The first company to offer “Social Apps” for Facebook®

Background: Fanzila

• 2003: Founded, created the largest social network in Israel• Offices: USA, UK, Australia, India and Israel • Investors: Blumberg Capital, Haaretz Group, Dr. Yossi Vardi.

Our Clients: Brands & Media Agencies

The Social Media Space

6,272,115 Fans

Now What?

Fanzila: Social Apps for Facebook®

Fanzila is:

•The first company with blogs, forums, wiki’s, competitions (and more) for Facebook

•The only comprehensive apps platform for Facebook and more

• Participation Full social apps on Facebook

• Presence Fully customized look & Feel

• Data Mining Analytics with 100% control of data and emails

• Marketing Lead Generation & Sales

• Multiplatform Works on FB, web and mobile

Out-of-the-box applications include:

• Blogs• Forums • competitions (Video+Status+Image)• RSS • Twitter• Wiki• Top fans, new fans, active fans…

Over 20 valuable social apps to stimulate engagement

Participation: Social Applications

• 100% flexible site design• Change images and header• Add channels or pages to the navigation• ability to customize CSS and HTML

Design your own site on Facebook®

Presence: Unique ‘look & feel’

Data Mining: Social Analytics & Business Intelligence

Fans (Who)• Gender, Age• Geo Data• Most Engaging Fan• Most Active Fan• Churn

Information (What)• Actual Email Addresses• Interests• “Like” Activity• Favorites • Education

Content• Content created• Most engaging content• Content by type (forum, blog, wiki)

Data Mining: Social Analytics & Business Intelligence

• Daily/weekly/monthly Newsletter

• Auto notification new community updates

• Send email directly to community from the platform

• Ability to approve or ban members

Marketing: CRM ToolsLead & Sales Generation

Multiplatform: SoLoMo

Fan page numbers

• From 30,000 to 45, 331 fans in two weeks.• Collected 12,304 emails • Over 3,000 competition entries created.

Pelephone Case Study

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