Harvard business review

The Four Truths of the Storyteller

By Peter Guber

The stories that move and captivate peopleAre those that are true to the teller,

The audience, the moment and the mission

Tagline-

Truths of the Teller:-

When I pitch a story, I have to sell my self- Who am I ?

same is true for every other leader, businessman and all.

Being true to yourself involves showing and sharing emotions.

I want u to feel what I feel

Although mind may be the part of your target,

The heart is the bull’s eye.

Truths of the Teller:-

Truth to audience:-

• Listeners give their valuable time to the story teller, thus they cant afford to misuse them.• Storyteller understands the needs of his listeners and then crafts a

story• The litmus test of a good story is not whether listeners walk away

happy or sad, its rather ending is emotionally full filling, an experience worth owning.

Its Great, AHA!!

Truths to the moment:-

• Your story should sound different each and every time you narrate same as your business, People lose connect if same things are repeated.• The great story teller is flexible enough to drop the script and

improvise when situation calls for it.

Truth to the mission:-

• Story teller believes in what he says and feels the same.

The great story teller is devoted to cause beyond self

Thank you