the ethics of social media pr
DESCRIPTION
Presentation on social media ethics from PodCamp Toronto 2009 - Feb 22, 2009TRANSCRIPT
![Page 1: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/1.jpg)
The Ethics of Social Media PR
PodCamp Toronto 2009
![Page 2: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/2.jpg)
Rule #1: Rule #1: Use common Use common sensesenseRule #2: Rule #2: Follow rule #1Follow rule #1
![Page 3: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/3.jpg)
IPIP
![Page 4: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/4.jpg)
• AstroturfingAstroturfing
• Ghost BloggingGhost Blogging
• Online PersonasOnline Personas
• WikipediaWikipedia
![Page 5: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/5.jpg)
WikipediWikipediaa
![Page 6: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/6.jpg)
![Page 7: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/7.jpg)
![Page 8: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/8.jpg)
WikiScanner.virgilWikiScanner.virgil.gr.gr
![Page 9: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/9.jpg)
![Page 10: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/10.jpg)
![Page 11: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/11.jpg)
• Suggest changes via the ‘Discussion’ page
• Maintain Neutral Point Of View
• Follow the established process for creating new articles
• Don’t attack others
![Page 12: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/12.jpg)
Ghost Ghost blogging
![Page 13: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/13.jpg)
![Page 14: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/14.jpg)
AstroturfingAstroturfing
![Page 15: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/15.jpg)
![Page 16: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/16.jpg)
![Page 17: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/17.jpg)
online
personapersona
![Page 18: The Ethics Of Social Media PR](https://reader034.vdocuments.site/reader034/viewer/2022052522/554eeb7db4c905d1158b5462/html5/thumbnails/18.jpg)