W R I T I N G F O R T H E W O R K P L A C E – F A L L 2 0 1 1 S 1 1 7 0 2 6 7 N G U Y E N T A T T H A N G

FUTURE FOR SONY

CONTENT

• About Sony • Present Business • Sony’s target for the future • Conclusion

SONY – THE TITAN

•  Sony Corporation – Founded: 7 May 1946

•  Japanese multinational conglomerate corporation

•  The world's fifth largest media conglomerate measured by revenues.

• Revenue US$86.64 billion (2011) • Employee 168,200

like.no.other

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PRESENT BUSINESS

Geographic Region

Total Sales (Millions yen)

Japan 1,873,219

US 2,512,345

Europe 2,307,658

Other Area 2,041,270

Sony’s Sales and Distribution by Geographical Region in 2009

•  On December 9, 2008, Sony Corporation announced that it would be cutting 8,000 jobs, dropping 8,000 contractors and reducing its global manufacturing sites by 10% to save $1.1 billion a year.

•  In May 2011: Sony expected to lose a total of

$3.2 billion for the year, due to the effects of the Japanese earthquake. While the year profit is $857 million.

•  For the last three years, Sony has lost 399.3 billion yen ($5.1 billion) due to fierce competition mainly with Apple Inc. and Samsung Electronics Inc.

THE TARGET

•  By March 31, 2013 target an annual 5% operating income margin and a 10% return on equity.

•  Focus developing core hardware businesses TV, Game, Digital imaging.

State-of-the-art of Sony playstation: PSP VITA Latest Sony HD 3D TV with

27mm crazy deep

THE TARGET

•  Strengthen profitability of game business

•  Increase revenues by expanding hardware/software sales and enrichment of PlayStation®Network services.

•  Improve profitability in the game business by cost reduction and other measures.

THE TARGET

•  Network-connected products and services

•  Strengthen and expand networked mobile business.

•  Expand Sony’s lineup of network-connected products. Latest mobile phone of

Sony Ericsson - Xperia

CONCLUSION

•  With the technology is being improved day by day. Sony must have more and more technological innovation in their product.

•  The challenge come from the competitor (Apple, Samsung) also become more and more fierce. Sony should build their own characteristic and get more and more fan of your product.

REFERENCE

•  http://www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-for-2010-and-beyond/

•  http://www.sony.com/ •  http://en.wikipedia.org/wiki/Sony •  http://us.playstation.com/