Tunde  Falase  MD/CEO  Braincra5  Ltd.  20/04/16  

 THE  ERA  OF  GLOBAL  BUSINESS  AND    DISRUPTIVE  MODELS  

ü Why   are   some   people   models  working  while  others  are  not?  

The  Big  QuesSon  

ü  Is   fame   a   product   of   effort     or  something  beyond  effort?  

ü What   is   the   real   way   to   Global  Success  and  Fame?    

The  GlobalisaSon  Paradox  The    world’s  biggest  advantage  is  also  the  world’s  biggest  disadvantage.  We  are  in  an  era  that  things  have  become  linked  or  connected  and  the  world  is  ge7ng  smaller.  

The  two  BIG  IMPLICATIONS  of  this  are:    

1.  The  bonus  of  winning  is  a  lot  higher      

2.  It  takes  a  lot  more  to  win  today  because  within  your  market,  you  are  already  compe@ng  globally.    

Welcome  to  the  GLOCAL    Era  This  access  means  that  a  gentleman  in  Kenya  is  contras@ng  Simon  Kimani  With  D’  Banj  while  a  lady  in  Canada  is  comparing  Jackie  Appiah  with  Genevieve  Nnaji  .  

BIG  OPPORTUNITY  =  BIGGER  CHALLENGE  

The  winning  Nigeria  brands  by  design  or  by  accident  have  already  become  global  brands    How  can  this  then  become  a  Replicable  Model  for  the  millions  of  undiscovered  

brands  that  are  emerging?  

Welcome  to  GLOCALISATION  

STAND  OUT!!!  This  is  the  premise  for  the  DisrupSve  Model  that  wins  today  

The  era  of  being  good  enough  is  dying  out.  You’ve  got  to  hit  greatness  and  hit  beyond  greatness  .  You  have  to  be  outstanding…  

Global   success   in   a   rapidly   evolving   world   is   more   than   just   a     desire.   It   requires   a  constant,  conscious  effort  to  stay  at  the  leading  edge  of  numerous,  striving  compe@tors.  To  achieve  global  success,  it  therefore  becomes  impera@ve  to  proffer  accurate  answers  to  the  following  ques@ons:  

Success  In  Global  Business  

1.  What  is  a  Good  Global  Business  Model?  

2.  What  are  the  Advantages  of  a  Good  Global  Business  Model?  

It  is  a  model  that  delivers  success,  fame  and  economic  reward  at  an  internaSonal  level  

It  delivers  the  above  on  a  sustainable  basis.  

In  life,  a  majority  fail  in  their  aspira@on  to  become  successful  simply  because,  though  they  are  true  to  their  aspira@ons,  they  are  wrong  about  in  their  approach.  The  Winning  Model   is   therefore,   one   that   accurately   combines   your   Effort   with   an   Appropriate  Business  Model  to  aUain  unparalleled  success  at  global  standards.    

EFFORT  only  gets  you  30%      

Making  My  Model  DisrupSve  

It   is   the   people   who   think   they  are   crazy   enough   to   change  the  world…  who  actually  do.  

The  AUDACITY  of  your  

Model  delivers  70%  

The   pressing   concern   of   today’s   Entertainment   Entrepreneur   is   how   to   make   their  model  stand  out.  In  doing  this,  you  have  to  be  disrup@ve  so  that  you  can  rise  above  the  cluUer  that  comes  from  global  compe@@on  and  also  global  interest.  

Making  My  Model  DisrupSve  

IMAGE  

BRAND  

MESSAGE   APPROACH  

How  do  I  create  a  compelling  image?  

How  do  I  create  a  unique  brand  for  

myself?    

How  do  I  communicate  my  message  with  

impact?  

 How  do  I  make  my  model  Replicable,  Sustainable  and  Profitable?  

Audacity   Model  

HOWEVER Its  not  just  all  about  being  disrup@ve,  your  disrup@on  must  connect  to  your  users  and  must  be  sustainable    over  @me.  What  then  are  the  ingredients  for  sustainable  disrupSon?  

Building  an  impressive  image  is  mandatory  for  disrup@ve  global  success  aUen@on.  Image,  or  Reputa@on   describes   the   manner   in   which   a   person   is   perceived   interna@onally.   The  components  of  a  compelling  image  are:  

The  Audacity  Of  Your  Model:  IMAGE

Your  clothing  a7re,  body  language  and  overall  posture.  

Your  image  must  stand  out  from  other  compe@tors’.  

Your  behaviour,  communica@on  skills  and  a7tudes  toward  people.    

APPEARANCE   PERSONALITY  UNIQUENESS  

Your  special  skills  at  fulfilling  your    task  requirements.    

COMPETENCIES  

A  brand  is  almost  a  personality  without  a  person  as  whether  it  is  a  logo,  slogan,  text,  or  a  design.  It  has  the  power  to  aUract  new  fans  and  also  to  retain  exis@ng  fans.  With  the  volume  of  compe@@on  in  the  Entertainment   Industry,   it’s  never  been  more   important   to   stand  out  and  develop  a  unique   iden@ty  and  value  proposi@on  through  strategic  branding.      

The  Audacity  Of  Your  Model:  BRAND

1. Audience Knowledge: The best brands have a vast knowledge of their audience, their interests and wants 2. Consistency : Your fans expect a consistent level of quality. If it must be different, it must never be below. 3. Flexibility : In a revolutionary world, your brand must stay flexible or it will soon lose value. 4. Uniqueness : Establishing a brand identity requires something distinctive that separates you from other competitors 5. Evolving: Your brand should gradually change as regards development.

WHO  ARE  YOU?    

To  achieve  sustainability,  you  must  stay  at  the  leading  edge  of  trend  innova@vely  reinven@ng  yourself  using  the  following  tools:  

Evolving  Brand:  Case  Study  1  -­‐  R. Kelly

 Stay  Contemporary:  R.  Kelly  who  is  a  recording  ar@st,  songwriter,  record  producer  started  singing  as  early  as  1980s  and  has  remained  on  top  of  his  game  because  he  stays  contemporary.  

80s   With Celine Dion (1998)   With Aaliyah (1994)  

With Jay Z (2001)   With Usher (2007)   With Wizkid (2015)  

R.Kelly  moving  with  the  ages  

To  achieve  sustainability,  you  must  stay  at  the  leading  edge  of  trend  innova@vely  reinven@ng  yourself  using  the  following  tools:  

 Stay  Contemporary:    Richard  Mofe  Damijo  remains  a  household  name  in  the  Entertainment  Industry  because  he  stays  contemporary.  

80s  

2014  

Evolving  Brand:  Case  Study  2  -­‐  RMD

1997  

2011   2015  

2003  R.M.D  moving  with  the  ages  

To  achieve  sustainability,  you  must  stay  at  the  leading  edge  of  trend,  innova@vely  reinven@ng  yourself  using  the  following  tools:  

S t r a t e g i c  CollaboraAons:    S n o o p   D o g g  started   his   music  career  since  1992.  H e   k e e p s  r e i n v e n @ n g  h i m s e l f   b y  e n g a g i n g   i n  s t r a t e g i c  collabora@ons.  

With  D’Banj    2011   With  L.  Stević  2015  

With  Afrojack    2004   With  Katy  Pery    2010  

Evolving  Brand  :Case  Study  3  -­‐  Snoop Dog

With  Gorrillaz    2002  

With  M.  Cyrus  2013  

Snoop  Dogg  moving  with  the  ages  

THE  AUDACITY  OF  YOUR  MODEL:  MESSAGE For  your  brand  to  stand  out,  you  must  clearly  pass  across  a  compelling  message  to  your  fans.  Let  it  go  beyond  entertainment,  it    should  have  a  good  depth  and    make  common  sense.  

 Fun,  ReflecSve,  Provoke,  Inform,  Shock,  Teach        Or  It  Could  Be  

A  L  L    

Your  Message  Can  Be:  

Your   Launch  Path   is  how  you  choose   to  unleash  yourself   to   the  world  at   large.   If   you  don’t  carefully  strategize  your  launch,  you  may  not  stand  the  test  of  @me  and  success.    

Your  Launch  Path  

JusSn   Bieber   is   the   biggest   example   of   this  phenomenon.   You   don’t   have   to   go   through   the  tried  and  tested  to  be  discovered.    

It  is  now  easier  for  him  to  stand  out  because  he  has  everything  from    Self  EdiAng  to  Self  Publishing  to  Self  AdverAsing.  

Some  people  wait  unSl  they  are  discovered  while  some  people  discover  themselves  

Francis   Odega’s   name   was  largely  unknown  to  many  people  un@l   recently   when   a     fibeen  seconds,   comic   video   clip   of   a  movie   he   starred   in   surfaced   on  the  internet.  This  brought  a  lot  of  aUen@on   to   Odega   and   made  him   a   very   popular   brand   in   the  entertainment  industry.  That  clip  also  earned  him  a  ‘shocking  deal’  by  E@salat  as  he  was  named  as  its  brand  ambassador.  

Launching  Your  Framework  Your  Launch  Framework  is  how  you  unleash  yourself  to  the  world  at  large.  If   you  don’t   carefully   strategize   your   launch,   you  may  not   stand  a   test  of  @me  and  success.    

Launching  Your  Framework  

Dunni   Obata,   a   Recipe  Developer   &   Crea@ve  Lead,   Dooney’s   Kitchen)  has   taken   to   the   social  media   to   showcase   her  products.      She  is  now  gaining  global  r e c o g n i @ o n   w i t h  thousands   of   followers  and   she   recently   did   a  recipe   for   Schwartz  Uk.  

Your   Launch   Framework   is   how   you   unleash   yourself   to   the   world   at  large.  If  you  don’t  carefully  strategize  your  launch,  you  may  not  stand  a  test  of  @me  and  success.    

Launching  Your  Framework  

Wofai  Ewa       Known   as   Wofaifada,   a   TV  presenter   and   model   is   the  number   one   female   Nigerian  Instagram  comedian.      She  now  has  a  show  on  Ebony  Life  TV  and  has  hundreds  of  thousands  of  fans        

Your  Launch  Framework  is  how  you  unleash  yourself  to  the  world  at  large.  If  you  don’t  carefully  strategize  your  launch,  you  may  not  stand  a  test  of  @me  and  success.    

Ιν α Γλοβαλλψ Χοννεχτεδ Ωορλδ, Οππορτυνιτιεσ αβουνδ το γετ γλοβαλ αυδιενχε φροµ Δαψ Ονε. Σειζε τηεσε οππορτυνιτιεσ τοδαψ!!!

Course Wrap Up

UNION BANK : ADVANCED WRITING SKILLS

1.  Discuss your writing challenges.

2.  Punctuation and grammar test.

3.  Learn how to make your writing clear, concise, and correct.

4.  Improve sentence construction and paragraph development.

5.  Identify some ways to make your writing simpler and easier to read.

6.  Learn about a tool that can determine how readable your work is.

7.  Review the structural and style requirements for a good business report.

8.  Practice sessions on structural approaches to various business reports.

9.  End of programme test.