the female tech start-up diary: swappi presentation

10
Swappi Vivek Doraiswamy Riham Satti

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Swappi Vivek Doraiswamy

Riham Satti

Background

Riham Satti

¤  Undergraduate: 1st Class Honour MEng Biomedical Engineering at Imperial College London

¤  Graduate: 1st Year DPhil Clinical Neuroscience at University of Oxford

¤  Experience in Project Management, Accounting and Entrepreneurship

Vivek Doraiswamy

¤  Undergraduate: 1st Class Honour BEng Electronics and Communication at Liverpool University

¤  Graduate: MSc Computer Science at University of Oxford

¤  Currently part-time Web Developer at Student Hub Oxford University

Introduction

¤  Swapping, trading and buying service

¤  Unique Features: ¤  Offers ¤  Interactive Wish List ¤  Product Videos ¤  Community ¤  Estimated Product Valuation ¤  Free Products ¤  Connection ¤  Single, Multiple or Collectible Swaps ¤  Charities

Target Market I

¤  University of Oxford Students and Staff

¤  8,000 students start in October 2012

Members Numbers

Students 21,872

Undergraduate 11,752

Graduate 9,621

  Visiting, recognised and other students 499

Staff 18,000

Total 39,872

Target Market II

¤  Expand to Cambridge University (27,589 members) Imperial College London (16,830 members) and Liverpool University (31,800 members) by December 2012

¤  September 2013 reach all 109 Universities of 2 million students

¤  2014 UK Internet Population of over 46 million

Oxford University

Cambridge, Imperial and

Liverpool University

UK Internet Population

Europe Internet

Population

Worldwide Internet

Population

Revenue Generation

¤  Advertising our own products

¤  Premium Member

¤  Product video

¤  Multiple Swaps

Site Advert Location Price (p)

Homepage before logging in at peak hours 40

Homepage before logging in at non-peak hours 30

Homepage after logging in at peak hours 20

Homepage after logging in at non-peak hours 10

Current Stage: Homepage

Current Stage: Product Page

Current Stage: Connection Updates

Thank You Questions??