the entrepreneurs radio show 040 forbes riley

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur‟s Radio Show of 25

EPISODE #40: FORBES RILEY

On episode 40 of "Diamonds in Your Own Backyard: The Entrepreneurs Radio Show, Conversations

with Successful Business Owners that Grow Your Business, Travis has a chat with National Fitness

Hall of Fame Inductee, award-winning TV host, author, spokesperson, motivational keynote speaker,

and life coach, Forbes Riley.

Forbes discusses her journey to becoming one of the country‟s leading promoters. From the power of a

name, to how tragedy could lead to something good, to dreaming big and understanding the need to

take action, let Forbes share with you the magic of how one can “Forbes” his or her way to success.

Forbes Riley – Branding your business for success

Travis: Hey, it's Travis Lane Jenkins. Welcome to episode number 40 of "Diamonds in Your Own

Backyard: The Entrepreneurs Radio Show, Conversations with Successful Business Owners that Grow

Your Business.”

Sandra, my co-host and good friend, is still in the center of Daytona International Raceway. Sandra, as

always, we miss you. Get back to us as soon as possible.

Today we're talking about a wide variety of things. I say that because our guest is very accomplished

on many levels, and I want to get to as many of the secrets of her success to help you grow your

business. Then we're going to talk about another important topic that I know that she is very passionate

about, which is the impact a healthy lifestyle can make in your business and of course in your life.

Also, be sure to stay with us until the very end if you can because I want to share an inspirational quote

with you, and of course I want to reveal who I am going to connect you within the next episode. Also, if

you enjoy this free podcast that we create for you, we‟d really appreciate if you go to iTunes, post a

comment, rate the show. This would help us reach, instruct, and inspire more great entrepreneurs just

like yourself with each and every episode.

Now for some quick perspective on "Diamonds in Your Own Backyard" radio show--for the new friends

that just joined us--is I want you to think of this as a conversation between four friends: me, Sandra,

when she's here, you and of course our guest. Even though we are talking with some of the brightest

entrepreneurs and brilliant thought leaders around, this is still just as if we are sitting at a table with

each other.




Everyone that we're talking with has found success doing what it is that they teach, and they want to

help by sharing what they've discovered. Now, normally, the only way you get this level of personal

access to so many high-level entrepreneurs, beyond having your own show, is to join a high-level

mastermind, go to seminars, events, and then just build those relationships over years. Now with this

platform and this podcast, I get to share these great people with you to fast-forward your success and

your connections.

Now our guest today is Forbes Riley. Forbes is a National Fitness Hall of Fame Inductee 2010. She is

another award-winning TV host, author, highly sought-after spokesperson, motivational keynote

speaker, and life coach to celebrities and CEOs. She has helped millions take positive action in their

own lives by sharing her passion for the impact a healthy lifestyle can make in your life.

So without further ado, welcome to the show, Forbes.

Forbes: Well, I loved hearing that intro. It just reminds me that I need to be amazing everyday to live

up to that.

Travis: Well, from what I hear, you really are that special. By the way, I love the name Forbes. That's

such a unique, powerful name.

Forbes: Well, there‟s an amazing story behind that.

Travis: Well, you‟re going to have to share that with us.

Forbes: Well, I just mind.

Travis: Yes.

Forbes: You know, it's funny because one of the principles that I teach--I created a book called

"Redefinitions," how you redefine your life one word at a time. And one of the keywords that's impacted

most of the people in my community is the word "diet." When I say diet, Travis, what do you think of?

Travis: Doing without.

Forbes: Right. Doing without, deprivation, starvation. Well, that's kind of a crappy thing to do since you

live on a diet every day, so redefine that to be D-I-E-T: decisions I eat today. I will continue to share




some of that about how you simply make decisions that changes your body, your life and everything

about you, but the idea of one word or one thing can redefine your life--one of those things is your

name. In old Hollywood days, they would take Norma Jeane Baker and turn her into Marilyn Monroe, or

Tony Curtis had a goofy name, and Cary Grant. None of those are their real names.

Travis: Right.

Forbes: To make a long story short, I was at a very down period in my life in the early 90s, and met a

man, who looked at me and said, "Forbes, I don‟t like your makeup. You need to get your haircut and

colored." He was this image consultant, and all these things he‟d say to me, and finally said, "I don't

really like your name." I was, "What are you talking about?" “The name Francine Forbes, might...” I've

been on soap operas and starred in movies. He said, "Francine is too old for you," and I'm thinking,

"Hello!" It reminded that my grandmother had changed our name way back in the 40s--the last name--

to get my uncle into engineering school for an ethnicity reason. He turned to me and said, “Well, do you

have any boyfriends, any dogs, or the street you grew up on.” I was dating a Riley at that time. He said,

“Forbes Riley. That's it.”I was like, "What? That's a name of a law firm." I went home to my partner, who

was 26 years old and former football player of Notre Dame, a big old goofy guy. I told him all the things

he wanted me to change. He says, “Well, you know, you could wear better clothes, and black isn't the

right color for you.” I‟m like, “Really? When did you become the expert?”And I said, “Finally, he said my

name should be Forbes Riley.”My boyfriend turned to me and said, "Wow, that's exactly who you are,"

and 21 years later, we have two kids and a whole life together.

Travis: I love that. I love that. It has a powerful feel to it--just the name. I've never said that, but it's

just... I don't know.It is a powerful a name, so I agree with you on that.

Forbes: Well, the lesson to all the ears listening to this is: so how important is a name? Well, vitally

important in your business. Think about Google. I'm sure when we all first heard Google, you think,

“Well that was just a silly name. It doesn't mean anything,” and yet it became something. When you‟re

naming a business, when you name a child, when you name things around you, they tend to become

that name. I mean, think about a sexy TV actress named Esther Birnbaum or Angelina Jolie? Which

one sounds better? In fact, Angelina Jolie is not her name. Her name is Angelina Voight. That's her

dad's last name.

Travis: Right.

Forbes: So sometimes that kind of change--it's very bold. I'm going to take it one step further in hoping

to help your entrepreneurs. I was giving a speech six months ago, and I was talking about some of the




crazy things I've created in my life without having any money or a lot of any formal training in the career

that I pursued. I'm a college graduate, but I'm just creating things out of my head and manifested them,

like a lot of successful entrepreneurs and visionaries. It didn't exist before. There were no roadmaps.

Well, the following morning after the speech, we're in a very big island. We're sitting at a raffle, and

there's about 150 women. A woman next to me looks at this gold necklace and says, "Oh, my gosh!

That would look so great with this new dress I bought. I can envision it. It will be mine." Well, they called

her name. She turns to me and said, "Wow, I „Forbes‟ it!"To Forbes something means to manifest

something even when you don't, or anyone around you, believe it's possible.

Travis: I like it.

Forbes: Yes. It's like to dream big and to understand you could take action for it. I've asked people in

the last six months and got the most ridiculous stories, "What have you Forbes?" You told me that you

created a 70-million-dollar business. Well, you Forbes it. You created that on your own, and you‟ve

created the ability to understand and work your business five hours a week. In my world, that‟s

Forbesing something magnificent.

Travis: Right, right. I think with entrepreneurs, we get it more than probably the average person

because we decided at one point, “I'm not happy with this. I'm not pleased with where I'm at,” or,“I could

do a better job than this person, so I'm going to get out and create this myself.”

Forbes: Yes. Exactly. That's it.

Travis: Yes. I think all of us really get that.

Hey, before we jump into some of the brilliant things that you teach and how you found your success,

can you give us the back-story of who you are and how you found that success?

Forbes: Well, here's a crazy little thing. I teach one of my mottos. It‟s that you are the sum of the

obstacles that you overcome. Shame on you if you had a perfect life, and loving parentsand all the

money in the world, you probably became a very boring person and you're not somebody listening to

this show. I gravitate towards the people who have had to struggle.

I was about eight years old and got hit in the face with a baseball—baseball bat, actually. I broke my

nose, had very crooked teeth. I wore braces for eight years, and I had tongue thruster, and I come from

Long Island, so I talked like this when I grew up as a kid. Nobody could hardly understand. That was

one of those things I overcame to become a public speaker.




I'm very middle class. My dad was a machinist, and his big dream was just to fix things in life.My mom

dreamed of being in television, in movies and never did. I was filled in my head with dreams and ideas

of what life could be, and yet I wasn‟t living any of those. They did teach me, though, that I could do

whatever I wanted, whatever I set my mind to. It was interesting. My dad was a magician, and so I used

to do magic tricks all over the place.We flew airplanes. Even though we were middle class, my family

inspired this crazy dreamer in me who never really followed the rules, which sometimes doesn't serve

you very well.

I wanted to be an actress and a dancer, and I was very happy doing that, but one of my issues,

ironically, was that I was overweight. Why? Because in the „60s and „70s when I grew as a kid, the big

thing to come to town was McDonald‟s and Kentucky Fried Chicken, and that was a Friday and

Saturday night out, and french fries and milkshakes. We lived on this stuff. I have no idea about food

nutrition as most of my life, I'm 50 to 60 pounds overweight, and I have no idea how to diet even if I

wanted to, but I was a really good dancer, so I suffered a lot of personal attacks about being

overweight.

It was very, very frustrating. I‟ve tried every diet known to man, and you'll see me in a lot of movies and

television. I'm the chunky one--not fat, not thin, just, as they've said in my family, "You're zaftig. You're

big-boned." I'm like, “That's not a compliment.” It kept me from a lot of things. I had Academy Award-

winning John Avildsen from the movie "Rocky" on the phone with me for a major part in a movie,

saying,"Look, baby, we just need you to lose 15 pounds because you're leading lady material, but you

just don't quite look it," and I think I continued to eat the doughnut on the other end of the phone and

never got the job. That was very painful for many, many years.

Now in between that, I am kind of a crazy dreamer. I didn't have money, and I wanted to go scuba

diving. I have this thing about visioning. I visioned James Bond. I know that sounds crazy, but if you're

a young magician, you can fly airplanes like, “What kind of crazy, exciting life can I lead?” I said I want

to go scuba diving, but I didn‟t have any money, so the next thing I'm doing is I find myself atClub Med,

working for them, not making a lot of money but scuba diving in Turks and Caicos.

I wanted to go skiing because that was another sexy, adventurous thing. I got a job doing stand-up

comedy for ski resorts care of Jose Cuervo Tequila. You‟re like, “Wait a second, Forbes. How did you

create this?” All I can tell you is I Forbes it. I Forbes things that don't make any sense, that are not in

anybody's job description, and I never formally ever applied for a job. I just would set my sight on

something and just create it. Next thing you know, I'm at a ski resorts doing all this crazy stuff. ESPN




comes to make a half-hour special out of us, and somehow they liked my energy, what I did, and they

offered me a contract. I was the first host of ESPN's “X Games.” It's amazing.

Travis: Wow.

Forbes: One quick second.

So, yes, that was one of those things. Then on the other side of that, I'm working in movies and

television. I lived in New York for ten years. I don't really have an entrepreneurial bone in my body. I

didn't really set out to do any of this. I didn't really make money. I just want to be an actress and a TV

host. But, somehow, when you're an actress, you had to have a day job. Well, it turns out I'm a lousy

waitress. I walked into an audition one day, and there was a pen on the table, and he said sell me this

pen. I picked up the pen and I said, "Funny thing about pens--but when I was in college, my mum used

to write me longhand notes. I kept a stack of them, five inches of them. A pen like this can reach out

and touch somebody's heart.”Jake of Body by Jake comes out of the shadows, puts his hand on my

face, and said, "You're going to make me a lot of money," and we created a network called the Cable

Health Club, which became FitTV, which he then sold to Fox for 500 million dollars.

In between that time, QVC was just beginning, and this whole idea of selling things on TV. Now you've

got to understand, I hate to sell. I'm a promoter. I don't really want to sell things. I could never do door-

to-door or retail or MLMs. I don't do very well with that. I've gotten better, but I love to promote. So I go

on QVC, and next thing you know, I'm selling fitness equipment. We were doing million dollars a day

because I'm talking about my struggle about health and fitness, how finding simple solutions just

changed my body, and meanwhile I still wasn't the fittest of people back then. I would wear jackets to

cover it up, and I was very strategic, but I could understand the principle behind this. Well, it turns out,

now I'm turning 53 this month, and I am in fact now a size 2.

Can you pause for one second?

Travis: Sure, sure.

Forbes: Sydney?

Travis: All right. Things are hectic over there with Forbes. She is really busy, so we had to pause for a

second. Where were you at there, Forbes? You were in your stride of telling us how you come to where

you are today. You remember where you where?




Forbes: The long and the short of it is I‟ve somehow ended up on QVC and/or HSN selling fitness

between here and QVC London and Canada for almost 22 years.

The other crazy thing, when started in early „90s, was this evolution of the thing called an infomercial.I

love product. I didn't know that. You're talking to somebody who set out to be an actress and a TV host,

but I love gadgets. Maybe that comesfrom my dad. If you give me something, I know how to talk about

it. The genius, and probably the only genius that I have, is I can look at any product and understand

that the way to talk about it is through the benefits. What does it do for you? Not what makes it a good-

looking pen or that it's got ink, but the fact that it's got a value to it. When I look at a fitness product, I

don't care what it's made out of, not necessarily, but I care that it works on my arms, and it tightens and

it tones, and it does this in a period of time.

That became a whole whirlwind on home shopping. The crazy thing was, though, when I started home

shopping, it was really the bastard stepchild of my industry. Everybody back then who said, "Yes, you

don't want to be a serious actress anymore. You've sold out. You're selling crap on TV," well, fast-

forward twenty-some-odd years, and I'm tripping over J-Lo, and I guess Michael Bolton is on HSN next

week, and Queen Latifah, and I don't know. We got all kind of wonderful people, and it goes on and on.

It's like, “Wait a second. So being ahead of your curve isn't always the greatest thing to be.”

Travis: Hey, let me jump in for a second. Because what I hear you saying is it sounds like to me that

besides just your natural innate understanding of value with a product, it sounds like you really honed

your skill set and your chops doing it for someone else. Is that correct?

Forbes: Well, yes. Couple of things that I love, and I actually teach and communicate, is: one, how you

create the perfect pitch. What does it mean to pitch something? Again, I think that's a little different than

selling and closing. I'm much more that front-end to create the magic around your product.

I do believe that everybody needs five things to be successful. I believe that you need a great pitch for

whatever it is--first of all, for you as a person, and your product or your service--and then you need a

great product or service, then you need to be able to promote that whether whatever forms of PR are

nowadays. Gosh, with the Internet and doing all this Facebook and Twitter… I‟ve gotten myself on

national TV shows without having to pay my PR person 5,000 dollars a month because you really have

direct access. Those skills are invaluable. Then you need to be published or become the expert on

something, and then your people skills.

My crazy life-changing thing happened in 2002, and it came out of a lot of tragedy. I lost both my

parents. My husband's younger brother was murdered, and I did not get on a flight on the morning of




September 11th. All of those things rolled into one. I was 41 years old, and I took stock of my life. I think

you even talked about a moment where you had a huge change. I realized that maybe life is not all

about me and my acting career and my wanting to be in front of whatever it is, but maybe I need to

focus on helping other people.

I ended up getting pregnant with two little beautiful twins and meeting Jack LaLanne, the fitness guru of

all time. Somebody said, "Forbes, can you come to host the Jack LaLanne juicer?" I‟d already hosted

maybe 70 shows at that time. I said, "Sure." What I didn't know was I was going to meet the man that

would completely change everything: my philosophy about food, my body, being a businesswoman,

being responsible, and paying it forward. There‟s this 88-year-old man who has been doing

bodybuilding for 40 years, started health clubs, had a TV show for 35 years, more energy than you and

I will ever have combined by 10, and spunky, and claims it all is about juicing. "If man made it, don't eat

it."He became the godfather of my two little babies, who also eat healthy now. I lost weight. I found the

secret of life, and it is food and great thinking. I said, "Oh, my gosh! This is what held me back my

whole life."Even though I'd like to make money and be wealthy, if you don't have your health and your

fitness, you don't have anything. So part of my motto was, "Health, wealth and happiness."

You think about Steve Jobs, one of the most wealthy, successful, brilliant minds who died at 56, from

stress, not eating great food, and whatever it is that finally got him. Not the healthiest of guys. You've

got some beautiful body builders who have the sexiest bodies who can't afford to pay the rent on their

one-bedroom apartment. Neither one of those are healthy, and so to find all as that combination. I don't

care if you're a public speaker or an entrepreneur. If you're sitting behind your desk and you've got a

huge belly, and you're sitting there smoking cigarettes and drinking at 5 o'clock every day, you're not

going to survive and be as healthy as you could.

Travis: Well, I definitely agree with you. What I hear you saying is now Jack LaLanne was your

mentor. He became your mentor.

Forbes: Absolutely. I ended up waking up at his home on his 96th birthday, the last birthday he had on

this planet with my children, and we juiced everything in sight. Jack was one of those people that I

could call--him and his wife--and really just even studying what made him. He was an inventor. He

invented carnitine. He invented the Instant Breakfast. He invented some of the fitness products. He was

a TV personality, but also watch the verve and passion that he had when the camera wasn't on him. I

went out to eat with him--many, many meals--and the way people were inspired to be around him was

something you don't get to be around very much. People would just stop, and it's not that he was a

celebrity. It was this aura of health and fitness and his need to tell other people that there was




something beyond their mundane life which really infected us and really inspiring to hear. He left the

planet 2 years ago. I do see his wife once in a while, but I started a whole new mission.

I know you haven't asked me any questions. I'm sorry. This is your show. You're supposed to talk.

Travis: No, no, no. You're doing fine. This gives us the whole background of what's going on. I love

your energy. All of this just brings us up to where you're at and I guess what made you who you are, so

you're doing great. Was that the turning point? Well, it seems to me when you met your mentor and

your eyes opened up in your eating, in your business, and all your other things changed, like you were

saying--which happens to be the reason why the name of the show is called "Diamonds in Your Own

Backyard." Alot of times, we need a dramatic shift to hit us in the head and make us completely rethink

things. It sounds like that's where you took all of these skill sets and pointed them in the direction of

some of your own brands. Is that correct?

Forbes: It is. I had a friend of mine who was an alcoholic, and I went to couple of AA meetings. They

were talking about hitting rock-bottom, and I was like, “Well, how do you know when it's rock bottom?”

You don't always, but I'll tell you what, when you actually get there, “So here‟s my rock bottom,” was

when I finally got what I dreamed I wanted.

Several years after all the tragedy--I‟ve got babies; they were about three years old--I land the lead on a

TV series for Fox, and I'm thinking, “Man, I spent my whole life training and desiring to be an actress

and starring in a TV show.” We did the pilot. You can see it on YouTube. It's called “Fashion House.” It

actually is very good, cleared an entire country. On the eleventh hour, they called me and said, "Hey,

you know what, the marketing team doesn't think they can market the show under your name. They're

going to replace you with Bo Derek." "Wow, really? I'm sure there is some other small part I could

have." “No, no, no, Forbes. You're done in the show. We're not going to have you in the show at all."I

went from being the lead to nothing.

I went to my agent then next day, and he says, "You know, Forbes I love you. You're supremely

talented an actress, and I'm going to let you go," and I'm thinking "Bob, go where? I'm forty-something

years old. Where am I supposed to go?" He said, "Look, here's the deal, baby." He says, "You know,

every time you get up there... You're very talented, so you're up against Kim Cattrall and Mary-Louise

Parkerand Katey Sagal, and they all could‟ve gotten the role, but Bo Derek. Who thought your

competition, Forbes, was Bo Derek. Okay? Now, while that‟s certainly me, but that's the problem with

Hollywood.” He said, "Why don't you go brand yourself, make enough money in infomercials, and buy

your own movie if you still want to be an actress?"




I was devastated, but I knew at that moment I had two choices. I could have called him an absolute

flaming idiot and continued on the same path, or I could have said, "You know, maybe the universe

needed to hit me down,” and I heard. What did he say to me? He said, "Why don't you go brand

yourself and make enough money? If you still want to act, buy your own movie." I thought, “What does

that mean?"

So I picked my two little 3-year-olds. My husband had a job in California, and I went down to HSN in

Florida, which was a little more friendly for me than being at QVC, and they said, "Forbes, we don't

have to do just fitness here. You can do your skincare and your food, and we would like to open up

your brand," and I thought, "I actually have a brand? What are you talking about?" I started to look like,

“I don't understand.”I said, “Well, why don't you...”

And I did this by myself, by the way. I wish I had had a brand expert. I wish I had listened to your show

and heard me say this. Because I then turned around and literally looked at my timeline, and I said,

"Where have I been? I hosted these infomercials. How much did the Jack LaLanne juicer make? ”It

turns out in 8 years and 80 countries, it grossed one billion dollars in sales. I said, “Well, that‟s

interesting. How much do you sell when you're on Home Shopping?” And I said, “Well, you do about

half-million to a million dollars in sales everyday that you're on the Home Shopping Network. You don't

get all that money, but you sell that much.” So when you've been on for almost 20 years, do the math,

and I came up with about 2 billion dollars in sales that I was responsible for. I thought, "Oh, my gosh,

Forbes Riley, are you indeed the two-billion-dollar host?” And I started to say that because that's what I

was. I didn‟t know what it was going to lead to. Then I looked around and said, "Well, who does what

you do? Jane Fonda, Suzanne Somers, Tony Little. They had product. Forbes, you don't have a

product. You spent your life being the face of other people's products.” I set out, and I said, “Well, what

part of my body bothers me?” It was my arms, my abs.

I won't make a long story here. You can read it in my next book, but how the SpinGym came into my

life, how I created this whole concept of this handheld fitness product… What's interesting is it was

being used as an office toy. Yes, well, a bike is a toy, but don't tell that to Lance Armstrong. Ice skates

are a toy, but don't tell that to Kristi Yamaguchi, who is an Olympic gold medalist. I looked at the tool in

my hand.“This isn't a toy,” I said.I got mugged in 1982, and for 30 years I've been studying martial arts.

I'm a brown belt in Taekwondo, Aikido, and Wing Chun. I said, “This feels a lot like a fighting tool.” I'm

also a massage therapist, and I said, “This feels a lot like a therapy tool.” I'm a Broadway dancer. I said,

“This feels like an aerobic strengthening tool. Oh, my god, Forbes, why don't we write the program for

this and get this little thing out to the world?”And I did. It's been four years. I had a mortgage in my

house. Everything I've ever made is invested in this product. Like I said, last week, seven days ago, I

sold 61,000 of them in 24 hours on Home Shopping to the tune of 1.3 million dollars in a day.




Travis: Not too shabby for a day's work.

Forbes: Well, not too shabby considering four years ago I couldn't give them away, and then Home

Shopping wouldn't even let me sell 25 of them when I begged them for 2 minutes of their airtime.

Travis: That's a great point there. Let's dig into that. Let's dig in to what the shift was from not being

able to move 25 of them or give them away, to selling 61,000. What was the shifter?

Forbes: Okay, one of the shifts is when you have a dream or belief, you cannot buy into the fact that

nobody else sees your vision. I do believe that Christopher Columbus when he thought the Earth was

round was one in about three people who believed he was right. Everyone else thought, "No, no, no.

It's totally flat. You're going to fall off the edge. Bye, Chris. Have a nice journey," and he kept saying,

"No, no, no. I see it. I believe it, and I'm going to prove it."It takes a very powerful person even internally

because every time you come up with an invention or an idea, everyone is going to tell you, "That‟s just

stupid. What makes you think that you can do that? Every idea has been taken. There is no more

domain names.”Then you get somebody come along with a thing like Facebook and becomes a

billionaire. Why would you want to sell makeup? Sephora is already out there, yet everyday somebody

creates a new skincare line. Everyone's always going to tell you no. I talk to inventors every day, and

their family and friends all think that their idiots, but they have a belief.

Now the thing that you do need to do is to have enough research and backup to believe, and I certainly

did. I'm a fitness expert, but I'll tell you, I have to stand there and face the people saying, "No, no. It's a

yo-yo. There's no way it's going to work." I said, "No, no, no. Let me explain this to you."

It was definitely a shift, and I call it the hundredth monkey shift. I remember exactly what happened last

year. I've been selling this for almost two years. I put it in everybody's hands. I've done market

research. When I came home from a night at HSN, and I found a whole bunch of videos of people who

had made their own SpinGym challenges, people around the world I had never met. I thought, "Oh, my

God. It's starting to catch on.”

Who wanted Spanx? What is a Spanx? You know what Spanx is? It is a sausage stuffer. It's what

women stick their fat into to look thinner. There had already been that lying around, and a young

woman from St. Petersburg thought that “Spanks” was funny because she thought that “K”--she was a

stand-up comic--and if you have a "K" in a word, it makes it funny. Interchanged into an "X," and guess

what? She now is one of the only female billionaires in the world, and she comes from the place I live

right now, St. Petersburg.




Travis: How does that relate to the hundredth monkey?

Forbes: Do you know what the hundredth monkey theory is?

Travis: No. Tell me.

Forbes: Okay. The theory is that if you put hundred monkeys in a room and a typewriter, at some

point, they will evolve into a point that they will write Shakespearean novel. It's a crazy learning curve.

But the true story is there was a remote island in the Philippines, where monkeys started to wash their

melons. They started to do this. A monkey decided that was a great idea. Well, next thing, all the other

monkeys thought that that was an idea. Then they observed that monkeys on an island—see, monkeys

don't swim—but in an island miles and miles away, the monkeys all started to wash their melons before

they ate them. Well, how's that possible? Because it clicks. All of a sudden, everybody realizes that

Mac was cool, or that apps are a fun thing to do, or be in Facebook. How did Pinterest come up? That's

the hundred monkeys. If it gets to be popular enough, and you go, "That's interesting." Who's the guy

who wrote the book “Blink”? What was the other theory? Tipping Point.

Travis: Yes. That's what actually I was going to say. It sounds like you're describing Malcolm

Gladwell's Tipping Point, right?

Forbes: That's kind of what it is. It‟s the hundredth monkey theory, that all of sudden it goes, "We get

it. SpinGym is an amazing fitness product.”

Travis: Right. I hear tenacity there, too. I hear also it's hard to be a prophet in your own town. Your

friends and family love you so much that they want to discourage you from silly ideas, and that's a

common problem that entrepreneurs run into, but there's an element of accurate thinking in there. How

do you separate yourself? How do you advise someone to accurately assess what's going on? I see a

lot of people that are in love with an idea and they necessarily haven't gone deep with what it really

does to solve the problem. Does that make sense?

Forbes: It's funny because I've been delving into the concept of entrepreneurship for a while. I did

listen to Michael E. Gerber, who said that most people, people who do what they do like a doctor or

lawyer, who had an Entrepreneurial Seizure, how you going into business and you're a doctor, and all

of a sudden you own your own business, and you got no skills to do billing because that's not what you

went to school for. You went to school to cut open people and to heal them.




Travis: Right.

Forbes: All of a sudden you're in business. You got payroll, and how do you handle all that?

I think one of things that has to happen is you got to figure out where on the scope are you? Are you

the invent or dude? If you are the guy who invents something... By the way, I took a company of a guy

who invented an amazing foot product. We sold 20,000 pairs a month on HSN and watched him

bankrupt the entire company because he didn't know what he was doing, and he chose to be the CEO.

Well, inventors are not necessarily CEOs. Are you somebody who doesn't know how to invent anything

but you can spot somebody else's idea? If you are that person, do you have the ability to find a

salesperson? See, I'm not a good closer. I don't really like to write up the deal and do the details. I'm

the big-picture thinker. So on your team; do you have somebody who does that? This is a new theory

for me. When you come up with the idea, figure out where on this are you? Are you the salesperson? I

got this great idea, but I'm not the marketer. I'm not even the inventor. I'm not the promoter. Maybe I

can get it to that person. I do think a lot of this has to do with teamwork. When you‟ve figured out,

“Okay, that's great,” the next thing you got to do is read Tony Robbins‟ NLP because you get a model

who went before you. It's very precocious to think that you can do this.

Again, I go back to Christopher Columbus. He didn't have a map. He just set out for the horizon and

was willing to fall off the edge of it come hell or high water. That may not be the right thing. If you want

to take and write a book or do an E-book, there‟s lots of roadmaps. People don‟t know what a roadmap

is. You want to take a finished product to market, you might want to figure out who has done that before

you and reach out to them.

I‟ve got a little girl here in my... I do a weight-loss challenge. I took 30 people in 10 weeks and have

them lose 703 pounds. What's interesting about that is that I looked at all the other diet and exercise

programs, didn't like anything that I saw, which is a way to model things as well, and said, "What can I

do completely different?" and set out to do that.

Then my next challenge is how do I fill the room with people? Well, I don't. I reach out to a person of

influence in my community and say, "Hey, look. I've got all the skills and know-how to make this

happen. You think you know 30 people who could benefit from this?" She filled the room for me.

I'm coming to discover that you can't do it all. You also can't listen to mom and dad who think you're

nuts because they love you so much. They don't want to see you waste your time and energy.




Travis: Right. Forbes, that advice right there is worth its weight in gold because I believe that we are in

an environment today where there is so much. You can buy a 97-dollar program on how to do this, and

you can buy a 297-dollar program on doing that. That's all fine and good, but you do need to be aware

of what your skill sets are and are not, and just own it, and be willing to hire those people rather than

trying to be the jack of all those trades because I see that's a common problem with business owners

that I go in to do assessments for. I do turnaround work for businesses, and they're trying to do too

many things, and so that's a great piece of advice that you're giving there.

Forbes: You should really relish the little area that you're great in. I think, we somehow proved... I

used to this, going, "Oh, my god. I'm great out there. I've got all these business cards as always, but I

can't follow. I have no follow-up skills.” I‟d beat myself up and I said, "Wait a second. That's not really

my job. Let me enroll someone in my organization who has great follow-up skills, so that's been a huge

lesson for me.

Travis: Right. Yes. I hate managing people. Well, maybe hate is a strong word, but I dislike managing

people on a regular basis. With someone else, it comes natural to them and they don't mind it. So, yes,

great advice. Now it seems like you've accomplished so much in just doing the research on your... How

many products do you have out there?

Forbes: Well, now that's a very interesting question. I tried to limit that because it's not about quantity.

It's about quality. I would get on the phone because at the moment I‟m managing some of my own

customer service calls. There‟s people saying over and over again, "Forbes, you know what, if you put

your name on it, I trust it." That's a huge responsibility. I realized that very early on my career that my

integrity would only go so far, that you really have to commit to what you're involved in.

SpinGym is a huge thing for me, and that is my one and only product that I own lock, stock, and barrel.

My heart is in that. I do represent on television the Jack LaLanne juicer. I represent the HealthMaster

for Montel because I believe that that is one of the healthiest, least expensive ways. There's a

competitive product that sells for 599 dollars that I'd own forever. They came out with a less expensive

version but just as powerful for 199. I got behind that. I promote the Urban Rebounder on HSN. Why?

Well, because bouncing up and down gets rid of all your lymphatic. It detoxes your body. It's ingenious,

very nonimpact exercise product. I think the world begins and ends with it, and I found the Rebounder

right after I got pregnant, and it just changed my whole way of being. I still use it. I love that.

You can see me in a couple of other products on television. I'm very, very picky about what I do.

There's a great little Facebook product out there by a young guy, who made 200,000 dollars a month

for a long time on Facebook. I love Facebook. The “Entertainment” and “Forbes Magazine” did a story




on me about how I promoted on Facebook, and I got my product on the doctors through Facebook, so I

wanted to get him out there and say, "Hey, look. You really can make some extra money in this new

medium.”There's probably about six out there total that I'm associated with.

Travis: Well, one of the questions that I had to ask you is how do you accomplish so much? You're

obviously high-energy here. And I have this at times. You're just such a high energy that this is going to

be like drinking from a fire hose for a lot of people, which is great. I love your sincere powerful energy.

How did you get so much done? Is it that energy, or is it a process of being effective and making your

time count?

Forbes: Wow. You know what? I just have so many dreams and I know that life is so short, that one:

it‟s to try and enroll many people to help you get your vision out there. I don't want to stop.

There‟s different strokes for different folks. There a lot of people out there. I live in a community where

we like to boat and hang out and talk to friends and sit over a beer. I've never been that kind of a

person. I love my friends. I‟ve got two 10-year-olds. But I am on a mission right now. Ever since not

getting on that plane on 9/11, there's something about life and it‟s really precious. It's just, “Forbes, if

you can touch...” Because one of my goals is to touch a million people, to get them to change their

eating habits and just live a more fulfilled life. Well, that takes a lot of time, and there's a drive.I do

some of these for free.

Here's the crazy thing. When you key into what makes you want to get out of bed every morning, you

can't help but do it, and it's not a job. Now I have people who support me. I think they feel the same

way. They can't wait to get out of bed because we're all in a mission. In your life, what I got is that

you're out there to change people's businesses, and that makes them happy. I'm getting people fit and

healthy, and there's a vibe about that that just amaze to… By the way, my lifestyle is not for everybody,

but I love what I do so much.

Travis: Well, I think there's something to be said about near misses. I like that near miss on getting on

the plane. I've had some near misses, and I've had some dead-on impacts, and to find what you‟re

passionate about, I can work most people in the ground because I love it. I can wake up and do it. I can

do it 15 hours. That's a key part of getting something to take flight, and then also having a good team

behind you that helps that thing take flight. That sounds like what you're saying also.

Forbes: As I talk to other people--because you are the sum of the people that you've hang out with,

and if you're hanging out with people who would prefer to go out and have a beer and just hang and be

mellow and enjoy life... By the way, nothing wrong with that. There is no finish line in this game of life.




He who's got the most does not win. You got to figure out, I think just what makes you happy and

inspires you every day. I get a real kick out of when people who put a SpinGym in their hand and go,

"Wow, this is amazing. I think this is the greatest thing." That just makes my world light up.

You got to really understand what makes you happy. I ask people this question a lot in my workshops:

what do you want? People are very surprised by how hard I pushed that answer because, mostly, I

hear, “I want money." I said, "Well, that's nice. Here's a pile of money. Is that what you wanted?" "Well,

no, no. I wanted free time." I said, "Well, then don't make money, then you'll have lots of free time."

"Oh, no, no. That's not what I wanted. I want to travel, but I don't have money." I said, "Well then, work

with a travel agent who needs you to go to places and explore them." “I didn't know I could do that."

When you truly discover what it is that you want, my genius, which I love, is figuring out how you can

getit, and usually without money, without the traditional ways. It‟s just go get it. What is it that makes

you happy?

Travis, I'm going to ask you now: what is it that you want?

Travis: Absolute freedom to do what I want, when I want, to help and make as big of an impact with

entrepreneurs because I believe that we are--bees are to our society. Bees pollinate our society, and I

believe entrepreneurs pollinate our society, and so I want to make a gigantic impact in that before I go.

Forbes: I love that. Actually, you're doing that right now. You're talking to so many people, and you got

a radio show, and you sound very happy doing that. You know what I want and it‟s very basic? I want

someone to tell me every day, almost every day that I inspired them. You know how hard you have to

work to get people to tell you that? But it makes me very happy when they do. Say, "Wow, you inspired

me." I'm assuming doing this show today, there's somebody out there listening to us and says, "Wow,

she talks differently than anyone else. I've never had a teacher or a friend talk to me that way. I stand

behind people and I get them to their dreams because that's just what I believe in. I don't think there are

things that could hold you back.

I've got a girl in my class...By the way, we stream my class every Tuesday and Thursday night live and

for free at the moment. You can go to forbesmembersite.com/live and watch some of my classes. I got

a girl in there who was told that she was a quadriplegic after being in a boat accident where the driver

was killed, and she's out there SpinGyming and walking. She's in a little bit of pain, but you know what,

she shows up all the time and moves and grooves and does her thing. So I'm inspired by her.

Travis: Right.




Forbes: I do think that you got... So, yes.

Travis: Yes, I'm with you. Hey, what do you feel like are some of the most common problems? I know

that we‟ve hit on a lot of different things. It sounds like you do a lot of one-on-one coaching and even

maybe class coaching with the entrepreneurs. What do you see are some of the most common

problems with those entrepreneurs that you interact with?

Forbes: The biggest problem, really, is not knowing what they want.

Travis: Okay. Clarity.

Forbes: Yes. It is really clarity-focused because if you said to me, "What is it that you want?" "I want to

see my widget, my gadget, get out there to the world. That means the world to me,” well then that‟s

what we‟re going to do. But if you say, "Hey, I want to be successful." Well, I‟ve got a girl in a

wheelchair who thinks you're successful just because you can walk across the floor. So how do you

define success? And it really, for me, is drilling down this kind of coaching in a very tough-love kind of

way because I don't know, Travis, anyone else who speaks the way I do, who pushes people to a point,

so that at the end of the road, they can't help but do everything that makes it work.

For example, in my exercise we call the SpinGym SlimDown, in my program, how do I get 30 people to

lose 703 pounds with no diet? Why? Because diets don't work. Because if you give somebody a

roadmap and say, "Hey look. I need you to eat a tuna fish on Tuesday and a turkey sandwich here and

a grapefruit.” "I don't have a Tuna sandwich. Oh, my god. I cheated. I failed. I'm terrible." Okay, I don't

do any of that. What I do is I set out: A, to change your mind-set about food. Why do you eat food?

Well, do you ever pour water in your gas tank? Usually not. Why? Because the car won't go. Yes, but

you put junk in your body and expect it to work like a race car. Not going to happen. Then people go, “I

never thought about it like that? So maybe junk food is bad."

Now I tell them theory, "Hey, look. You can't burn fat if there is sugar in your body." "Well, what does

that mean? Because I've heard you shouldn't eat white food." I said, "Let me state it again: any sugar in

your body prevents your body from burning fat, which is why bodybuilders will eat a diet of chicken and

fish and broccoli and a little bit of brown rice and eggs, and have a very bland diet, because without

sugar, your body continues to burn fat." "I never thought about it like that."

Then I'll say, "Think about animals, of which you happen to be one. How many fat giraffes have you

ever seen? Any fat lions? Any fat antelope? You don't. Because in nature, there is no animal that gets

to ask for seconds and go up to the buffet or pig out on dessert. Ever hear a snakego, "Let's get




Mexican." It doesn't happen that way. We humans have gotten away from that. "Wow, all animals

looked pretty much the same in their species, except us.

So I teach theories, and all of a sudden I get people coming back to me that say, "Wow, Forbes, I'm

making better choices." Then I offer up--I sell a protein powder. Why? Because I don't want a protein

powder that has any sugar in it. It doesn't have anything but the best natural whey protein. When you've

got high levels of protein in your body, you burn fat. "Wow, but I can't get to the gym, and I can't get an

hour of aerobic." Well, I'm going to tell you, "Guess what? SpinGym--three times a day for five

minutes." They‟re like, "Wait a second. How can that work?" I say, “Because you're boosting your

metabolism throughout the day.” Try to step on your gas pedal once, and your car only goes so far. I

like to step on the gas pedal all throughout the day, and we‟ve created miraculous bodies with very

minimal effort, and that's how I think about everything in life.

Travis: I love it. Great advice. I love the simplicity of what you are talking about also.

Forbes: Well, hey, you know what, I'm not that smart. I like it simple.

Travis: Let me ask you. If you had to start over today, what would you do to get back to where you are

now?

Forbes: Okay. Let me tell you something. Part of the story today: I couldn't get to where I am today. A

lot of what happens to people in life is their circumstances. There is no path. We can't take Richard

Branson's path to success. You can't take mine to be on television, to be in infomercials when they first

started--all the crazy things, to losing both of my parents and deciding that that was good enough a

reason to have babies. So there is no... I would be on a very different path. I don't know if I would have

chosen the same thing. All I can say is—because I don't know how you can do it different. All I know is

that for all the hardship and the pain and the struggle, I wouldn't change a single piece of it because I

wouldn't have these two beautiful 10-year-olds in my life who just make my life so wonderful. If I hadn‟t

been overweight and struggled so many times and cried so many nights, I might have not the empathy

to help other people lose their weight or find their path.

At times, it was really crappy to be me, I got to tell you. I'm sure, as entrepreneurs, there‟s moments

you‟re going, “I cannot believe this is what I'm putting up with.” But if your goal is to help other people,

to get it out there, I wouldn't do it any different. I don't know how to get there except the only way that I

did.




If you're starting out right now, and you're listening to this, you go, "Wait, Forbes. How do I do this?"

You do it step by step. Decide what you want. Write out a plan. Figure it out. Find people to coach you.

Find people who have done it before you. Then leap, and trust that the net will appear. You may not

end up where you thought you would, but you're going to end up in an amazing place because you

risked; you took a chance; you believed. That's how you achieve it. You got to just go for it.

Travis: I love it. I love it. Hey, let's move in to the lightning round, the three questions. Now you're a

ball of energy, and you've got a lot of things going on. Did you check over those three questions?

Forbes: I did.

Travis: You did. Okay, cool. So listen, are you ready to move into that lightning round?

Forbes: Absolutely.

Travis: Yes. Well, I had a suspicion that you could probably answer the three questions without

looking over them anyways, so that's what I was getting a tickle out of. What book or program made an

impact on you related to business that you would recommend, and why?

Forbes: Og Mandino's "The Greatest Salesman on Earth." Have you read it?

Travis: No, I haven't.

Forbes: Oh, dear God. Okay, first of all, it's a hundred pages, and it's something you should read all

the time. It is a great story about the greatest salesman on earth. It is a profound, amazing book that I

keep in my bathroom now just because when you never know when you need to have a few minutes to

read.

Travis: You know what, I may have it. Is that a small red book?

Forbes: There‟s a red one. There‟s a white one. There‟s two or three of them.

Travis: Okay.

Forbes: It's a very inspiring tale of a young man and his journey, and it just... And I love fables and

metaphors for things, as opposed to reading just a business book, like if you read how Donald Trump

http://amzn.to/XZ4H8V




got to where he is. I'm not interested in all that because, like I said, you can't do his life, but,

metaphorically, you can do anything.

Travis: What did you say the author's name was again?

Forbes: Og Mandino. M-A-N-D-I-N-O.

Travis: Okay. All right, great. We'll look that up. What is one of your favorite tools or pieces of

technology that you've recently discovered, if any, that you'd recommend to other business owners?

Forbes: SpinGym. NowI know you're going to think that's crazy. Yes, it's my product, and you can get

it, and you know why? You take this little piece of equipment. You sit it at your desk, and for five

minutes, a couple of times a day, when you're reading your e-mails or you're stressed, you move this

thing. You know what it does? It changes your state of being. It gets you to breathe heavy. It gets your

body a little warmer. It gets your muscles moving, and instead of being stuck in front of your computer,

which is what many people might say, "I can't live without my computer and my iPhone," when your

body goes to crap, and your belly gets too big, and you can't sit down anymore because you can't boost

your metabolism, I don‟t care what else you're doing in life. One of the things I created this for,too, is

that when you're in a hospital or a wheelchair or visiting someone in the hospital, this little piece of

technology should be with everybody at all times--stress reliever, energy booster, and when all else

fails, you can hit somebody over the head with it. No, I'm just kidding.

I'll tell you what, I'm the one on the back of the airplane doing this, and then the other... Here is the

other crazy thing about the SpinGym, and I know you're going to think I'm nuts, two things you can do

with the SpinGym that might not be obvious: one, it is the greatest icebreaker pickup tool on the planet.

It comes in all these colors. You sit there and you spin it, I don't care if you're at a bar or at a fancy

party, and some cute girlis going to come up to you and go, "Oh, wow. What is that?"Then you put it in

her hands.You can reverse this. For me, it's usually cute guys. I‟ve picked up the cutest 25-year-old

guy--not that I need to pick him up, per se--but in the gym, he's like, "What is that?” I‟m like, “Am I really

53 playing with a 25-year-old boy whose muscles were just gorgeous?”We‟re talking and playing, and

I'm touching his arms, thinking, "I like my life."

Obvious thing that you can do with this is you can sell this. Very often, you ever walkaround and going,

"Man, I'd like 20 bucks in my pocket." Well, if you're somebody who's related to me, whether in my

business, you're in my world, you carry a SpinGym or two in your car, and when you're sitting down at

Starbucks or you're at the hairdresser where you got to spend an hour or two, you turn to somebody

http://buyspingym.com/




and you put this in their hands, you just play around. Invariably they will say to you, "Wow. That's so

cool. Where do I get one?" And they'll pay you for it.

Travis: Okay, that's clever. Well, I had something like that as a toy when I was a kid. I don't remember

exactly what it looked like, but I‟ve played with one of those before.

Forbes: Well, this one has a little more weight than you would think, and the instructional DVDs about

doing it… I‟ve fielded almost 3,000 phone calls in the last couple of weeks about people who just

bought this and who are nuts about it, who can't believe how much fun it is. They're going on cruises

with it. They're doing all kind of crazy things. Wait until this gets to that tipping point and you, too, will

agree that this is truly the single greatest piece of technology because it affects your body, your

pocketbook, and your social life.

Travis: I love it. What's a famous quote that would best summarize either your belief or your attitude in

business?

Forbes: You only live life once, but if you do it right, once is enough.

Travis: Do you know who that's by?

Forbes: Forbes Riley. No, I don't, actually.

Travis: Forbes Riley. How people...

Forbes: Well, actually I'll give you a Forbes Riley one. There‟s a couple of quotes. I love that one, and

I do think quotes are sometimes what keeps you going. One of the quotes lately that‟s been very

important in our lives and as I teach this class is, “How you do something is how you do everything.”

When you look around and realize that your car is messy or your closet is messy or you don't keep

things organized, why would you expect your business to be organized? When you don't treat people

right, why would you expect that to be a good thing in your life? And so how you do everything really

does affect how you do everything.

Travis: Yes, I agree with you 100 percent. I believe that. I first heard that with Harold Becker, and that

I thought it was brilliant when I heard it. How do people connect with you?

Forbes: Okay. Here's how they connect with me, a couple of things: one, go to fitwithforbes.com. This

is my new membership site. You can come play for free for couple of days. You can see the articles

http://forbesmembersite.com/




and the world that I live in. You can come for free and see the class that I teach. We do stream every

Tuesday and Thursday nights in ten-week chunks.

One of my favorite places, and I've just crossed over to 111,000 likes on Facebook, so I will give you

my Facebook page. It is facebook.com/ForbesRileyFanPage. Here's what crazy about that. I‟ve got

people all over the world. If you've got 111,000 people who are liking what you're doing and about

25,000 talking about you, you as an entrepreneur should come to me and say, "Hey, Forbes, I've got a

new business. Can I post it on your page?" Comment on some of the stuff. Connect with some other

people that are here. I actually read my Facebook every night. I don't reach out to everybody, but if you

say the right thing, and I can help you, I absolutely do.

I'm also a big fan of LinkedIn. I think that‟s a very powerful business tool. You can find me on LinkedIn.

Twitter's the only one I don't really get. But, yes that would be it.

Of course, I'd love you guys to go to buyspingym.com. See what I'm talking about. See how, for 30

dollars with free shipping, you have what I consider the greatest technology.

The last thing, too, and I'd love you to come to fit with Forbes, is that I'm on Home Shopping live all the

time. My next date is March 3. I think I'm on it 1 o'clock in the morning and 8 in the morning, and then

the afternoon.

YouTube--the other thing is the YouTube channel. Type in Forbes Riley--tons and tons of videos that

are funny, inspiring.

Here is the thing about me, while I love promoting. I'm not all about selling. I don't bombard you with

buy this and do that. I don't even have my 97-dollar product. I have my SpinGym. I have my

membership site, but I'm really about communicating and giving back, and then my private coaching

because that is where you would come to me, on the phone or in person, and between my NLP training

and my hypnosis and my passion and my love of people and their success, we turn people around in

very short times. We're talking people who‟ve had traumatic things and reasons they should not even

get out of bed, and they are thriving millionaires now. Just remember what I talked about health, wealth,

and happiness--how those three things go together.

Travis: You let people post onto your Facebook page, your business page?

Forbes: The best way to do that is to private message me first and say, "Hey, here's what I'm up to.

May I post on your page?" so that there is a dialogue because one of the things in business you need

https://www.facebook.com/ForbesRileyFanPage

http://buyspingym.com/




to remember is you need to create rapport with people. You need to have some sense of being. You

don't want to use somebody. You don't want to abuse someone, and you don't want to piss them off

because all I have to do is hit that ban button and they never get to come back. So there's lot of causes

and lot of things that I love to promote. One of the ways is to start commenting, start getting into the

community, start realizing that the people on that page all talk to each other all of the time.

Travis: Okay. All great advice. I'm soaking all of this in here. I guess, the one final thing for me is, and I

believe you've answered a version of it but I'm going to ask anyways: what do you dream of? What are

you dreaming of now?

Forbes: Wow, that's a great question. I dream of having a national talk show. I had one in the early

„90s. I love the platform of TV and an audience and ideas. My big goal is to be on a national network

television show and be the Rachael Ray, Suze Orman of health and wellness and lifestyle. Then I

dream of just of hugging my babies at night and enjoying my life.

Travis: Okay. I like it. Listen, can you hang out for a couple more minutes. I want to wrap things up. Do

you have a couple more minutes?

Forbes: Of course I do.

End of Interview

Travis: Yes, okay, great. I want to remind you about the show notes where you can basically go and

find all of the links to the books and resources that were mentioned in the show, and, also, you can

connect with Forbes Riley directly. Remember to go to diyob.com, which is short for

diamondsinyourownbackyard.com, so diyob.com. Enter your name, and we'll send you the “2013

Business Owner's Guide: From Frustration to 70 million Dollars.” It's a behind-the-scenes look at what

you need to know to grow your business to incredible levels of success, really, no matter where you're

at in your business, even if you don't want to build it to that level. It's just about some behind-the-scene

things that people are not talking about that are a critical part of having a successful and profitable

business. Also, when you opt in, you‟ll become a member of the Authentic Entrepreneur Nation, which

is basically a network of people, tools and resources that you can refer to, that of course you can trust

to grow your business. This is our private rolodex that we use and recommend that we‟ll give you

access to as soon as it goes live.

http://www.diyob.com/

http://www.diyob.com/




In the next episode, I'm going to connect you with David Risley. David is one of the most powerful--or

has one of the most powerful marketing platforms available today, and we're going to talk about that,

and how you can use that to grow your business. So trust me when I say you will not want to miss this

one.

Today, I want to close this show with an inspirational quote from Henry David Thoreau, and the quote

reads, "What lies behind us and what lies ahead of us are tiny matters compared to what lives within

us."

This is Travis Lane Jenkins signing off for now. To your success, may you inspire those around you to

go after their dreams, too. Talk to you on the next episode.




How We Can Help You

We know that finding someone that you can trust online today is hard and that so many “so called

gurus” are self-‐appointed and have never really even done what they teach you to do. That‟s exactly

why we created the Double Your Profits Business Accelerator. This is an exclusive offer for our fans at

a fraction of its normal cost.

Here's what to expect. We'll Schedule a 'One on One' private session, where we'll take the time to dive

deep into your business and tell you what is missing, so that you can have your best year ever!

We'll do this by performing a S.W.O.T. Analysis. This tells us your Strengths, Weaknesses,

Opportunities and Threats within your business.

This will be an eye opener for YOU, for several reasons, however some of the most common reasons

are.

As the 'Business Owner' it‟s difficult to see the big picture of your own business because you‟re in the

middle of a daily management.

And you are too emotionally involved to completely impartial.

This is a common problem for EVERY business owner. It doesn‟t matter if you are a one-man army, or

an army of 150, the problem is still the same.

Travis Lane Jenkins

Business Mentor-Turn Around Specialist

Radio Host of The Entrepreneurs Radio Show

“Conversations with Self-made Millionaires and High-level Entrepreneurs That Grow Your Business"

http://www.rockstarentrepreneurnetwork.com/biz-accelerator

http://theentrepreneursradioshow.com/

the entrepreneurs radio show 040 forbes riley

Small Business & Entrepreneurship