the family candy crush on prepaid: will your bank be a player in the saga?
TRANSCRIPT
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The family candy crush on prepaid: Will your
bank be a player in the saga?
Bill DwightFounder & Chief Dad
@FamZoo#ABAMKTG
2013 ABA Marketing Conference
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Ever take a kid to a candy shop?● "It's on me."● "It's on you."● In between?
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Set mini budget. Credit to child card.
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Child reviews balance.Deliberates.Makes purchase.
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Child reflects, learns...eventually
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The problem
Kids are growing up with poor financial habits in a challenging economic world filled with insanely busy parents.
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The gap we fill
● Piggy Bank● School Programs● Games● Hand Over Cash/Cards On Demand● Child Savings Accounts● Teen Prepaid Cards● Subaccounts● Traditional Checking, Savings, Credit Card
G A
P
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Our Solution: Virtual Family Banking
+ +
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HowFamZooworks
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Q: Money & kids: When do you start?A: When old enough not to eat it.
Money habits are set by age 7University of Cambridge Study
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Prepaid: Perfect for kids.
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Prepaid: Perfect for teens, too.
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Prepaid: Perfect for college, too.
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The trend FamZoo pioneered"In life, there are often multiple shared accounts and managing these from a single portal is a real world need."
--Nick Holland, Javelin Research, Finovate Fall 2013 Recap
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Put your own wrapper on the outside
Showcase your brand.
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Put your own treats on the inside
Target youroffers andcontent.
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Bundle with other goodies
Part of the Transcard Premier Select Suitehttp://www.premierpaymentcards.com/
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Will you be a part of that first candy store purchase?Get in the game.