the firm as a community of persons
DESCRIPTION
The article starts by arguing that seeing the firm as a mere nexus of contracts or as an abstract entity where different stakeholder interests concur is insufficient for a‘‘humanistic business ethos’’, which entails a complete view of the human being. It seems more appropriate to understand the firm as a human community, a concept which can be found in several sources, including managerial literature, business ethics scholars, and Catholic Social Teaching. In addition, there are also philosophical grounds that support the idea of business as a human community. Extending this concept, and drawing fromsome Phenomenological-Personalist philosophers, we propose that the firm should be seen as a particular ‘‘communityof persons’’ oriented to providing goods andservices efficiently and profitably. Being a ‘‘community of persons’’ emphasizes both individuals and the whole, and makes explicit the uniqueness, conscience, free will, dignity, and openness to human flourishing. This requires appropriate communication about and participation inmatters which affect people’s life, and makes it essential to cooperate for the common good of the business firm andthe society.TRANSCRIPT
The Firm as a ‘‘Community of Persons’’: A Pillar of HumanisticBusiness Ethos
Domenec Mele
Published online: 14 October 2011
� Springer Science+Business Media B.V. 2011
Abstract The article starts by arguing that seeing the firm
as a mere nexus of contracts or as an abstract entity where
different stakeholder interests concur is insufficient for a
‘‘humanistic business ethos’’, which entails a complete
view of the human being. It seems more appropriate to
understand the firm as a human community, a concept
which can be found in several sources, including mana-
gerial literature, business ethics scholars, and Catholic
Social Teaching. In addition, there are also philosophical
grounds that support the idea of business as a human
community. Extending this concept, and drawing from
some Phenomenological-Personalist philosophers, we pro-
pose that the firm should be seen as a particular ‘‘com-
munity of persons’’ oriented to providing goods and
services efficiently and profitably. Being a ‘‘community of
persons’’ emphasizes both individuals and the whole, and
makes explicit the uniqueness, conscience, free will, dig-
nity, and openness to human flourishing. This requires
appropriate communication about and participation in
matters which affect people’s life, and makes it essential to
cooperate for the common good of the business firm and
the society.
Keywords Aristotle � Business as a community �Business enterprise � Business ethos � Catholic Social
Teaching � Corporation � Firm � Personalism
Introduction
The concept of ‘‘business ethos’’ is none too common in
either business or business ethics literature. Two excep-
tions are Woller (1996), who considers that there is a
‘‘liberal business ethos’’ and Castro (1999) who uses
‘‘business ethos’’ in the sense of customs and activities
around business, although he reduces the meaning of
‘‘business ethos’’ to ‘‘making profits’’ without any further
consideration. In spite of the scarce use of the term, we
suggest that it makes sense to discuss the ‘‘business ethos’’
underlying any particular way of understanding business.
As we try to explain here, business ethos is relevant for a
sound understanding of business and also to open horizons
for business ethics.
Etymologically, ethos, a word coming from Greek,
means ‘‘moral character, nature, disposition, habit, cus-
tom.’’1 The Merriam-Webster dictionary defines ethos as
‘‘the distinguishing character, sentiment, moral nature, or
guiding beliefs of a person, group, or institution.’’2 Thus,
we can talk of business ethos as the guiding ideas and
values which provide a ‘‘distinctive spirit’’ in understand-
ing business. Epistemology, anthropological philosophy,
ethics, and esthetics may be relevant disciplines in ana-
lyzing ethos.
For many decades an ‘‘economism-based business
ethos’’ has been the mainstream in business, and particu-
larly in business schools. Although without actually
employing the concept of ‘‘business ethos’’, several well-
known scholars (Donaldson 2002; Pfeffer and Fong 2002;
Ghoshal 2005; Pfeffer 2005, among others), have criticized
D. Mele (&)
IESE Business School, University of Navarra, Pamplona, Spain
e-mail: [email protected]
1 ‘‘Ethos’’ in Online Etymology Dictionary: www.etymonline.com/
index.php?search=ethos&searchmode=none.2 http://www.merriam-webster.com/dictionary/ethos.
123
J Bus Ethics (2012) 106:89–101
DOI 10.1007/s10551-011-1051-2
a vision of business schools dominated by social science
and, more specifically by economics. Ghoshal (2005) was
particularly explicit in pointing out that economic theories
dominant in many business schools entailed an ‘‘ideology-
based gloomy vision’’ about people and institutions. These
theories assume that human behavior is based on a view of
the human individual defined as a rational, self-interested,
utility-maximizing homo oeconomicus, and on the idea that
the purpose of the firm should be to maximize shareholder
value.
The view of the human being adopted is a pillar of each
business ethos. But there is another pillar on which we will
focus: the view of the firm (understood here as synonymous
of the corporation or the business enterprise). The
‘‘economism-based business ethos’’ generally sees the firm
as a set of contracts. In contrast, there is a humanist busi-
ness ethos, which tries to see business enterprises in their
human wholeness.
Aligned with the challenge for a humanistic manage-
ment (Mele 2003), the aim of this article is to provide a
better understanding of what the business enterprise is by
considering its human wholeness. We will proceed as fol-
lows. First, we will discuss two current views of the firm,
and show the limitations of these. One of these views
reduces the firm to a nexus of contracts; another sees the
firm as a set of interests of autonomous subjects with a
stake in the corporation or firm. Second, we will provide a
bibliographical review which shows that the view of the
firm as a human community can be found in several
sources, including managerial literature, business ethics
scholars, and Catholic Social Teaching. Third, we will
present some philosophical grounds to support the idea of
business as a community. Fourth, drawing from some
Phenomenological-Personalist philosophers we will go into
the concept of ‘community of persons’, suggesting that this
concept entails an axiological meaning that fits well with a
business enterprise, and becomes a pillar of a humanistic
business ethos. Finally, we will explore some of the ethical
implications for managing organizations of being a
‘‘community of persons’’.
Two Current Views of the Firm
The Firm as a Nexus of Contracts
There is a view of the firm associated with the idea that the
firm is a mere aggregate of individuals united exclusively
for reasons of power and interests, through a set of con-
tracts. Hessen, a leading proponent of this position,
affirmed: ‘‘every organization regardless of its legal form
or features consists only of individuals (…) The term
corporation actually means a group of individuals who
engage in a particular type of contractual relationship with
each other’’ (1979, p. xiii).
This way of understanding the firm can be found in the
work of the influential economist Ronald Coase (1937) on
the nature of the firm.3 He considered the business firm
exclusively from an economic point of view, and therefore
as an instrument for economic efficiency. According to
him, there is a reduction of costs, and therefore more
economic efficiency when a hierarchical structure and an
appropriate organization are used, rather than business
being conducted by individuals, who exchange products in
the marketplace.
Coase’s theory was extended with Agency Cost Theory
(Ross 1973, Jensen and Meckling 1976), which has become
very popular in Neoclassical economics, corporate finance,
and in business management. In accordance with this the-
ory, within the organization relations are articulated
through explicit and implicit contracts between two groups.
One of these (principal) engages another group (agent) to
perform some activity on their behalf. Management is seen
as the agent of those who hold the company stock (stock-
holders), who are the principal. Other sets of contracts
between ‘‘principals’’ and ‘‘agents’’ can also be found
within the firm. From this position it can be affirmed that
‘‘the private corporation or firm is simply one form of legal
fiction which serves as a nexus for contracting relation-
ships.’’ (Jensen and Meckling 1976, p. 311)
Written contracts identify mutual duties and responsi-
bilities in a generalized form. This includes an often very
unspecific set of duties and rights. Some scholars extend
existing contracts in organizations to so-called ‘‘psycho-
logical contracts’’ (Conway and Briner 2005). These refer
to informal obligations for the employer and the employee
which specify in detail practical aspects of how the work
should be done and how it will be compensated.
Some authors extend this vision by introducing the idea
that people in corporations are linked through ‘‘social
contracts’’, a concept used in political theory to explain
society. This is the case of Keeley (1995), who considered
that organizations have ‘‘social contracts’’ with their
employees and with other stakeholders.
The view of the firm as a set of contracts is actually a
hypothesis for economic purposes and one which is useful
for developing theories to understand empirical facts and to
make predictions; but it is not what the firm actually is, as
we will discuss below.
3 See also Coase (1991a, b), where he explains the meaning and
influence of this seminal article.
90 D. Mele
123
The Firm a Set of Concurrent Interests
A different perspective is to assume that ‘‘corporations are
connected networks of stakeholder interests’ (Freeman and
Liedtka 1991, p. 96). From a dynamic perspective, the
corporation is then seen as a center of coordination of
stakeholder interests, or in Freeman’s words, ‘‘a clearing-
house or nexus of activity where stakeholders satisfy their
desires.’’ (2000, p. 176) According to Clarkson, another
proponent of this view, ‘‘the corporation itself can be
defined as a system of primary stakeholder groups [those
who are necessary for the survival of the firm], a complex
set of relationships between and among interest groups
with different rights, objectives, expectations, and respon-
sibilities.’’ (1995, pp. 196–107)
Although the stakeholder-interests-view goes beyond
the idea that the firm is a mere nexus of contracts, it
maintains the idea that the firm is an abstract and fictitious
entity, not a real entity.4 Donaldson and Preston connected
this view with normative obligations by arguing that
stakeholders not only have interests in the affairs of the
corporation, but also ‘‘the interests of all stakeholders have
intrinsic value.’’ (1995, p. 81)
Understanding the firm as a constellation of interests
adds a human aspect to the ‘‘skeleton’’ of contracts, but it is
still insufficient for a whole view of the firm. Corporations
are much more than a nexus of contracts or a set of
interests, and to see the firm as being articulated by social
contracts seems insufficient.
Not Only Contracts or Interests
Modern psychology has proved the existence of interper-
sonal and social links and exchanges based on emotions
(Lawler and Thye 1999). There are also links based on
commitments and moral behaviors. As Solomon wrote, ‘‘in
a corporation, relationships between people, whether of
affection, friendship, loyalty, power, position or expertise,
define the organization. Social contract theory only mud-
dles this picture because it suggests, almost always falsely,
that the primary relationships involved are predominantly
contractual. This is a sure way to misunderstand the notion
that corporations are communities.’’ (1994, p. 274)
Messick (1998) suggested that people inherently cate-
gorize others and act altruistically towards certain people in
a given person’s in-group. Fort (2000) added that there is
an anthropological reason for this grouping tendency—a
limited human neural ability to process large numbers of
relationships. This is an insight which indicates that
altruistic behaviors exist and express human sociability, in
the Aristotelian sense.
Managerial literature also shows that commitment,
loyalty and willingness to cooperate in a common purpose
beyond self-interest is something else that can be found in
employees, at least in certain organizations. There are even
a number of concepts widely used in organizational
behavior research which consider bonds between an indi-
vidual and his or her organization, other than those of
contacts and interests. Thus, the concept of ‘‘organizational
commitment’’, which regards the attachment of employees
to the organization and involves economic, sentimental and
also normative motives for such attachment (Meyer and
Allen 1997); ‘‘organizational identification’’, or degree to
which an employee experiences a ‘‘sense of oneness’’ or
psychological bonding between themselves and his or her
work organization (Rotondi 1975; Reade 2001); and
‘‘organizational citizenship behavior’’ which has been
defined as ‘‘individual behavior that is discretionary, not
directly or explicitly recognized by the formal reward
system, and that in aggregate promotes the effective
functioning of the organization.’’ (Organ 1988, p. 4); that
is, a behavior which goes above and beyond the call of
duty. Case-studies exist showing this reality, for example
Gittell (2003), who focused on Southwest Airlines, a
company in which coordination is solidly based on inter-
personal trust and mutual adjustment of behavior.
Another perspective, which leads to understanding
organizations and firms as complex sets of relationships
comes from social capital theory (Kogut and Zander 1992,
1995). In organizations a social capital exists which can be
defined as ‘‘a resource reflecting the character of social
relations within the organization’’ (Leana and Van Buren
III 1999, p. 538). This concept, in which trust and coop-
eration are crucial, seems an appropriate factor to explain
several organizational phenomena (Adler and Kwon 2002).
Drawing on social capital theory, Nahapiet and Ghoshal
(1998) argued that organizations have factors such as sta-
bility over time, interdependence, interaction, and closure
which help develop high levels of social capital.
In light of these contributions, we suggest that consid-
ering a business enterprise as a human community is more
appropriate than seeing it as a set of contracts or an abstract
entity with concurrent interests. In the next section, we will
provide a deeper justification for such a proposal.
Business as a Human Community
The term ‘‘community’’ comes from the Latin word com-
munitatem, the roots of which are in communis, meaning
‘‘common’’, ‘‘shared by all or many’’. In Medieval Latin,
communitatem was used concretely in the sense of ‘‘a body
4 This is made explicit in Evan and Freeman (1988, p. 151) and
Freeman (1997, p. 71).
The Firm as a ‘‘Community of Persons’’ 91
123
of fellows or fellow-townsmen’’.5 Community is made up
of relations or feelings with a sense of ‘‘fellowship’’.
Although there are dozens of different definitions of
community,6 most conventional meanings of community
have to do with its etymological roots. Community is
understood as a unified body of individuals; people with
common interests or living in a particular area or having a
common history. A community is also a group of people
with common characteristics or beliefs, or who are inter-
connected, or a group organized around common values
and with certain social cohesion.
In sociology, the concept of community was introduced
by the German sociologist Ferdinand Tonnies in the late
nineteenth century when considering the young industrial
European society he encountered. Tonnies distinguished
between community (Gemeinschaft) and society (Gesell-
schaft) (2001/1887), as two sociological concepts with dif-
ferent logical forms, which in essence derive from the
substance of their respective relationships. Communities are
the result of what Tonnies termed ‘‘essential will’’ derived
from blood relations, spatial relations and spiritual relations.
Family, a small village, and churches are typically commu-
nities in Tonnies’s sense. In contrast, societies emerged by
‘‘will of choice’’ for common interests or to attain specific
ends. A large city is a society, as is a large bureaucratic
factory such as those existing in Tonnies’ time.
Wider than Tonnies’s original definition, today a com-
munity is generally understood as the result of personal and
affective stable relationships with reciprocal trust. Com-
munities mature in reciprocal sentiments and in a sense of
belonging, moral conscience and willingness to cooperate;
individuals focus on the social whole they belong to rather
than on their own interest. Within a community people are
regulated by common rules and beliefs about what a right
behavior is and what responsibilities exist of individuals
toward the community.
Regarding the firm, three types of sources support the
idea that firm is and should be considered as a community:
managerial literature, business ethics—mainly scholars
within the Aristotelian tradition, and Catholic Social
Teaching. We will now review some significant contribu-
tions from these three fields.
Managerial Literature
Managerial literature often refers to a business firm as an
organization, an analysis which only expresses one of its
dimensions, or it alternatively considers the two above-
mentioned views based on contracts (particularly the con-
tract between the agent-manager and the principal-owner)
or interests. Seeing the business as a community provides a
different perspective. Seeing a firm as a community is not
very common in managerial literature, since this is gener-
ally a descriptive discipline, and examines particular forms
of organizations or how a firm is managed or governed in
practice.
Long ago, however, pioneers of management thought,
such as Mary Parker Follett and Chester Barnard high-
lighted cooperation as being crucial for any business firm;
and one might well doubt whether contracts and interests
are sufficient to achieve strong cooperation. Follett stressed
that ‘‘the fact of management has seen that an enterprise
can be successfully run by securing the co-operation of the
workers.’’ (Follett 1940, p. 172, the original writing come
from the 1920s) In addition, she suggested changing a
management understood as ‘‘power-over’’ for one con-
ceived as ‘‘power-with’’ which provided a sense of par-
ticipation and cooperation (Mele and Rosanas 2003). Her
idea of cooperation underlies a type of relationship which
is much more than a mere nexus of contracts. Similarly,
Chester Barnard (1968/1938) stressed the necessity for
cooperation to meet common goals in the firm, although
people can have different motives for doing so. Barnard
also underlined the theoretical and practical importance of
the ‘‘willingness of persons to contribute efforts to the
cooperative system’’ (p. 83). According to this writer,
cooperation entails technical aspects and also leadership,
‘‘as the factor of chief significance in human cooperation’’
(pp. 258–259). Leadership creates faith, which is ‘‘the
catalyst by which the living system of human efforts is
enabled to continue its incessant interchanges of energies
and satisfactions.’’ (p. 259).
No doubt leadership is important in business, but a
leadership based only on transactions and interests is quite
poor. James MacGregor Burns (1979), from descriptive
research on political and organizational leaders, introduced
a clear distinction between leadership based on interchange
or ‘‘transactional leadership’’, and another type of leader-
ship which creates significant change in the life of people
and organizations, and which is now know as ‘‘transfor-
mational leadership’’. This leadership is based neither on
contracts (give and take, in colloquial terms), nor on static
interests but in obtaining fellowship and cooperation; it
operates through example, articulation of an energizing
vision and challenging goals. This latter leadership fits
better with the notion of the firm as a community, rather
than a society based on a nexus of contracts or a set of
interests. Along with leadership, the understanding that
companies have an organizational culture entails shared
beliefs and values and practices, and not only contracts and
interests (Kotter and Heskett 1992; Schein 1997).
5 Online Etymology Dictionary: http://www.etymonline.com/index.
php?term=community, Accessed June 29, 2010.6 More than 50 years ago, Hillery (1955, p. 111) found 94 discrete
definitions of the term ‘community’.
92 D. Mele
123
In contrast to the individualistic and collectivistic views
of the firm, Ouchi proposed Theory Z, in which the firm is
seen as a clan-like relationship among people (1981, with
precedents in Ouchi and Jaeger 1978). In line with the
‘‘Japanese style of management’’ in the Japan’s successful
years of the 1980s, Ouchi focuses on increasing employee
loyalty to the company by providing a job for life with a
strong focus on the well-being of the employee, both on
and off the job. Theory Z considers strong links between
the firm and its employees as necessary, which is charac-
teristic of the view of business as a community. However,
seeing business as a community does not necessarily mean
adopting this or any other specific model of management,
nor does it mean assuring a job for life.
Sampson (1995), without mentioning the concept of
community, talked about ‘‘company man’’ (‘‘company-
person’’ we could say now), which once existed in the
USA, but no longer does. ‘‘Company man’’ also includes a
view of the firm. It was a different model to the Japanese
one, but at one time US firms, as well as European firms,
had loyal and committed employees, who felt that their
company was a certain source of identity and meaning for
him or her.
Pfeffer (2006) regretted that, in recent decades, US
companies, with noteworthy exceptions, have increasingly
lost the sense of community. He observed a tending away
from communal and caring relationships towards more
arms-length and market-like transactions between organi-
zations and their employees. As a consequence employees
have less trust of and psychological attachment to their
employers and organizations. Job satisfaction, employee
engagement, and trust in management are all low and
declining. In contrast with this situation, Pfeffer focused on
companies who have arrangements for helping employees
in need, offer generous employee benefits and assistance,
have adopted anti-nepotism policies, have more company-
sponsored social events, are better at resolving work–
family issues, and foster long-term employment relations.
He added that although there are clearly disadvantages
accrued from building a more inclusive relationship with
the workforce, some case evidence and theory suggest that
organizations that have become more community-like
enjoy significant advantages.
The writings of Sampson (1995) and Pfeffer (2006) lead
one to think that there are different degrees of intensity in
being a community, and even that the sense of community
has been lost in some companies. It is not fully clear
whether they consider that the business enterprise is a
community by nature—although every firm to differing
degrees—or being a community is ideal. They present
descriptions of companies with a strong sense of commu-
nity based not only on the unity given by contracts and
interests but also on commitment, loyalty and a sense of
belonging, shared beliefs and values, and cooperation
towards common goals. There are also companies in which
the presence of such elements is very weak. However,
these scholars went beyond mere descriptions, and
expressed their favor of building companies with a strong
sense of community.
Business Ethics Writers
Some scholars have pointed out that human relationships
are closely related to the efficiency of the organization.
Solomon stated that ‘‘what makes a corporation efficient or
inefficient is not a series of well-oriented mechanical
operations but the working interrelations, the coordination
and rivalries, team spirit and morale of many people who
work there and are in turn shaped and defined by the cor-
poration.’’ (1992, p. 150) Freeman himself, who, as noted
above defended the view of the firm as a center of coor-
dination of stakeholder interests, has more recently con-
sidered that the corporation also required motivation by
values. ‘Cooperating with stakeholders and motivated by
values, business people continuously create new sources of
value.’ (2000, p. 177)
Business as community is especially the position of
scholars in the Aristotelian tradition. Robert Solomon, for
instance, defended with particular emphasis his claim that
corporations are communities (1992, pp. 145–152; 1994,
2004). According to Solomon relationships between
members of the firm make the community, since ‘‘a com-
munity is, first of all, an open-ended and immensely
complex set of relations between members, who may
within the context, be called ‘individuals’’’ (italics of the
author) (1994, p. 277). From this perspective the business
springs as a real entity, not only a mere aggregate of
individuals, and not a homogeneous body in which the
person practically disappears. On the contrary, Solomon
(2000) stressed that a corporation is a heterogeneous con-
glomerate that is bound to be riddled with personality
clashes, competing aims and methodologies, cliques and
rivalries, and divided loyalties but still presenting unity in
its activity.
Koehn noted that people become what they are within a
community and their moral character is relevant for making
contributions to the society or communal enterprises (1995,
p. 537). Hartman (1994), going back to Aristotle, suggested
that the organization should be a ‘good community’ in the
sense that, among other things, it permits the disaffected to
exit, encourages reflective consideration of morality and
the good life, and creates appropriate loyalty. Solomon
(1994) applauded the idea that morality and virtues are
essential in corporations, although he disagreed with
Hartman on other points.
The Firm as a ‘‘Community of Persons’’ 93
123
Business as a Community in Catholic Social Teaching
Catholic Social Teaching (see a compendium in PCJP
2004) includes relevant insights on business ethics,
including the consideration of the firm. A recurring idea in
such teaching is that of the business firm as a community,
and sometimes as a community of persons. This thought
explicitly appeared firstly in 1961 the Encyclical Mater et
Magistra by Pope John XXIII. He affirmed that the ideal
form of the enterprise is modeled ‘‘on the basis of a
community of persons working together for the advance-
ment of their mutual interests in accordance with the
principles of justice and other Christian teachings.’’ (John
XXIII 1961, # 142) In these words, being a community has
a dynamic and normative sense, as ‘‘ideal’’. It is taken for
granted that in the firm there are interests; and this is a
minimum of community (‘‘a community of interests’’) but,
if my interpretation is correct, this proposes that any firm
will become a more human community by adding moral
bonds based on justice and other ethical values. This nor-
mative sense is made clearer in another paragraph of this
document, where one can read: ‘‘Every effort must be
made to ensure that the enterprise is indeed a true human
community, concerned about the needs, the activities and
the standing of each of its members.’’ (John XXIII 1961, #
91) This entails certain ethical requirements, to which we
will return toward the end of this article.
The Second Vatican Council, in one of its most famous
documents (Gaudium et spes, # 68), emphasized the
condition of persons of those who join to contribute to the
firm’s goals: ‘‘In economic enterprises it is persons who
are joined together, that is, free and independent human
beings created to the image of God.’’ This conception is
far from one which sees the firm as a set of impersonal
elements who merely join forces to produce or as a
simple contract through which workers exchange labor for
wages.
On his part, Pope John Paul II, considered ‘‘the fact that
people work with each other, sharing in a ‘‘community of
work’’ (1991, # 32, italics in the original) and stressed the
business firm as a ‘‘society of persons’’ in contrast with the
vision of a mere ‘‘society of capital goods’’: ‘‘A business –
he said– cannot be considered only as a ‘society of capital
goods’; it is also a ‘society of persons’ in which people
participate in different ways and with specific responsi-
bilities, whether they supply the capital necessary for the
company’s activities or take part in such activities through
their labour.’’ (1991, # 43) Even more explicitly, he refers
to the firm as a ‘‘community of persons’’ in talking about
the purpose of the firm. According to Pope John Paul II,
‘‘the purpose of a business firm is not simply to make a
profit, but is to be found in its very existence as a com-
munity of persons who in various ways are endeavouring to
satisfy their basic needs, and who form a particular group
at the service of the whole of society.’’ (1991, # 35)
In conclusion, according to several sources a business
enterprise is a community and there are some associated
ethical requirements. The question which arises is what
philosophical arguments can give rational support to this
vision, which is the topic of the next section.
Being a Community: Philosophical Grounds
More than 2,400 years ago, Aristotle stated that the human
being is by nature a politikon zoon, this is, a political (or
social) animal, in a sense quite different from a bee or any
other gregarious animal (Politics, I, 2). Aristotle observed
that human beings have a tendency or disposition to
associate with their fellows and, in fact, they live in com-
munity. He explicitly stated that ‘‘among all men [for
human beings] there is a natural impulse towards this kind
of association’’ (Politics, I, 2). This tendency is usually
called ‘‘sociability’’. Sociability entails that humans have a
capacity for empathizing with others and a willingness to
cooperate with, and to help people in need. Exchanges and
their corresponding contracts are not excluded from
sociability. On the contrary, sociability is a pre-condition
for trade-offs and for making contracts, but sociability is
much more than having the capability for contractual
exchanges. Sociability also leads to a sense of reciprocity
and permits the developing of associations to satisfy human
needs.
In the Aristotelian tradition, sociability explains the
origin of society and communities, where people satisfy a
great variety of human needs, including human flourishing.
Aristotle, in his Politics, after observing historical facts,
explained that the oldest and most basic human community
is the family. Villages (or towns) derived from the union of
several families. These can satisfy different and wider
needs than the family can. The city–state (polis) is formed
by several towns. In Aristotle’s words, ‘‘Every state is a
community of some kind, and every community is estab-
lished with a view to some good; for mankind always acts
in order to obtain that which they think good’’ (Politics, I,
1). In the pursuit of the human good, ethics and politics are
co-joined, which elevates political science (containing the
theory of economics) to a position of the highest impor-
tance. In Aristotle’s words, ‘‘in all sciences and arts the end
is a good; and the greatest good and in the highest degree a
good in the most authoritative of all – this is the political
science of which the good is justice, in other words, the
common interest.’’ (Politics, III, 12) Nowadays, we could
extend this vision to any association for different purposes
established by people (civil society) or by public authori-
ties. Supra-state communities and business firms, among
94 D. Mele
123
many other associations, also have their anthropological
base in human sociability.
Drawing from Aristotle, one can affirm that the social
order is not based on social contracts, as the individualistic
view of the society suggests, but on the existence of human
communities the roots of which are in human sociability.
But what kinds of relationship build a community?
Finnis, after affirming that a ‘‘community is a form of
unifying relationship between human beings’’ (1980,
p. 136), distinguished four basic ways in which unifying
relationships can take place: (1) physical unity, (2) unity
for shared knowledge, (3) cultural unity, and (4) unity for
common action. Applying this classification to a firm, the
first—physical unity—is extrinsic to the firm, but the three
other ways are much more common in business.
Within firms people will share known-how, knowledge
regarding corporate history and ideals, goals, objectives,
proceeds, descriptions, explanations, and arguments related
to the organization; messages transmitted by decisions and
practices, and so on. Obviously, not everybody shares the
same knowledge but everyone in a firm has some common
knowledge, which gives certain unity.
Cultural unity can also be found in many firms in which
people share some values and internalize some basic con-
victions. In addition, people will share a language which
permits communication and even, to some extent, the
possession of a symbolic language, which permits them to
decode formalized signs, expressions, symbols, and
attitudes.
Finally, people in organizations are united by actions
connected with the actions of other people within the
organization. In a certain sense, people participate in a
common action, although they can have different motives
for doing so and the subsequent relationships can also
differ. Complementary to this perspective is another which
proposes three types or categories of unifying relationships.
These can be found within a business organization or even
in a working team: (1) ‘‘utilitarian relationships’’ based on
utilitarian interests, (2) ‘‘emotional relationships’’, based
on enjoyment, and (3) and ‘‘virtuous relationship’’, based
on moral motives.7
Imagine, for instance, a business project. People of
various backgrounds have a common interest in working
together because, in this way, the interests of each party in
achieving results will be satisfied. In this case, the source
for the unifying relationship is based on utilitarian interests.
They are ‘‘utilitarian relationships.’’
It may also be enjoyment of working with people who
make the work particularly pleasant, or because of the
human climate around the project. Here the union is pro-
duced by sharing a good time. These kinds of relationships
are found in certain organizations or in working teams
where people are happy to carry out their activity in a
pleasant environment or to work with peers with whom
they get on. These are ‘‘emotional relationships’’.
Finally, there are relationships motivated by goodwill
and willingness to help others or to cooperate, in some
way, with a good cause. This is the case when people are
aware that their work or collaboration is making a positive
contribution to human needs. These are ‘‘virtuous
relationships’’.
On her part, Edith Stein, a pupil of Edmund Husserl, the
founder of the phenomenology school of thought,8 argued
that the human condition is not isolated individuality, but
inter-human sociability. ‘‘Man finds himself in community
with others’’ (1998, p. 250). For her, as well as for Husserl,
‘‘you’’ are another ‘‘I’’ located over there. Community is
based on inter-subjective relations and empathy becomes
the foundation of such relations (Stein 1989).
Stein gave two definitions of community, one in a broad
sense and other in a strict sense. In a broad sense, she stated
that ‘‘community can be talked about where there are not
only mutual relationships between persons but further,
where these persons form an unity and shape a ‘we’’’
(1998, p. 248). In a strict sense, ‘‘a community entails a
permanent community of life between persons that affects
them in the depth of their being and confers on them a
lasting stamp.’’ (1998, p. 249). There are ‘‘ephemeral’’
communities, such as an occasional meeting. In contrast, a
stable group of friends or any association is a ‘‘substan-
tive’’ community (a community in the strict sense).
Accordingly, there are types of communities as diverse as
families, churches or cultural associations, and different
degrees of involvement within the same community.
Accepting this definition, a business firm would nor-
mally be considered as a substantive community, although
if you look at how the persons involved are affected in the
depth of their being by working in the firm, then the firm
can be seen as a strong or a weak community, probably
depending on several factors, including organization size,
contacts, types of links, etc. Within a large corporation one
could consider that departments, business unities, project
teams, etc., are small communities, maybe with strong
intersubjective relationships with larger communities, and
these within the community of the whole corporation.
7 Similarly, this approach can be applied to the practice of
networking (Mele, 2010). As Finnis (1980) noted, these three kinds
of relationship can already be found in Aristotle’s treatise on
friendship, elaborated after a careful observation of reality in
Nicomachean Ethics, chap. VIII.
8 Explained in a very simple way, the phenomenological method
introduced by Edmund Husserl focuses purely on phenomena and on
describing them. It consists of recognizing the presence of an object
and elucidating its meaning through intuition.
The Firm as a ‘‘Community of Persons’’ 95
123
Another relevant philosophical contribution in line with
the phenomenological-personalist approach can be found
in Wojtyla (1979, 1993), who developed a creative and
original line of thought.9 Although not easy to understand
for a non-specialist in philosophy, we will try to present
some elements of his approach which might serve our
purpose.
Similar to others, Wojtyla considered the relation
between ‘I’ and ‘you’ as the ‘‘precedent’’ to explain human
communities. The relationship ‘‘I-you’’ refers more directly
to the relationship between two persons (inter-subjectivity)
who possess full subjective personalities and interests,
while the multiplicity of the ‘‘we’’, without eliminating the
full subjective personalities and interests of ‘‘I’’ and ‘‘you’’
refers in a more direct manner to the pursuit of a common
goal.
According to Wojtyla a community is the unity of a
multiplicity of subjects. This unity arises as a relationship
or as a sum of relationships between individuals. In onto-
logical terms, these individuals are substantial subjects
while the unity is accidental. The ‘‘we’’ involves neither
diminishing nor distorting the ‘‘I’’. However, this unity
gives sense to talking about people as members belonging
to the community created by such unity.
Many corporations are aware of how important it is that
employees have a sense of belonging to the corporation and
internalize appropriate shared attitudes (Riketta and Lan-
derer 2005). Every newcomer socializes with other mem-
bers of the organization, and goes through the fore-
mentioned stages, one by one, at least to the third. The
fourth will be completed by some people, at least partially.
The Firm as a Community of Persons: Its Axiological
Meaning
Adding ‘‘of persons’’ to the concept of ‘‘community’’ can
seem superfluous if we are talking of human communities;
but it’s not. First of all, it helps us avoid a collectivist view
of the firm in which the individual practically disappears.
Person entails both an individual and a relational meaning
(Spaemann 2006).
The word ‘‘person’’, generally considered as synony-
mous of ‘‘human being’’, comes from the Latin word
persona (probably borrowed from Etruscan phersu
‘‘mask’’10). It translates prosopon in Greek, a term origi-
nally used in the ancient theater denoting a mask or face.
This has a connotation of individuality, uniqueness, and
possession of intimacy. A ‘‘person’’ is someone possessing
self-conscience, self-determination, and consequently, a
subject of moral acts, and endowed with intrinsic dignity
(Crosby 1996; see also Ferrer 2002). Spaemann (2006),
who has studied the concept of person in depth, agreed in
that ‘‘person’’ denotes dignity (see also Zaborowski 2010).
Following the phenomenological method, something
else can be added. Wojtyla (1979, 1993) by looking in
depth at self-determination in the acting person, argues that
human action is not only aimed at external good but is also
oriented toward the person him or herself. A person tran-
scends him or herself in the very action of making free
decisions regarding a certain action and gives or denies his
or her own assent to it. Each action is not a simple deed,
but includes a moral judgment by which the person
determines him or herself as a human being. The person
who acts realizes that his or her action not only brings
about external outcomes, but is also an act of self-deter-
mination and self-realization of the acting person. Certain
actions contribute to human flourishing while others erode
the humanity of the person who acts. Our conscience shows
this as an internal experience of humans. In this way, a
person experiences the value of his or her action not by
results but by its human or personalistic characteristics,
different to an action performed by machines or animals.
This is the ‘‘personalistic value’’ of the human action,
which derives from the fact that it is performed by someone
with freedom and capacity of self-realization. The ‘‘per-
sonalistic value’’ of an action is previous to the ‘‘ethical
value’’ of this action. While the former is related with the
fact that the subject of the action is a person, a rational, and
free subject; the latter is evaluated by ethical norms.
Wojtyla identifies the ‘‘personalistic value’’ inherent in
every human action when this is performed working with
others. When a human action is preformed together with
another or others, the action has an intrinsic social or
communitarian dimension and communities emerge when
people are working together. Acting with others requires
the respecting of the personalistic value of the action in
oneself and in others. Being aware of ‘‘you’’ as another
‘‘I’’, one is participating in the very humanity of other
people, and dealing with others by respecting and caring
for their humanity leads to self-realization. Furthermore,
participating in the humanity of others is the base on which
an ‘‘authentic’’ community is built.
The word ‘‘participation’’ is used by Wojtyla (1979,
1993) in a different way than that common in management.
In his approach, ‘‘participation’’ indicates the way in
which, in common actions, the person protects the per-
sonalistic value of his or her own action and participates
together with another in the realization of the common
activity and its outcomes respecting ‘‘you’’ as another ‘‘I’’.
9 He enriched the philosophical anthropology learned from Aquinas
with insights taken from the phenomenology of the philosopher Max
Scheller.10 ‘‘Person’’ in Online Etymology Dictionary: http://www.etym
online.com/index.php?search=persona&searchmode=none. Accessed
on January 18, 2011.
96 D. Mele
123
Here, the idea of ‘‘participation’’ is not a form of man-
agement, as usually appears in managerial literature, but a
philosophical concept with a normative significance.
Participating in the humanity of others, and conse-
quently recognizing their dignity, respecting their rights
and taking care of their real needs requires a sort of
organization or living together in which the person is
respected and is able to experience every act of the col-
lectivity as his or her own. This happens when the choices
of those who lead are directed towards the common good
and are made with the responsible involvement of all
members of the organization. Individual interests should be
subordinated to the common good. Such subordination,
however, must not diminish or destroy the person.
Being aware of the transcendence of the person in the
action, one should engage him or herself in the task of
recognizing the same value in other persons. This permits
Wojtyla to reformulate the well-known Kantian categorical
imperative, in its second enunciation, regarding human
dignity. What he called ‘‘personalistic norm’’ states that
‘‘…whenever a person is the object of your activity,
remember that you must not treat that person as only the
means to an end, as a instrument, but must allow for the
fact that he or she, too, has, or at least should have, distinct
personal ends.’’ (Wojtyla 1981, p. 28) It can be also called
‘‘Personalist Principle’’ (Mele 2009).
This vision goes beyond both sociological determinism,
which attempts to explain the person’s action through a set
of social relations in which person is only a cog within a
mechanism, and the other position in which individuals are
crucial in explaining human actions, but the inter-sub-
jective dimension present in any action is seen as irrele-
vant, or even as something added from outside (Buttiglione
1997, p. 168ff).
Considering the firm as ‘‘community of persons’’ pro-
vides, therefore, an anthropological and axiological
meaning richer than saying that the firm is merely a
‘‘community’’. ‘‘Community of persons’’ is a concept of
great human richness and also comprehensive of the
complexity of the links which maintain people united
within a business enterprise. Thus, it should be included
within a humanistic business ethos, since it expresses a
more complete humanity.
However, being a community of persons is not exclusive
to the firm. Stronger arguments could be found to see the
family, the school and others institutions as communities of
persons. Consequently, other dimensions should be consid-
ered for a sound understanding of the firm. Business enter-
prises, first of all, are involved in trading and in creating
economic value and being competitive within the market
system. However, saying that a business enterprise is only a
productive unity or an instrument for profits is not sufficient
either. Business enterprises are also networks of
relationships, social actors within the society, who may also
be political actors, apart from being a community of persons.
A simple way to express what a business enterprise is could
be that the business enterprise is a community of persons
based on cooperative activity to provide goods and services
in an efficient, competitive and profitable way.
Ethical Implications of Being a Community of Persons
Summarizing, when we affirm that a firm is a community
of persons, we emphasize both individuals and the whole,
making explicit the uniqueness, conscience, free will,
dignity, and openness to self-realization of each one who
forms the community. This entails ethical requirements
toward persons because they deserve respect, benevolence,
and care (Mele 2009). In addition, the idea of community,
and therefore a community of persons, involves a teleo-
logical meaning. Solomon dealt with this point in several
writings. Following Alasdair MacIntyre (1984/1981), and
ultimately Aristotle, he stated that a community presumes
some higher purpose, ‘‘a teleology, which includes the
cultivation and improvement (by whatever standards) of its
members as well as its own perpetuation.’’ (1994, p. 275).
Such a teleological perspective sheds some light on busi-
ness ethics within the organization. ‘‘In business ethics–wrote
Solomon (1992, p. 148)–, the corporation becomes one’s
immediate community (…) A corporation that encourages
mutual cooperation and encourages individual excellence as
an essential part of teamwork is very different to a corporation
which incites ‘either/or competition, antagonism, and con-
tinuous jostling for status and recognition.’’
Likewise, the concept of community entails an under-
standing of societal business ethics. For Aristotle, small
communities must contribute to the common good of the
larger communities to which they belong: ‘‘if all commu-
nities aim at some good, the state or political community,
which is the highest of all, and which embraces all the rest,
aims at good in a greater degree than any other, and at the
highest good.’’ (Politics I, 1) Solomon applied this view to
societal business ethics. He stated that ‘‘the first principle
of business ethics is that the corporation is itself a citizen, a
member of the larger community, and inconceivable
without it.’’ (1992, p. 148)
Saying that business is a community within a large
community brings about a view which is different to a
voluntaristic assumption of corporate social responsibili-
ties. Solomon criticized the classic arguments for the social
responsibility of business by affirming that they ‘‘fall into
the trap of beginning with the assumption of the corpora-
tion as an autonomous, independent entity, which then
needs to consider its obligations to the surrounding com-
munity. But corporations, like individuals, are part and
The Firm as a ‘‘Community of Persons’’ 97
123
parcel of the community that created them, and the
responsibilities that they bear are not the products of
argument or implicit contracts but intrinsic to their very
existence as social entities.’’ (1992, p. 149) In line with this
view of the corporation, Fort (1996) defended the idea that
a business can be helpfully conceived of as a mediating
institution, which serves a vital function in a free society to
provide social justice out of an expanded civil society and
provides a framework for a flourishing free market.
Hartman (1994), as noted above, stressed that a ‘good
community’ permits the disaffected to exit, encourages
reflective consideration of morality and the good life, and
creates appropriate loyalty. Seeing the firm as a community of
persons allows us to add some other business ethics require-
ments associated with this notion, apart from those presented
by Solomon and Hartman. Although appropriate development
of this point would require a whole paper, we will proceed here
to briefly explore such ethical requirements.
If the firm is a community of persons, managers should
pay attention to groups and individuals who are part of this
community. Some stakeholders (employees, managers,
committed stockholders) are at the core of this community,
while others (habitual suppliers and clients) are closely
related. This is an argument as to why managers bear
responsibility for these stakeholders, and should treat them
with respect and a sense of cooperative reciprocity.
The dignity and uniqueness of each person requires not
only respecting the human rights associated with their
human dignity, and not dealing with them as mere means,
but also the consideration of personal conditions, activities,
real needs and standing of each person, even adopting an
attitude of benevolence and care (Mele 2009). Respect for
personal diversity and spirituality at the workplace is also a
manifestation of consideration to each person.
As noted above, Pfeffer mentioned a number of issues
he perceived as expression of a sense of community:
helping employees in need, offering generous employee
benefits and assistance, solving work–family issues, and
fostering a more inclusive relationship with the workforce
and long-term employment relations, among others. They
seem good illustrative examples, although specific policies
and personal practices will depend on the given situation,
each of which should be considered with practical wisdom.
Acting with a sense of benevolence (wishing do good)
and care does not mean lack of attention to provide goods
and services in an efficient, competitive, and profitable
way. This can bring about situations of tension between
people and profits, which will require an appropriate bal-
ance, although without violating human dignity and human
rights. In addition, and facing such tension, one should not
forget that acting with benevolence and care has beneficial
consequences in terms of trust, loyalty, and willingness to
cooperate on the part of people in the firm.
Another ethical requirement which generally converges
with good managerial practice is to provide communication
on and participation in matters which affect people’s life.
People tend to want to know what is happening in orga-
nizations in which they are involved. Communication gives
knowledge of the whole and fosters a sense of belonging.
Knowledge-sharing is a form and resource of social capital
(Rheingold 2002). Human dignity requires that such com-
munication is based on trust and relevant information and
on trustworthiness. A moral and trustworthy communica-
tion builds a community (Etzioni 2001).
As noted above, following Wojtyla, a person within a
community participates together with others in the reali-
zation of the common activity. But participation also
means taking part in the community or in the decision-
making on matter which affect one’s own life. Through
appropriate formulas within each situation, a community of
persons requires participation in this latter activity. Par-
ticipation within the organization constitutes respect for the
freedom of corporate employees (Brenkert 1992), but also
expresses their condition as a person, one who can never be
treated as a passive or unconscious element within the
organization.
Last, but not least, a community has common goals
which are in benefit of the whole community. They become
‘‘common good’’. Cooperating to achieve them is an ethical
requirement of each member of the community. Managers
should foster cooperation in common goals within the
organization. This is an essential responsibility of the
executive within an organization (Barnard 1968/1938).
In a community of persons, contractual agreements and
the ethical requirement of honoring them are not elimi-
nated, but relationships are not only contractual, and ethical
requirements go beyond contractual duties. In communities
of persons, the stress should be put on developing good
faith and commitment towards the common good and, in
this way, on fostering human flourishing.
Conclusion
Several arguments presented here suggest that under-
standing firms as human communities is more appropriate
than seeing them as a nexus of contracts or a set of inter-
ests, as common models generally assume. Firms contain
multitudes of unifying relationships, and the contractual
relationship and the satisfaction of a set of interests are
only some of these. Thus, we have tried to show that
considering firms as human communities is more appro-
priate than seeing them as an aggregate of individuals
united exclusively by contracts or interests. This has strong
support in human sociability. In addition, we have sug-
gested extending the notion of ‘‘human community’’ to a
98 D. Mele
123
more explicit notion of ‘‘community of persons’’, which is
also more meaningful in axiological terms.
Being a ‘‘community of persons’’ emphasizes both
individuals and the whole and makes explicit the unique-
ness, conscience, free will, dignity, and openness to self-
realization and human flourishing of each one who form
the community. This requires an appropriate communica-
tion and participation in matters which affect people’s own
lives, and the necessity of fostering good will and com-
mitment towards the common good of the organization and
the society. This challenges managers to change their
commonly accepted role of being the builder of systems,
structures, and strategy, to being the facilitator of goodwill
in the firm’s stakeholder relationships.
Being a community of persons is a pillar of a managerial
ethos which stimulates the managerial role to favor the
development of people within the community. This con-
trasts with the economism-based managerial ethos, which
is often limited to preventing possible employee misbe-
haviors. The control mechanisms associated with this latter
ethos neither stimulate ethics in the organization nor the
personal development of its members.
A manager’s ability to build communities is significantly
constrained by prevailing assumptions of an economism-
based managerial ethos. Using economic models, as Rocha
and Ghoshal (2006) suggested, human intentionality such as
self-interest and opportunism leads to a restrictive form of
social exchange. From this under-socialized perspective,
relationships between people are seen as primarily instru-
mental, self-interest being the dominant intention. Contras-
tingly, in humanistic-based management models which take
the firm as a community of persons, persons are seen as
conscious and free beings who make decisions on their own
and who are owners of their own destiny.
Since a community of person is continuously under
construction, managers also have the challenge of building
such communities. The type of managerial behavior nec-
essary to develop a community of persons falls outside any
job description or any mandatory rule or procedure. It is
difficult to imagine that management can construct social
relations based on goodwill when the usual practices are
based on protecting the organization from its own
employees, using hierarchical authority to prevent oppor-
tunistic behavior, or rewarding and punishing employees to
guarantee that everyone does what they are expected to do
(Adler and Kwon 2002).
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