the experts in machine - readable authentication 1 customized security solutions by inksure award...
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The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication1
Customized Security Solutions by
InkSure
Award Winner
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InkSure Technologies Provider of covert, machine readable security solutions (“CMRT”) to
definitively and quickly identify genuine branded products and documents for protection against counterfeiting
Our expertise in spectral detection of covert marks enables InkSure to provide the most advanced readers in the authentication industry
4½ years of commercial sales Billions of consumer products protected with InkSure technology Product and Image Security (“PISEC”) award winner: 2000,2003,2006 Member Document Security Alliance (“DSA”) and North America
Security Products Organization (“NASPO”) U.S. public corporation (INKS.OB) Corporate Headquarters in Fort Lauderdale, FL; Global R&D Center at
the Science Park in Rehovot, Israel
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Counterfeiting Facts World Customs Organization estimates that counterfeiting accounts
for 5% to 7% of global merchandise trade, equivalent to lost sales of $512 billion in 2004
World Health Organization says up to 10% of medicines worldwide are counterfeited, costing the pharmaceutical industry $46 billion a year
According to the Federal Trade Commission, counterfeiting costs the global automotive parts industry $12 billion a year; $3 billion of that total is in the United States
One third of all counterfeit products are cosmetics and perfumes – 10% of the total world trade for the personal care industry
Document fraud is estimated to cost the U.S. approximately $20 billion annually
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The Solution:Field Forensic, Machine- Readable
Authentication
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InkSure’s Authentication Solutions – Highlights
Specializing in Covert Machine Readable Technology solutions to mark and authenticate products and documents
Optical detection of covert marks features the most advanced readers in the authentication industry
Technological flexibility ensures seamless integration in production and operations
To maximize user benefits, solutions are compatible with other security features (e.g. holograms) for a multi-layered approach
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How Does It Work?
Each item is invisibly marked with SmartInk during standard printing production
Although visually identical to regular ink or varnish, SmartInk includes a covert taggant code
The code is customer/application exclusive InkSure’s range of proprietary readers are used to conclusively
authenticate products and documents by detecting electro-optical material behavior, identifying the code and providing on-the-spot pass/reject indication
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SmartInk Covert Applications SmartInk can be applied to almost any substrate – paper, plastic, foils,
laminate, etc., – using most standard printing processes SmartInk can protect variable information via commercial inkjet,
thermal transfer ribbon and laser color-change
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CMRT Growth Factors & Customer Value Field Functionality – Fast, Simple, “No Brainer”
• Anyone Can Be an Expert in One Minute
• Readings Take Only Two Seconds
• No Operator Error Green Light, Two Beeps - Good Red Light, One Beep - Bad
Brand owners challenged with global programs
Readers can be quickly distributed to people around the world
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SignaSureTM Handheld Readers The most sophisticated optical authentication reader, analyzing
complex spectral signatures Each reader stores multiple codes, with one-to-many code
identification Custom configured for each customer/application Simple & intuitive user interface; light weight, ergonomic design Clear audible and visual confirmation/alert within a few seconds Adaptable platform for easy code update Rechargeable batteries; USB connectivity
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A new, pocket-size authentication reader• Size: 5.5” x 1.1”• Weight:2.5 ounces
Next generation reader for field authentication
Lower-cost for large channel distribution
• Warehouses• Law Enforcement• Retail Locations
Single code in memory Audio tone and visual (red/green LED) only,
no LCD screen Replaceable batteries, no charging circuits
New PocketSure™ Reader
PocketSure
SignaSure
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On-press Quality Control Continuous Hands Free Feedback
• Upper and Lower Limits set to Assure Field Reader Performance
Effective Cost Monitoring Capability Data Collection for Future
QA Reference or Evidence
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Key Points
Covert Machine Readable Technology Growing
•Highly Secure – Forensic Level III Security
•Simple to Implement in Field / Training
•Simple to Implement at Converter
•Extremely Accurate
Custom Taggant Formulation (Codes)
•License to End-Users or Converters
•Guarantees Exclusivity
•Secures Chain of Custody