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The Experts in Machine - Readable Authentication The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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Page 1: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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Customized Security Solutions by

InkSure

Award Winner

Page 2: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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InkSure Technologies Provider of covert, machine readable security solutions (“CMRT”) to

definitively and quickly identify genuine branded products and documents for protection against counterfeiting

Our expertise in spectral detection of covert marks enables InkSure to provide the most advanced readers in the authentication industry

4½ years of commercial sales Billions of consumer products protected with InkSure technology Product and Image Security (“PISEC”) award winner: 2000,2003,2006 Member Document Security Alliance (“DSA”) and North America

Security Products Organization (“NASPO”) U.S. public corporation (INKS.OB) Corporate Headquarters in Fort Lauderdale, FL; Global R&D Center at

the Science Park in Rehovot, Israel

Page 3: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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Counterfeiting Facts World Customs Organization estimates that counterfeiting accounts

for 5% to 7% of global merchandise trade, equivalent to lost sales of $512 billion in 2004

World Health Organization says up to 10% of medicines worldwide are counterfeited, costing the pharmaceutical industry $46 billion a year

According to the Federal Trade Commission, counterfeiting costs the global automotive parts industry $12 billion a year; $3 billion of that total is in the United States

One third of all counterfeit products are cosmetics and perfumes – 10% of the total world trade for the personal care industry

Document fraud is estimated to cost the U.S. approximately $20 billion annually

Page 4: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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The Solution:Field Forensic, Machine- Readable

Authentication

Page 5: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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InkSure’s Authentication Solutions – Highlights

Specializing in Covert Machine Readable Technology solutions to mark and authenticate products and documents

Optical detection of covert marks features the most advanced readers in the authentication industry

Technological flexibility ensures seamless integration in production and operations

To maximize user benefits, solutions are compatible with other security features (e.g. holograms) for a multi-layered approach

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How Does It Work?

Each item is invisibly marked with SmartInk during standard printing production

Although visually identical to regular ink or varnish, SmartInk includes a covert taggant code

The code is customer/application exclusive InkSure’s range of proprietary readers are used to conclusively

authenticate products and documents by detecting electro-optical material behavior, identifying the code and providing on-the-spot pass/reject indication

Page 7: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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SmartInk Covert Applications SmartInk can be applied to almost any substrate – paper, plastic, foils,

laminate, etc., – using most standard printing processes SmartInk can protect variable information via commercial inkjet,

thermal transfer ribbon and laser color-change

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CMRT Growth Factors & Customer Value Field Functionality – Fast, Simple, “No Brainer”

• Anyone Can Be an Expert in One Minute

• Readings Take Only Two Seconds

• No Operator Error Green Light, Two Beeps - Good Red Light, One Beep - Bad

Brand owners challenged with global programs

Readers can be quickly distributed to people around the world

Page 9: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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SignaSureTM Handheld Readers The most sophisticated optical authentication reader, analyzing

complex spectral signatures Each reader stores multiple codes, with one-to-many code

identification Custom configured for each customer/application Simple & intuitive user interface; light weight, ergonomic design Clear audible and visual confirmation/alert within a few seconds Adaptable platform for easy code update Rechargeable batteries; USB connectivity

Page 10: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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A new, pocket-size authentication reader• Size: 5.5” x 1.1”• Weight:2.5 ounces

Next generation reader for field authentication

Lower-cost for large channel distribution

• Warehouses• Law Enforcement• Retail Locations

Single code in memory Audio tone and visual (red/green LED) only,

no LCD screen Replaceable batteries, no charging circuits

New PocketSure™ Reader

PocketSure

SignaSure

Page 11: The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner

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On-press Quality Control Continuous Hands Free Feedback

• Upper and Lower Limits set to Assure Field Reader Performance

Effective Cost Monitoring Capability Data Collection for Future

QA Reference or Evidence

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Key Points

Covert Machine Readable Technology Growing

•Highly Secure – Forensic Level III Security

•Simple to Implement in Field / Training

•Simple to Implement at Converter

•Extremely Accurate

Custom Taggant Formulation (Codes)

•License to End-Users or Converters

•Guarantees Exclusivity

•Secures Chain of Custody