>>the evolution of the cross-media marketing …>the evolution of the cross-media marketing...
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Business Development Strategies
>>The Evolution of the Cross-Media Marketing Service Provider
A Mult i -Cl ient Study
A Questex Company
B u s i n e s s D e v e l o p m e n t S t r a t e g i e s
Pr in t i s on ly one component in today ’s complex communica t ions channe l , where va lue
i s de r i ved f rom combin ing med ia opt ions . Success in the new med ia wor ld demands
that f i rms move f rom pr in t se rv i ce p rov ider s to c ross -med ia and market ing se rv i ces
p rov ider s . Th i s s tudy uncovers the c r i t i ca l s teps and go- to-market s t ra teg ies
power ing the evo lu t ion that i s beg inn ing to take p lace . Subsc r ibe today!
>>The Research Goals >> Ident i fy the key steps required in becoming a
cross-media and market ing serv ices provider
>> Highl ight the key strategic decis ions, such as:
> Business reposit ioning and redef in i t ion of the
overal l va lue proposit ion
> New product and serv ice solut ions
> Staff retool ing ranging from sel l ing sk i l l s to
customer serv ice to data mining and
analyt ics capabi l i t ies
> New product/serv ice portfol io offer ings
>> Uncover effect ive go-to-market strategies inc luding:
> Key target markets (B2B and B2C)
> Promotional strategies
> Sel l ing techniques
>> Business plan modif icat ions:
> Pr ic ing models for va lue added capabi l i t ies
> Compensat ion plans for value added serv ices
> Customer serv ice and support models
> Infrastructure investments for equipment
and software
> Research and development investments
associated with new offer ings
> Educat ion investments
>> Pinpoint the cr i t ica l requirements for success
>> Bui ld understanding of the next phase in the
cross-media and market ing serv ices evolut ion
with an evaluat ion of how the market wi l l
embrace pr int , onl ine, socia l , mobi le, and
whatever media comes next
>> Recommend strategies to target opportunities
and propel the shift forward
>>Research ExecutionInfoTrends surveyed 285 pr int serv ice providers
and 63 in-plants to def ine the state of the trans i t ion.
Analysts a lso conducted in-depth, one-on-one inter-
v iews with 30 prof i table market ing serv ices providers
to ident i ty best pract ices.
The study a lso leveraged past cross-media
research conducted by InfoTrends.
>>Why subscribe?Turn the market buzz into tangible strategy. This study
helps to:
>> Ident i fy the “go to market” strategies of f i rms
that have successful ly evolved into cross-media
and market ing serv ices providers
>> Def ine the key cross-media and market ing serv ices
offered by f i rms achiev ing des i red levels of revenue
growth and prof i tabi l i ty
>> Understand the essent ia l modif icat ions to business
p lans to dr ive a cross-media and market ing serv ices
bus iness ranging from pr ic ing to compensat ion
>> Ident i fy vendor support serv ices making a difference
in the shift
>> Uncover the cr i t ica l support required by f i rms
struggl ing to evolve
>> Def ine the cr i t ica l market ing and sales approaches
used to reposit ion f i rms and reach the r ight
target market
>> Provide recommendat ions to develop strategies
that succeed
>> Charts , tables, and graphs highl ight ing evolut ion
steps and best pract ices
>> Case studies to guide sa les offer ings that ref lect
market real i ty
>> Presentat ions to arm sales and technical staff
with market inte l l igence
>> Research you need now!
>>Meet the Research Team
Barb Pellow, Group Director
+1.781.616.2100 ext. 261
barb_pel [email protected]
Lisa Cross, Project Manager
+1.781.616.2100 ext. 191
Matthew Rees, Senior Consultant
+1.781.616.2100 ext. 145
Nichole Jones, Senior Analyst
+1.781.616.2100 ext. 191
>>But wait, there is more...As an add-on to the study, subscr ibers can purchase
addit ional research on the under ly ing f inancia l models
for success. As part of the analys is , InfoTrends wi l l
a lso publ ish a specia l report that assesses the pr ic ing
structure for cross-media and market ing serv ices. As
f i rms move into a world that blends pr int , mobi le, socia l
media, and onl ine, understanding the under ly ing pr ic ing
structures is cr i t ica l . InfoTrends wi l l analyze how f i rms
are pr ic ing for key serv ices ranging from the creat ion
of Web pages and mult i -channel campaigns to data
warehousing and analyt ics . Respondents wi l l a lso be
asked how pr ic ing is being presented to c l ients.
>>Authorization Form
S i g n u p t o d a y a n d b e a p a r t o f a r e s e a r c h s t u d y t h a t d o c u m e n t s t h e
e v o l u t i o n o f c r o s s - m e d i a m a r k e t i n g , r e v e a l s t h e s t r a t e g i e s t h a t y i e l d
s u c c e s s , a n d i d e n t i f i e s w h e r e t h e p r o f i t o p p o r t u n i t i e s r e s i d e .
>>Subscribe Today!
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