the f-factor
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The F-FactorTRANSCRIPT
The F-Factor
Welcome
Introduction of the speakers tonight:Patrick van HeijningenArthur VrolijkVincent PasterkampStefan BoomMaaike Gerst
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Introducing the F-factor
The F-factor:FriendsFansFollowers
What exactly is the F-factor? Why is the F-factor so interesting
for companies?
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What is the F-Factor?
F-Discovery F-Rated F-Feedback F-Together F-Me
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Facts & Figures
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More Facts & Figures
The average user clicks the ‘Like’ button 9 times each month.
Over 50m users 'like' brands every day Some brands purchase conversion
rate increased by 160% after installing social sharing features
Facebook is the second most popular word that starts with “F” and ends with “K”
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Chances & Recommendations How can this help you?
Why should you participate?
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Chances
8 out 10 researches online... 42% purchases online, 51% goes to the store!
Multi-channel consumers spend 82% more per transaction!
Free marketing!
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Recommendations
Go Online!
Make fans, not just customers!
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The F-Factor of Zappos
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The F-Factor of Zappos
One of the first to be active on Twitter
Over one million followers
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The F-Factor of Levi’s
How Levi’s got back into business
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The F-Factor of Starbucks
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The F-Factor of Starbucks
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The AXE effect on Facebook
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The AXE effect on Facebook
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Conclusion
So,
What is it? Why is it so interesting for
companies? How do I create a good campaign?
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Questions?
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