the edge singapore online media kit 2010

8/9/2019 the Edge Singapore Online Media Kit 2010

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media kit 2010

www.theedgesingapore.

com


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overview

Get it online, on time and on target.

Te Daily Edge Get odays Business & Investment

News - oday. Access breaking business news daily and be

always in the know. Best o all, its absolutely ree o subscription

ees and requires only a simple registration.

BlogHeads Exclusive daily independent, insightul opinions

and commentaries on the economyand markets by Te Edge

writers and columnists.

Investing Make inormed investment decisions with Te

Edges in-depth coverage o Singapores Capital Market with:

m Brokers Call a useul, time-saving and convenient

compilation obuy, sell or hold recommendations rom

select broking houses.

m Investing Ideas gain insights, analyses &

knowledge with proprietary coverage o investment

themes or specic companies listed on the Singapore

Exchange (SGX) and the region.

m Funds obtain a comprehensive understanding o the

latest investment trends and issues aecting the und

industry. Read Te Edges latest news, views & eatures

on mutual und investing, und launches, market trends,

investment themes and exclusive interviews with und

managers.

Markets reliable and timely trading inormation or a

better inormed perspective o the stock market, all at your

convenience with:

m Right iming time the market with Te Edges

proprietary short, medium and long-term technical

outlook o the SI and other major indices.

TeEdgeSingapore.com odays Business & Investment News & Analysis -oday.


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m Hot Stocks be clued in on stocks to buy or sell with

exclusive technical analysis o individual stocks.

m Insider Moves acquire a valuable uture viewo potential stock movements by tracking substantial

shareholder trades.

m Mid-week Market Commentary via email

receive Te Edges proprietary and independent mid-

week email which provides a useul review o Monday

to Wednesday market action and be able to anticipate the

direction or the rest o the week.

Property get the important analyses, comments & insightson the property market with:

m Property Buzz Te Edges property news channelwith exclusive stories on local and overseas property,

REIs, comments rom property developers, strategies o

property investment unds and insights rom marketing

agents.

m Done Deals keep track o local private residential

property prices with the most up-to-date listing otransactions on downloadable pd pages.

Managing access daily management related news, views and

interviews with the movers & shakers o Singapores corporate

corridors. Get the latest trends and insights rom management

gurus on leadership, marketing, branding, HR training and

technology business.

Indulge appreciate the LUXE lie and live in the lap

o luxury with eatures on ne dining & drinks and luxury

automobiles. Learn how to spend it well on the nest brands,

new products and travel destinations. Learn the art o

entertaining or business. Browse the latest in ashion and

accessories. Get inormed on executive healthcare and

well-being.

overview


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rac ProfleVisitors are predominantly investors and business decisionmakers. Advertisers will have access to a highly ocusedaudience o sophisticated savvy consumers and high-levelcorporate inuencers at the same time.

rac StatisticsVisitor trafc statistics are monitored by Google Analytics.Latest statistics are available upon request.

overview

SAMPLE OF WEBSITE STATISTICS REPORT:

theedgesingapore.com


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theedgesingapore.com provides a varietyo advertising solutions to suit dierentcommunication needs.

Standard Advertising UnitsFrom traditional ad sizes (standard IAB banner

options) to creative innovations (curtains/pop-

up/pop-under/ across the screen/oater etc)

theedgesingapore.com oers the exibility to

customize the advertising campaign that is right or

your marketing plans.

Channel SponsorshipIntegrates an advertisers logo branding with The

Edge contents ideally on an exclusive basis or

exclusive share o eyeballs. Identifed by Brought to

you by xxx or Sponsored by xxx or Presented by

xxx.

Mid-week Market Commentary Email AlertsWeekly email alerts are delivered directly to the

in-boxes o registered users who have opted-in

to receive these useul alerts. Advertisers can

choose to sponsor each days alert over a period

o time. It allows marketers to reach a top quality

qualifed audience in a contextual environment

that guarantees exclusive and total share o voice

or their marketing message. The list o recipients

are 100 percent permission based thereby ensuringmessages are read in a welcomed state-o-mind as

opposed to an unsolicited email.

ad opportunities


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standard ad options: Preload page

Preload Ad640 (w) X 480 (h)


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standard ad options: Home pageLeaderboard

970 (w) X 90 (h)

Block Ad A300 (w) X 250 (h)

Full Banner A

468(w) X 60(h)

Full Banner B468(w) X 60(h)

Skyscraper120 (w) X 600 (h)

Block Ad B300 (w) X 250 (h)


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standard ad options: Inside pagesLeaderboard

970 (w) X 90 (h)

Full Banner468(w) X 60(h)

Block Ad A300 (w) X 250 (h)

Block Ad B300 (w) X 250 (h)

Skyscraper120 (w) X 600 (h)


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standard ad options: Channelsponsorship


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standard ad options: Email alert

Banner Ad468 (w) X 120 (h)

0


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ad format details

The Edge Publishing Pte Ltd

150 Cecil Street #13-00Singapore 069543Tel: 65 6232 8622Fax: 65 6232 [email protected]

Ad Type Dimensions Expandable File Size Animation Remarks

Leaderboard 970 x 90 30k images / 40k ash Max 5 secs

Leaderboard Expand up to 30k images / 40k ash Max 5 secs Audio user-initiated. Mouse-over

(expandable) 970 x 200 opening. Mouse-o retraction.

Close X mandatory.

Full Banner 468 x 60 30k images / 40k ash Max 5 secs

Full Banner Expand up to 30k images / 40k ash Max 5 secs Audio user-initiated. Mouse-over

(expandable) 468 x 240 opening. Mouse-o retraction. AutoExpansion Ad - Max 5 secs animation.

Close X mandatory.

Medium Rectangle 300 x 250 30k images / 40k ash Max 5 secs

Medium Rectangle Expand up to 30k images / 40k ash Max 5 secs Audio user-initiated. Mouse-over

(expandable) 500x250 opening. Mouse-o retraction. Auto

Expansion Ad - Max 5 secs animation.

Close X mandatory.

Skyscraper 120 x 600 30k images / 40k ash Max 5 secs

Skyscraper Expand up to 30k images / 40k ash Max 5 secs Audio user-initiated. Mouse-over

300 x 600 opening. Mouse-o retraction.

Auto Expansion Ad - Max 5 secs

animation. Close X mandatory.

Email Alerts, Top Banner or Text Ad 468 x 60 30k images 25 words up to a max o 4 lines o text

Email Alerts, Middle Banner or Text Ad 468 x 60 30k images 25 words up to a max o 4 lines o text


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The Edge Publishing Pte Ltd

150 Cecil Street #13-00Singapore 069543Tel: 65 6232 8622

Fax: 65 6232 8620

Notes: Sections:

Breaking business newsBlogs and commentaries

InvestingManagementMarkets

PropertyLiestyle

Archives

Ad Rotations:

1) Leaderboard - 3 timesmaximum

2) Other positions - 2 timesmaximum

Sponsorship / Sectionsponsorship rate is subject toquantity/ campaign period

and available upon request

Ad Submission Instructions:

Ad creative should reachtheedgesingapore.com no

less than 5 working daysbeore scheduled campaignight.

Banner ads should be in gi

or sw ormats

Mid-week banner ad shouldbe in gi ormat only

Transparency should be

enabled or banner ads

Ad delivery address:[email protected]

Terms & Conditions

Ad positions are subject toavailability upon time oconfrmation

Bookings rom agencies/clients accredited with The

Edge Publishing Pte Ltd willenjoy 30 days credit. Non-accredited business will beaccepted on payment beorecampaign ight basis.

advertisement ratewww.theedgesingapore.com

For more creative ad options (e.g. site takeover ad,

site domination etc) or sponsorship details,please contact us at (65)62328656

or email [email protected]

With eective rom July 1, 2009

Position & Type SOV Home Page Inside News Pages

(Weekly Rate, SGD) (Weekly Rate, SGD)

Curtain raiser 100% $2,000 NA

Leaderboard 33% $2,500 $1,750

Leaderboard, Expandable 33% $3,750 $2,625

Medium Rectangle A 50% $2,200 $1,540

Medium Rectangle A, Expandable 50% $3,300 $2,310

Medium Rectangle B 50% $2,000 $1,400

Medium Rectangle B, Expandable 50% $3,000 $2,100

Skyscraper 50% $1,500 $1,050

Skyscraper, Expandable 50% $2,250 $1,575

Full banner A 50% $1,500 $1,050

Full banner A, Expandable 50% $2,250 $1,575

Full banner B 50% $800 $560

Full banner B, Expandable 50% $1,200 $840

Mid-week market commentary 100% $0.25 per recipient NA

- Top Banner plus Text Ad

the edge singapore online media kit 2010

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