The Fortune Cookie Principle

Alexandria Paudyn &

Brad Burneau

Agenda

The Truth Product and Services

The Truth

“We all want to feel like a part of something bigger than ourselves.”

~ Rob Walker

The Truth

Not just fact, figures and nutritional values.

Jimmy’s Ice Coffee Pampers Dippers Video

The Truth

What business are you in?

What do customers want from you?

How do your customers want to feel?

What can you do to get them there?

“You don’t find customers for your products, you find products for your customers.”

~ Seth Godin

Product and Services

Product and Services

Kevin Plank Under Armor

Alex’s Experience

Product and Services

Product and Services

Why does the world need your product or service?

Why you? Why now? How will you do this

better than anyone else?

How can your story make the product better?