the everything guide to twitter cards by courtney seiter
DESCRIPTION
From the SMX East 2014 Conference in New York City, NY. SESSION: Up Close With Twitter Cards & Facebook'S Open Graph. PRESENTATION: The Everything Guide To Twitter Cards - Given by Coutney Seiter, @CourtneySeiter, Head of Content Marketing - Buffer. #SMX #14BTRANSCRIPT
The Everything Guide To Twitter Cards @courtneyseiter
– MICHAEL SIPPEY, Twitter
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“Twitter cards are an important step toward … creating new opportunities to build engaging experiences into Twitter.”
What's So Great About Cards? • Familiar • Contained • Portable • Tactile • Consistent
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Case Studies 101% conversion rate increase
– Mount Washington; lead gen card
20% higher average order size – Betabrand, website card
31% higher email open rate – Arby's, lead gen card
1,700 new emails in a week – Rock Creek, lead gen card
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The 9 Types of Twitter cards
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1. Summary Card
2. Photo Summary
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3. Photo Card 4. Gallery Card
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5. Product Card
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6. Player Card
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7. App Card
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8. Lead Generation Card*
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9. Website Card*
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Installing Twitter cards
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Website and Lead Gen Cards 1. Sign up for Twitter Advertising account
2. Make cards
3. Use cards!
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You'll need one of these:
• A developer • Yoast Wordpress SEO • Jetpack • JM Cards
All Other Cards
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Validate with Twitter
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Twitter Cards Strategies
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Make Users Want to Click
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Prioritize Images
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Lead Gen: Pin, Outreach, Amplify
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Test Images, Language, Offers
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Twitter Card Measurement
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Snapshot
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Change Over Time
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Card Types
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Top Links
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Top Influencers
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Lead Gen, Website Metrics
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The Future of Cards?
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Even more: bitly.com/cards-guide
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