©2013 Cisco and/or its affiliates. All rights reserved.

Unified Data Center

Delivering an Application Centric Infrastructure

Dominick A. Delfino

Vice President, Systems Engineering

WW Data Center & VirtualizationCisco Confidential 1

The Data Center Is the Information Broker for All Applications

Applications Are Changing

TypeTraditional, Big data, distributed, mobile

Consumption

Cloud – public, private, hybrid

DeliveryAny where, any time, any device

* Cisco Global IT Impact Survey

Source: Gartner—Cisco IT, “Data Center Cost Portfolio”

Data Center Economics

73%of overall IT spend

Data center maintenance takes up

Source: Gartner—Cisco IT, “Data Center Cost Portfolio”

Data Center Economics

SERVER-RELATED SPEND (CAPEX+OPEX)WW Spending on Servers, Power & Cooling,and Mgmt. / AdministrationOVERALL SPEND DISTRIBUTION

29%

22%12%

11%

10%

7%

7% 2%

People Software Energy / Facilities Servers

Networking Storage Disaster Recovery Overhead

Source: Gartner—Cisco IT, “Data Center Cost Portfolio”

Source: IDC, “New Economic Model for the Datacenter”

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

$0

$50

$100

$150

$200

$250

$300

Power & Cooling ExpenseMgmt. & Administration—Virtual ServersMgmt. & Administration—Standalone ServersServer Spending

HighOPEX

IDC, 2011

Cu

stom

er

Sp

en

din

g (

$B

)

Reliability andglobal reach

Value addclouds

Cost andcapacity

Public clouds

Scaleandcontrol

Privateclouds

WorkloadMigration

Cloud ultimately is about workload mobility: Different cloud services for different workload types

Application Workloads Drive The “Right” Cloud

IT Usage Model

IT Value Model

IT Delivery Model

IT Organizational Model

Meeting the New Imperatives of IT

Business Model

INTEGRATED VALUE CHAINSILOED DEPARTMENTS

CONSUMER-DRIVENWORKPLACE-CENTRIC

HYBRID CLOUD SERVICESON PREMISE IT SERVICES

SERVICE BROKERINGSERVICE DEVELOPMENT

APP ECONOMY

FAST IT

WEB ECONOMY

TRADITIONAL IT

Infrastructure Language

Bridging Infrastructure and ApplicationsThrough Policy

Application Language

• Programmable• Rapid Deployment• Grow, Shrink, Move

as Needed• Compute, Storage,

and Network

• Virtualized vs. Physical

• Scale-out• Scalability• Stability• Reliability• Performance

Any Applicatio

nAny TimeAnywhere

Requires Simplification and Fewer Points of Integration

Characteristics of an Application Centric Infrastructure

POLICY-BASED

OPEN PLATFORM

HARDWARE PERFORMANCE, AND

SOFTWARE FLEXIBILITY

Extends application lifecycle and operations to consistent IT Infrastructure

Flexibility through APIs to build application profiles in software then deploy on physical and virtual IT resources

Best performance, security, resiliency and management

Benefits of an Application Centric Infrastructure

30% Less Cost

60% Less Cost

90% Less Cost

50%Faster

2xCapacityNo StaffIncrease

50%Faster

IT StaffingDeployment

TimesPower and

CoolingDisasterRecovery

Infrastructure Costs

Application Performance

NETWORKINGUNIFIED

COMPUTING

MANAGEMENT AND AUTOMATION

POLICY-BASED, SCALABLE, SECURE NETWORK FABRIC

MODULAR STATELESSCOMPUTING AND

APPLICATION ACCELERATION

POLICY-BASEDRESOURCE MANAGEMENT

Cisco Unified Data Center Delivering an Application Centric Infrastructure

INTERCLOUD

OPEN AND SECURE WORKLOAD MIGRATION

AMONG CLOUDS

Evolution of Server Architecture

Network interface card (NIC) configuration:

MAC address, VLAN, and QoS settings; host bus adapter

HBA configuration: worldwide names WWNs), VSANs, and bandwidth constraints; and firmware revisions

HBAs NICs

Processor Memory

Configuration

APPLICATION

Pre-VirtualizationFixed Set of Resources

Post-VirtualizationNetworked Pools of Resources

APPLICATION

API

HYPERVISOR

Cisco Unified Computing System Platform for IT Innovation

Orchestration Ready via Open

API

Fabric-Centric Design Scales

Simply and Efficiently

Automates IT Processes with

Configuration by Policy

Consolidates Monitoring and

Troubleshooting

Ideal Infrastructure for ALL Application Requirements

Physical Virtual

Blade Rack

Local Storage Centralized

Single Tenant Multi-Tenant

Single DC Multi DC

CLOUD

VIRTUAL

SINGLEPLATFORMPHYSICAL

UCS Invicta Series: flash memory to accelerate applications with UCS

Flash-based Application AccelerationCisco UCS Invicta

Address new data velocity and scale

requirements

Flash-based application acceleration

Servers

Flash Memory

UCSNetwork &Storage Access

Abstracting Management with Service Profiles

UCS SERVICE PROFILES

UUIDs, WWNs, MACsResource Pool assignments

BIOS, Firmware Local storage configuration Boot order/targets I/O Adapter type and quantity Network/SAN configuration UUIDs, WWNs, MACs Resource Pool assignments

BIOS, Firmware Local storage configuration Boot order/targets I/O Adapter type and quantity Network/SAN configuration UUIDs, WWNs, MACs Resource Pool assignments

Memory

Subject matter expert define policies1

Policies used to create service profile templates2

Service profile templates create service profiles3

Associating profiles with hardware configures servers4

UNIFIED MANAGEMENT

Unified Computing

SystemUCS Invicta

Cisco Unified Computing SystemDelivering “Business Outcomes” For Over 30,000 Customers

Worldwide

90%

World-Record Performance Benchmarks

84%

Reduce Provisioning

Times

61%

Reduce Management

Costs

54%

Reduce Power and Cooling

Costs

77%

Reduce Cabling

“Our Cisco Unified Computing System decision is a game-changer.”

Wes WrightCIO, Seattle Children’s

“We can offer leading solutions to our customers and continue to expand our business.”

Martin BreslinInfrastructure Architect, SEI

“With Cisco UCS, we can adapt much more quickly to user demand.”

Mark AdamsVP, Information Technology,

HireRight

Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

GreaterBusiness Agility

Lower OperatingExpenses

Reduced Costs/Complexity

Lower ComputingCost

Faster Fact-based Decision Making

Common Network—Physical, Virtual, CloudFlexibility, Performance, and Visibility

ANY HYPERVISOR

ANY CLOUD

ANY APPLICATION

INFRASTRUCTURE

Systems Approach for delivery of– Resiliency– Security– Mobility– Performance

Hypervisor- agnosticConsistent PolicyConvergedReal-time End-To-End visibility

Cisco Data Center and Cloud Networking Continuous Market Leadership

Cisco FabricPath Customers

Cisco FEX Customers

Cisco NX-OS Customers

DC TECHNOLOGY LEADER

3,000+

17,000+

55,000+

11M+

*Source: Infonetics, Q3 2012 DC Network Equipment Report, December 2012 **Source: Dell’Oro, SAN Switching, November 2012Data current as of December 2012. Subject to change without notice.

DATA CENTER SWITCHING LEADER

# Market share by revenue in Q3 2012 for DC Ethernet Switching at 71.7%*1 # Market share by revenue

in Q3 2012 for FCoE SAN Switching at 87.3%**1

10GE Ports Shipped

Cisco Management and Automation

Manages multiple UCS

Domains

Manages ACI Fabric

UCS CENTRAL

UCS DIRECTOR Centralized infrastructure control point for data center

APIC

INTELLIGENT AUTOMATION FOR CLOUD Private Cloud, PaaS (DevOps), Hybrid Cloud

Manages heterogeneous data

centers and converged infrastructure

Manages Single UCS domain

UCS MANAGER

Controller for network

automation

Data Center Automation that Grows with You

Cisco Confidential 20

Automation that spans compute, network, storage and virtualization

Manages physical & virtual, multi-vendor infrastructures

Application-aware infrastructure containers

UCS DirectorInfrastructure Automation

Reduces operational spend for maintenance through automation and

unified management

IT can focus on innovative projects rather than manage what they have

Private, Public & Hybrid Clouds

Automation for applications & infrastructure across wide range of

business services

Application Acceleration with PaaS

Intelligent Automation for

Cloud

Delivers speed, flexibility & agility

Extends cloud service delivery beyond data center to include business portfolio

Data Center Automation and IT CollaborationCommon Policy Framework and Operational Model

ApplicationPolicy

DECENTRALIZED MANAGEMENT

COMPUTE

NETWORK

STORAGE

SECURITY

ApplicationRequirements

CLOUDAPPLICATION

COMPUTENETWORK

STORAGE SECURITY

POLICY-BASED AUTOMATION

WAN

Firewall

LB to App

Connect to DB

Connect to App

High Priority

APPLICATION REQUIREMENTS

WEB APP DB

DBWEB APPF/WADC ADC

Implementing the Application Model across the Infrastructure

NETWORK REQUIREMENTS

Scale-outSingle Processor

Blade serverMult. processor

Fast Read/WriteExtended memory

SERVER REQUIREMENTS

WEB APP DB

UCS and Invicta

Integrated Infrastructures with Storage

Partners

UCS Director

Deploying an Application Centric Infrastructure

SMEs develop the application profile for the infrastructure

2UCS Director automates the deployment of policies for that application

3UCS Manager and APIC deploy the profiles within the infrastructure

4

NETWORK

CORES, MEMORY, BIOS, OPERATING

SYSTEM, APP ACCELERATION

CONNECTIVITY POLICY

QOS BANDWIDTH

RESERVATION AVAILABILITY

SECURITY POLICIES

APPLICATION L4-L7 SERVICES

Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels

Server port configuration including LAN and SAN settings

Network interface card (NIC) configuration: MAC address,VLAN, and QoS settings;host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints;and firmware revisionsUnique user ID (UUID), firmware revisions,and RAID controller settings

Service profile assigned to server, chassis slot, or pool

Application Profile

UCS Manager

Application team defines relationships and requirements of app

Storage SME

Server SME

Network SME

1

Application Dev-Ops

Why Hybrid Clouds?It is all about the workload

DCor

Private Cloud

PublicCloud

Workload TypeFixed workloadsControl & compliance

Elastic workloadsQuick ramp

• Choice to build & rent across providers• Workload portability• Consistent security

Hybrid Cloud

CiscoInterCloud

Fabric

Customer

Choice Open

vCloud Hybrid Services™

Homogeneous + Custom

Cisco’s Hybrid Cloud Approach

Cisco’s Hybrid Cloud Differentiation

CiscoInterCloud Fabric

CustomerCloud Providers

Cloud Brokers

Cisco Powered Services

Choice Open

No Vendor Lock-In

Any Hypervisor to Any Provider

Heterogeneous Infrastructure

End-to-End Security

Unified Workload Management and Governance

Workload Mobility Across Clouds

OpenEcosyste

m

Cisco InterCloud Benefits for Business

Open

Heterogeneous On-Premises and Public Cloud Infrastructure

Multi-Cloud Support

Multi-Hypervisor Support

Secure

Secure, Scalable Connectivity to Extend Private Cloud to Public Cloud

Consistent Policy Enforcement throughout the Hybrid Cloud

Workload Security in Public Cloud

Flexible

Unified Hybrid Cloud Management for Users and IT Admins

Workload Portability To and From Physical/Virtual/Hybrid Cloud

Policy Based Workload Placement

Choice Of Infrastructure to Meet Changing IT

Requirements

Protect Business Assetsand Meet Compliance

Consistent Operations and Workload Mobility Across

Clouds

Cisco Confidential28