the evolving role of the fp&a professional · presenters •carmen turner •john fruin...
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THE EVOLVING ROLE OF THE
FP&A PROFESSIONAL
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Presenters • Carmen Turner
• John Fruin
Financial Analyst
Sales Finance Team
McGraw Hill Education
Manager Business Analysis
Strategic Analysis and Research Division
GROWMARK, Inc.
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Agenda
FP&A Professional
– Define FP&A Professional
– Role in Organization
– Past Role
– Current Role
– Future Role
– Ideal FP&A Characteristics
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FP&A Professional
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FP&A Professional
• Various titles throughout profession:
– Financial Analyst
– Budget Analyst
– Business Analyst
– Financial Planning and Analysis Manager
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FP&A Professional • According to the Bureau of Labor and Statistics
10%
23%
17%
$68,200.00
$74,350.00
$71,275.00
$64,000.00 $66,000.00 $68,000.00 $70,000.00 $72,000.00 $74,000.00 $76,000.00
0% 5% 10% 15% 20% 25%
Budget Analyst
Financial Analyst
Average FP&A
Job Outlook
Avg Salary
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FP&A Professional
How do you define FP&A?
Carmen’s Definition Combination of Finance and Accounting skills.
John’s Definition An effective FP&A analyst develops and presents analyses, takes initiative on
projects, and contributes as both a team member and a leader.
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FP&A Professional
Douglas Hicks, CPA
• “The provision of economically sound concepts and tools that will enable an organization to
formulate an effective business strategy and then translate that strategy into results. ”
FTI Consulting
• “FP&A generally includes several discrete processes. While these systems can be managed
separately, their ownership requires a common skill set. This includes an understanding of
accounting, finance theory, data sources and definitions, modeling, creative problem solving and
the economics of the business. “ The processes typically owned by FP&A include:
– Budgeting
– Forecasting
– Strategic Planning
– Management Reporting
– Financial Analysis
– Capital Planning
– Business Modeling (e.g., new ventures and investments)
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Central Part of Organization
Finance
Marketing
Operations
IT
Sales
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Role in Organization
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Question
What role has the FP&A professional played in your
organization?
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Role in the Organization
Finance
Strategy
Planning
Analysis
Budgeting
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Role in the Organization
• Strategy/Planning
– Short/long term plans
– Budget
• Extract, interpret and understand data
– Identify relevant vs non relevant data
– Provide insight into trends, patterns etc.
• Guide Business Decisions
– M&A
– Impact of business drivers
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FP&A Professional- Past Role
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Past Role
• Majority of time spent on low/non value added activities
– Collecting & Consolidating Data
• Routine, simple duties
• Accounting function
• Fragmented in various areas
• No real decision making
• Back Office
• Disengaged
• Not considered an integral part of the team
• No knowledge/awareness outside of finance
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FP&A Activities
0% 10% 20% 30% 40% 50%
Less than 25%
Between 26-50%
Between 51-75%
Greater than 75%
3%
47%
44%
6%
% of responders
% o
f ti
me s
pe
nt
on
no
n v
alu
e
ad
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acti
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ies
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Question
Name 3 of the most important value added
activities of an FP&A professional.
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FP&A Professional- Current Role
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Current Role
• Moving towards less time spent on low value activities
– Collecting & Consolidating Data
• Moving towards more time spent on analysis
• Moving towards a more centralized unit
• Moving towards decision making
• Moving from just a back office function
• Becoming more engaged with rest of organization
An organization's ability to learn, and translate that learning
into action rapidly, is the ultimate competitive advantage.
Jack Welch
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Can FP&A functions be outsourced?
20%
25%
54%
0% 20% 40% 60%
Yes
It depends
No
Can activities be outsourced?
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FP&A Outsourcing Responses
• What can be outsourced?
– “Standard Monthly Reporting”
– “Any repetitive task”
• What can’t be outsourced?
– “Decision making”
• Risks of outsourcing
– Confidentiality
– Loss of knowledge of org/industry
– Strategy Advantage
• Organizations currently outsourcing
– Smaller organizations
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FP&A Professional- Future Role
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Question
Why do you think the role of the FP&A
professional is evolving?
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Future Role
• Value centric/added activities – Increase time spent
• Provide insight/info – Market Trends
– Global Economy
• Deliver info concisely providing essential info
• Insight of changes in Technology and Culture – Internet research
– Peer sharing (same and different industries)
– Networking
– Professional Groups
• Business Partnering – Cohesion
– Collaboration
– Required info for analysis
Business, more than any other occupation, is a continual dealing with the future; it
is a continual calculation, an instinctive exercise in foresight.
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DOES THE DATA DELIVER THE DESIRED VALUE?
25
Axson, D. A. J. (2010). Best practices in planning and performance management: Radically
rethinking management for a volatile world. (pp. 157). Hoboken, N.J.: John Wiley & Sons.
Future Role
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Future Role
• Seen vs Unseen
– Help or Hurt
– Action or Radar
• Forward vs Past
• Passion for Problem Solving
– Drivers of business and their effects
• Quick turnaround
– Reduce cycle time
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Question
As the global environment continues to evolve, how
will FP&A professionals best serve organizations going
forward?
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FP&A Professional- Ideal
Characteristics
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Question
What are the 3 most important characteristics of an
FP&A professional?
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Ideal FP&A Characteristics
Mindset
Technical Skills
Analytical Skills
Business & Financial Acumen
Persuasive Skills
Communication
Certification
Unbiased
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Communication
• Business Partnering
• Retrieve Info
• Deliver Info
• Present info for different audiences
• Education
– Financial concepts
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STATISTICS ON MANAGEMENT VIEW OF REPORTING:
-Fewer than 1 in 5 managers believe they have all the information they need to perform their jobs effectively-
32
-The average management report is 30 to 40 pages
and contains 12,000 to 15,000 data points, yet
managers typically use less than 5% of the information
contained in any report-
Axson, D. A. J. (2010). Best practices in planning and performance management:
Radically rethinking management for a volatile world. (pp. 140). Hoboken, N.J.:
John Wiley & Sons.
Communication
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Business & Financial Acumen
• Global
– International impacts
• Business Acumen
– Assist in making strategic decisions
• Financial Acumen
– Understanding the impacts on the Statements
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Analytical Skills
• See trends & understand
• Be able to separate relevant from non relevant info
• Effect on Bottom Line
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Question
What are the key technical skills required to be
successful as an FP&A professional?
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Technical Skills
• Spreadsheet
• Databases
• SQL
• VBA
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Persuasive Skills
• Be able to convince decision
makers
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Mindset Fixed vs. Growth Mindset
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Mindset Fixed vs. Growth Mindset
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Certification
• FP&A Certification
• CPA
• CMA
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Questions