the essentials of post-event reporting
TRANSCRIPT
Why the PER is critical
to future success 7 key areas for
reporting
How CVBs can serve
you in collecting
accurate data
Our Webinar Roadmap
The PER allows you to:
• effectively measure ROI and practice continuous
improvement,
• archive and analyze trends and opportunities,
• increase credibility and your future negotiation’s
position, and
• inform future events making them more effective and
engaging.
The CIC APEX is the
industry resource for PER.
Their full PER template
can be found at:
http://www.conventionindus
try.org/APEX/AdditionalRe
sources.aspx
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