set tobecome another must-have shooter from 2K Games.

• From the publisher of Borderlands and BioShock• Morality-driven gameplay• Unique terraforming shooter

2K Games | PS3 & Xbox 360 - £49.99 PC - £34.99 | 29th June 2012

SPEC OPS: THE LINE

35TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

As a medium, games excel at bringing outanger, excitement, joy, and fear in players, but veryfew tackle more complex emotions like guilt or self-doubt. I can only imagine what kind of morallycompromising situations await further in Spec Ops

I promise you will be pleasantly surprised

GAME REVOLUTION

It’s clear that the team behind The Line hasbig aspirations narrative-wise, and if the beginningportion of the game is any indication, the restshould be great

GAMEHOUNDS

1UP

There's a genuine chance that Spec Ops mayturn out to be anything but average

EUROGAMER

Spec Ops Timeline1998: First two Spec Ops titles released on PC.

1999: Spec Ops 2 released on PC.

2000: Spec Ops comes to PlayStation

and Dreamcast.

2001: Two Spec Ops titles released on PlayStation.

2002: Fourth Spec Ops title, Airborne Commando,

released on PlayStation.

2005: New Spec Ops from Rockstar's Vancouver

studio canned.

2009: Spec Ops: The Line announced.

2012: Spec Ops: The Line set for release on June

29th on PC, Xbox 360 and PS3.Could just be one of 2012’s sleeper hits

PIKIGEEK

The team has really nailed the atmosphere

4LOGPC

EXCLUSIVETO GEM

36

DiRT is back - and it promises to be an adrenaline rushof speed, style and destruction.

Developed in-house by British racing game maestrosCodemasters, the latest in the award-winning arcadedriving series tasks gamers with speeding, tricking andsmashing their way to podium glory.

Set in a wild, festival atmosphere, players will test theirmettle behind the wheel in the 'Showdown' finals, as theybattle head-to-head with their fiercest rivals.

The fourth title in the acclaimed DiRT series opts for purepick-up-and-play appeal, with intuitive controls and threestyles of action sports: Racing, Destruction Derby andHoonigan events.

Career mode sees players enjoy a globe-trotting adventurethat spans famous locations including Miami, SanFrancisco, London, Tokyo and many more.

Players must test themselves over 50 demanding race

events, spanning four championship challenges. But it'snot just about coming first, but also winning the adulationof the frenzied crowd at these unsanctioned race events.

A variety of race conditions await racers, with not onlyvariable weather conditions playing a part, but floodlightnight driving adding an extra layer of challenge to the proceedings.

Driving skills will be tested to the limit on each and every course, with ramps, multiple routes and obstacles to negotiate, while an advanced damagemodelling system pushes drivers with bone-crunching,fender-bending collisions.

Meanwhile, in the Hoonigan events, gamers will be able todemonstrate their freestyle driving skills in huge free-roaming stunt parks.

In terms of multiplayer options, DiRT Showdown does notdisappoint, with the promise of split-screen multiplayer,eight player online racing, as well as both on and off-linequick-fire party games.

Elsewhere, innovative YouTube integration allows playersto upload chaotic moments, while the new 'ShowdownChallenges' lets them lay down the gauntlet to their matesin both on and off-line modes of play.

With an exciting and eclectic mix of licensed and bespokevehicles, including saloons, muscle cars, pick-up trucks,hearses and vans, DiRT Showdown covers all tastes.

Promising a destructive brand of adrenaline-fuelled racing,DiRT Showdown is the new benchmark for thrilling arcade racing.

DiRT SHOWDOWN

• Demolition Derby returns to consoles• Comprehensive multiplayer options• Three modes of play, 50+ events

CODEMASTERS | XBOX 360, PS3 - £49.99 PC - £29.99 | 25th May 2012

© 2010 The Codemasters Software Company Limited (“Codemasters”). All rights reserved. “Codemasters”®, “EGO”®, the Codemasters logo and “DiRT”® are registered trademarks owned by Codemasters. “DiRT SHOWDOWN”™ is a trademark of Codemasters. All other copyrights or trademarks are the property of their respective owners and are being used under license. This game is NOT licensed by or associated with the FIA or any related company. Developed and published by Codemasters. Kinect, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. “2”, “PlayStation”, “PS3”, “ ” and “À” are trademarks or registered trademarks of Sony Computer Entertainment Inc.

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TOP GEAR MAGAZINE

OUT 25th MAY

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