the evolution of google's serps
DESCRIPTION
A short presentation on the evolution of Google's Search Engine Results Page. From 2006 to November 2013, we can see the changes Google has made and ask important questions on how it will affect the way people use Google and the changes businesses need to be aware of.TRANSCRIPT
THE EVOLUTION OF SERPS
NOVEMBER 2013
THE EVOLUTION OF SERPS
http://critical-theory.com/
SERPS IN 2006
http://googlesystem.blogspot.co.uk/2006/03/new-google-serp-really-soon.html
WHAT IS THAT?
SERPS IN 2008
http://churchmarketingonline.com/2008/05/how-do-search-engines-work/
Top navigation
Ads more prominent
GETTING BETTER
SERPS IN 2010
http://www.catalystemarketing.com/
Local listings
Maps
Review data
THE GROWTH IN MOBILE
0.24 0.6 1.2
2.2
3.8
6.3
2010 2011 2012 2013 2014 2015
Mobile traffic in ExaBytes
http://www.datacenterknowledge.com/archives/2011/02/07/the-mobile-traffic-explosion-and-its-impact/
Mobile traffic will grow 2,525% in six years
Mobile traffic grew 150% from 2010-2011
SERPS IN 2010
http://www.reprisemedia.com/searchviews/2010/05/reprise-round-up-two-flavors-of-twitter-search-googles-serp-makeover-and-cpc-vs-cpm-ads-on-facebok/
Universal search
Structured data
SHINY SERPS
SERPS NOW Top navigation
Knowledge graph
SERPS NOW
Google’s own offerings
Local listings Ad extensions
SERPS FUTURE
SERPS FUTURE
SERPS FUTURE
http://moz.com/blog/future-serp-a-glimpse-at-google-2014
SERPS FUTURE
http://moz.com/blog/future-serp-a-glimpse-at-google-2014
SERPS FUTURE
http://searchengineland.com/google-testing-top-banner-ads-174927
WHAT DOES IT MEAN?
http://searchengineland.com/google-testing-top-banner-ads-174927
B R A N D S CONTENT MORE GOOGLE
CTR IS TO PLAY FOR
I CAN’T WAIT TO SEE HOW THIS ONE TURNS OUT
THANKS FOR LISTENING
@seocolin www.minttwist.com