the extraordinary assistant wb
TRANSCRIPT
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True Colors
Activity: Answer the following questions briefly.
1. What is your Primary Color?
2. What is your Secondary Color?
3. Which trait do you consider your greatest strength?
4. What brings you the most joy?
5. How does your Primary and Secondary Colors relate to your position as anAdministrative Professional?
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The Extraordinary Assistant: Traits and Characteristics that Guarantee Success
Most people, except for Administrative Professionals, do not realize it, but an administrative
assistant is one of the most important positions with any organization. After all, the
administrative assistant is often times the first person to interact with a potential Customer or
Client and establishes the tone for the remainder of the customers interaction with an
organization.
In fact, most would argue that this position plays such an important role in the Customer's
Experience with an organization that the terms receptionist, administrative assistant, and
executive assistant don't do justice to the impact this individual can have on the customer.
Instead, maybe the preferred title should be Director of First Impressions.
There are specific personal traits and characteristics that are necessary to realize the results for
which this position is responsible. These traits take the form of one's behavioral style, values
and motivators, and their personal skills and attributes.
Behaviors
Customer Orientated - Administrative assistants have to live to serve the customer. Thiscan be a customer of the traditional sort visiting your office for an appointment, or it
could be an internal customer from another department. Whatever the case may be,
customer service is at the core of this position.
Frequent Interaction With Others - With the high degree of emphasis on customerservice, there comes frequent interaction with others. It is important that anadministrative assistant enjoys frequent interaction with others.
Organized Workplace An administrative assistant is like the nerve center of an office. Itis absolutely critical that you have great organizational skills to ensure the smooth flow
of information throughout the organization.
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Values/Motivators
Traditional / Regulatory - A successful administrative or executive assistant is someonewho focuses on doing things the "right" way according to his or her organization's
culture and standards.
Utilitarian / Economic - With the wide variety of tasks and duties an administrativeassistant takes on, it is important that you be focused on efficiency and making the best
use of your time.
Theoretical - The most effective administrative assistants are those who have a goodunderstanding of their organization's business and "how things work." This requires a
thirst for knowledge and the desire to learn something new each day on the job.
Self-Assessment - Rate yourself on the
following statements.1 2 3 4
I know who the internal customers are
and live to serve them.
I know who the external customers are
and live to serve thm.
I place a high emphasis on customer
service.
I enjoy frequent interaction with
others.
I am the nerve center of the office.
My organizational skills are excellent.
I ensure the smooth flow of
information throughout the
organization.
BEHAVIORS
Ideas to develop my proficiency in this key area:
I focus on doing things the "right" way
based on the company culture.
I consistently enforce and adhere to
company standards.
I stay focused on efficiency and making
best use of my time.
I have a thirst for knowledge.
I have the desire to learn somethingnew each day on the job.
I have identified my personal values
and adhere to them in my job.
My coworker/supervisor can state
what my values.
VALUES
/MOTIVATORS
I have a good understanding of my
company's business and "how things
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Personal Talents and Skills
Self-Management An administrative assistant often works without direct supervisionand is expected to accomplish tasks without constant delegation. For this reason, you
must be skilled in managing your time at work effectively.
Flexibility - An administrative assistant can be called on to do any number of wide andvaried tasks. You must be flexible and able to respond effectively to these requests.
Planning and Organization - Again, organization is critical in this position. Anunorganized administrative assistant can literally cripple an organization's operations.
Interpersonal Skills - Given the high frequency of interaction with others, administrativeassistants must have great interpersonal skills that make visitors feel like they are
welcome guests to the organization.
Diplomacy and Tact - This position often serves as a gatekeeper to upper managers andexecutives and can also bear the brunt of an upset customer's anger. For this reason, it
is important that you be able to handle difficult situations with diplomacy and tact.
I am able to work well without direct
supervision.
I manage my time at work effectively
to ensure tasks are completed.
I am flexible and able to to respond to
varied and unique tasks.
My interpersonal skills are exemplary.I make visitors feel like they are
welcome guests to the organization.
I control my emotions when
confronted with difficult customers.
I handle difficult situations with
diplomacy and tact.
PersonalT
alents&Skills
I am always ready and willing to
respond to any number of wide and
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Customer Analysis
As you become more successful in your career, the actions you take and the work you do will
affect more and more people. The more people you affect, the more likely it is that your actions
will impact people who have power and influence over your work. These people could be
strong supporters of your work or they could block it.
Customer Management is an important discipline that successful people use to gain trust and
win support from others. It helps them ensure that their efforts and work succeed where others
fail.
Customer Analysis is the technique used to identify the key people who you affect and vice
versa. You then use Customer Planning to build the trust and support that helps you succeed.
The benefits of using a customer-based approach are that:
* By communicating with customers early and frequently, you can ensure that they fully
understand what you are doing and understand the benefits of your work this means they can
support you actively when necessary
* You can anticipate what people's reaction to your work may be, and build into your plan the
actions that will win people's support.
How to Use the Tool:
The first step in Customer Analysis is to identify who your customers are. The next step is to
work out their power, influence and interest, so you know who you should focus on. The final
step is to develop a good understanding of the most important customers so that you know
how they are likely to respond, and so that you can work out how to win their support you
can record this analysis on a customer map.
After you have used this tool and created a customer map, you can use the customer planning
tool to plan how you will communicate with each customer.
The steps of Customer Analysis are explained below:
Step 1. Identify Your Customers
The first step in your customer analysis is to brainstorm who your customers are. As part of this,
think of all the people who are affected by your work, who have influence or power over it, or
have an interest in its successful or unsuccessful conclusion.
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The table below shows some of the people who might be customers in your job or in your work:
Your boss Shareholders Government
Senior executives Alliance partners Trades associations
Your coworkers Suppliers The press
Your team Lenders Interest groups
External Customers Analysts The public
Prospective customers Future recruits The community
Your family
Remember that although customers may be both organizations and people, ultimately you
must communicate with people. Make sure that you identify the correct individual customers
within a customer organization.
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Step 2. Prioritize Your Customers
You may now have a long list of people and organizations that are affected by your work. Some
of these may have the power either to block or advance. Some may be interested in what you
are doing, others may not care.
Map out your customers on a Power/Interest Grid as shown in figure 1, and classify them by
their power over your work and by their interest in your work.
For example, your boss is likely to have high power and influence over your work and high
interest. Your family may have high interest, but are unlikely to have power over it.
Figure 1: Power/Interest Grid
Someone's position on the grid shows you
the actions you have to take with them:
* High power, interested people: these are
the people you must fully engage and make
the greatest efforts to satisfy.
* High power, less interested people: put
enough work in with these people to keep
them satisfied, but not so much that they
become bored with your message.
* Low power, interested people: keep these
people adequately informed, and talk to
them to ensure that no major issues are
arising. These people can often be very
helpful with the details of your work.
* Low power, less interested people: again,
monitor these people, but do not bore
them with excessive communication.
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Step 3. Understand Your Key Customers
You now need to know more about your key customers. You need to know how they are likely
to feel about and react to your work. You also need to know how best to engage them in your
work and how best to communicate with them.
Key questions that can help you understand your customers are:
* What motivates them most of all?
* What information do they want and expect from you?
* How do they want to receive information from you? What is the best way of communicating
your message to them?
* Who influences their opinions generally, and who influences their opinion of you? Do some of
these influencers therefore become important customers in their own right?
* If they are not likely to be positive, what will win them around to support your project?
* Who else might be influenced by their opinions? Do these people become customers in their
own right?
A very good way of answering these questions is to talk to your customers directly people are
often quite open about their views, and asking people's opinions is often the first step in
building a successful relationship with them.
You can create your own example of customer analysis at work whether for your current role,
a job you want to do or a new project.
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Great Customer Service
Self-Assessment - Rate yourself
on the following statements.
1-Never 2-Sometimes 3-Often
4-All the time
1 2 3 4
Ideas to develop my proficiency
in this key area:
AttitudeAssessment
I treat each customer as if he or
she was the only one that day.
When I'm in a bad mood, I make
sure it doesn't show at work.
I smile every time I interact with
a customer both in person and
on the phone.
I look at things from the
customer's perspective.
When I'm having a tough day, I
try to turn it around so it
doesn't impact the customer.
I work hard to exceed customer
expectations.
I think of the customer as my
boss.
1. What do your customers expect from you?
2. In what ways can your team work to improve customer service?
3. In what ways do your customers expect you to be consistent?
4. In what ways are you sometimes inconsistent?
5. What pickles can you give as individuals to add your special touch and exceed your customersexpectations?
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Interpersonal Skills
First Impressions
What are your First Impressions of the woman in Picture A?
What are your First Impressions of the woman in Picture B?
Tips for Success:
1.2.3.4.5.
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Paraphrasing Statements Activity:
Instructions: Work with a partner to create reflecting statements for the following sentences.
1. This part is so messed up. I just dont know what to do.
________________________________________________________
2. She said shed give it to me, and I still dont have it. She doesnt usually miss deadlines.
________________________________________________________
3. If he gives the team one more project, I think we will collapse.
________________________________________________________
4. They did such a good job at marketing, I dont know if we can keep up with delivery.
________________________________________________________
5. Just once I wish people around here would listen to the people who do the work.
________________________________________________________
6. Its unfair that some of the employees have Wednesday off and others of us dont.
________________________________________________________
7. I get so frustrated with this machine I could throw it out the window.
________________________________________________________
8. I keep trying to talk to her, but she just gets mad when I do.
________________________________________________________
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Constructive Communication Activity:
Instructions: Rewrite the following fake feeling statements into true feeling statements.
Fake feeling statement: I feel that was a rotten thing to do.
Real feeling statement: I feel disappointed that she talked to others about me when there was
a problem. I would prefer that she come to me directly in the future.
1. I feel stabbed in the back.
____________________________________________________
2. I feel that making the presentation alone isnt a good idea.
_____________________________________________________
3. I feel you are ignoring me.
_____________________________________________________
4. I feel that were making a bad decision.
_____________________________________________________
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Conflict Management
Activity: Answer the following questions about Conflict Management.
How do you define conflict?
What words come to mind when you think of conflict?
What are some consequences of conflict?
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Conflict Management Styles Quiz
Each statement below provides a strategy for dealing with a conflict. Rate each statement on a
scale of 1 to 4 indicating how likely you are to use this strategy.
1 = Rarely 2 = Sometimes 3 = Often 4 = Always
Be sure to answer the questions indicating how you would behave rather than how you think
you should behave.
1. I explore issues with others so as to find solutions that meet everyones needs. _______
2. I try to negotiate and adopt a give-and-take approach to problem situations. _______
3. I try to meet the expectations of others. _______
4. I would argue my case and insist on the merits of my point of view. _______
5. When there is a disagreement, I gather as much information as I can
and keep the lines of communication open. _______
6. When I find myself in an argument, I usually say very little and try to leave
as soon as possible. _______
7. I try to see conflicts from both sides. What do I need? What does the other
Person Need? What are the issues involved? _______
8. I prefer to compromise when solving problems and just move on. _______
9. I find conflicts challenging and exhilarating; I enjoy the battle of wits
that usually follows. _______
10. Being at odds with other people makes me feel uncomfortable and anxious. _______
11. I try to accommodate the wishes of my friends and family. _______
12. I can figure out what needs to be done and I am usually right. _______
13. To break deadlocks, I would meet people halfway. _______
14. I may not get what I want but its a small price to pay for keeping the peace. _______
15. I avoid hard feelings by keeping my disagreements with others to myself. _______
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How to score the Conflict Management Quiz:
As stated, the 15 statements correspond to the five conflict resolution styles. To find your most
preferred style, total the points in the respective categories. The one with the highest score
indicates your most commonly used strategy. The one with the lowest score indicates your
least preferred strategy. However, if you are a person who must deal with conflict on a regular
basis, you may find your style to be a blend of styles.
Style Corresponding Statements: Total:
Collaborating: 1, 5, 7 _______
Competing: 4, 9, 12 _______
Avoiding: 6, 10, 15 _______
Accommodating: 3, 11, 14 _______
Compromising: 2, 8, 13 _______
Brief Descriptions of the Five Conflict Management Styles
Collaborating Style: Problems are solved in ways in which an optimum result is provided for all
involved.
Both sides get what they want and negative feelings are minimized.
Pros: Creates mutual trust; maintains positive relationships; builds commitments.
Cons: Time consuming; energy consuming.
Competing Style: Authoritarian approach.
Pros: Goal oriented; quick.
Cons: May breed hostility.
Avoiding Style: The non-confrontational approach.
Pros: Does not escalate conflict; postpones difficulty.
Cons: Unaddressed problems; unresolved problems.
Accommodating Style: Giving in to maintain relationships.
Pros: Minimizes injury when we are outmatched; relationships are maintained.Cons: Breeds resentment; exploits the weak.
Compromising Style: The middle ground approach.
Pros: Useful in complex issues without simple solutions; all parties are equal in power.
Cons: No one is ever really satisfied; less than optimal solutions get implemented.
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Difficult Personalities
The Bulldozer
Time to run down Dont worry about being polite Forcefully; no apologies Dont cut down Negotiation
The Exploder
Gain self-control Neutral phrase Serious Private setting
The Complainer Listen Dont argue or apologize State the facts Put in writing How do you want the discussion to
end?
The Clam
Open-ended questions Wait for response Extra time Comment on what is happening
The Wet Blanket
Be alert Optimistic but realistic Dont argue Dont offer solutions Raise questions
The Know-It-All Be prepared Listen and paraphrase Dont over-generalize Watch your responses
The Staller
Be open Acknowledge past problem Give support Assign responsibility
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Difficult Personalities
Activity: Identify at least one person that fits the description of the Difficult Personality Types.
Then, write some practice phrases that you can practice so you will be better prepared for that
time when he/she are being difficult.
The Bulldozer - Abusive, abrupt
The Exploder Outbursts filled with rage
The Complainer Finds fault with everything
The Clam Silent, yes or no, grunt
The Wet Blanket It wont work
The Know-It-All Expert on all matters
The Staller Habitually indecisive
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