the edinburgh msc

Masters Portfolio

Edinburgh is an inspiring choice and our Masters cohort form a diverse international community.

Join us on your professional development journey and you’ll be joining a vibrant, triple accredited hub of learning and research; a place where the entrepreneurial spirit burns brightly.

Our school is also a key part of the University of Edinburgh, an institution ranked 17th in the world and with a heritage stretching back well over 400 years.

Ranked amongst the

Top 1% of global Business Schools

The Edinburgh Experience

Welcome 1

Culture & Business 2

The University of Edinburgh 4

An International Network 6

The Business School 8

Our World-class Masters Programmes

A Masters from Edinburgh 10

MSc in Accounting and Finance 12

MSc in Banking and Risk 14

MSc in Carbon Finance 16

MSc in Finance and Investment 18

MSc in Financial Management 20

MSc in Human Resource Management 22

MSc in International Human Resource Management 24

MSc in International Business and Emerging Markets 26

MSc in Management 28

MSc in Marketing 30

MSc in Marketing and Business Analysis 32

Application

Making an application 34

Our Masters Portfolio

1business-school.ed.ac.uk

1Welcome

In today’s challenging business world it is imperative that students equip themselves with the knowledge and skills that are in demand not just today but into the future. We believe our portfolio of Masters are at the forefront of the latest ideas and techniques that will assist the business world.

If you’d like to find out more about the School or our programmes, please do get in touch with our Programme Directors. Or, better still, come and visit us yourself. I think you’ll be suitably inspired.

Ian Clarke Dean of the Business School

As one of the leading business schools in Europe, at one of the world’s best universities, we have achieved an enviably high quality of teaching and research, as well as a natural connection to business. What really sets us apart however, is a willingness to look beyond accepted business thinking, to create debate and spark new ideas.

Edinburgh is a leading international centre for business and finance. It’s also a beautiful, inspirational city. And, here in the University of Edinburgh Business School, you have a School that is right at the heart of the city, at the heart of business.

Having achieved triple accreditation this year we are now ranked amongst the top 1% of Business Schools in the world. Triple Accreditation is the accreditation awarded to a small number of business schools worldwide by the three largest and most influential business school accreditation associations (AACSB, EQUIS and AMBA).

2 Masters Portfolio The University of Edinburgh Business School

2Culture & Business

A thriving European capital city, Edinburgh blends history, culture and a world-class arts scene with the entrepreneurial energy and fresh thinking you’d expect from the UK’s second-largest financial centre. Easy to reach and well connected to Europe and beyond, it’s no surprise that for generations creative thinkers have made Edinburgh their home.

Edinburgh. A city with spark.


A capital with characterA UNESCO World Heritage Site, and named Best Place to Live and Work in the UK, Edinburgh’s Georgian and Victorian architecture characterise much of the city. Despite its status as a thoroughly contemporary capital, here is a city whose centre is home to a royal palace, an extinct volcano and a truly iconic cliff-top castle.

Bursting with life, Edinburgh boasts four universities, major international arts festivals and a host of galleries, theatres and concert halls. People from all over the world have settled here – a fact celebrated by the strong ethnic flavour of the city’s restaurants, bars and cafés.

A walk in the bustling heart of Edinburgh is a walk of contrasts and surprises. Edinburgh brings all the advantages of a major European capital, yet ours is a manageable city whose compact centre rewards exploration.

A country to discoverWithin just a few miles of the Business School await East Lothian’s beaches, villages and famous golf courses. The town of St Andrews, the game’s birthplace, is less than two hours from Edinburgh.

Further afield, Scotland, authentically one of Europe’s last great wildernesses, delights the inquisitive with mountains, lochs, wildlife and seven thousand miles of stunning coastline. Combined, they result in a breathtaking natural backdrop for activities including skiing, surfing, hiking, mountain biking and kayaking.

A city with spirit and sparkAn entrepreneurial spirit engulfs Edinburgh and is evidenced by a prosperous and diverse economy, leading-edge research and a healthy local, national and international business community. Central to this dynamic mix, the University of Edinburgh Business School offers a learning environment that is every bit as stimulating and progressive.

A pioneering city, at the University of Edinburgh the UK’s most powerful computer helps drive a vibrant biosciences sector. The search for renewable energy finds a focus here too, and several global financial institutions – banks, insurance companies, investment houses and brokers – are headquartered in the city. It’s the ideal location for the School’s unique approach to strategic leadership.

A place of inspirationWith so much innovation, research and collaboration going on, it’s natural that the city attracts the world’s leading thinkers and business people. The School is perfectly placed to both contribute to first-rate research and thinking and to connect with those working at the very top of their sectors. Each week guest speakers present to our students, engage in debate with our faculty and lead our aspiring entrepreneurs by example. It’s engagement that has paid dividends; year-on-year the University has inspired and supported a record number of business start-ups.

Edinburgh is a city of influence too; as the seat of the Scottish Parliament the city provides access to the Civil Service and public sector and government organisations.

1mThe city’s 450,000 population exceeds one million during the peak of the festival season in August

Four facts about Edinburgh

01.Edinburgh is frequently named among the best places to live and work in the UK

02.Edinburgh’s Hogmanay is the world’s biggest New Year party

03.A year-round festival city, Edinburgh is home to festivals celebrating theatre, film, books, arts and science

04.Edinburgh is the UK’s second-largest financial centre and home to the Scottish Parliament


4The University of Edinburgh

Granted its Royal Charter in 1583, the University of which we are a key part of is one of the oldest in the United Kingdom. More than 200 years ago its central role in the Scottish Enlightenment helped create a bright new reason-based approach to the human condition. Today that legacy inspires a modern, forward-looking institution, world-class academics and more than 27,000 students from across the globe who have chosen to study at Edinburgh.

£300min competitive research grants in 2012/13, 20% more than the previous year

Top 5One of the UK’s top five universities for research 35

new spin-out and start-up businesses created by staff and students each year

425years of world-renowned teaching and learning


Facilities for 21st century learningThroughout campus, well-equipped, contemporary environments are purpose-built for studying, learning, networking and relaxing. New facilities like our award-winning Edinburgh Centre for Carbon Innovation sees the University joining partners across government, business and communities to help drive policy, innovation and solutions.

An approach that looks outwards A global outlook demands established global connections. Across teaching and research activities we work with partners including universities in the USA, Canada, China, Australia and India in fields as diverse as e-science, life and medical sciences, engineering and arts and culture.

A centre of excellence for teaching, research and innovation Whether pursuing a degree, a Masters, MBA or PhD, our students are exposed to challenging ideas and inspired thinking. Ranked 17th in the 2014 QS World University Rankings, Edinburgh is home to some of the most influential academics in their fields.

Internationally recognised for first-rate research, development and innovation, the University belongs to the Russell Group of leading UK research-intensive universities. Alongside a commitment to robust academic research is a dedication to enterprise and entrepreneurship.

INSPIRATIONAL PEOPLE

INSPIRATIONAL EDINBURGH

Scientists. Politicians. Writers.Philosophers. Athletes. Innovators.Astronauts. All have found inspiration at Edinburgh.

Alexander Graham Bell

Sophia Jex-Blake

Gordon Brown

Charles Darwin

Sir Arthur Conan Doyle

Katherine Grainger

Philippa Gregory

Peter Higgs

Chris Hoy

David Hume

James Clerk Maxwell

Ian Rankin

Stella Rimington

Sir Walter Scott

Dr Piers Sellers

James Simpson

Alexander McCall Smith

Robert Louis Stevenson

80%of our students graduate with either a 1st or 2:1 degree

27,000students studying 600 different degree programmes


1

2

3 4

6An International Network

Our MSc alumni network numbers almost 2,500. Our graduates work in a wide variety of destinations across the world so wherever you find yourself working in your future career we will link you up to like-minded network of professionals.

1Christopher SmithJames Quator, New York

MSc in International Business and Emerging Markets “It was an enriching experience, with lots of different perspectives from a broad range of people from different countries. It’s probably the most diverse experience I’ve ever had.”

3Gaelle NuttallDeloitte, Paris, France

MSc in Carbon Finance “I’m very involved in climate change issues and felt the best way of doing socially responsible business was through a Masters in Carbon Finance. I chose Edinburgh because the programme was here but also because of Scotland’s 42% emission reduction target for 2020. Scotland’s enterprise and the Scottish people’s point of view was really important.”

2Mikkel NyholtCarnegie, Oslo, Norway

MSc in Finance and Investment “My classmates are from all over the world. Surprisingly they were just like me, and not like Gordon Gekko, as I expected.”

4David KovacksRocket Internet, Berlin, Germany

MSc in Marketing “I chose Edinburgh because it was a University with a very good reputation. My classmates were a very varied group and it was great that they had different experiences. Group work exercises were really interesting with so many different perspectives. The School itself is superb, really well outfitted and there are a lot of facilities for work and taking breaks.”


6

8

7

5

5Branden BeattyMédecins Sans Frontières (MSF), Kenya

MSc in Carbon Finance “Edinburgh pioneered the first ever MSc in Carbon Finance. I believe the programme speaks to the progress Scotland has made using market-based mechanisms to manage climate change mitigation.”

7Shoba MahesonBank Negara Malaysia

MSc in Accounting and Finance “My employers sponsored me to come from Malaysia to study overseas for a year. My final decision came down to the brand name and reputation of Edinburgh. The experience of living in Edinburgh was wonderful. The city was so beautiful and so unpolluted. The Professors are unbelievable – they show you a whole different perspective.”

6Sunattha WeerasakwattanaThanchem, Bangkok, Thailand

MSc in Management “I decided on Edinburgh for a number of reasons. Firstly, it is part of a famous university with a long history and distinguished former students. It also has an excellent reputation.”

8Wei (Kevin) ZhangChint Electrics, Shanghai, China

MSc in Marketing and Business Analysis “The programme gave me a deeper knowledge and understanding of the marketing area. I got a lot of help from the lecturers and Professors. The diversity on the programme was brilliant with classmates from South Africa, North America, Asia and Europe – this mix has meant a great social life. Most of my classmates have work experience so I learnt a huge amount from them. The programme also gave me the opportunity to do lots of interesting simulations. The market research projects were really great.”


8The Business School

The University of Edinburgh Business School takes its place among the world’s leading business schools. Our triple accreditation is testament to our inspirational teaching, game-changing research and diverse engagement with global business.

Placing original research and thinking at the core of the MSc curricula, our research clusters are staffed by teams whose work has real influence in business, government and the public sector. We embrace both applied and methodological research and nurture thinking that’s brave, bold and provokes debate. Our passion for research has resulted in truly groundbreaking work in carbon management, finance, credit scoring and public management.

An international impactOur students, like many of our teaching faculty, bring an international background in terms of both nationality and career. Our 2014/15 Masters intake comprised students from 58 separate nationalities. It’s a healthy mix that creates a lively sharing of ideas and insights into different cultures.

The diversity we welcome also reflects the global nature of today’s businesses. Our MSc programmes get to the core of international business and finance to address key issues of the day.

Welcome to our triple accredited Business SchoolAt the heart of our dynamic School is a faculty of more than 100 specialist academics, a vibrant student population of 1,500 and a suite of valued undergraduate, postgraduate and executive education programmes.

Committed to corporate engagement Much more than simply a source of knowledge, our School connects our Masters students with local, national and international businesses, innovators and entrepreneurs.

Our commitment to corporate engagement and our strong sector-wide links are found in our sponsored research, our executive education programmes, guest speaker series, Entrepreneurship Club and at the centre of our student projects.

Revolutionary research The lifeblood of any major business school, here at Edinburgh we aim for research that sets agendas, leads change and revolutionises future business strategy.

Equipped for ambitionThe Business School fosters ambitious plans to continue building on our success and to stand among leading business schools worldwide.

Substantial investments have been made in academic and support staff and facilities. Our purpose built school features lecture theatres, multiple syndicate rooms, a café and The Hub – an extensive library space offering essential databases, journals and leading financial information services. MSc students enjoy full access to Datastream, Osiris, Thomson ONE Banker, CRSP (Centre for Research in Security Prices) and Compustat.


Asi

a an

d A

ustr

alas

ia

North America

Africa and

Middle East

United Kingdom

Western andEastern Europe

Sout

h an

dC

entr

al A

mer

ica

25%5%

6%5%

57% 2%

Six facts about our school community

01.Our MSc programmes have so far welcomed students from more than 65 different nations

02.Almost 90% of our School’s academic staff hold a PhD

03.Our School aims for research that sets agendas, leads change and revolutionises future business strategy

04.Substantial investment has delivered a bespoke environment built with student and staff needs paramount

05.Our commitment to outstanding research is recognised by the Research Excellence Framework and our University is highly ranked by the Financial Times, Times Higher Education and Good University Guide

06.Our world-class faculty has substantial commercial experience and an impressive track record in the publication of original research

In 2014/15 our MSc students joined us from:

1,500Business School students are enjoying the experience of a lifetime – 500 of them pursuing postgraduate studies


10A Masters from Edinburgh

As the employment market continues to improve, competition will continue to intensify. With a Masters from the University of Edinburgh you will develop the knowledge and skills required to stand out from the crowd and achieve your goals.

Balancing academic theory, crucial soft skills and the very latest industry practice, our MSc programmes are respected by employers and valued by graduates. Our growing portfolio covers a broad range of general and specialised management disciplines – increasing employability for both first-time management students and for those seeking a tightly focused in-depth programme.

A commitment to your professional development Each of our Masters students undertakes a personal, professional development journey that challenges, engages and prepares for real-world success. We encourage you to take ownership of your professional development so your experience is tailored and unique. At your side will be the backing of a supportive faculty delivering robust, relevant learning geared to maximising your potential.

Tailored careers support for Masters students Every Masters student benefits from quality careers guidance provided by the Business School’s student development team and the University’s own award-winning careers service. The student development team exists to help students maximise their potential in the global market. Their activities are structured around three pillars – skills networks and opportunities.

Skills – Equipping you with the skills to achieve your development goals and maximise your own potential.

Opportunities – Engaging you with the business community.

Network – Helping you grow your professional network and building your confidence in networking.

Real-world experienceMany of our Masters programmes offer a route to real-world practice via a student project. Each project sees students applying knowledge and skill, and establishing connections with businesses and sectors. Many of our students use their dissertation to conduct research for a corporate partner.

At the heart of knowledge exchange Strong industry links give us the latest understanding of global trends and the key skills and attributes employers are prioritising. Our powerful interaction with business – including leaders like KPMG, Shell and Tesco – places the School at the heart of cutting-edge consultancy, research and recruitment assistance.

Our ties with industry bodies are just as solid, and include relationships with the Chamber of Commerce, Chartered Banker Institute and The Marketing Society. These connections and activities are central to our Masters students’ professional development journey.

Added to this is the Edinburgh entrepreneurship club (E-Club). Hosted by the School, the club’s growing membership now exceeds 800 students, alumni and entrepreneurs from the business community. Fostering the entrepreneurial spirit, the club hosts weekly events including pitching competitions and business planning activities. The E-Club supports students both in strengthening valuable networks and in negotiating each stage of the entrepreneurial process.

Enjoy a professional development journey with a world-class Masters


OUR GUEST SPEAKERS

ENGAGING WITH THE BEST IN THE BUSINESS

Our Guest Speaker series unites students with the UK’s top business people. In 2013/14 more than 200 speakers shared their insights, experience and expertise. Below are just a handful of the names we welcomed:

Sir Martin Sorrell Chairman, WPP

Julie and Adrian Barr CEO and Chairman, AG Barr

Dominic Barton Global MD, McKinsey & Company

Gareth Williams CEO, Skyscanner

Ian Marchant formerly CEO, SEE

Gordon Dewar CEO, Edinburgh Airport

Donald MacRae Chief Economist, Lloyds Banking Group

Chris Pitt Marketing Director Tesco Bank

Angus Cockburn CFO, Aggreko

Jann Brown Managing Director, Cairn Energy

Angus Gillespie VP, Shell

John Abate Amazon

Sir Tom Farmer Founder, Kwik-Fit

Dr Clare Wood Head of Portfolio Risk, Kames Capital

Mike Addison Proctor & Gamble

Bill MacDonald MD Scotland, Accenture

Richard Cousins CEO, Compass Group


OUR GUEST SPEAKERS


Edinburgh’s status as the UK’s second largest financial centre opens our programme to a host of expert guest speakers and finance professionals. Recent speakers have included:

AEGON Head of Strategy

Cairn Energy Finance Director

Charterhouse Capital Partners Partner

Citigroup Scotland Managing Director

International Accounting Standards Board Chairman

KPMG Director of Corporate Finance

Lloyds TSB Chief Economist

RECENT TALKS HAVE INCLUDED

The Financial Services Authority and the challenge ahead.

Small business reporting – what they want and what they need.

Accounting issues in family businesses – access to finance, succession and taxation.

12MSc in Accounting and FinanceStructured for specialisation, our strongly vocational MSc is ideal for students with a quantitative background. Both academically rigorous and closely in line with professional practice, this MSc is of particular value to those with accounting experience looking to gain practical skills in finance – and vice versa.

Structure and assessment Following a comprehensive induction week, Semester 1 features four of the six core courses the MSc is built upon.

Semester 2 brings two more core courses as well as two specialised, annually reviewed option courses. Learning is achieved via a mix of lectures, set reading, exercises and case studies, with each course component featuring a combination of formal examination, individual/group assessment and presentations.

This MSc participates in the CFA Institute® CFA Program Partner Initiative (‘CFA PP’) meaning it is judged by the Institute as covering at least 70 per cent of the CFA curriculum.

Dissertation The MSc concludes with a dissertation; work unique to each student, focused on your career plans and inspired by course learning and insights. Opportunities exist to offer students a live issue from the accounting and finance sectors.

Examples of previous dissertation topics include: Introducing IFRS to Accounting; Social and environmental disclosures; Comparable accounting policies; Performance persistence of mutual funds; Director’s trading; Management accounting and strategy; Earnings management and What is fair value?

Career progressionPost-programme careers include: international accounting, international regulations, investment and security analysis, portfolio management, corporate finance management accounting and corporate restructuring.

Valued by employers Recent recruiters represent many of the leading names across the accounting and finance sectors:

– AEGON – Baillie Gifford – Civil Service – Ernst & Young – Goldman Sachs – J.P. Morgan – PriceWaterhouseCoopers – Morgan Stanley – Royal Bank of Scotland Standard Life – UBS

LEARNING OUTCOMES

Our MSc in Accounting and Finance provides:

Knowledge of international accounting standards, global financial markets and the finance and investment industry.

An understanding of different organisations, their roles, how they interact and the factors behind success or failure.

The ability to evaluate financial statements and estimate the fair value for an investment, to test assumptions and sensitivities and to compare different investments.

An understanding of basic valuation techniques and how they help to analyse the value drivers of a company.

An understanding of the role of different asset classes.

An understanding of how investment portfolios can be constructed.


Graduate profile

Programme Structure

The course provides exactly what employers are looking for

I joined my MSc programme immediately after graduating with a BA in Economics from the University of Macedonia in Greece. I wanted to further specialise my learning and my professors encouraged me to apply to Edinburgh because of the School’s reputation and ranking.

From day one the course delivered a careful balance between accounting and finance study and options meant I could tailor studies to my own investment-based career plans. On team projects I worked to deadlines and alongside students from several different countries – all great preparation for how business actually works beyond the classroom.

The School has strong links across the accounting and finance sectors, and connecting with the industry was obviously a great component of the MSc. Several financial firms are headquartered in Edinburgh, and for my dissertation one of the major players proposed a topic around US-based evidence of stock return predictability.

Proof that the course provides exactly what employers are looking for came when I was swiftly hired after graduating with distinction. At interview I demonstrated a comprehensive understanding of finance and investment. My MSc also covered a large part of the Chartered Financial Analyst (CFA) Program. During my Masters I gained CFA Level 1 – a huge plus when applying for jobs.

I now work in Edinburgh as an Assistant Fund Manager with a global investment group. I am frequently faced with new situations and concepts, and thanks to my studies I can quickly understand and apply them.

I have recently spoken at an alumni event and have also returned to the School to hear from a couple of guest speakers. The Business School has it all: world-class facilities, dedicated professors and a beautiful, vibrant city to study in.

Chrisa KaratzouniMSc in Accounting and Finance

“ The School has strong links across the accounting and finance sectors.”

Semester 1September-December

Semester 2January-May

OptionsSummerJune-August

Dissertation

Advanced Corporate Finance

Advanced Finance Theory

Advanced Financial Accounting

Behavioural Finance

Capital Market Anomalies

Derivatives

Economics for Postgraduates

Fixed Income

Investment Management

Management Control for Risk & Uncertainty

Option courseKey: Core course

Advanced Management Accounting

Analysis of Corporate Financial Information

Foundations of Finance Theory

Statistics For Finance

Equity Valuation

Research Methods in Finance

Students choose 2 option courses

Option 1

Option 2

Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/accounting-finance

Course fees Fees for entry in September 2015

– Home/EU students £19,700 – Overseas students £26,350


14MSc in Banking and Risk

An emphasis on what and how managerial decisions are made sets this programme apart from the majority. A unique approach asks ‘what skills do managers in risk functions need to be technically excellent at their job?’ Research by the Business School’s Credit Research Centre (CRC) provides a strong academic base that’s backed by a passionate faculty and the School’s impeccable links to industry and guest speakers.

Structure and assessment Following induction week, Semester 1 features four core courses. Semester 2 bring the remaining two core courses and two annually reviewed option courses. These allow for specialisation in either risk management areas or in asset management, or a student may take a course from both streams.

Learning is achieved through lectures, set reading, exercises and case studies and each course component uses a combination of formal examination, individual/group assessment and presentations.

Dissertation The MSc concludes with a dissertation; work unique to each student, focused on your career plans and inspired by course learning and insights. Opportunities exist to offer students a live issue a particular company is facing.

Previous dissertation topics include: Estimating a credit risk model for consumer loans; A critical review of capital adequacy regulations; An evaluation of liquidity risk models; Use of internal credit risk ratings at private banks; Competition in retail banking; How do banks set interest rates?; Determinants of bank profitability; An empirical analysis of bank mergers; An empirical analysis of the popularity of credit risk model estimation techniques; Risk management and corporate governance in banking; Incentives in CEO pay and impacts on risk taking; Credit risk management of commercial loan portfolio; An empirical analysis of bank efficiency; Assessing risk in launching new financial products; Measuring shareholder risk in international banks

LEARNING OUTCOMES

Our MSc in Banking and Risk provides:

A detailed knowledge of the structure and role of banking in an economy.

Developed technical skills to predict the riskiness of a potential borrower.

A detailed knowledge of the economic roles and structure of banks in different economies.

Knowledge and understanding of different types of risks that banks face and how to measure them.

Knowledge and understanding of company financial statements.

Developed technical skills to predict the riskiness of a potential borrower.

An understanding of risk models available to assess the risk of making loans.

Knowledge of the economic and financial environments in which banks operate.

Computer software skills to estimate predictive risk models.

Career progressionPost-programme roles have included: Risk Management Consultant, Credit Risk Analyst, Securities/Credit Officer, Banking Regulatory Consultant, Audit/Compliance Analyst, Financial Services Regulatory Advisor, Governance and Risk Officer, Risk Manager (Modelling) and Portfolio Risk Manager.

Valued by employers Our graduates have secured positions with firms including:

– Antenna Group – Chinatrust Securities Co. Ltd – Deloitte China – Ping An Bank – SEB Investment Banking – Sopra Group – State Street Luxembourg – SunGard

Our MSc delivers the knowledge, understanding and key skills Bank Managers and Financial Institution Managers need to operate effectively and globally. Successful management underpins successful economies and our programme considers the structural, financial and risk and asset management functions of banks, while approaching banking as an industry requiring multidisciplinary management.

OUR GUEST SPEAKERS


The School’s strong industry links mean expert guest speakers regularly share experience and advice. Recent speakers have included:




Royal Bank of Scotland Deputy Head of QuaRC

Standard Life Investments Head of Socially Responsible Investing

Standard Life CEO

State Street Associates Senior Partner



Were investors enablers of the banking crisis?

Towards determining systemic importance.

ACCREDITATION

The School anticipates programme accreditation by the Chartered Institute of Bankers (CIOB) in 2015.


Graduate profile

Programme Structure

It was important to secure a Masters from a prestigious institution

After graduating in London with a First-class BSc in Finance, Money and Banking, I taught English for a year in Paris. My reason for choosing the Masters was to significantly increase my employability. I know from experience how competitive the job market is, so it was important to me to secure a Masters from a prestigious institution.

It took me a little while to find my feet in Semester 1, but I soon settled in. My course was challenging, but the hours of studying in the Hub and the library paid off – especially in Semester 2.

The part of the course I most enjoyed was my dissertation. I investigated shadow banking and its implications for the UK. I was supervised by my lecturer in Business Economics, Dr Fernando Moreira, and by Invesco’s Chief Economist. Connecting with such a laWrge financial firm on the School’s doorstep was a great experience. On the course, the class also heard from lots of

expert guest speakers on topics from the latest risk analysis models to advice on finding work in the UK financial sector.

Edinburgh was the perfect place for me. I always found time to enjoy the city – including the festival, the military tattoo and a ceilidh that the School organised.

The Masters, combined with internships, has helped me secure a job as a Risk Analyst which sees me analysing investment funds and working alongside the risk management team to mitigate Operational, Fiduciary and Legal risks.

My advice to new students is to be tenacious, secure as many internships as possible – it’s the way to get the experience employers are looking for. I now live in Germany, work in Luxembourg and enjoy keeping in touch with classmates from China, Greece and the UK.

Julien HaddadMSc in Banking and Risk

“ Be tenacious, secure as many internships as possible – it’s the way to get the experience employers are looking for.”



Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/banking-risk

This year students will study ‘An Introduction to SAS’. This programme will teach students to run programs in an SAS environment, input and manipulate data in SAS and output data results in various forms. As the leader in business analytics software and services, SAS transforms data into insights that give a fresh perspective on business. SAS is used at more than 70,000 sites in 136 countries, including 91 of the top 100 companies on the 2013 Fortune Global 500® list.



Options

SummerJune-August


Derivatives

Risk Management and the Basel Accords

Data Mining




Introduction to Banking

Introduction to Risk Management in Banks

Credit Risk Management

Financial Markets and Institutions


An introduction to SAS (no credit)

Option 1

Option 2

Dissertation


16MSc in Carbon Finance

It’s a response that is expected to drive trillions of dollars of new investment over the coming decades. Delivering this investment will require professionals with a deep understanding of the mechanisms that will regulate new financial flows like carbon markets and climate investment funds.

LEARNING OUTCOMES

Our MSc in Carbon Finance will give you an understanding of:

Climate change science, greenhouse gas stabilisation pathways and the principal mitigation and adaptation options.

Climate change policy responses at all levels and the types of regulatory response available to governments.

The relationship between climate change science, policy, finance and investment.

Essentials of conventional finance and financing issues in the energy sector in particular.

The structure and dynamics of the major global, regional and national-level carbon markets.

Practices and procedures of carbon accounting.

OUR GUEST SPEAKERS


A growing reputation attracts a wide range of visiting industry names keen to share their experiences. Recent speakers have included:

Charles Hendry Minister for Energy and Climate Change

Scottish Power Chief Corporate Officer

Shell International VP CO2

Climate Change Capital Vice Chairman

Green Investment Bank Group Operations Director

Bloomberg New Energy Finance Chief Editor

Composite Energy Chief Executive

BP Director, CCS Technology

Mainstream Renewable Power Global Head of Corporate Affairs

Solar Century Chief Executive

Standard Life Head of Socially Responsible Investing


The challenge of climate change.

Accessing finance for low carbon investments.

New frontiers in carbon accounting.

The world’s first programme dedicated to professionals in the burgeoning field of low carbon finance and investment. Delivered by industry-experienced academics, external experts and practitioners in carbon finance, our MSc uniquely focuses on the business opportunities and financial flows driven by society’s response to climate change.

Schools of Geosciences and Economics at the Edinburgh Centre for Carbon Innovation. The Business School also provides initial membership to the Association of Carbon Professionals.

Our reputation as a global leader in business and climate change education has forged strong partnerships across the sector. These include ties with the UK Green Investment Bank, Shell, Scottish 2020 Climate Group; Climate Bonds Initiative and the Carbon Disclosure Project (CDP).

Valued by employers Leading names rate our MSc, and graduates have secured positions with firms including:

– Centrica Energy – CITIC Securities – Deloitte France – Department of Energy & Climate Change

(UK) – Det Norske Veritas – Ernst & Young (Tel Aviv) – Guangdong Carbon Exchange – Japan Bank for International Cooperation

(JBIC) – Korea Research Institute of Climate

Change Countermeasure Strategies – MAS Holdings – National Grid – NextGen PMS Private Limited (Mumbai) – REpower UK Ltd – Showa Shell Sekiyu

This MSc will appeal to first degree graduates in business, economics, engineering or another social or physical science discipline. Students also typically bring work experience alongside a desire to move into a new career in carbon finance, investment, consulting or related policy and regulatory roles.

Structure and assessment Semester 1 features four of the seven core courses studied. Three more follow in Semester 2, including a semester-long group Carbon Consulting Project. An option course enables specialisation in a key area.

Learning is achieved through lectures, set reading, interactive exercises and case studies, with each course component using a combination of formal examination, individual/group assessment and presentations.

Dissertation The conclusion of the programme, the dissertation is inspired by all of the year’s learning and should be focused on future career plans.

Past topics have included: Carbon finance in specific sectors, technologies, countries, carbon markets or standards; Comparative studies of the efficiency of alternative carbon financing instruments; Analysis of carbon pricing, risk or risk management; Exploring the relationships between energy finance and carbon finance; New developments in carbon accounting, taxation or auditing and International policy frameworks and carbon finance.

Career progression Potential roles for graduates include: Carbon Consultant/Service Provider, Carbon Analyst, Carbon Asset/Fund Manager, Carbon Credit Developer, Carbon Trader or Carbon Accountant. Employers include: banks, asset managers, large industrials, consultancy firms, regulators and carbon start-ups.

The Business School also partners in the MSc in Carbon Management. This programme is co-delivered with colleagues from the


Graduate profile

This is the only course of its kind in the world

After studying Business Administration at the Free University of Berlin, I chose to study Carbon Finance at Edinburgh as this is the only course of its kind in the world. I aimed to combine my interest in sustainability with my academic background in finance.

The School is globally revered as a leader in carbon markets education and our class learned from practitioners at the top of their field. One very diverse, specialised course – Climate Change Science and Policy – was led by guest speakers who brought their own particular specialism to each lecture.

My dissertation was an economic assessment of a melting Arctic. As well as consulting with researchers at the University of Edinburgh, the School’s reputation helped ensure I received feedback and data input from top-level scientists across the world.

The carbon market is relatively small, so networking is essential. My class was made up of students from several countries who are now working globally. By using the alumni network I have kept in touch with classmates – both from my Masters and from the MSc in Carbon Management that

the School co-delivers. The MSc was multidisciplinary and provided a wide breadth of knowledge and a solid understanding of the industry. This qualified me across many areas and opened up several employment options. After gaining my Masters I enjoyed a short spell with a climate change consultancy in Amsterdam before securing a permanent post as a Renewable Energy Finance Analyst in London.

I heartily recommend the School, the course and the city. Edinburgh is very student-friendly and has numerous cultural events and venues on offer. I would also recommend prospective students think about what they want from this specific Masters – then start screening the industry early on in the year for internships and employment after graduation.

Janis HobergMSc Carbon Finance

“ The MSc was multidisciplinary and provided a wide breadth of knowledge and a solid understanding of the industry.”

Emission Reduction Project

Development

Energy Policy and Politics

EU and National Climate Change Law

Ecosystem Services 2: Ecosystem Values and Management

Global Financial Markets and Emerging Economies


Innovation for Sustainability

Behavioural Finance

Corporate Governance

Forecasting Financial Markets


Climate Change Science and Policy

Energy Finance

Carbon Markets

Carbon Accounting

Low Carbon Investment

Carbon Consulting Project

Research Methods in Carbon Finance

Choose one option course

Option Course

Programme Structure






Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/carbon-finance

Dissertation


18MSc in Finance and InvestmentMost business schools offer an MSc in Finance. Few offer an MSc with such a strong investment component. Founded with the support of major industry players, in its launch year our programme earned the Scottish Financial Enterprise Innovators Award. Finance and Investment’s powerful blend of academic rigour and vocational insight is ideal for those looking to further their career in this vital sector.

With a global perspective on investment markets and asset classes, our programme utilises leading research and will provide practical knowledge on the processes and mechanisms underlying investment. It will also build on your numerical skills, enabling you to understand and practice investment-related mathematics.

Structure and assessment The programme features five core courses and up to one or two core electives. Allowing for specialisation, students also choose one or two annually reviewed option courses.

Following a comprehensive induction week, four core courses are studied in Semester 1 and two or three in Semester 2. Learning is achieved through lectures, tutorials, set reading, groupwork and case studies, and assessed via a combination of formal examination, individual/group assessment and presentations.

This MSc participates in the CFA Institute® CFA Program Partner Initiative (‘CFA PP’) and is judged by the Institute as covering at least 70 per cent of the CFA curriculum. We also teach a module on ethics and standards of professional practice.

The Business School is also recognised as a Centre of Excellence in the provision of

OUR GUEST SPEAKERS


Our strong industry links include partnerships with the Credit Research Centre. Our location at the heart of the UK’s second-largest financial centre means we attract visiting sector-wide speakers. Recent speakers have included:

Bank of England Executive Director for Financial Stability

Royal Bank of Scotland Head of HR Shared Services

Scottish Financial Enterprise CEO

Scottish Financial Operations CEO

Scottish Development International Operations Director

Securities and Investment Institute Managing Director


Standard Life CEO

Wolfson Microelectronics Founder


Funding ladders – a one-day conference with the London Stock Exchange.

The credit crisis five years on: unpacking the crisis.

The impact of the budget on the Scottish economy.

postgraduate education in finance and investment by the Chartered Institute for Securities and Investment (CISI). Students who have passed the MSc in Finance and Investment can apply for exemption from the SII Diploma exams.

Dissertation Concluding the programme, students complete an individual dissertation, and opportunities exist for company-sponsored projects. In these cases students are supported by an academic supervisor.

Previous dissertation topics include: Does stock market liquidity affect firms’ dividend policy? Evidence from the Australian stock market; Value versus growth: The Chinese experience 2000-2010; Merck: Event study analysis of the stock market reaction to the approval and withdrawal of Vioxx; Corporate financial investments and value versus growth companies; Performance implications of pension funds using multiple investment managers.

Career progressionOur MSc will leave you qualified for a range of finance-related professions. Indicative disciplines include: investment analysis, portfolio management, financial statement analysis and evaluation, corporate finance, product development, client servicing and risk management.

Valued by employers Leading names rate our MSc, and graduates have secured positions with firms including:

– AEGON – Barclays – Bank of China – Blackrock – Baillie Gifford – Ernst & Young – Goldman Sachs – JP Morgan – Morgan Stanley – PriceWaterhouseCoopers – Royal Bank of Scotland – Scottish Widows Investment Partnership – Societe Generale – Standard Life – State Street Bank and Trust – UBS

LEARNING OUTCOMES

Our MSc in Finance and Investment develops a range of specialist skills:

An ability to understand, speak and write the language of finance and investment.

An understanding of industry practice in risk management.

An ability to analyse the financial statements of companies and to evaluate earnings quality and firm performance.

An understanding of a wide range of the financial industry’s analytical and problem-solving methods and techniques.


Graduate profile

I’m proud to have gained my Masters at Edinburgh

Following the BS Economics I gained in 2012 from the University of Nevada, Reno, I began searching for a practical degree to further enhance my employability. My research revealed the MSc in Finance and Investment. The School’s reputation and my love of travel helped bring me to Edinburgh.

I was impressed with the course content and also with the School’s facilities, which stood up to those I’d experienced in US institutions. I was thoroughly impressed also by the diverse student body – it represented more than 180 countries; having the opportunity to collaborate with the individuals in coursework as well as group projects challenged me in ways I’d never imagined possible. I feel extremely lucky to have been exposed to such a wide variety of cultural backgrounds and understandings.

The MSc also provided the opportunity to learn outside of the core curriculum via both a terrific programme of visiting speakers and a solid choice of option courses. I studied Equity Valuation and Behavioural Finance – the latter became the basis for my dissertation. It explored peer-to-peer lending in online credit markets and throughout it I received

invaluable support from my dissertation advisor.

After reluctantly leaving Edinburgh, my career has taken me to Denver, Colorado. Here I work as a Financial Analyst for an asset management company specialising in affordable housing. I’m proud to have gained my Masters at Edinburgh, and to have been exposed to a knowledgeable faculty and challenging learning. And in one way I’m not completely finished: the MSc contributes to 70 per cent of the CFA curriculum – a qualification I now intend to complete.

Edinburgh is a truly special place, and Scotland is a fantastic country. I found time to visit islands and cities, I hiked on the West Highland Way and enjoyed festivals and markets. That’s why my tip for new students is to explore all of the amazing experiences Edinburgh and Scotland will offer you.

Jenna Erickson MSc in Finance and Investment

“ Opportunities are there to learn outside of the core curriculum via both a terrific programme of visiting speakers and a solid choice of option courses.”


Equity Valuation



Behavioural Finance

Fixed Income

Management Control for Risk and Uncertainty

Case Studies in Finance and Investment

Forecasting Financial Markets


Option courseCore electiveKey: Core course

Corporate Finance and Accounting

Financial Markets

Investment Theory



Students choose one or two core electives:

Plus one or two of:

Derivatives


Option Course 1

Option Course 2

Programme Structure






Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/finance-investment

Dissertation


20MSc in Financial ManagementThe MSc in Financial Management is a comprehensive exploration of key areas in accounting and corporate finance. It is designed for graduates interested in following a career in the finance function of a company, in the accounting profession, in business analysis or in management consultancy practice.

Particular emphasis is placed on understanding the disciplines of accounting and corporate finance, with both theoretical foundations and practice applications provided in these areas. The MSc takes a broad internal management perspective rather than a narrow external or financial market-based view.

Structure and assessment The programme begins with a comprehensive induction week before Semester 1 commences with four core courses. Two further core courses are studied in Semester 2, alongside two option courses enabling studies to be tailored towards career goals.

Learning is achieved through lectures, set reading, exercises and case studies. Each course component is assessed using a combination of formal examination, individual/group assessment and presentations. A dissertation preparation module in Semester 2 readies students for the conclusion of the project: a unique piece of work uniting all of the learning and experiences gained on the programme.

Dissertation The subject chosen should be viewed in light of your own future career plans. Thanks to the School’s extensive industry links there is opportunity for students to base their dissertation on a specific live issue that a particular company is facing.

Previous dissertation topics have included: Performance impact of long-term hedging strategies, Developing a theory of internal control, Corporate governance structures, Developing meaningful liquidity and solvency metrics, Optimising internal resource allocation, Optimal capital structure, Developing strategy-related performance metrics, Applications of ICT to treasury management practice and Behavioural impact of budgeting.

LEARNING OUTCOMES

Students graduating from the programme will:

Understand and apply theories of accounting and corporate finance.

Appreciate and apply treasury management and corporate finance techniques.

Critically evaluate the financial control of an organisation.

Know, apply and critically evaluate financial accounting techniques.

Know, apply and critically evaluate management accounting techniques.

Identify and analyse problems in the field of financial management and provide innovative solutions.

OUR GUEST SPEAKERS


The Business School’s reputation for delivering first-rate financial management teaching ensures students benefit from sector-leading speakers. These have included:




Lloyds TSB CEO


Scottish Financial Enterprise CEO


Procter and Gamble Senior HR Manager

Standard Life CEO

Deloitte Partner


The Scottish Economy – Celtic Tiger or Tim’rous Beastie.

Those who ignore history are doomed to repeat it – the financial crisis.


Career progression Graduates bringing financial management knowledge enjoy opportunities across a variety of sectors: Corporate (of all sizes and types); Industry and Commerce (all areas including financial services); Government (both local and national); Third Sector (Charities and NGOs).

Roles can include: Treasury Manager, Finance Executive, Financial Strategy Consultant, Business Start-Up Financial Consultant, Corporate Finance Executive, Business Analyst, Retail Banking Executive, Commercial Banking Executive, Investment Banking Executive, Management Consultant, Venture Capital Executive.

Valued by employersLeading employers highly regard our MSc, and graduates have secured positions with firms including:

ABN AMRO Bank N.V., Akerblom & Guerrero Investments Corp, BDO Romania, BearingPoint GmbH

Deloitte, Ernst & Young, Jupai Investment Company (subsidiary of SINA group), PA Consulting Group

PwC, Russell Investment Group, Sberbank Leasing Kazakhstan, Standard Chartered Bank of Pakistan

The Hong Kong Polytechnic University


Graduate profile

After graduating in Groningen with a BA in International Business Administration I enjoyed a year-long internship with Daimler in Bremen. From there I fulfilled a long-held ambition to study in the UK. My own research, a friend’s recommendation and the School’s reputation for first-rate finance courses brought me to Edinburgh.

Studying alongside around 25 different nationalities called for sharp communication skills. During team projects, the mix of cultures compelled team members to think in entirely new ways. It also created an authentic, supportive learning community – especially around terrific facilities like the Hub.

Business engagement was a big part of my MSc, and came via projects, guest speakers and company presentations. It was so valuable to hear from industry experts, to apply my own insight to the topics they shared, and also to begin building networks.

Post-Masters my career path has taken me from a financial consulting internship in Bremen to a Business Analyst role with a management consultancy in Munich. Here my work is concentrated around capital markets and banks, and my

Masters learning is helping me face new challenges and stay focused. The programme’s thorough exploration of different financial fields makes this a stand-out course. I gained knowledge, skills and practice in both corporate finance and investment management before specialising via options. My previous studies had centred on corporate finance. My Masters has taken this knowledge further and delivered a crucial Investment component. This has enabled me diversify and be open to wider opportunities.

Amid the hard work, my Edinburgh experience was also lots of fun. My advice for incoming students is to grab opportunities to meet new people and explore your amazing new city.

For me, the MSc was a life-changer. It’s helped me find the right direction for my career.

My MSc was a life-changer. It’s helped me find the right direction for my careerPatrick SchröderMSc in Financial Management

“ The School’s reputation for first-rate finance courses brought me to Edinburgh.”



Derivatives



Negotiation

Equity Valuation

Management Control for Risk and Uncertainty

Behavioural Finance

Case Studies in Finance and Investment




Financial Markets and Investment

Treasury Management and Corporate Finance

Accounting, Planning and Strategy


Students choose two options

Option 1

Option 2

Programme Structure






Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/financial-management


Dissertation


OUR GUEST SPEAKERS


The Business School’s reputation and the strong links faculty have with industry secures a steady supply of guest speakers from across the HRM sector. Recent speakers have included:





Lloyds TSB CEO

Lloyds Banking Group Group Learning Director


Royal Bank of Scotland Group Head of Reward for Retail, Wealth & Ulster


Scottish Investment Operations CEO



Employment Relations and the external environment.

Securing the future of organisational leadership.

Equal opportunities, diversity and leadership

Managing the annual bonus cycle in a large bank.

Building your employer brand.

22MSc in Human Resource Management As the portfolio of Human Resource Management responsibilities evolves, the next generation of managers will embrace broader policies connected to areas such as incentive design and work-life balance. Keeping pace with advances, our MSc develops knowledge of HRM concepts and the people management skills crucial to modern business.

Dissertation Bringing all of the year’s learning together in a piece of work unique to each student, dissertation subjects should reflect career plans. Thanks to the extensive links the School and faculty have with industry, a number of students have the opportunity to base their dissertation on a live issue a particular company is facing.

Dissertation topics have included: Bonus schemes and motivation; Diversity in the workplace – a case study; Earning vs learning – employee motivators; Executive pay and performance; The effectiveness of LinkedIn as a recruitment tool; Analysing the barriers on the way of succession planning in a large bank; An explanatory study of redundancy survivors; Talent Management and People Analytics in Human Resources; Forty years of equal opportunities policy; Is the staff survey dead?; Impacts of extended retirement age on the private sector; Leveraging the employer brand to increase employee engagement; Motivating knowledge workers; The cost of a bad hire and why recruitment best practice is vital; Careers of Expatriates and the Effects of Repatriation Practices and Expectations; Role of reward and recognition in the public sector; Work life balance and the implications for employers; The impact of music on work performance.

Career progressionYour MSc will prepare you for a wide range of potential positions across the human resource management sector.

Roles can include: Careers Advisor, Equality and Diversity Officer, HR Analyst, HR Advisor, HR Compliance Administrator, HR Employee Benefits Manager, HR Generalist, HR Manager, HR Rewards Manager, Personnel Manager, Recruitment Manager, Reward Analyst.

LEARNING OUTCOMES

Our MSc in Human Resource Management graduates will:

Acquire an understanding of key terms, theories, concepts and practices within the field of human resource management (HRM).

Identify and analyse problems in the field of HRM before providing innovative solutions.

Be able to identify and appreciate the significance of ethical issues in HR practices and the management of people in the workplace.

Obtain the practical skills required by managers actively engaged in the strategic management of people within organisations.

Gain proficiency in communication skills, independent action and teamwork.

Develop an ability to undertake qualitative and quantitative research and apply this knowledge in the context of an independently constructed work (i.e. dissertation).

Acknowledging the implications of changing economic, financial, demographic and political landscapes, our programme is delivered by a faculty producing internationally recognised research on topics including recruitment, remuneration and retirement. A flexible structure allows for specialisation as the course builds the knowledge and skills essential to success across a range of dynamic organisations.

Structure and assessment Following a comprehensive induction week, four core courses are studied in Semester 1. Semester 2 comprises the two remaining core courses and two option courses. Learning is achieved through lectures, set reading, exercises and case studies. Each course component is assessed using a combination of formal examination, individual/group assessment and presentations.

Valued by employersLeading employers highly regard our MSc, and graduates have secured positions with firms including:

– Towers Watson – UBS – Accenture – Airbus Group France – Tullis Russell – Ernst & Young – HR Mobile Services Inc – People’s Association, Singapore – The Organisation for Economic

Co-operation and Development (OECD)


Graduate profile

It was important to me to gain a qualification that connected directly with employers

I came to my Masters programme following Human Resource experience I gained while volunteering with an organisation in Vietnam. That company tasked me with attracting a more international workforce and that challenge sparked a broader interest in HR.

I was excited at the prospect of joining the MSc in its debut year and being on board with professors creating new modules from scratch. The Business School’s reputation was also a factor of course, as was the idea of studying close to family in Edinburgh.

The School itself was a terrific place to study – a dedicated, self-contained business school with fantastic facilities, an authentic international feel and located in a beautiful city.

It was important to me to gain a qualification that connected directly with employers – and that’s exactly what my MSc does. It was instrumental in my gaining a HR role at the OECD in Paris, and I find I’m

applying theory I learned at the School to practice in my day-to-day work.

I’m involved in the full internal and external recruitment cycle from job descriptions to candidate approval. Even indirectly, the knowledge I gained across areas like reward management, employment law and operating internationally are applicable. They inform my thought processes around core HR topics like ex-pat incentives, maternity leave and the cultural sensitivities fundamental to effective interviewing.

My favourite thing from my time at Edinburgh? Studying, working and getting to know people from so many different countries.

My MSc has opened up new opportunities for me. Further down the line I hope to specialise, but right now I’ve gone from one superb learning environment to another.

Sam Holland MSc Human Resource Management

“ A terrific place to study – a dedicated, self-contained business school with fantastic facilities, an authentic international feel and located in a beautiful city.”

Change Management

Employment Law

Global Talent Management

HR Issues in Outsourcing

IHRM Policies and Practices

Leadership and Management

Performance Management


Developing Skills for Business Leadership

Organisational Behaviour

Reward Management

Human Resource Management in Context

Managing Employment Relations

Methods of Research in HRM


Option 1

Option 2

Programme Structure






Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/human-resource-management

Dissertation


OUR GUEST SPEAKERS


The School’s established links with industry, and the reputation of our internationally recognised faculty, will attract a variety of sector-wide speakers keen to share their experience and expertise with students. By way of example our MSc in Human Resource Management course has recently welcomed:





Lloyds TSB CEO

Lloyds Banking Group Group Learning Director


Royal Bank of Scotland Group Head of Reward for Retail, Wealth & Ulster


Scottish Investment Operations CEO


Edinburgh Airport CEO

John Lewis Partnership MD Edinburgh

Heineken HR Director

Oracle HCM Strategy Director


Employment Relations and the external environment.

Securing the future of organisational leadership.

Equal opportunities, diversity and leadership.

Managing the annual bonus cycle in a large bank.

Building your employer brand.

24MSc in International Human Resource ManagementAn organisation’s people are often both its most valuable and costly resource. Globalisation, changing demography and shifting economic and political landscapes are imposing new thinking, new opportunities and new practices on effective HR management. Our MSc in International Human Resource Management is at the forefront of research-led education.

Combining practice and theory, students apply learning and knowledge to real-world international HR issues. This internationally focused programme concentrates on developing HR professionals ready to operate across national borders.

The Business School is awaiting CIPD accreditation for this new programme.

Structure and assessment Following a comprehensive induction week students complete six core courses – four in Semester 1 and two in Semester 2. Students also undertake two option courses in the second semester.

Learning is achieved through a combination of lectures, tutorials, student presentations, guest speakers, research assignments, and the research dissertation that concludes the programme. A range of assessments include team presentations, essays and formal degree exams.

DissertationThe dissertation unites all of the year’s learning in a piece of work unique to each student. The subject chosen should have an international HRM focus (e.g. expatriate management, repatriation, transfer of HR practices from headquarters to subsidiaries etc) and reflect your own future career plans.

Career progressionThis new programme is designed to produce critically, reflective, globally focused HR practitioners. There is a particular emphasis on multinational corporations but graduates should be equipped to pursue careers across a variety of contexts including: public sector, corporate, SMEs and third sector.

Valued by employers Graduates from the MSc in International Human Resource Management will typically pursue positions such as:

– International careers advisor – Quality and diversity officer – International HR analyst – Employee benefits manager – Compliance administrator, or – HR rewards, personnel, or recruitment

managerBecause the programme is as much academic as it is practical, it is also a good choice as preparation for further research at the PhD level.

LEARNING OUTCOMES

On completing the programme graduates will be able to:

Demonstrate an understanding of key terms, theories/concepts and practices within the field of IHRM.

Obtain, through elective courses, an in-depth knowledge of specific IHRM- related theories, skills and practices.

Appreciate the implications of increasing globalisation for the management of human resources, with particular reference to IHRM in multinational corporations.

Develop an ability to undertake qualitative and quantitative research and apply this knowledge in the context of an independently constructed work (i.e. dissertation).

Identify and appreciate the significance of ethical issues in HR practices and the management of people in the workplace.




Border-free businessInternational. It’s just one word, but it’s at the heart of our brand-new HR programme.

The Business School has offered a successful Human Resource Management MSc for a number of years. Now, by drawing upon that experience and expertise, we are launching a strongly international new Masters – one that’s sharply focused on the distinct disciplines of global HR: the MSc in International Human Resource Management.

Pragmatic new options includingInternational Human Resource Management Policies and Practices; Global Talent Management and HR Issues in Outsourcing.

Designed for destinations robust, up-to-the-minute theory and practice equip graduates to work in almost any territory.

Global – just like our graduates students join our School from across the world, establish valuable networks and learn key skills from one other.

Examples of potential facts for this section:

– In 2014 our School welcomed Masters students from 58 different nations

– More than 12,000 graduates in over 120 countries are part of our growing alumni network

HR Issues in Outsourcing

IHRM Policies and Practices

Global Talent Management


Developing Skills for Business Leadership


Reward Management

Human Resource Management in Context

MNCs and Comparative Employment Relations

Methods of Research in HRM


Option 1

Option 2

Programme Structure




Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/international-human-resource-management

“We are very excited to launch this new programme specifically designed for early to mid-career professionals wishing to pursue a career in global HR that allows them to appreciate the complexities of people management in an increasingly diverse international business environment.”

Dr. Charmi Patel Programme Director

Dissertation


OUR GUEST SPEAKERS


The programme attracts a variety of industry and associated names who share invaluable advice and insights with our students. Recent speakers have included:

Accenture Global Head of Strategy


Ambassador of Japan to the UK

Centre for Development Studies, Trivandrum, Kerala

Egon Zehnder International Former Senior Director

Embassy of Japan Minister of Trade and Industry

Glenmorangie Operations Director

Roche Group CEO



Seoul University Professor Lee


Transformation of Russian business since 1991 – from collapse to middle income.

Market entry strategy to developing countries and international distributor management.

Is Scotland an emerging market?

26MSc in International Business and Emerging Markets Across a dynamic global economy, emerging markets are developing increasing significance. Suited (but not limited) to those with a background in commerce and finance, our MSc focuses on the challenges faced in today’s globalisation context, e.g. global governance in international business, business internationalisation, developing corporate strategy, attracting foreign direct investment and working in countries with different cultures, institutions, laws and business practices.

Students from emerging economies will gain knowledge of contemporary thinking in corporate strategy, including technology, financial management, business economics and development-related public policies.

Those from established economies will gain an understanding of how businesses can benefit from the globalisation of the world economy and the rapid development of new economic powerhouses.

Students will work with the Student Development Team in the Business Lab environment to develop personal skills in order to effectively deal with peoples and businesses in a multicultural context.

Structure and assessment Following induction week, Semester 1 brings the first three of five core courses. The remaining two are studied in Semester 2 alongside two option courses from an extensive, annually reviewed list. Learning is achieved through lectures, set reading and case studies, and assessed using a combination of formal examination, individual/group assessment and presentations.

LEARNING OUTCOMES

Graduating students will gain:

Understanding of the key issues relating to the competitiveness of international business.

Understanding of the key issues relating to international business from both a theoretical and business perspective.

Appreciation of the dynamism of individual nations and especially emerging markets including China, India and other transitional economies.

Techniques and skills to work effectively with companies on specific international business projects.

Supported by academic staff, teams of students also carry out a hands-on company project working with real business clients.

Teams have undertaken work on projects in Brazil, China, India, Poland, Nigeria, Kenya, Ethiopia and Russia. Recent projects included evaluating market strategy for an MNE’s e-retailing businesses in China and Brazil and future banking strategies in Kenya and Malaysia for a renowned international bank.

DissertationThe dissertation concludes the programme and brings all of the year’s learning together in a piece of work unique to each student. Dissertation subjects should reflect career plans and have included: The role of Government in business development in Dubai; How can entrepreneurs enhance the tourist potential of Malawi?; Microfinance and informal lending activities of women entrepreneurs in Africa; Promoting technological innovation to emerging markets and Diversification strategy of firms from emerging markets.

Career progressionOur MSc students will enhance their employability, having in-depth insights and practical personal skills gained on the programme. Potential roles include: Consultant, Manager or Analyst.

Valued by employersRecent graduate recruiters have included:

– Accenture – AEGON – Baillie Gifford – Banco de Bogota – Civil Service – Deloitte LLP E.ON – Ernst & Young – Goldman Sachs – JP Morgan – Morgan Stanley – PriceWaterhouseCoopers – Royal Bank of Scotland – Standard Life – UBS


I joined the Masters in 2005 following a two-year spell working with an E-learning start-up in Pune, my home town in western India. My work there was predominantly international and, having further energised my interest in strategy, innovation and new markets, I began searching for a related Masters.

Edinburgh’s MSc stood out. Its international focus and relevance to real-world business seemed tailor-made. Thanks to staff support I soon settled into a new city, course and the hugely valuable experience of studying alongside different nationalities and perspectives. It’s something that resonates in my current job where I work with colleagues from across the world.

Optional courses enabled me to specialise in strategy, a discipline that also informed my dissertation. Here I compared processes of project management in traditional software companies against those in a rapidly emerging E-learning sector. My experience in Pune connected me with those delivering learning internationally. I also explored the strategies and processes businesses could adopt to cross cultural barriers, refine understanding of cultural contexts and ensure maximum value.

I graduated with a First with Distinction and, after significant periods with a strategy consultancy in Oxford, and with Google in London, I am now the Global Innovation Marketing lead for BT Global Services. Here I use my skills to raise BT’s profile as an innovator and work on some of the most cutting-edge innovation. Directly or indirectly, my Masters learning often impacts on my day.

I’d recommend the School and the city in a heartbeat. My professors cared deeply about my personal and professional development. Edinburgh, with its cobbled streets and old buildings, is very special – like something from a storybook. The warm welcome of the city and its people made up for its colder weather. My advice to new students is to embrace the many activities on offer. I was a member of the International Student Centre, where helping other international students settle in really helped me become a part of the School and the city.

Developing Knowledge-based International Businesses in Emerging Economies

International Strategy

Option Course

Current Debates in International Business and Emerging Markets

Doing Business Projects in Emerging Markets

Research Methods for International Business

Option 1

Option 2

Semester One

Accounting and Financial Management

Marketing Management

The Entrepreneurial Challenge: Creating a New Venture

Semester Two

Global Financial Markets and Emerging Economies

Corporate Responsibility & Governance in a Global Context

Financial Analysis

The Entrepreneurial Manager

Global Strategic Management: Issues and Perspectives

Outward Investment from Emerging Markets

International Marketing Strategy

Management of R&D and Product Innovation

Programme Structure




Graduate profile

The international focus and real-world relevance seemed tailor-made

Grace Kermani MSc in International Business and Emerging Markets

“ I soon settled into a new city, course and the hugely valuable experience of studying alongside different nationalities and perspectives.”



Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/international-business



Students choose 1 option course

Dissertation


OUR GUEST SPEAKERS


The MSc in Management course attracts a broad range of guest speakers who share their experiences and expertise with students. Recent speakers have included:



First ScotRail Managing Director



Roche Group CEO



Shell General Manager of Oil Market Analysis

Siemens Chief Financial Officer

Tesco Chairman

VisitScotland Head of International Marketing

Wolfson Microelectronics Co-founder and Non-Executive Director

KPMG Partner


Sustainability – building businesses that will survive in the long term.

Caring capitalism – the role of social enterprise in today’s economy.

Growing a technology company to profitability and exit.

Management Consultancy. The nature and practice of Management Consultancy.

28MSc in ManagementWithout good management there can be no cohesion, teamwork, direction – or business success. Valuable to both new-starts, and to those progressing an existing career, our MSc blends classic management techniques with contemporary thinking. It is especially beneficial to students from non-business backgrounds including engineering, sciences, social sciences and the arts.

LEARNING OUTCOMES

By the end of the course graduates will be expected to:

Demonstrate an ability to apply general management know-how in practical business situations.

Draw upon specialist knowledge, acquired through option courses, to devise and develop concepts incisively and with sensitivity.

Demonstrate skills in interdisciplinary analysis, drawing upon different empirical sources, analytical perspectives and sub-disciplines within management studies.

Demonstrate an ability to conduct methodological research into corporate and management issues, showing familiarity with a range of data, research sources and appropriate methodologies.

An emphasis on practical skills takes students beyond the theory and into the heart of real-life management challenges via workshops, simulation exercises, teamwork and the application of strategies. The result is greatly enhanced employability from an MSc packed with the insight, theories and skills successful management depends on.

Key areas graduates will develop include effective management in an ever-changing business environment, an awareness of how to analyse and resolve contemporary management problems and the ability to acquire, analyse and validate data.

Structure and assessment A comprehensive induction precedes Semester 1 in which five core electives are studied. Semester 2 brings the Methods of Research core course and two option courses selected from an extensive, annually updated list. Learning is achieved through lectures, set reading, exercises and case studies and assessed using a combination of formal examination, individual/group assessment and presentations.

Dissertation The conclusion of the MSc unites all of the year’s learning in a piece of work unique to each student. The subject chosen should reflect your own future career plans.

Previous topics include: How far does Human Resource Management influence the management of change?; Fair Trade: Improving the livelihood of poor coffee farmers in Ethiopia; Consumer expectation and adoption of online banking in China; Building a sound relationship with customers through loyalty programmes; The impact of job losses on organisational commitment: Implications for HRM.

Career progressionLeading employers highly regard our MSc, and graduates have secured positions with firms including KPMG, E&Y, Deloitte in roles such as Auditing/Accounting, Management Consultancy, Project Manager, Business Development Manager, Operations Analyst and Marketing Officer

Valued by employers An MSc in Management prepares you to make an impact across a variety of businesses and sectors. Recent graduate recruiters include:

– AEGON – Baillie Gifford – Civil Service – Ernst & Young – Germany Travel Goldman Sachs – LIDL – Morgan Stanley – PriceWaterhouseCoopers – Royal Bank of Scotland – Standard Life – UBS


Graduate profile

My MSc delivered on all fronts – it was the complete package

I came to the MSc directly after graduating with a BA in Politics and Economics from the University of Muenster. The idea of studying an advanced management programme abroad, meeting new people and enjoying new cultures appealed to me.

The Masters at Edinburgh delivered on all fronts – it was the complete package.

Coming at the course from a theoretical background, it was extremely valuable to be exposed to practical activities. Across the programme were great opportunities to work on group projects, to develop interpersonal skills – and to meet tight schedules. The course options also allowed for specialisation – I particularly enjoyed the Negotiation option as it was rooted in practice. All fantastic preparation for life after graduation.

One of the best things about the course was its connection with the local economy and local businesses. As part

of my dissertation on Strategic Entrepreneurship I worked alongside a local company to develop a new customer relationship management strategy.

I recommend both the course and the Business School. I’ve learned adaptable skills, made friends across the world and now, in my job, I put theory into practice. But beyond these I recommend the entire Edinburgh and Scotland experience. The country is beautiful and easy to explore, and in the city itself there’s always something going on.

Shortly after graduating I joined Vodafone in a Project Management role. And although I’m now based in Germany it’s nice to be working with a UK company as it keeps my connection to Scotland alive. My tip to prospective students – the Edinburgh year passes very quickly so make sure you get the most out of it.

Bastian AlbrechtMSc Management

“ One of the best things about the course was its connection with the local economy and local businesses.”

Change Management

Financial Analysis

Human Resource Management

Management of R&D and Product

Innovation

Negotiation

Project Management in Business Analysis

Marketing Communications

Leadership and Management Development

The Entrepreneurial Manager

Outward Investment from Emerging Markets

Key:

Contemporary Issues in Management

Accounting and Financial Management

Corporate Strategy


Marketing Management

The Entrepreneurial Challenge: Creating a New Venture

Business Economics and Management Science

Methods of Research


Stanford Executive Briefings (no credits)

Select five out of six:

Option 1

Option 2

Programme Structure






Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/management

Option courseCore electiveCore course

Dissertation


LEARNING OUTCOMES

Graduates of the MSc in Marketing will gain:

A critical appreciation of marketing from both academic and practitioner perspectives.

An in-depth and balanced understanding of the theoretical foundations of marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods, alongside emerging trends in marketing theory and practice.

The competence and creativity to address marketing issues through flexible, adaptable and innovative approaches.

An opportunity to interact and study with a range of students, and to practice multiple management skills including communication, independent action and teamwork.

OUR GUEST SPEAKERS


The MSc in Marketing programme attracts a broad range of marketing practitioners and academics from around the world, who share their experiences and expertise with students. Guest speakers are not only embedded into individual courses but the programme runs a Speakers’ Week where students are involved in various interactive workshops, site visits, and presentations led by practitioners.

Recent speakers have included:

Ogilvy & Mather UK Vice-Chairman

The Famous Grouse at The Edrington Group Director

Whitespace Creative Director

NSPCC Senior Insight Manager

Ella’s Kitchen Head of Corporate Communications

Scottish Rugby Head of Marketing & Sponsorship

dunnhumby Vice-President

Creative Brief Founder and Chairman

Skyscanner Director of Mobile Strategy and Marketing

Macmillan Cancer Support Head of Supporter Insight and Development

TescoBank Digital Strategy Manager

Hampden Museum Manager and Curator

Denholm Managing Director

Meltwater Managing Director

Mackies Marketing Director


Social Media and Digital Marketing – Branding in the Alcohol Industry – The Use of Mobile Applications to Drive Revenues – Behavioural Economics – Sports Marketing – Digital Virtual Goods – Use of Data Insights in Campaign Development – Working in Agencies – Recruitment and Jobs in Marketing – Charities Marketing – Masterclass in Pitching – Person Brands – The Future of Design in Marketing – Rebranding Products – Experiential Marketing

30MSc in MarketingMarketing professionals are at the heart of the strategic decisions behind successful products and services. From development through production, pricing, distribution and promotion, these decisions impact both customers’ needs and company bottom line. Making the right calls requires sound knowledge of marketing fundamentals.

Our MSc offers in-depth marketing expertise that’s tailored to graduates from a general business or management-related discipline. The programme helps develop a career for critical, reflective marketers by emphasising the integration of theory and practice with the skills and knowledge employers require. Delivered by a faculty drawn from the School’s vibrant Marketing Group, students benefit from the group’s multi-sector research activities, findings and debates.

Structure and assessment The programme begins with a comprehensive induction week followed by the four core courses that make up Semester 1. In Semester 2 four option courses are chosen from an annually reviewed list. These courses focus on specific areas, allowing students to match their studies to career goals. Learning is achieved through lectures, set reading and case studies, and assessed using a combination of formal examination, individual/group assessment and presentations.

Dissertation The MSc in Marketing concludes with a dissertation that unites all of the year’s learning in a piece of work unique to each student. Dissertation subjects should reflect career plans.

Previous topics include: Case study of McDonald’s standardisation/localisation of marketing mix elements in Taiwan; A cross-cultural study into the relationship between brand personality and brand equity amongst grey consumers; To what extent do loyalty schemes generate brand loyalty for retailers?; Ethical consumption in Greece: quantitative insights into attitudes towards fair trade products; An examination of mobile apps in the geotargeting of fashion consumers; The portrayal of women in magazine advertising: a study of German consumers’ attitudes towards female stereotyping; Consumer scepticism towards green marketing in Eastern Europe; An analysis of the international marketing strategies of car manufacturers; Viral marketing: an examination of the successes and failures in the movie industry.

Career progression An MSc in Marketing can lead to varied graduate positions across marketing, branding, sales and public relations.

Potential roles include: Marketing Manager/Director, Agency Account Coordinator/Executive, Advertising Director, Product/Brand Manager, Product Development Manager, Brand Strategist, Marketing Communications Coordinator, Media Planner, Marketing Data Analyst, Sales Director, Sales Account Manager, Digital/Social Media Marketing Manager, Public Relations Manager.


Graduate profile



Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/marketing

I was looking to acquire specific knowledge and skills in my field

The Business School’s world-class reputation brought me from a Marketing Coordinator role in Austin, Texas to Edinburgh. I was looking for a course that would broaden my perspectives and expose me to high-level marketing knowledge, and that’s exactly what I got at Edinburgh. Today, the experiences, skills and learning I gained from my MSc are applied every day in my role as Marketing Strategist.

I’d visited Edinburgh on vacation, so I knew about the cultural offerings, the year-round festival scene and generally what a great location it would be to study in. Before deciding on Edinburgh, I had browsed American universities but with my interest in international marketing it made sense to study overseas. I’m thrilled I did.

From day one I was exposed to a great mix of the theoretical and the practical, visiting speakers and class debates that challenged me and made me justify my views.

Collaboration was a big word in my class, and during group work a mix of nationalities added to our knowledge of teamwork and how different cultures approach varying business challenges. I made some great friends and, thanks to the growing alumni community, I’m in regular contact with classmates. Half a dozen even attended my wedding.

My tip for incoming students? Don’t procrastinate. Use the facilities: the syndicate rooms, the Hub to complete your dissertation. Then reward yourself with the Fringe Festival – it’s an amazing experience.

Tony Yamanaka MSc in Marketing

“ The experiences, skills and learning I gained on my MSc are applied every day in my role as a marketing strategist.”



Marketing And Society

Marketing Applications

Understanding Brands

Marketing of Services


Principles of Marketing Management

Marketing Research

Consumer Behaviour

Marketing Decision Analysis


Option 1

Option 3

Option 2

Option 4

Programme Structure

OptionsSemester 1September-December


SummerJune-August

Valued by employers The MSc in Marketing prepares students for a variety of career paths and destinations. Recent graduates from the programme have gone on to work for:

– Boston Consulting Group – General Electric – Whitespace – MediaCom – Storck – Google – JDSU – Colgate Palmolive

– Arthritis Research UK – Skyscanner – Technische Universität München – The Daily Dot – Costa Coffee – The Wall Street Journal – Interactive Design Institute

Dissertation


OUR GUEST SPEAKERS


Our MSc attracts a variety of industry speakers from a wide range of sectors. Recent speakers have included:

Sainsbury’s Bank Database Marketing Manager



First ScotRail Managing Director


Lloyds TSB Chief Economist Roche Group CEO

Royal Bank of Scotland Head of Group Analytics

Scottish & Newcastle Chairman of International Beer Division


Shell General Manager of Oil Market Analysis

Siemens Chief Financial Officer

Tesco Chairman

VisitScotland Head of International Marketing

Weber Shandwick Managing Director

Wolfson Microelectronics Co-Founder and Non-Executive Director


Market Analysis for On-line Games – Digital Marketing Strategies for a Bank – Risk Management methodologies used in public, private and NFP organisations – Tackling the Credit Cycle and Too Big To Fail – New Market Analysis for an On-line Travel Site- Incentives, Models and the Credit Crunch

32MSc in Marketing and Business AnalysisMarketing professionals are increasingly utilising data analysis and predictive modelling to shape decisions in areas including customer profiling, data mining and forecasting.

Led by a quantitative approach, the MSc in Marketing & Business Analysis offers graduates from a general business or management-related field, an in-depth study of marketing and management science disciplines. Uniquely, students also explore the theoretical marketing foundations and business modelling approaches at the heart of marketing decisions. Reflecting this, core and elective courses are shared equally between marketing and management science, giving students expertise in both areas.

Delivered by the School’s renowned Marketing faculty, the programme also benefits from the School’s Management Science Group whose expertise and experience informs Semester 2’s specialist options.

Structure and assessment Following a comprehensive induction week Semester 1 commences with four core courses. In Semester 2 students select four option courses from an extensive, annually reviewed list. Learning is achieved through lectures, case study and computer-based

LEARNING OUTCOMES

Programme graduates will gain:

A critical appreciation of marketing and management science from both academic and practitioner perspectives.

An in-depth understanding of the theoretical foundations of marketing and the application of business modelling in marketing management, the analysis of marketing decisions, business statistics, and marketing research methods.

The competence and creativity to address marketing and business problems using a range of business analysis techniques through flexible, adaptable and innovative approaches.

An understanding of how to undertake qualitative and quantitative research and apply this knowledge in the context of a major study.

tutorials, set readings and group work, and assessed using a combination of formal examination, individual/group assessment and presentations.

DissertationThe MSc concludes with a dissertation bringing all of the year’s learning together in a piece of work unique to each student. Dissertation subject should reflect career plans.

Subjects have included: Sales forecasting in the fast-moving consumer goods industry; Good debt – Bad debt: an investigation into the use of credit scoring techniques in assessing default of customers; The use of simulation in business decision making: insights from manufacturers and retailers; Does measurement matter? An examination of the use of marketing metrics in small and medium sized businesses; Data mining in the clothes industry: a case study on the harvesting of customer data in a national clothing retailer; To what extent can performance measures improve marketing effectiveness in multinational companies?; Distribution decisions: how can decision trees and resource allocation models assist managers?

Career progression The programme provides the knowledge and practical skills required for roles including: Market/Business Analyst, Data Analyst, Business Intelligence Manager, Data/Decision Scientist, Director of Customer Intelligence, Consumer/Market/Social Researcher, Trend Analyst, Data Insight Analyst, Marketing Campaign Analyst, Data Mining Statistician, Business/Marketing Consultant, Research Director, Credit Analyst, Account Planner, Marketing Communications Manager, Digital Marketing Director.

Valued by employers Employers of our students have included organisations such as Commonwealth Bank of Australia – Sainsbury’s Bank – Positive Digital – General Electric, Samsung, Procter & Gamble, Deloitte, Carlton & United Breweries and IMG Media.


Graduate profile

My transferable course skills have helped me stand out

I successfully completed my undergrad programme in Social Policy and Economics at the University of Edinburgh so I was well aware of the sterling reputation of the Business School. This, and my love for the city, made applying to the Business School an easy decision.

The main reason I chose to continue my education was to gain a competitive edge in the job market. I was looking to acquire specific knowledge and skills in my field as I was sure these would help me stand out as a candidate.

The programme equipped me with the skills and confidence needed to kick-off my career. Team projects involved knowledge discovery and challenging deadlines that compelled groups to quickly bond, brainstorm, innovate and deliver. I loved the opportunity to work with a broad range of nationalities and that exposed me to so many different directions and ideas.

What really stood out for me was the frequent talks from outside speakers who were genuinely leaders in their respective

fields. I found these very inspiring and enjoyed both the different topics they covered and the unique presentation styles each guest brought.

Post-Masters I joined a young, innovative start-up in the digital media marketplace called The Exchange Lab. After one year with this fast-growing company I was promoted to Team Lead, Trading and relocated to the Toronto office. Although programmatic trading is specialised, the projects, speakers and course content at the Business School has helped me stand out. I do rely on the transferable course skills – areas like spreadsheet modelling and agency-client relationships are a big part of my role.

To incoming students I would say that the course is intense but incredibly rewarding. Keep on top of your reading and dissertation, find time to enjoy the beautiful city – and don’t miss the Beltane Fire Festival.

Lissie GreenMSc Marketing and Business Analysis

“ I was looking to acquire specific knowledge and skills in my field”

Select 2 options from this list

Select 2 options from this list




Problem Solving and Spreadsheet

Marketing And Society

Modelling Skills

Marketing Applications

Data Mining

Project Management in Business Analysis

Understanding Brands

Marketing of Services


Principles of Marketing Management

Marketing Research

Business Statistics

Marketing Decision Analysis


Option 1

Option 3

Option 2

Option 4

Programme Structure

OptionsSemester 1September-December


SummerJune-August



Application For more information on application and entry requirements please see back page or visit our website. business-school.ed.ac.uk/msc/marketing-business-analysis

Dissertation


34Making an application

Are you ready for the challenge? Finding out moreWe encourage you to attend one of our regular Open Days or Information Evenings. Details of forthcoming events are posted on our website. We can also arrange one-to-one sessions with our Student Recruitment Manager or Programme Directors and are happy to put you in touch with current students.

Educational and professional experienceEntry requirementsThe entry requirement is normally an Honours degree from a good university with an ‘excellent’ or ‘very good’ classification in accounting, finance or a related discipline, and with some evidence of mathematical ability.

Our website clarifies international equivalents to the desired UK 2:1/1st Honours degree.

Professional experience requirementWork experience is not required, although relevant experience may increase your chances of acceptance. Conditional offers can be made whilst you wait for a final degree result/language score result.

Individual programmes may have slightly different requirements so please visit our website for up-to-date information.

English languageIf English is not your first language, you must satisfy one of the following requirements:

– Test of English as a Foreign Language (TOEFL)

– Internet based TOEFL – Overall score of 100 or above (with a score of at least 20 in each section).

– International English Language Testing System (IELTS): Overall score of 7.0 or above (with a score of at least 6.0 in each section)

– Cambridge Certificate of Proficiency in English (CPE): Grade B

– Cambridge Certificate in Advanced English (CAE): Grade A

– Pearson Test of English (PTE): Overall score of 67 or above (with a score of at least 56 in each section).

Please visit our website for full details. www.business-school.ed.ac.uk

Get in touch +44 (0)131 650 9663 [email protected]

How to applyWe ask all candidates to complete an online application and a personal statement which should indicate your reasons for applying to the programme.

FeesFees for entry in September 2015 are listed in the programme pages of this brochure and on our website.

ScholarshipsWe offer a range of generous scholarships. Please visit our website for details.

Application deadlinesDemand for places on our programmes is high. Places are allocated to suitably qualified persons on a first-come, first-served basis so there is a clear advantage in an early online application and in uploading full documentation.

We recommend submitting your application by June 2015 at the latest. A limited number of applications received after this date may be considered in cases where no visa is required.

Should programmes reach capacity before this date we will indicate this on our website.

If an offer is made you have 28 days to accept it.

To apply online, and for details of deposit payments, visit the specific programme pages at www.business-school.ed.ac.uk

*All content correct at time of print but subject to change – November 2014

University of Edinburgh Business School 29 Buccleuch Place, Edinburgh, EH8 9JS, UK

+44 (0)131 650 9663 [email protected]

www.business-school.ed.ac.uk

The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336.

the edinburgh msc

Documents