THE FRIARY/REFASHIONED

ACORN Profile 2 Income Charts

NEXT

GUILDFORD/REVEALEDIntroductIon catchment area maps demoGraphIcs

THE CENTRE/REVITALISEDredevelopment retaIl revIewed

CONTACTS/RESPONDuseful numbers & emaIl addresses

THE FRIARY/REFASHIONED

ACORN Profile 2 Income Charts

neXt

GuIldford/revealedREAD mORE

bacK

THE FRIARY/REFASHIONED

ACORN Profile 2 Redevelopment ReviewedACORN Profile 1 Income Charts Contacts

BACK NEXT

retailcatchment mapIntroduction

Guildford is the 15th most affluent town in the uK, with a total

catchment of 730,723 people and weighted potential spend

of £1.2bn. the average household spend per annum on retail

goods and dining is £14,500 (uK £13,200), and 44% of the

population are in the three most affluent acorn groups.

The Friary redevelopment has significantly improved the quality of retail in Guildford, providing modern space and delivering an impressive retail mix to compliment the strength of the unique high street.

The redevelopment of The Friary has increased the centre’s attractiveness score in CACI’s Retail Footprint leading to a 23.2% increase in the weighted spend potential of the centre.

SECONDMOST CREDIT CRUNCH RESISTANT RETAIL CENTRE IN UK1

TOP 5 SHOPPING TOWN

IN THE UK1

IntroductIon

GuIldford/revealed

WEIGHTED POTENTIAL SPEND OF

£1.2 BILLION

HIGHLY AFFLUENT SUBURBS IN PRIMARY & SECONDARY TRADE AREA

1CACI Retail Footprint Study 2010/2011

THE FRIARY/REFASHIONED

ACORN Profile 2 Redevelopment ReviewedACORN Profile 1 Income Charts Contacts

BACK NEXT

retailcatchment mapIntroduction

catchment area map

wInchester

basInGstoKe

horsham

epsom

camberleYwoKInG

woKInGham

GUILDFORD

KeY:

Primary

Secondary

Tertiary

Guildford is located in the heart of surrey, less than 31miles (50km) from london within easy reach of Gatwick and heathrow airports. the centre benefits from two rail stations with excellent rail links to london (40min) and the south coast (50min) and direct road links served by the m25, m3 and a3.

Guildford’s famous cobbled high street attracts shoppers from throughout the region with approximately 3million tourist visits annually.

BEDFORD ROAD 1033 spaces with direct bridge link to the centre PARK & RIDE Drops off at The Friary Bus Station FRIARY BUS STATION Adjacent to The Friary centre

woKInG

GodalmInGfarnham

aldershotfleet

crowthorne

hooK

bracKnellascot

west bYfleetcobham

esherchertseY

shepperton

farnborouGh

frImleYcamberleY

sandhurst

woKInGham

alton

haslemere

bordon

petersfIeld

pulborouGh

bIllInGshurst

horsham

dorKInG

cranleIGh

GuIldfordupper hale

20 KIlometres

GuIldford/revealed

THE FRIARY/REFASHIONED

Introduction Catchment Map Redevelopment ReviewedIncome Charts Contacts

BACK NEXT

retail

demoGraphIcs

GuIldford/revealed

WealthyAchievers44.5%

Hard Pressed 11.2%

ModerateMeans3.7%

Comfortably Off 26.5%

UrbanProsperity13.8%

84.9% of the catchment come from the most affluent ACORN groups of Wealthy Achievers, Urban Prosperity and Comfortably Off.

source: 1. CACI 2011 Report (Includes primary, secondary and tertiary trade areas)

ACORN PROFILE1

GuIldford/revealed

acorn profile 2acorn profile 1

THE FRIARY/REFASHIONED

Introduction Catchment Map Redevelopment ReviewedIncome Charts Contacts

BACK NEXT

retail

The Friary Centre sIGnIfIcantlY over IndeXes against UK average for most affluent acorn shopper of Wealthy Executives. There are over three times as many than the UK average.

demoGraphIcs

KeY Catchment UK Average

% H

ous

eho

lds

0

5

10

20

15

25

35

30

Wea

lthy E

xecu

tives

Affluen

t Grey

s

Flour

ishing

Familie

s

Prosp

erous

Profes

siona

ls

Educate

d Urb

anite

s

Aspirin

g Sing

les

Start

ing O

ut

Secu

re Fa

milies

Settl

ed Su

burbia

Pruden

t Pen

sione

rs

Asian C

ommunitie

s

Post Ind

ustri

al Fa

milies

Blue-co

llar R

oots

Stru

ggling Fa

milies

Burden

ed Si

ngles

High Rise

Hard

ship

Inner

City

Adve

rsity

WEALTHYACHIEVERS

URBANPROSPERITY

COMFORTABLYOFF

MODERATEMEANS

HARDPRESSED

ACORN PROFILE1

source: 1. CACI 2011 Report (Includes primary, secondary and tertiary trade areas)

GuIldford/revealed

acorn profile 2acorn profile 1

THE FRIARY/REFASHIONED

Introduction Catchment Map Redevelopment Reviewed Contacts

BACK NEXT

retailacorn profile 2 Income charts

Exp

end

iture

(£k)

0

0.5

1.0

1.5

2.0

Fashio

n

Footwear

Jewelle

ry

Leisu

re

General R

etail

Homewar

es

Comm

unicatio

ns

demographics

GuIldford/revealed

category weighted expenditure (£m)*

comparison Goods 471.2Fashion 118.3Footwear 18.9Jewellery 19.2Leisure 131.9General Retail 69.7Homewares 103.6Communications 9.7

other spend categories 731.1Retail Services 49.9Food Catering 239.8Food Retail 386.6Travel 51.9Cinema 2.9

total spend 1,202

SPEND BY CATEGORY1AVERAGE HOUSEHOLD SPEND1mEAN HOUSEHOLD INCOmE1

source: 1. CACI 2011 Report (Spend includes primary, secondary and tertiary trade areas)

TotalCatchment

Primary Secondary Tertiary

Trade Area

30

40

35

50

45

Mea

n A

nnua

l HH

Inco

me

(£k)

Household incomes are 29% higher than the UK average and 14% higher than those in the South East.

In every category Guildford has spend levels equal to, or better than the UK average.

KeY Catchment UK AverageKeY Catchment UK Avg. South East Avg.

demoGraphIcs

THE FRIARY/REFASHIONEDNEXT

the centre/revItalIsedREAD mORE

THE FRIARY/REFASHIONED

Introduction Catchment Map ACORN Profile 2 ReviewedACORN Profile 1 Income Charts Contacts

BACK NEXT

retailredevelopment

LARGE FORmAT UNITS NOT PrEvIOuSLy AvAILAbLE

IN GuILDFOrD

22 NEW RETAILERS 17 NEW TO GUILDFORD

STRONG FOOTFALL INCREASE

OF 8.1%COMPARED TO A NATIONAL DECLINE OF 1.4%

refurbIshed

new entrances & contemporarY InterIors

new floors, centre fInIshes, ceIlInGs, lIGhtInG, pIlasters & balustrades

customer facIlItIes IncludInG soft seatInG, sIGnaGe and toIlet facIlItIes

new 8-unIt food court

fIve new msu operators

new aspIratIonal fashIon mIX

£40m has been invested to reposition and refurbish The Friary Shopping Centre in the heart of historic Guildford to create large modern retail space within a quality shopping environment.

redevelopment

the centre/revItalIsed

THE FRIARY/REFASHIONED

Introduction ACORN Profile 2 ReviewedACORN Profile 1 Income Charts Contacts

BACK NEXT

catchment map retailredevelopment

retaIl

17 RETAILERS NEW TO GUILDFORD

4 RETAILERS INCREASING PRESENCE IN GUILDFORD

hollIster / urban outfItters / prImarK / muJI / republIc / manGo / nIne west / Kurt GeIGer / schuh / bouX avenue / sabIchI / bebe bIsou / m.b.t / sunGlass hut

10 RETAIL SPACES TO DINE62 SHOPS3 SHOPPING LEVELS

topshop / Increased unit from 13,500sqft to 24,000sqft

rIver Island / Relocated & increased from 5,000sqft to 10,000sqft

hmv / Increased unit from 7,000sqft to 11,500sqft

costa / Opened in The Friary – their second store in Guildford

the centre/revItalIsed

THE FRIARY/REFASHIONED

Introduction ACORN Profile 2ACORN Profile 1 Income Charts Contacts

BACK NEXT

reviewedcatchment map retailredevelopment

revIewed

the centre/revItalIsed

URBAN OUTFITTERS“ The Friary has created an inspiring

fashion destination offering a contemporary environment with the choice of exciting new brands to compliment the shopping experience offered in Guildford. “

TERIYAKI EXPRESS“ The new look Friary Centre

has been an ideal location to launch our new upmarket quick service Japanese restaurant concept. Our target audience can be found here in abundance and the recent repositioning of the centre has helped to attract more customers.“

mUJI“ Muji had a very busy opening

period with sales equivalent to our central London stores ”

BOUX AVENUE“ Since opening our new store in The

Friary, Boux Avenue has experienced a very positive first three months trading with high footfall and excellent sales over the Christmas period. Boux Avenue’s complimentary bra fitting service and wide size range offering have both been particularly well received by shoppers at The Friary, and following our warm reception in Guildford we are now looking at expansion opportunities across the UK. “

REPUBLIC“ Republic has enjoyed

massive success since its opening at The Friary Centre and has exceeded our sales expectations. The Centre has enjoyed massive changes and is now seen as the heart of shopping in Guildford with a great mix of the best fashion brands “

THE FRIARY/REFASHIONED

Introduction Catchment Map ACORN Profile 2 Redevelopment Revitalised ReviewedACORN Profile 1 Income Charts

BACK NEXT

contacts

contacts/respond

A limited number of opportunities exist for fashion and food retailers wishing to relocate to The Friary, Guildford.

For further details please contact:

General leasing enquiries

rupert long, briant champion longT +44 (0) 207 434 7104e rlong@bclnet.co.uk

food leasing enquiries

emma flather, davis coffers lyonsT +44 (0) 207 299 0691e eflather@daviscofferlyons.co.uk

THE FRIARY/REFASHIONED