the experiments in design results from dots 2016
TRANSCRIPT
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http://fluxx.uk.com/Experiments-in-Design#ExpID
WHAT IS #EXPID?• Experiments in Design is a fast-growing meetup for anyone
who wants to combine product development with lean experiments.
• We're a community of designers, behavioural scientists and developers interested in using experiments to develop creative solutions that actually work.
• We believe that the quickest way to make something that works is to test it. Come and learn the tricks of the trade.
• At each event there is a short, sharp presentation and then you'll be rolling your sleeves up and running a live experiment.
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http://fluxx.uk.com/Experiments-in-Design#ExpID
#EXPID AT #DOTSCONF
• We love DOTS, so we collaborated to run our biggest experiment yet, at DOTS 2016.
• We conducted a Mindfulness experiment inspired by Caroline Webb’s book “How to have a good day” in order to show how easy it can be to do an experiment.
• We believe that doing something is better than being perfect. You definitely don’t learn anything if you don’t do anything!
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http://fluxx.uk.com/Experiments-in-Design#ExpID
WHAT WAS OUR HYPOTHESIS?“THE DOTS AUDIENCE IS SO PASSIONATE ABOUT
EXPERIENCE AND DESIGN RESEARCH THAT THEY
WILL SPEND THEIR TIME DOING OUR EXPERIMENT.”(WE DIDN’T TELL ANYONE THIS)
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http://fluxx.uk.com/Experiments-in-Design#ExpID
METHOD
The Control – it’s pretty hard to create an actual control, so we picked an activity that many people would do anyway!
Remember, our primary learning goal is participation, so we just couldn’t make this too precise and scientific – but we did want to see what else we could learn!
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http://fluxx.uk.com/Experiments-in-Design#ExpID
THE RESULTS
DOTSAUDIENCE
53%INSURANCE
INNOVATION EVENT
46%OF ATTENDEES TOOK PART IN THE
EXPERIMENT
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http://fluxx.uk.com/Experiments-in-Design#ExpID
THE DATA
1 2 32.00
3.00
4.00
5.00
Notice 3 Good
ThingsCONTROL
(check messages)Notice 3 Breaths
Visualise Someone
Important to you
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http://fluxx.uk.com/Experiments-in-Design#ExpID
THE DATA
Intervention 1 Intervention 2 Intervention 3
ACTIVITYAVERAGE
SCOREVARIANCE TO
CONTROLAVERAGE
SCOREVARIANCE TO
CONTROLAVERAGE
SCOREVARIANCE TO
CONTROL
Catch-up on your messages(20 responses)
2.90 - 3.30 - 3.50 -
Notice 3 Breaths(20 responses) 3.38 17% 3.14 -5% 3.71 6%Visualise Someone Important(23 responses)
4.13 42% 4.35 32% 4.48 28%
Notice 3 Good Things(20 responses) 3.91 35% 4.05 23% 4.18 19%
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http://fluxx.uk.com/Experiments-in-Design#ExpID
INTERESTINGLY…
All of the interventions outperformed the control in the majority of samplesSo either the interventions work, or checking messages is very depressing
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http://fluxx.uk.com/Experiments-in-Design#ExpID
BUT WHAT ELSE WE LEARNED WAS TRULY, TRULY FASCINATING
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http://fluxx.uk.com/Experiments-in-Design#ExpID
EMOJIS GET EVERYWHERE
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http://fluxx.uk.com/Experiments-in-Design#ExpID
THE ONLY PEOPLE WHO TOLD US “WHY” WERE THE ONES WHO HAD THIS SPECIFIC ACTIVITY COULD IT HAVE MADE THEM MORE EMOTIONALLY OPEN?
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http://fluxx.uk.com/Experiments-in-Design#ExpID
CAN YOU INCORPORATE
HOW THIS PERSON REACTED INTO
HOW YOU DO THIS NEXT TIME?
(IT LOOKS LIKE THEY DREW THEIR IMPORTANT PEOPLE)
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http://fluxx.uk.com/Experiments-in-Design#ExpID
“CHECK YOUR MESSAGES” WAS OUR CONTROL ACTIVITY AS IT IS WHAT WE’VE
OBSERVED 80% OF PEOPLE DO WHEN GIVEN A PAUSE IN PROCEEDINGS
BUT NOT EVERYONE CONFORMS TO OUR IDEA OF A ‘CONTROL’
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http://fluxx.uk.com/Experiments-in-Design#ExpID
PEOPLE WILL CREATE & SUBVERT LET THEM AND SEE WHAT HAPPENS
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http://fluxx.uk.com/Experiments-in-Design#ExpID
IT SEEMS PEOPLE HAD A GREAT DAY AND
WANT TO GIVE FEEDBACK!
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http://fluxx.uk.com/Experiments-in-Design#ExpID
FINALLY
If you want to make yourself just a little happier, our experiment results say…
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http://fluxx.uk.com/Experiments-in-Design#ExpID
WHAT DID WE REALLY LEARN AT DOTS 2016?• Quantitative data is no good without knowing WHY• A fast experiment is a co-creation activity – your
‘customers’ show you how to make it better, and it’s better to get have done something than nothing
• Creativity will flourish in the oddest places• We should have put dogs on our cards,
and emojis are everywhere• Mindful interventions do work!
Chris TT
Martin Gill
Dan Shute
Caroline
Webb
Lydia Nichol
as
Nothing like joining a few
dots is there?Vyv Evans