THE FINAL PUSH

PRIORITY PUSHES FOR THE LAST YEAR OF THE FY09-12 PROGRAMME

OBJECTIVES To identify key programme pushes for the TRAFFIC network to focus on in the coming year that would significantly advance progress towards meeting the targets of the TRAFFIC Programme FY09-FY12

To identify the programmatic links and support needed from the regional and national offices for effective implementation of these programme pushes

To identify the advocacy, international policy, communications and other support needed from TRAFFIC International that will allow these programme pushes to be effectively planned, focussed, targeted, implemented, coordinated and monitored

BACKGROUND

 ADVOCACY PUSHES FY03-04- Domestic ivory markets -> African ivory action plan- ASEAN Initiative -> ASEAN-WEN- Ramin listing

Criteria - Focus- Need- Profile- Feasibility

TRAFFIC PROGRAMME FY09-12 TARGET PROGRESS SUMMARIES:NEXT STEPS

WHAT IS A PRIORITY PUSH?

A big ‘ask’ that leads to the significant achievement of programme targets

Urgent need to mobilize action beyond business as usual

Timeline of within 12-18 months

Distinct role and competitive advantage for TRAFFIC

Strengthens profile, brand, and fundraising

Highlights TRAFFIC strength as a network and collaboration with partners

WHAT IS A PRIORITY PUSH?

Strong advocacy and communications mix – a ‘campaign’

Focused and targeted- Why (Why)- What (Objectives)- Who (Audiences)- Where (Countries)- When (Events/Interventions)- How (Activities/Outputs)

Simple to understand

Emotive

Memorable

ISSUE/TARGET SPECIFIC PUSHES

Tiger products demand reduction

Tracking the global shark trade

Timber customs transparency

GEOGRAPHIC PUSHES

Consumer awareness in Vietnam

Thailand as a key ivory trade driver

South Africa-Viet Nam rhino trade route

CROSS-CUTTING PUSHES

State of the world’s wildlife trade

Africa-China trade dynamics Timber and fisheries traceability

EVENT-DRIVEN PUSHES

CITES (SC Aug 2011, CoP16 Thailand March 2013)

Earth Summit (Brazil, June 2012)

IUCN WCC (Korea, Sept 2012)

CBD CoP11 (India, October 2012)

PROGRAMME LEADER INPUT

•State of the World’s Wildlife Trade

•Tracking the global shark trade

•KOBE Process: Tuna RFMO reform

•Timber customs transparency

•Making FairWild an industry standard

•Illegal tiger trade: China crackdown

•Thailand as a key ivory trade driver

•Shutting down the South Africa-Vietnam rhino trade route

•Enhancing sustainable use of wild meat

The 5Ws (and 1H)

WHY? Why do it? What’s the problem?

WHAT? What to do? What’s your objective?

WHO? Who are we talking to? Who can make a change?

WHEN? When is it done? What other times should it be done?

WHERE? Where to do it? Where else should it be done?

HOW? How to do it? How else can we do it?

SIMPLE TO UNDERSTANDEMOTIVEMEMORABLE

THE 2-MINUTE SOUND BYTE

SETTING PRIORITIES

STAKEHOLDER ANALYSIS

T-INT SUPPORT

• Planning

• Messaging

• Coordination (TRAFFIC Network, WWF, IUCN, IGOs, NGOs)

• Targeting (Why, What, Who, Where, When and How)

• Implementation

• Advocacy tools (briefings, letters, etc)

• Communications tools (Web, media, print media)

• Fundraising

NEXT STEPS

• Online survey results

• The Two-Minute Sound Byte -> Advocacy and Communications Plan

• Priority Matrix

• Stakeholder Analysis: Regional feedback -> Regional coordination

• Priority Pushes Report -> T-INT Advocacy and Communications Strategy

LET’S END FY09-12 WITH A BIG BANG!