the fast path to building a private cloud (with guest speaker from forrester research, inc.)

The Fast Path toBuilding a Private/Hybrid Cloud

September 21, 2011

With Guest Speaker James Staten, VP, Principal Analyst Forrester Research Inc.

Watch the recorded video of this webinar

http://www.rightscale.com/info_center/webinars/getting-started-series-the-fast-path-to-building-a-private-cloud.php

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Cloud Management Platform

Your Panel TodayPresenting• Michael Crandell, CEO, RightScale • James Staten, VP and Principal Analyst, Forrester Research, Inc.

Q&A • Jarryd Hensel, Account Manager, RightScale

Please use the “Questions” window to ask questions any time!

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Agenda

• How To Get Cloud Right• Fast Path to set up a Private/Hybrid Cloud • RightScale Customer Case Studies• Live Q&A

Please use the “Questions” window to ask questions any time!

© 2011 Forrester Research, Inc. Reproduction Prohibited4 © 2011 Forrester Research, Inc. Reproduction Prohibited

SMB (N=993)(2-999 employees)

Enterprise (1,037)(1000+ employees)

2%

3%

52%

40%

28%

28%

16%

22%

3%

7%

Don’t know/does not apply Not on our agenda Low priority High priority Critical priority

In 2011, building an internal private cloud is key for ¼ of North American I&O leaders

Source: Forrester’s Forrsights Hardware Survey, Q3 2010

Base: 1,410 North American IT executives and technology decision-makers

Which of the following initiatives are likely to be your firm’s/organization’s top hardware/IT infrastructure priorities over the next 12 months?

Build an internal private cloud operated by IT (not a service provider)


But server virtualization continues to be a much higher priority than private or public cloud

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

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Amdocs: Path to Cloud

Traditional ITSiloed/over capacity/server sprawl

ConsolidationPhysical infrastructure

VirtualizationIncrease utilization

StandardizationImprove efficiency

AutomationRapid Provisioning

Resource PoolingShared workloads

Cloud ComputingDynamic/Elastic/Pay per Use


Not everything is cloud . . . and shouldn’t be

PaaS

Storage-as-a-

service

DB-as-a-service

SaaS

Cloud billing

IaaSVM

hosting

On-demand scaling

MSP

Dedicated hosting

DC outsourcing

Traditional IT

Cloud computing• Variable costs/terms

• Standardized deployments• Multitenant

• Highly automated• Low control

• Limited customization

Traditional computing• Fixed cost/terms• Varied deployments• Single tenant • More manual• High control• High customization

IT virtualization

Web services

ASP


Each Cloud Deployment Option Has Its Advantages

Source: See the April 2009 “Which Cloud Computing Platform Is Right For You?” report.


The basics of cloud economics are clear

• As demand rises, resources are added.• Requires apps to scale out• Load balancing governs

Elastic scale delivers just-in-time capacity.

• No upfront payment• No commitment whether you use it or not• Costs aligned to use

Pay-per-use keeps costs low.

• If you can build it, you can deploy it — fast.• API access drives use of automation.

Self-service fuels productivity.


Important expectations about public clouds

Trade-offs

– Cloud are standardized services. You must adjust to them, not the

other way around

Loss of Control

– You use cloud because you want to abstraction they provide and the

services they provide.

– That means you have to accept how they do it

Cover your bases

– What the clouds don’t do, you have to do

– HA, scale, geographic requirements, etc.

Cloud cost more the longer you use it

– Optimize how you use it to maximize the benefits it provides


What fits best in cloud environments

Best use: temporary capacity, elastic capacity

Web sites — three-tier architectures with minimal DB tiers.

SOA applications — with loose coupling of Web services; scale via

load balancing and app-level caching.

Highly parallelized workloads — HPC w/o close coupling; grids,

Hadoop

Applications that fit within a single VM — can be any type of self-

contained x86 application


Click icon to add chart

Hybrid Cloud Variants

April 2009 “Which Cloud Computing Platform Is Right For You?”


Cost optimize your deploymentsGo Hybrid

Dedicated hosting

(traditional outsourcing)

Virtual hosting

Cloudinfrastructure

CommonTransientMetered

CustomFixedOwned

ERP, RAC

App LogicWebWebWeb


Your new IT portfolio

PhysicalVirtualInternal cloud

Decision treeWorkload management

GRC


CustomFixed

Owned

Public cloud

Virtualhosting

Trad out


CustomFixedOwned

CapEx OpExFlexible

OpEx


• You are already at yes• If you aren’t ready to run a private cloud, rent one• Build a heterogeneous cloud management model

Build a holistic cloud strategy

• Test and development• Web, SOA applications• Green-field projects

What to put on the cloud: Start in pockets

• Leverage Forrester’s Strategic Rightsourcing model

Create a cloud migration road map

So, what should you do?

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Control

Flexibility

Performance

Why our customers are deploying Private and Hybrid Clouds

Manage rogue use of public clouds Conforms to security and compliance

Leverage existing resources Integrate w/ existing systems and processes

Use specialized hardware Configure systems to match workloads

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Application Portfolio

Requirements Filter

Resource Pools

App 1

App 2

App 3

Performance

Cost

Compliance

Reliability

Security

Delivers Workload Deployment Freedom

Match your app to the right resource pool

App N

…

App 1

App 2

App 3

App N

…

Private Cloud

Virtual Private Cloud

Private Cloud

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Cloud Infrastructure Automates HardwareA

uto

mat

ion

Traditional Infrastructur

e

Cloud Infrastructur

e

Abstraction

Manual AppsManual Infrastructure= Slow & Expensive

Manual AppsAutomated Infrastructure= Manual Cloud

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Cloud Management Automates ApplicationsA

uto

mat

ion

Traditional Infrastructur

e

Cloud Infrastructur

e

Cloud Management

Abstraction

Manual AppsManual Infrastructure= Slow & Expensive

Manual AppsAutomated Infrastructure= Manual Cloud

Automated AppsAutomated Infrastructure= Automated Cloud= RightScale

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RightScale myCloud

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Cloud Infrastructure Hardware

RightScale Cloud Management Platform

Applications & Data

Application Code

Middleware Automation

OS Image

Cloud Infrastructure Software

Host Servers – CPU, Memory

Storage

Networking

Hypervisor

Virtual Servers & Networking

Cloud & Storage Controller

Application Programming Interface

Cloud Technology Stack for Applications

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Applications & Data

Application Code


OS Image



Storage

Networking

Hypervisor




Cloud Technology Stack for Applications

Public Private

e.g. Web Apps, Dev/Test, Self-Service, etc

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Applications & Data

Application Code


OS Image



Storage

Networking

Hypervisor




Uniformly Managed across Diverse Cloud Resource Pools

Public Private

e.g. Web Apps, Dev/Test, Self-Service, etc


Storage

Networking

Hypervisor


Cloud & Storage ControllerA

WS

EC

2 R

egi

on

Ra

cksp

ace

Re

gio

n

Pri

vate

Clo

ud

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Customer Case Study:

• Amdocs provides business support systems (BSS), operational support systems (OSS) and service delivery platforms for the communications industry.

• A global public company (NYSE: DOX) with revenue of $3.0 billion in fiscal 2010 and 19,000 employees.

• Hybrid Cloud Initiative to build Amdocs self-service for E-Commerce, E-Billing and E-Service.


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> The Issues:> Security & Compliance

> Software Complexity

> SLA’s

> Enterprise middleware isn’t cloud-friendly

> The Opportunity:> Automation – Today’s topic.

> The result> Integrate with existing installer(s)

> Automate middleware (e.g. WebLogic)

> Automate databases (e.g. Oracle 11g)

> Dynamic vs Static Template

The Enterprise Journey to the Cloud


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Cloud Architecture

Public CloudPrivate Cloud

AMSS customer 2

AMSS customer 1

AMSS customer 3


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Cloud.com: Virtual Machines creation, Storage allocation, Network settings

XPI: Application Deployment Automation

Components and Flow

IT: Physical resources allocation

Topology Scripts ProvisioningAMSS Installable

RightScale: Deployment ManagementDeployment instantiation

Deployment scaling

Reporting Monitoring

These are VMs with suitable sizing

Firing Up VMs

Allocation resources

Initiating installati

on

Installing on VMs

Step 1

Step 2Step 4

Step 3

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Case Study: zCloud

• Zynga is the top Facebook game company-275 million monthly active users

• Originally 100% on Amazon EC2, Zynga recently built zCloud - their own private cloud

• zCloud went from concept to product in <6 months by using CloudStack and RightScale

• Already in deployment with over one thousand physical nodes

• Add 100 hosts to their cloud in 22 minutes.

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Case Study: zCloud

Source: Zynga CTO – Infrastructure; InterOp, May 2011

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The Reason for Cloud Management• Automation• Portable, cloud-ready solutions• Governance

A good cloud management platform delivers:• Ability to focus above the complexity & tedious work

– to your core competency• Agility to IT and business• Private and Public through “Single Pane of Glass”• ROI almost immediately

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Create myCloud Account

Choose your infrastructure

Install your hardware

and register

Launch Server

Templates

Automate, monitor & manage

Integrate for hybrid clouds

Easy to Get Started

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Getting Started and Q&A

• Sign-up for myCloud www.RightScale.com/mycloud

• Attend the RightScale User Conference

November 8-9th in Santa Clara, CA

www.RightScale.com/conference


Thank You!

the fast path to building a private cloud (with guest speaker from forrester research, inc.)

Technology

cloud cost

cloud environmentsbest

cloud computing platform

internal private cloud

cloud rightfast path

hybrid cloud variantsapril

basics of cloud economics

questions window