AN iNdepeNdeNt SUppLeMeNt froM MediApLANet to USA todAy

LoyaLty & rewards

No.3/March 201230, march 2012 • Usa today

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Motor City Automobile programs that engage the driver

you’re so money babyWhat happens in Vegas stays in your wallet

tips from the big wigsthe experts get personal

redeem at resortsCount dollars, not sheep

trendy perks Size up with retail fashion

INTERVIEW WITH

AUTHOR WALTER KIRN

The mind behind Ryan Bingham:

Walter Kirn, shares tips for busi-

ness travelers.

REAp yOUR REWARds

Companies rewarding customers

for doing what they love

“There’s noThing cheap abouT

loyalTy”

rewards5

TIps

Companies have been instituting customer loyalty and reward programs for decades now, so why is it that 2013 is rumored to be “The Year of Loyalty Programs?”

According to research, customers rank loyalty programs as one of the most important factors when considering a purchasing decision. However, in 2011 alone, an estimated $48 billion worth of rewards were issued, yet only one third — or $16 billion — went unclaimed1. From this information we can conclude that while today’s consumers recognize the notable value rewards programs add, something is hindering the consumer’s decision or ability to redeem their rewards.

This June, Mediaplanet, in partnership with COLLOQUY, will release “The Essential Guide to Loyalty and Rewards” which will provide consumers with a comprehensive look into this industry. By high-lighting the “best in show” of the industry, and showcasing the simple side of rewards redemption, we aim to make the loyalty and rewards system more accessible to today’s consumers, and bring engagement back to the forefront of the brand-consumer relationship.

THE ESSENTIAL GUIDE TO LOYALTY& REWARDS

Editorial Focus Areas

■■ Trending Now: Reaping Seasonal Travel Rewards■■ Financial Rewards: Unlocking a Buried Treasure■■ Up In The Air: Key POINTS of Airline Programs■■ Perfecting the Art of Gamification and

Consumer Engagement■■ Pharmacy Points: Over the Counter, Not Over Your Head■■ Go Further with Auto and Fuel Rewards■■ Savings in Style with Retail Rewards■■ How Flexible is Your Brand?■■ Gaming Rewards: Arrive in the Black■■ Highlights of the 2013 COLLOQUY Loyalty Census■■ The Loyalty Leap for B2B with Bryan Pearson

Distribution Print

■■ USA Today: 450,000 printed copies within New York, Atlanta, Chicago, and Los Angeles, reaching approximately 1.4 million readers Online

■■ COLLOQUY.com, COLLOQUY’s market alert (20,000 viewers — All C-Suite Executives and Loyalty Managers within the field)

■■ Social Media: COLLOQUY and Mediaplanet’s Twitter, Facebook, and LinkedIn pages

DISTRIBUTED WITHIN IN PARTNERSHIP WITH

1RESEARCH COMPLETED BY COLLOQUY AND SWIFT EXCHANGE

“I am a consultant atthe Cleveland, Ohio basedInternational Exposition

Center and we are exploring a rewards/

loyalty program for our regular customers and

your USA Todayinsert has been very

helpful to me inexplaining to my team

why we would need such a program.”

TONY GUMINA

“I’ve had hard copy since it published.It’s a great publication. It’s packed with solid content. I’ve continued to share bits and pieces with my colleagues.Now I have the digital copy. Thank you!Please stay in touch.”JEREMY HUTCHINGS Loyalty and Direct Marketing,Kohl’s Department Stores

“Congratulations on the issue it looks great! Thank you again for working with us on the design for

the American Airlines spot- itsounds like we have receivedvery positive feedback so far!”

AMY ALTENBACHMedia Manager, Cartera Commerce

“Mediaplanet’s publication was a huge hit withour COLLOQUY subscribers. As the voice of

the loyalty industry for two decades, we appreciate the opportunity to work with you to

bring our content to USA Today readers.”KELLY HLAVINKA

Managing Partner, COLLOQUY

“Thanks for your support of my book, the response to the

story was outstanding.”BRYAN PEARSON

President andCEO, LoyaltyOne and author of The Loyalty

Leap: Turning Customer Information Into

Customer Intimacy.

“The loyalty piece was

very well put together and the content

was extremely relevant and informative. This was a

class A piece.”JOE KOHEGYI

Partner, Manager –OLSONdenali

SEE WHAT THE INDUSTRY IS SAYING

“CONGRATULATIONS! The report keeps getting

better. Awesome to work with you, as always!”

VIKKI LOLESCommunications and Media Relations

Coordinator, Vital Voices

Thought LeadersBryan Pearson – President, LoyaltyOneRobin Korman – SVP, Loyalty Marketing and Strategic Partnerships, Wyndham Hotel GroupVolker Hildebrand – VP of CRM Product Management, SAPVinay Iyer – VP of Marketing, SAPShaun Cunningham – CEO, Prologic FulfillmentRob Murphy – CMO, CirclesMaya Leibman - President, AAdvantage American AirlinesRyan Green – Senior Director of Customer Loyalty and Partnerships, Southwest AirlinesBob Gold – CEO, Gold MobileKelly Hlavinka- Managing Partner, COLLOQUYReza Soudagar – Senior Director of CRM Solution Marketing, SAPHeather Passe - Vice President of Marketing, Loyalty & E-Commerce, Carlson Hotels WorldwideMike Gorun – Managing Partner and Founder, MediaTrackDavid Patron - VP of MR Program Management, American ExpressJoseph Morin – CEO/Co-Founder, Social Rewards, Inc.Jeff Zidell - Vice President, Hayatt Gold PassportJonathan Clarkson – Director of Rapid Rewards, Southwest AirlinesErin Raese Partner, Loyalty 360Tammy Lucas – Managing Director, Marketing Programs, Best Western InternationalDennis Armbruster – Vice President, LoyaltyOne ConsultingBill Hornbuckle - Chief Marketing Officer, MGM Resorts InternationalDon Berg – Vice President, Loyalty Programs & Partnerships, IHGGreg Brown – Vice President, Loyalty, Promotion, & Relationship Marketing, Choice Hotels InternationalGary Loveman – CEO, Caesars EntertainmentJ.W. Marriott Jr. – Marriott International ChairmanMark Johnson President/CEO, Loyalty 360Bob Daly - Senior Vice President, Retail Payment Solutions, U.S. BankRichard Postrel - Chief Executive Officer and Founder, Swift ExchangeWalter Kirn – Author: Up in the Air, Vintage BooksJohn Bartold – Vice President of Loyalty Solutions, EpsilonFred van der Neut – CEO, uNotifiJon Wellsman - Director, Customer Service Division, Ford Motor Co.Phaedra Hise – Senior Editor, COLLOQUYJames Wright – Senior Vice President Marketing, ExpressTim Winship – Editor, FrequentFlier.comBram Hechtkopf – VP Business Development & Marketing, Kobie Marketing

The publication focuses on bringing the leaders of the Loyalty industry directly to the readers. We’ve worked with everyone from thought leaders like Bryan Pearson of COLLOQUY, to corporations like Wyndham Hotel Group.

PARTNERS

Do you want to be heard? Join the many partners who have helped us to tell this story.

Previous SponsorsAlliance Data Systems, Inc.American AirlinesAmtrak Guest RewardsBarnes & Noble, Inc.Best Western International, Inc.Carlson MarketingChoice Hotels InternationalCitibankClub CarlsonCVSEmpire CLSEpsilon Data Management, LLCExpressGeneral MotorsHyatt CorporationInterContinental Hotels GroupJetBlue AirwaysLoyaltyOne ConsultingmeetROI.comMGM Resorts, InternationalPoints.comSAPSaveAroundSouthwest Airlines Co.US AirwaysU.S. BankWyndham Hotel Group

VINCENT ESPOSITO, Head PublisherOFFICE: 646.922.1414 MOBILE: 201.776.5042 EMAIL: vincent.esposito@mediaplanet.com