the extraordinary story of the ultimate consumer brand apple-with steve jobs at it's helm

7/31/2019 The Extraordinary Story of The Ultimate Consumer Brand Apple-With Steve Jobs at It's Helm

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Exposed:The

ExtraordinaryStory ofThe Ultimate Consumer

Brand Apple-With SteveJobs at Its Helm

Inside story of how Steve Jobs took Apple from a civilian garage to abillion dollar global supremacy.

Special Report

By Kebabope Morapediwww.finchmorapedi.com


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www.finchmorapedi.com

Finchmorapedi.com by Kebabope Morapedi

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Copyright Notice

Copyright 2011 Kebabope Morapedi and finchmorapedi.com

ALL RIGHTS RESERVED. No part of this report can be reproduced or

distributed in any way without written permission of the author.

DISCLAIMER AND/OR LEGAL NOTICES:

The information presented herein represents the view of the author as of the

date of publication. Because of the rate with which conditions change, the

author reserves the right to alter and update his opinion based on the new

conditions. The report is for informational purposes only.

While every attempt has been made to verify the information provided in this

report, neither the author nor his affiliates/partners assume any responsibility

for errors, inaccuracies or omissions.

Any slights of people or organizations are unintentional. If advice concerning

legal or related matters is needed, the services of a fully qualified professional

should be sought. This report is not intended for use as a source of legal or

accounting advice.

You should be aware of any laws, which govern business transactions or other

business practices in your country and state. Any reference to any person or

business whether living or dead is purely coincidental.

CONSUMER NOTICE: You should always perform due diligence before buying

goods or services from anyone via the Internet or offline.


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How did a college dropout create one of the most

successful corporations in the world?

At first Apple has never been an entirely conventional company.

In the early 1960s and 70s young Jobs found himself in the centre of two colliding work betweencomputers and hippy movement.

Jobs spent a lot of time driving around in his old car. Born in 1955, Jobs was adopted and grew upin the Silicon Valley as high tech firms sprung up.

At college he met Daniel Kottke (Picture above) and Jobs quickly dropped out of his course andlost no time tuning in. They both got a copy of a certain book that inspired the two men to travelto India backpacking around in search of spiritual enlightenment.

This book was fascinating and that was the basis of their friendship. Jobs became a hippycompelling him for personal liberation. He spent long periods at a farm. They both spent weeks

harvesting apples, and while they were at it, they decided to fast on apples. Jobs then believedsociety is there to be reshaped.

According to Stewart brand, founder, Whole Earth Catalog, Steve had the ambition to change theworld and expected to do that by empowering everybody but he didnt share all his views with hisbuddies.


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He grew up experimenting with electronics at home.

While still at school he worked at one of the big computer companies near his home and met hisfriend who would shape up his destiny, Steve Wozniak(Picture below)

They talked about electronics.

The seeds of Apple were sown when Wozniak introduced Jobs to a home brew computer clubwhere he showed his newly built computer he made which would become the Apple 1. He saw abig business opportunity that this entire people want to build Wozniak computer design but didnthave the building skills.

In 1976 Wozniak and jobs began selling the Apple 1 through jobs family garage where buyers hadto add their own case. The birth of Apple was to be masterminded by Jobs-a hippy with a businessbrain.

Steve jobs later admittedly said he started the business off by chance, speaking in 1991 said theystarted Apple simply because they wanted this computer for themselves and their immediate

friends, once they saw him build prototypes. So gradually they were pulling the business, theydidnt start off to build a big company, but few dozens of computers for themselves and theirfriends.

To Apple co-founder the reality were little less idealistic. Jobs always said he wanted to be one ofthe most important people in the world and got the business side pretty clearly.


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Released in 1977, Apple 2 was the first home computer with colour graphics and in the next 3years sales grew to more than $150 million taking Apple to the panicle of the new industry.

In 1980, Apple went public, success on the scale changed Apple and like any company thatbecomes public, Apple became different.

By the end of 1980 Steve was worth a quarter of a billion at the age of 25.

In 1987, IBM launched its response to Apple 2, the IBM VC; it opened a battle that would rangefor 15 years.

Then Apple went from the leading computer company to the second. Apple needed a seasonedCEO to pilot the company though increasing tough times. Steve Jobs search took him to NewYork, to John Sculley, the president of Pepsi. How Jobs convinced John to take the job is thestaffer business legend.

Steve had these deep penetrating brown eyes that stared right up to him and asked me if he stillwant to show the world if he's still alive or want to come with him and change the world.

It knocked John out of the window because no one said that to him before.

Sculley was a pragmatic operator, a marketing expert who knew exactly what Apple should do.They needed someone who could keep Apple 2 commercially alive and generating cash for aboutanother 3 years.

After several new product lines that failed to take off, the income form Apple 2 was keeping thecompany alive.

With the induction of the Macintosh Steve wanted the impossible and somehow he had the skill toconvince everyone that the impossible was possible. He was determined that the Mac would beeasy to use, it would have a mouse and icons on the screen, a first for the affordable personalcomputer. The stories of how he brought the mouse to the world explode the myth about him thathe invented revolutionary technology. However Jobs didnt operate in an intellectual vacuum,nearby in Silicon Valley operated Xerox and had they had researched vision called Park, it wasfull of free technological and inspirational ideas. Jobs was desperate to take a look inside, but gothis chance when Xerox made an investment in Apple and they invited him in.

At this moment Jobs tweaked existing technologies to greater effect and the Mouse was born.

The difference between invention and innovation is that you execute, you take an idea and turn itinto reality.

Steve connected the dots


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When former Pepsi boss visited Jobs at his house he was almost struck because there was almostno furniture in his house, in his bedroom was a small bed, in the living room no place to sit exceptthe floor.

Steve was not into possessions, he was not into money, he was completely into things he believed

in and that integrity went through every aspect of his life, his devotion to the product, to the work,to the ethics. The Macintosh was finally unveiled in January 1994 in spectacular style by Jobshimself. That was the birth of the Apple Brand.

Steve Jobs died on October 5, 2011 after battling with cancer for long but he leaves behind alegacy we will continue to cherish for generations

So what does this mean to you as a struggling entrepreneur? Let this story inspire you to connectthe dots just like Steve and come back stronger to pursue your ambitions because the reality asentrepreneurs is that we might not strike it off the first time but if we keep at it no matter what, wewill create better future for ourselves and our families.

Your time is limited don't waste it living someone's life


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If you liked what you read on this report. Visit my website TODAY to read more inspiring storieshow many other entrepreneurs made their millions in their empires.

Visit my site by clicking this linkwww.finchmorapedi.com

P. S This article was inspired by the programme I watched on BBC knowledge called ; SteveJobs: Billion Dollar Hippy

the extraordinary story of the ultimate consumer brand apple-with steve jobs at it's helm

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