The Factors That Affect To The Consumer Buying Behavior

1 •Demographic

2 •Situational

3 •Psychological

4 •Socal

5 •Cultural

DEMOGRAPHIC

Age

IncimeFamily

Occouption

1. Demographic fachor

Affect the particular time or the place. There is little time for slecting & purchasing

the product. For example: A person wants to purchace a car but

suddenly he loss his job.

1 . Situational Factor

Psychological

3. Psychological Factor

4. Social Factor

Social

Family

Refference

Culture is the part of the socity. Buying Behavior of culture varies from

country to country. For example: Pakistani culture is different from Indian

and American .

5. Cultural Factor

Marketer desigen the product and progran which is based on religious.

Such as Musalim, Sikh, etc. Its also based on geophric location.

Such as Sindhi, Panjabi, etc.

Sub-Culture