THE ETHICAL SHOPPER :FAIRTRADE

WALT

We are learning to :

Understand what Fairtrade means

Identify Fairtrade products

Be aware of how Fairtrade can benefit the farmers and the community in developing countries

WHAT IS FAIRTRADE?

• It ensures people in developing countries get a better deal for themselves and their community

• The Fairtrade Mark means people in developing countries who have supplied the raw materials have been paid a fair price

Watch the video clip to find out more about Fairtrade and Fairtrade products

https://www.youtube.com/watch?v=JoIZWd2q2Ec

Examples of Fairtrade Certified Products

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How does Fairtrade work?

• Fairtrade farmers are members of

co-operatives. They do not work alone.

• Fair trade cooperatives work together to sell a product by following fair trade principles in a way that benefits all of the group's members.

• The cooperative members share resources and profits. They agree to charge the same price for their product rather than compete against one another.

Benefits of Fairtrade for the farmer/ producer

• The farmer or producer of the product will be paid a minimum price when they sell their product through the organisation Fairtrade

• They can develop

and grow their business

as they are assured a

fair price for the

product sold

Benefits of Fairtrade for the workers

• Workers will be paid a minimum wage

• Workers should have decent working conditions which are safe and healthy

• No child or forced labour should be used

• Producer organisations get paid a Fairtrade Premium. It is up to the farmers and workers to decide how to use the Premium. This is spent on the local community

Benefits of Fairtrade for communities• Build bore wells to get water

• Install electricity in the community

• Build clinics for better healthcare

• Build schools to educate the children in the community

• Buy better farming equipment

Let’s find out about the story of Joyce Chibouro. Joyce is a farmer in Malawi.

You can see Malawi here. It is roughly the size of England, home to nearly thirteen million people and is one of the world’s poorest countries. Life expectancy is just 40 years and the average income is less than two dollars a day. 14.2% of the population are HIV-positive.

Joyce is a farmer.Joyce grows sugar for use in Malawi. She is a member of Kasinthula Cane Growers Ltd, which sells sugar to Traidcraft for use in lots of products including chocolate biscuits.

Companies like Traidcraft work directly with farmers in Africa like Joyce. These fair trade companies offer farmers a better deal by paying a fairtrade premium.

The premium has actually paid for two boreholes, one in the village of Kapasule and the other in Joyce's village of Chinangwa. Previously women spent a long time traveling to get water. Now it is available on their doorstep.

In addition to fresh water, the social premium is paying for Joyce’s village to have its own electricity supply.

Joyce wants to provide the best for her 14-month-old son, Chiyembekezo. His name means ‘waiting for something good’ and Joyce believes that people in the UK can play a part in helping her son – and other sugar farmers’ families – to enjoy something good as they grow up.

The FAIRTRADE Mark guarantees:

• Farmers receive a fair and stable price for their products

• Producers have the opportunity to improve their lives through a social premium

• Greater respect for the environment

• Small farmers have a stronger position in world markets and

• A closer link between shoppers and producers

• So what does this mean for Joyce?

Let’s have a look at further examples of Fairtrade products and their

benefits

• The Story of Fairtrade

footballs

https://www.youtube.com/watch?v=wTrFOLLvlGs

• The Fairtrade premium and benefits to tea producers

https://youtu.be/jj2ijFx_kuA

ACTIVITY 1: THE TOWER GAME

Having observed the activity what have you noticed. ______________________________________________________________________

How might this information be applied tofarmers in underdeveloped countries who find it hard to make a living?________________________________________________________________________