the fullcontact person api
TRANSCRIPT
The FullContact Person APIPower your product with 360° contact views to increase customer lifetime value.
FCPA031015
Executive SummaryThe FullContact Person API enables you to add a more complete view of contacts to your products. Presenting richer contact information gives your customers the opportunity to forge a better connection, capture attention, and move the conversation forward. It’s a valuable addition to your product that increases Customer Lifetime Value and lowers Customer Acquisition Cost.
Brad FeldManaging DirectorFoundry Group
[email protected] +1 303.555.5555
Turn this
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Our customers have come to depend on the insights provided by our integration with FullContact, and it has directly translated to a 37% increase in CLV!
– Chris Viéville, Director Sales & Marketing, SnapEngage
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40%UP TO
Increase inCustomer Lifetime Value
50%UP TO
Increase in Revenue
DecreaseCustomer Acquisition Cost
Integrate inJust a Few Days
IN THIS OVERVIEW, WE WILL:
Show how the FullContact Person API turns an email address into an opportunity.
Describe the ease of integration.
Provide a high-level overview of the integration methods.
Present the financial gain, using real-world case studies.
IntroductionA person is much more than an email address.
With so much social data becoming publicly available, companies are able to connect with and understand their customers in ways that have never been seen before. Now companies can engage with customers earlier in the lifecycle using targeted, personalized messaging rather than robotic, one-way interactions. To help companies take advantage of this opportunity, FullContact provides access to this social data and makes integrating it into your product incredibly easy. It's a valuable addition that helps increase your Customer Lifetime Value (CLV) and decrease Customer Acquisition Costs (CAC).
FullContact turns a simple email address or social profile into value for your customers. Whether your product allows users to capture attention via marketing, provide support, help with order placement or recruit talent, a 360° view of the end user generates revenue for your customers. This leads to increased acquisition, activation, retention and expansion of your product.
Cost ofIntegration
Drive Revenue, Easy to IntegrateThe FullContact Person API drives revenue by making SaaS platforms more effective. By adding a 360° view of a contact, your users can reach their customers with meaningful, actionable messaging, earlier in the customer lifecycle.
CustomerAquisition
CustomerRetention
CustomerConversion
With FullContact, we capitalized on social by easily adding a key feature in a new pricing tier that now accounts for 47% of monthly revenue.
– James Jory, CTO, VinTank
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Time ofIntegration
The API is extremely easy to integrate. Customers report integration taking as little as 1.5 days. Features powered by FullContact lead to:
Powerful User ExperienceHere are a few examples of how customers have integrated the FullContact API to create a powerful user experience.
Nationbuilder
SnapEngage
UserVoice
Our customers need to have more than an email address for their contacts. When additional contact information automatically appears, the end user focuses on the real value our product provides, rather than the manual search for information.
– Peter Sharkey, Co-founder and Product Manager, AutoPilot
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Richer Contact Data Makes Products BetterThe Altimeter Group’s report*, Leveraging Social Identity, lists 10 distinct benefits when using richer contact information. No matter what type of product you offer, adding a feature using FullContact can enable your users to realize these benefits:
Marketing Automation
Leverage InfluencersIdentify ProspectsReach Custom AudiencesFind Lookalike AudiencesNurture LeadsPersonalize MessagingRetain and Reactivate
CRM Target MessagingPersonalize Pitch / DemosPersonalize ProductsRetain & ReactivateReward LoyaltyConnect with Customers
Support / Help Desk
Real-Time InsightConnect with CustomersRetain and Reactivate
Recruiting Identify ProspectsMatch People to Opportunities
Social & BusinessIntelligence
Leverage InfluencersTap AdvocatesIdentify ProspectsFind Lookalike AudiencesReach Custom Audiences
Identity / Fraud Identify ProspectsFind Lookalike Audiences
Political Leverage InfluencersIdentify ProspectsReach Custom AudiencesFind Lookalike Audiences
Events Lead EnrichmentLeverage InfluencersIdentify Prospects
V O T E
*http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity/
The Person API’s ROIWe know you have multiple features competing for your roadmap. Customer requests, marketing needs, and bug fixes all demand your attention. To add a new feature, you need more justification than something being “nice to have”. The 360 degree profile view from FullContact is more than simply nice to have. It drives revenue.
Achieve 47%
revenue growth with with an estimated 40 hours development time.
Increase Customer Growth & RevenueVinTank added a feature using the Person API which was a cornerstone in a new pricing tier. Within nine months, this pricing tier attracted new customers and now accounts for 47% of VinTank’s monthly revenue.
Decrease Customer Acquisition Cost (CAC)UserVoice presents the Inspector feature (driven by the FullContact API) in every demo. It shortens the sales cycle and reduces CAC.
Increase Customer Lifetime Value (CLV)SnapEngage Live Chat experienced a 37% increase in CLV due to their Social Discovery feature powered by FullContact.
VALUELet’s look at a few customers that have realized and grown revenue through a feature that uses the Person API:
Having the Match feature, based on FullContact, makes our product more delightful for customers, increasing the lifetime value of each sale.
– Adriel Hampton, VP, Business Development, NationBuilder
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COST
It is clear adding features with 360° profile views adds revenue and grows CLV. So, what does it cost?
You are now at the classic Build vs. Buy decision. This is an absolute no brainer. FullContact’s Person API has hundreds of thousands of man hours in it, accesses over 100 social network sites, and provides you everything you need in a single response. That would take a long time to build.
OR
The service from FullContact is low cost – at just fractions of a penny per matched result returned (and no charge for a call without a match). The API is so easy to use that integration time is over in a snap.
It takes an estimated 40 hours to integrate. Have a feature running in 1-2 sprints.
We estimate that within 4 months of releasing our Social Listening feature, we had paid for the development costs, and were making a profit from it.
– James Jory, VinTank
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How Do I Use It?The revenue potential is high and the cost is low. Sounds great, right? Let’s take a quick look at how to use it.
1. Take a piece of contact information from your existing data store.
2. Call the Person API.
3. Store the resulting enriched data in a separate table or data store for ease of management.
We have detailed Integration Guides if you would like more information.
2
1
Users Enriched Users
Brad FeldManaging DirectorFoundry Group
FullContact powers the web’s most
well-known brands.
In ConclusionDrive revenue by adding a 360° contact view feature to your product using the FullContact API, and experience:
Get StartedStart making your product better now by contacting us at [email protected] or +1 888-330-6943.40%
UP TO
Increase inCustomer Lifetime Value
50%UP TO
Increase in Revenue
DecreaseCustomer Acquisition Cost
Integrate in Just a Few Days