the economic contribution of business events in canada · a total of 28.3 million participants...

The Economic Contribution of Business Events in CanadaCanadian Economic Impact Study 3.0 (CEIS 3.0), 2012 Base YearPublished July 2014

Table of Contents

Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Meetings Activity Profile Report

1 .0 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 .1 Context of study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 .2 CEIS 3 .0 objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 .3 Conceptual framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41.4 Keydefinitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

2 .0 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73 .0 Methods of Estimating the Volume and Value of Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

3 .1 Primary data collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83 .2 Survey Responses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 .3 Secondary research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

4.0 KeyFindingsoftheProfileofMeetingsActivityinCanadain2012 . . . . . . . . . . . . . . . . . . 134 .1 Meetings Activity in Canada 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 .2 Meeting events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 .3 Meeting types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 .4 Meeting venues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154 .5 Venue types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154 .6 Venue space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154 .7 Venue hosts of meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164 .8 Meeting host organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164 .9 Meeting size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174 .10 Length of meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184 .11 Meeting attendance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184 .12 Meeting attendance by origin of participant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194 .13 Delegates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 .14 Speakers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 .15 Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 .16 Meeting attendance by province . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214 .17 Meeting attendance by venue type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

5 .0 Spending by Meeting Participants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225 .1 Spending by meeting attendees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235 .2 Spending by meeting delegates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245 .3 Spending by meeting exhibitors, speakers and others . . . . . . . . . . . . . . . . . . . . . . . . 245 .4 Meeting organizers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255 .5 Destination Management Organizations (DMOs) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

6 .0 Perceived Trends and Outlook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267 .0 Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Table of Contents

National and Regional Impact Report

1 .0 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291 .1 Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291 .2 Process to Establish Spending . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

2 .0 Business Events Spending – National/Regional . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312 .1 Business Events Spending by Source – National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312 .2 Business Events Spending (by Commodity) – National . . . . . . . . . . . . . . . . . . . . . . . 322 .3 Business Events Spending by Source – Western Canada . . . . . . . . . . . . . . . . . . . . . . 332 .4 Business Events Spending (by Commodity) – Western Canada . . . . . . . . . . . . . . . . 332 .5 Business Events Spending by Source – Central/Atlantic Canada . . . . . . . . . . . . . . 342 .6 Business Events Spending (by Commodity) – Central/Atlantic Canada . . . . . . . . 35

3 .0 Economic Contribution of Business Events – National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353 .1 Economic Contribution of Business Events - National . . . . . . . . . . . . . . . . . . . . . . . . 35

3 .1 .1 Employment - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363 .1 .2 Wages - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363 .1 .3 GDP - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373 .1 .4 Taxes - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373 .1 .5 Direct Economic Contribution Results - Satellite Accounting . . . . . . . . . . . 38

Framework (Employment, GDP)4 .0 Economic Contribution of Business Events – Western Canada . . . . . . . . . . . . . . . . . . . . . . 42

4 .1 Economic Contribution of Business Events - Western Canada . . . . . . . . . . . . . . . . 424 .1 .1 Employment - Western Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 424 .1 .2 Wages - Western Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 434 .1 .3 GDP - Western Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 434 .1 .4 Taxes - Western Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

5 .0 Economic Contribution of Business Events - Central/Atlantic Canada . . . . . . . . . . . . . . . 445 .1 Economic Contribution of Business Events - Central/Atlantic Canada . . . . . . . . . 44

5 .1 .1 Employment - Central/Atlantic Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 445 .1 .2 Wages - Central/Atlantic Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 455 .1 .3 GDP - Central/Atlantic Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 455 .1 .4 Taxes - Central/Atlantic Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

6.0 EconomicContributionofSpecificBusinessEventCategories-National . . . . . . . . . . . . 476 .1 Business Events Spending by Meeting Category - National . . . . . . . . . . . . . . . . . . . . 476.2 EconomicContributionofSpecificBusinessEventCategories-National . . . . . . 48

6 .2 .1 Employment by Meeting Category - National . . . . . . . . . . . . . . . . . . . . . . . . . . 486 .2 .2 Wages by Meeting Category - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 486 .2 .3 GDP by Meeting Category - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 496 .2 .4 Taxes by Meeting Category - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

7 .0 Economic Contribution of International Attendees - National . . . . . . . . . . . . . . . . . . . . . . . 507 .1 Business Events Spending by International Attendees - National . . . . . . . . . . . . . 507 .2 Economic Contribution of Business Events Spending by International . . . . . . . . 51

Attendees - National

Table of Contents

7 .2 .1 Employment - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 527 .2 .2 Wages - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 527 .2 .3 GDP - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 527 .2 .4 Taxes - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

8 .0 Economic Contribution of International Attendees by Market - National . . . . . . . . . . . . 548 .1 Business Events Spending by International Attendees . . . . . . . . . . . . . . . . . . . . . . . 54

by Market - National8 .2 Economic Contribution of Business Events Spending by . . . . . . . . . . . . . . . . . . . . . . 55

International Attendees - National8 .2 .1 Employment - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 568 .2 .2 Wages - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 568 .2 .3 GDP - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 568 .2 .4 Taxes - National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

Appendix A - Economic Modelling Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58Appendix B - Glossary of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67Appendix C - Economic Contribution Tables (Industry Detail) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77Appendix D - Economic Contribution Tables - By Meeting Type (Industry Detail) . . . . . . . . . . 80Appendix E - Economic Contribution Tables - International Attendee Spending . . . . . . . . . . . . 83Appendix F - Economic Contribution Tables - International Attendee (By Market) . . . . . . . . . 86

Economic Contribution of Business Events in Canadian Cities

1 .0 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 901 .1 Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 901 .2 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 901 .3 Process to Establish Spending . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91

2 .0 Business Events Activity and Spending in Canadian Cities . . . . . . . . . . . . . . . . . . . . . . . . . . 922 .1 Comparison of Business Events Activity Across Canadian Cities . . . . . . . . . . . . . . 922 .2 Comparison of Business Events Spending Across Canadian Cities . . . . . . . . . . . . . 932 .3 Business Events Spending (by Commodity) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94

3 .0 Economic Contribution of Business Event Activity in Canadian Cities . . . . . . . . . . . . . . . 953 .1 Comparison of Employment Supported by business events in Canadian Cities . . . . .953 .2 Comparison of wages supported by business events in Canadian Cities . . . . . . . 963 .3 Comparison of GDP contributed by business events in Canadian Cities . . . . . . . 973 .4 Comparison of taxes contributed by business events in Canadian Cities . . . . . . 98

Appendix A – Economic Contribution of Business Events in Vancouver . . . . . . . . . . . . . . . . . . . . 99Appendix B – Economic Contribution of Business Events in Calgary . . . . . . . . . . . . . . . . . . . . . . 100Appendix C – Economic Contribution of Business Events in Edmonton . . . . . . . . . . . . . . . . . . . 101Appendix D – Economic Contribution of Business Events in Toronto . . . . . . . . . . . . . . . . . . . . . 103Appendix E – Economic Contribution of Business Events in Ottawa . . . . . . . . . . . . . . . . . . . . . . 104Appendix F – Economic Contribution of Business Events in Montreal . . . . . . . . . . . . . . . . . . . . . 105

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The Economic Contribution of Business Events in Canada endeavour represents the efforts of many contributors, and on behalf of Rachel Cameron, Project Director, the project team would like to take the opportunity to acknowledge everyone involved in the Study.In particular, a sincere thank-you goes to the thousands of people who responded to the surveys , taking the time to complete the lengthy and detailed questionnaires. This includes delegates, venue managers, event organizers and other members of the Canadian event industry. The study would not have been possible without your participation.Of course, we would be remiss if we did not thank the study’s generous sponsors. Thank-you for your contributions, without which the study could not have gone forward:

The Project Team

Acknowledgements

Maritz Research Canada

Rachel Cameron Project & Research DirectorAmanda Chan Research Manager

Canadian Tourism Human Resources Council

Scott Meis Special Advisor, Labour Market Information and Research

Conference Board of Canada

Greg Hermus Associate Director Canadian Tourism Research Institute

Greenfield Services Inc

Doreen Ashton Wagner Chief Strategist and Managing Director

Rita Plaskett, CMP, CMM Chair Economic Impact Advisory Board

Marj Atkinson, MLS, CRP Research Librarian, MPI

Ron Guitar, CMP Business Development

Meeting Professionals International Foundation We would also like to thank the MPI team whose contributions and enthusiasm were invaluable, and without whom this project would not have been a success.

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Meetings Activity Profile rePort: Canadian Economic Impact Study 3.0 (CEIS 3.0), 2012 Base Year

Profile of Meetings Activity in Canada: 2012 Base Year

Highlights ■ More than 585,000 business events were held in Canada during 2012 in almost 2,200

venues. ■ The 44 million people who attended meetings included 37.8 million delegates, 3.3

million exhibitors, and 2 million professional speakers or other attendees. ■ While meeting size ranged from as few as ten participants – the minimum attendance in

MPIFC’s definition of a meeting – to thousands in attendance, most were smaller, with less than 100 participants. The overall average event size was 74 persons.

■ Most meetings lasted three days or less, with the most-frequently occurring category being one day or less, followed by two days, then three.

■ The highest percentage of business events (32.9%) took place in Ontario, while substantial shares were also held in each of the other provincial regions of Quebec, 19.4%; Alberta, 14.8%; Atlantic Canada, 13.3%; British Columbia, 10.5%; and Saskatchewan-Manitoba, 9.1%.

■ The highest percentage of meetings were hosted by the corporate sector (slightly more than 47% of all business events), with corporate and business meetings making up the largest single meeting category, at 44%, followed by conferences, conventions and congresses, at 30%.

■ While the largest share of business events was hosted at hotels and resorts – in combination they captured more than 85% of the total activity – other non-conventional properties were popular for incentive events. More specifically, across all meeting types, a total of 28.3 million participants attended activities at hotels and resorts (with 26.6 million staying at hotels and 1.6 million staying at resorts), followed by 11.3 million at purpose-built venues and 4.4 million at special-event venues.

■ Most (96%) of the 44 million people who attended meetings were from within Canada, including 20.7 million participants (58.7%) who were local to the event, having travelled less than 80 kilometers, and 13 million (37%) who lived within the hosting province. The 1.5 million (4%) who travelled internationally to meetings held in Canada made up the remaining 4%.

■ The 585,000 business events attracted a broad range of participants and non-participants who accounted for $29.0 billion in overall spending.

■ Attendees, specifically, spent just over $25 billion attending business events in Canada, with the largest shares of spending coming from meeting delegates, at $21.3 billion, and exhibitors, at $2.3 billion; while meeting speakers and other attendees, combined, spent $1.7 billion.

Meetings Activity Profile ReportCanadian Economic Impact Study 3.0 (CEIS 3.0), 2012 Base Year

NOTE: Custom page numbering used. Start at “1” when producing a stand-alone document

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■ International meeting attendees had highest overall average spending at $3,134 per meeting attendee, with Australian meeting delegates being the biggest spenders at an average overall spend of $6,867, followed by Chinese delegates, who spent $5,469 on average. Average delegate spending figures that were revealed for the other selected markets included $4,508 for Germany, $3,640 for the United Kingdom, $3,544 for Brazil, $2,614 for France, and $1,795 for the United States.

■ Slightly more than two-thirds (67%) of meeting organizers in Canada indicated that the number of meeting events had remained constant from 2011 to 2012 but one-quarter believed the number of meetings would increase for 2013 compared to 2012, while 16% forecasted a decrease in meeting activity. Meeting venues, on the other hand, were more mixed in their opinions about recent meeting trends. Slightly less than half (49%) reported that the number of meeting events had increased from 2011 to 2012 and slightly more than one-third (36%) reported that that the number of meeting events stayed the same from 2011 to 2012.

■ Only a quarter of venue managers forecasted that meetings would increase for 2013 compared to 2012, while 16% forecasted a decrease in 2013.

1.0 Introduction

The 2012 Canadian Economic Impact Study (CEIS 3.0) reports on meeting activity and the economic contributions of meetings, specifically business events, held in Canada for the study reference year 2012. The current study builds on the original CEIS 1.0 prototype study, conducted for the base year 2006, and other subsequent studies conducted in the United States, Mexico, and the United Kingdom, using the same research approach developed by the United Nations World Tourism Organization. This study extends the scope of previous analyses and includes the additional capacity of producing economic assessments of meetings at the regional, provincial and metropolitan levels. It also includes supplementary survey coverage of international delegates from seven key international markets, in order to compare the spending and economic contributions of international attendees with domestic business event attendees. The 2012 CEIS 3.0 study was commissioned by the Meeting Professionals International Foundation Canada (MPIFC) and was undertaken by Maritz Research Canada, the Conference Board of Canada, Greenfield Services Inc., and the Canadian Tourism Human Resource Council. Input for the analysis was collected through in-depth survey responses from venue managers, meeting organizers, exhibitors, speakers, delegates, and destination marketing organizations (DMOs). In total, over 3,400 completed surveys were integrated into the analysis. Primary data were collected from meetings industry stakeholders from seven provincial/territorial regions of Canada – British Columbia, Alberta, Saskatchewan-Manitoba, Ontario, Quebec, Atlantic Canada (New Brunswick, Nova Scotia, Newfoundland, and Prince Edward Island), and the Northern Territories (North West Territories-Yukon-Nunavut), and for six Canadian municipal regions – Vancouver, Calgary-Edmonton, Toronto, Ottawa, Montreal and Quebec City. The tabulated survey results confirm that business events involve the participation of multiple stakeholders and require considerable financial commitments. This report provides the findings of the first phase of the project, which is to establish an updated profile of meetings activity and the meetings industry in Canada in 2012. Disaggregated data are provided at national, and provincial-regional levels*. *Note: Individual sub-samples of municipal level data obtained in the data collection phase were not of sufficient size or data quality to support municipal level break-outs at this non-economic phase of the analysis.

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1.1 Context of studyUntil recently, a knowledge gap has existed about the meeting and business events industry and other industries that are impacted by meetings activity. The need for associations of meeting professionals and related constituencies and stakeholders to discuss the scale and economic contributions of meetings and business events on any given national, regional or local economy was a longstanding one. Like the tourism sector before it, the meetings sector had no way of illustrating the importance of its activity to specific economies in terms of jobs, taxes, or its contribution to Gross Domestic Product and aggregate Economic Output.To address this knowledge gap, sponsorship funding was provided by Meeting Professionals International (MPI), the International Congress and Convention Association (ICCA) and Reed Travel Exhibitions for a United Nations World Tourism Organization (UNWTO) research undertaking in the mid-2000s on how best to reveal the economic contribution of the meetings sector. A main report was issued in 2006, and three subsequent documents on measuring meetings activity and identifying the industries involved were released in 2008. In 2006, MPI Foundation Canada initiated the first-ever national study of the economic contribution of meetings activity, based on initial-discussion draft versions of the UNWTO report on how to best measure the meetings industry’s economic importance. As such, the CEIS (1.0) final report, The Economic Contribution of Meetings Activity in Canada, released in 2008 for base year 2006, was the first study in the world to make use of the new UNWTO approach for measuring the economic contribution of meetings activity. In 2009, an update of the CEIS was undertaken through modeling the original data linked to officially reported tourism statistics that extended the timeframe for reported meeting activity in 2008. In subsequent years, similar studies using the same broad methodological approach and similar measurement frameworks were completed by various national consortia (including MPI) in the United States, Mexico, Denmark, and most recently, England. Discussions associated with the development and release of each of these subsequent studies identified the need for an EIS that moves beyond national-level reporting and addresses the importance of meetings at regional and local levels. Other discussions envisaged extending the research and analytical scope to include supplementary comparisons and details about the spending and economic contribution of international meeting attendees as a distinct strategic market segment.

1.2 CEIS 3.0 objectives Building on the foundation of the original CEIS, and informed by successful U.S. and Mexican EISs, the current study represents the implementation of the evolved guidelines for defining and measuring the aggregate levels and economic contributions of meetings activity through reporting on new base-year 2012 data, not only at the national level but at the regional and municipal levels as well. It also extends the scope of coverage and analysis to specifically break out and examine spending and economic contributions of international attendees from seven key strategic markets of interest for Canada – the United States, the United Kingdom, France, Germany, Australia, Brazil and China. Further, it lays the groundwork for post-study research and development of an online “meetings economic impact model” (to be developed as a separate project from CEIS 3.0).

1.3 Conceptual frameworkThe conceptual framework for this benchmark update study was based in part on the 2006 CEIS 1.0 study, which was guided by the 2006 UNWTO report with respect to the definition of meetings and the methodologies for quantifying the economic contributions and significance of meeting activities. Several documents were used to provide the conceptual frame of reference for the study, as follows:

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■ The Economic Contribution of Meetings Activity in Canada, MPIFC (June 2008) ■ UNWTO Measuring the Economic Importance of the Meetings Industry: Developing a

Tourism Satellite Account Extension (November 2006) ■ UNWTO Global Meetings Initiative Volume 1: Basic concepts and definitions (September

2008) ■ UNWTO Global Meetings Initiative Volume 2: Identifying the link between tourism and

the Meeting Industry: case studies (September 2008) ■ UNWTO Global Meetings Initiative Volume 3: Pilot country data schedule (September 2008)

As in the 2006 prototype study, the 2012 CEIS 3.0 results were obtained through a combination of an ambitious primary data collection plan and economic analysis. First-of-its-kind survey research was specifically tailored to capture meetings activity data from both the “demand-side” constituencies (delegates, exhibitors, and speakers) and the industry “supply-side” (meeting organizers, venue managers, and destination marketing organizations), and economic modeling framed the results in a customized Meetings Accounting Framework. The accounting framework is based on, and is conceptually linked with, how tourism data are officially reported – the Tourism Satellite Account. The economic contribution analysis reveals the direct contribution of business events, along with the indirect and induced contributions, to the Canadian economy. The overall measurement accounting framework and analysis approach used in this 2012 study are largely the same as those employed in the original 2006 CEIS 1.0 prototype study. Both studies are based on the implementation of the overall measurement accounting framework and approach outlined by the UNWTO preliminary report of 2006, Measuring the Economic Importance of the Meetings Industry: Developing a Tourism Satellite Account Extension (November 2006). However, subsequent to the original CEIS 1.0 study, the UNWTO framework was refined in 2008 to limit the key measurement concept of meetings exclusively to business and professional events by explicitly excluding from the definition all personal, social, formal-educational, purely recreational, political, and consumer/customer-sales activities, as outlined in the UNWTO Global Meeting Initiative, Volume 1: Basic Concepts and Definitions (September 2008). Another change, introduced by UNWTO in 2008, was an expansion of the scope of meetings industry players to include DMOs.

1.4 Key definitions For the purposes of this study, the term meeting and the more-precise term business event are used interchangeably, as defined in Table 1 below. The UNWTO 2006 study and the later 2008 research guidelines and examples revealed that a fundamental problem in seeking to consistently assess the size and value of the meeting industry was a proliferation of different definitions of meeting, with no consistency as to which components of the industry should be included. According to UNWTO (2006) the following four dimensions are needed to adequately define a meeting:

1. Meeting aims;2. Meeting venues;3. Meeting size; and4. Meeting duration.

After extensive industry consultation and literature review, the UNWTO 2006 report recommended definitions and measurement criteria for each of the four meeting dimensions as well as three additional dimensions included later: meeting location, meeting types included and meeting types excluded, all of seven of which are included. Ironically, the

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later 2008 UNWTO reports compounded the preceding problem of inconsistent definitions by introducing several refinements to the original core meeting definitions and criteria recommended in 2006.As noted in Table 1, the measurements and data compiled in this second CEIS update study are based on the measurement refinements introduced by the UNWTO in 2008 and the term meeting refers to a gathering of 10 or more participants for a minimum of four hours at a contracted venue. Meetings include conventions, conferences, congresses, trade shows and exhibitions, incentive events, corporate business meetings, and other gatherings that meet the previously specified criteria. Meetings exclude social activities (wedding receptions, holiday parties, etc.), permanently established formal educational activities (primary, secondary, or university education), purely recreational activities (such as concerts, entertainment shows, and sports events), political campaign rallies, or gatherings of consumers or would-be customers by a company for the purpose of presenting specific goods or services for sale (consumer shows and consumer exhibitions), which would fall instead under the scope of retail or wholesale trade. As a result, the major definitional differences in the measurement concepts between the 2006 and 2012 CEIS studies is the exclusion of consumer shows and consumer exhibitions from the demand-side meeting activities described in this report and the inclusion of DMOs within the meeting industry supply-side variable, also measured and described in this report.

Table 1: Definition of a Meeting / Business Event

Meetings Aims To motivate participants, to conduct business, to share ideas, to learn to socialize and to hold discussions

Meeting Length Four hours or more

Meeting Size Minimum 10 participants

Meeting Venue Where there is payment for the use of a contracted venue for meetings

Meeting Location Canada

Key Meeting Types ■ Conventions / conferences / congresses ■ Trade shows / business exhibitions ■ Incentive events ■ Corporate / business meetings ■ Other meetings (which qualify under the defined criteria above)

Meeting Types Excluded ■ Consumer shows / consumer exhibitions* ■ Formal educational activities (“school classroom” meetings) ■ Social activities ■ Recreational / entertainment activities ■ Political campaign rallies

*Note: Consumer shows and consumer exhibitions were included within the scope of measurement and reporting in the previous 2006 CEIS 1.0 benchmark study and in subsequent update studies based on the implementation of the overall measurement accounting framework and approach outlined by the UNWTO preliminary report of 2006, Measuring the Economic Importance of the Meetings Industry: Developing a Tourism Satellite Account Extension (November 2006). Subsequent UNWTO reports excluded consumer shows and consumer exhibitions from the UNWTO recommended meetings measurement framework. Source: UNWTO, 2006 and 2008

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2.0 Acknowledgments

MPI and the research team are pleased to acknowledge the support of the following organizations for sponsoring this important study.

Title sponsors:

Canadian Tourism Commission IHG Canada

Additional sponsorship support provided by:

Air CanadaAV-CanadaCaesars WindsorCanadian Association of Exposition ManagementCoast HotelsEdmonton TourismMarriott Hotels of CanadaMeetings & Incentive TravelMeetings & Conventions CalgaryMetro Toronto Convention Centre

Ottawa TourismReed Travel Exhibitions and Business Events Canada Starwood Hotels & Resorts CanadaStronco GroupTourism TorontoTourisme MontréalTourism VancouverTravel AlbertaVancouver Convention CentreVancouver Hotel Destination Association

We are also pleased to acknowledge the contributions of the following organizations for their support in distributing, or enabling distribution, of online survey questionnaires to their constituents or partners: Canadian Association of Exposition ManagementCanadian Tourism CommissionCoast HotelsBusiness Events Industry Council of CanadaCanadian Association of Professional SpeakersCanadian Society of Special Event PlannersDelta Hotels & ResortsDestination HalifaxEdmonton TourismFairmont Hotels & ResortsFredericton TourismHilton Hotels Canada

Ignite MagazineMarriott Hotels of CanadaMeetings & Incentive TravelMeetings & Conventions CalgaryMetro Toronto Convention CentreMPI Atlantic ChapterMPI Montréal-Québec ChapterMPI Ottawa ChapterMPI Toronto ChapterMPI Manitoba ChapterMPI Calgary ChapterMPI Edmonton ChapterMPI British Columbia ChapterProfessional Convention

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Management Association, Canada East ChapterOttawa TourismReed Travel Exhibitions and Business Events Canada Regina Hotel AssociationSociety of Incentive Travel Executives (SITE) CanadaStarwood Hotels & Resorts Canada

Stronco GroupTourism MonctonTourisme MontréalTourisme Québec Tourism SaskatoonTourism TorontoTourism WinnipegTourism VancouverTravel Alberta

Secondary data was kindly supplied by the following organizations: Canadian Tourism CommissionCanadian Tourism Human Resource CouncilConference Board of CanadaDestination Management

Association of Canada (DMAC)Greenfield Services Inc.PKF Consulting Inc.Statistics Canada, National Economic Accounts Division

3.0 Methods of Estimating the Volume and Value of Meetings

The data collection design, measurement and analysis approaches used in the 2012 study are largely the same as those employed in the original 2006 CEIS 1.0 prototype study. Both studies are based on the implementation of the overall measurement accounting framework and approach outlined by the UNWTO preliminary report of 2006, Measuring the Economic Importance of the Meetings Industry: Developing a Tourism Satellite Account Extension (November 2006).

3.1 Primary data collectionThe study was commissioned in 2013, and survey data were collected for reference year 2012 from mid-summer 2013 to the fall of 2013, with respondents using 2012 as the most recent full calendar year for reporting. In other words, the reference year chosen for the overall study and this Meeting Activity Profile Report is 2012.

Sampling Approach

Primary research consisted of six online sample surveys of six distinct business-meetings-related populations: three key demand-side meeting market segments – delegates, speakers and exhibitors; and three supply-side industry constituencies – meeting organizers, venue managers, and destination marketing organizations (DMOs) or Convention and Visitors Bureaus (CVBs). The targeted overall sampling goal of approximately 3,400 completed surveys represented a significant increase over the sampling goal of the 2006 CEIS study in order to support MPIFC’s objective of extending the CEIS analysis to the regional and municipal levels. To meet the goal of approximately 1,000 completed supply-side surveys of meeting industry constituents, venue managers and meeting organizers records were drawn from directories built by Greenfield Services Inc., a marketing research firm dedicated to the meetings and events industry in Canada.

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To meet the goal of approximately 2,400 completed demand-side surveys, samples for domestic and international delegates were obtained from an established general population panel provider. Targeted international countries included the United States, the United Kingdom, France, Germany, Australia, Brazil and China, the combination of which accounted for 13.8 million international arrivals to Canada in 2012, or 85.7 % of worldwide international arrivals to Canada in 2012. In terms of their dollar value to the Canadian tourism economy, the same seven international markets accounted for $9.0 billion in international tourism expenditures in Canada, or 72.9% of overall worldwide international expenditures in Canada in 2012. 1 Exhibitors, Speakers and DMOs/CVBs were recruited to complete their respective surveys via several means, including appeals by email through their respective industry associations (CAEM, CAPS, DMAC), posts in industry groups on LinkedIn, tweets with industry-related hashtags (e.g., #MPIToronto, #eventprofs) and direct, personal appeals by phone and email. Exhibitors were also contacted through various major exposition organizers. Where possible, associations were asked to actively commit to helping drive survey participation with their members. Custom survey links were created for many associations to send to their memberships.

Survey Instrument

As noted above, six separate survey instruments were developed for the six target sample populations: delegates, speakers, exhibitors, meeting organizers, venue managers, and DMOs/CVBs. The design of the six survey instruments was based largely on the previous 2006 CEIS 1.0 study and was informed by the revised 2008 UNWTO definitions and criteria guidelines along with the other EIS studies in the United States, Mexico, Denmark, and, most recently, the United Kingdom. Based on the practical experience gained from the previous CEIS studies and the USEIS study, questionnaires were streamlined as much as possible. One important change introduced through this streamlining was that all attendee survey instruments were redesigned to capture data on only one specific individual meeting that was attended or organized. As was done previously, the meeting attendee survey instruments included a response, specifically for this Canadian study, to distinguish the broader domestic tourism travel related to meetings from non-tourism local travel related to meetings within the “local community” (defined as requiring less than 80 kilometers of direct travel by the attendee).All surveys were available to Canadian respondents in English or French, while the delegate questionnaires were translated from English to French (French Canada and France), German, Brazilian, and Chinese.

Field Management

When field work commenced, target respondents were sent an email with an embedded password link to a secure site to complete the questionnaire. This allowed for monitoring the receipt of links, and whether or not they had been opened and started. It also provided for proactive personal follow-up. After the initial survey invitation was deployed by email, recipients whose email “bounced” were contacted in order to secure an alternative contact. Similarly, after a few days, recipients were called who had opened their email but did not complete the survey. During this process, every effort was made to convey the importance of participating in the study.

1 Source: Canadian Tourism Commission (2012), Canadian Tourism Commission Annual Report, p. 15.

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Two weeks following deployment of the field surveys, a reminder was sent to those who had not completed the survey. A total of four reminder emails were deployed, at two-week intervals. Following this eight-week fielding period, calls were made to non-respondents, prioritizing “need areas” to achieve target completions in each region and by venue type. Further, and in conjunction with MPIFC, a list of ‘must have’ respondents was compiled (e.g., Tourism Toronto) and extra efforts were made to ensure they were captured in the final data set. In addition, while the predominant mode of collection was online, potential recruits preferring to complete the survey by phone or on paper were accommodated to suit their individual requests.A specific supplementary communications plan was also developed to mitigate the low response rate problems experienced in the 2005 CEIS study. First and foremost was implementation of an outreach program to other industry associations. Each industry association was contacted first by email with a copy of the official appeal letter, followed by a series of personal calls to each group’s senior leader. Text suitable for publication in member newsletters, blogs and other suitable channels was made available. Study updates were provided as milestones approached or when important developments occurred. Industry groups contacted included:

■ CAEM, the Canadian Association of Exposition Managers ■ CanSPEP, the Canadian Society of Professional Events Planners ■ CAPS, the Canadian Association of Professional Speakers ■ CCC, the Convention Centres of Canada ■ CSAE, the Canadian Society of Association Executives ■ CUCCOA, the Canadian University and College Conference Organizers Association ■ GMIC, the Green Meetings Industry Association (Canada) ■ HAC, the Hotel Association of Canada ■ ISES, the International Special Events Society ■ PCMA, the Canada East & Canada West Chapters of the Professional Convention

Management Association.Where possible, associations were asked to actively commit to helping drive survey participation with their members. As was done successfully in the USEIS, a document was drafted for willing associations to sign to solidify their commitment to helping MPI with this initiative and outlining their responsibilities. In exactly the same fashion, all the major DMOs were contacted, which included those that had pledged support for the study in order to receive specific regional economic figures. The outreach also covered other DMOs for non-partner organizations, as well as for second and third-tier cities. Again, this was to ensure the highest possible level of cooperation and participation in the study. In all, it is estimated that approximately 50 organizations were contacted.A concurrent social media campaign was also initiated to raise awareness of the importance of the study and the deadlines for participation, including:

■ Generation of a project hashtag for regular Twitter posts (e.g., #MPIToronto, #eventprofs)

■ Survey invitation postings and other study updates in relevant LinkedIn groups and on chapter Facebook pages

By engaging the support of these organizations, the importance of participation in this study was imparted, which, in-turn, enhanced survey participation.

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Data Processing

Following collection, the data was weighted to accurately reflect the various population ‘universes’ from which the samples were drawn. The venue manager data required the most complex weighting structure. Based on consultation with MPI, the classification of the sample included the following types of variables: region, venue type, square footage of meeting space, and utilization rate. This process was designed to mitigate the impact of overly active/inactive space within the sample as well as to allow application to members of the universe not accounted for by interviews.The remaining surveys were weighted, where possible, to their respective population universes by region and other factors as necessary. They were then integrated and reconciled with the weighted venue manager’s survey to provide the detailed total estimates of meetings activity. In total, over 3,400 completed surveys were integrated into the final analysis.Further, imputation was used at times to account for values where non-response to individual non-mandatory questions occurred. Mean values, and in some cases, multivariate calculations, were employed in these imputations.

3.2 Survey ResponsesAs shown in Table 2, a total of 3,376 questionnaires were received and integrated into the analysis. Most targeted sub-sample response goals were achieved for meeting delegates and other attendees.

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Table 2: Sample Sizes

MARKET / STAKEHOLDER GROUP COMPLETED SURVEYS

Meeting Delegate AttendeesDomestic International

United StatesUnited KingdomFranceGermanyAustraliaBrazil China

2,3702,003367100604240404441

Meeting Exhibitors/Speaker Attendees ExhibitorsSpeakers

672740

Meeting Organizers/PlannersIn House

British ColumbiaAlbertaSaskatchewanManitobaOntarioQuebecAtlantic Canada

IndependentBritish ColumbiaAlbertaSaskatchewanManitobaOntarioQuebecAtlantic Canada

60346439811022

2434623

13910615

92223

Venue Managers 314

Destination Management Organizations 22

TOTAL 3,376

3.3 Secondary research To establish such populations as the total number of meetings, total number of venues, and total expenditures of meeting participants, the research team reviewed a range of sources including:

■ Canadian Economic Impact Study (CEIS): Update 2007–2008, MPI Foundation Canada, 2009

■ Canadian Tourism Commission Annual Report, Canadian Tourism Commission, 2012 ■ The Economic Contribution of Meetings Activity in Canada, MPI Foundation Canada, 2008

(released in 2008 for base year 2006) ■ Canadian Tourism Satellite Account 2004, Statistics Canada ■ Canadian Tourism Satellite Account 2008, Statistics Canada

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■ 2010 Input Output Tables and Multipliers, Statistics Canada ■ National Tourism Indicators, 2006 through 2013 ■ Government Revenue Attributable to Tourism, Statistics Canada, 2012 ■ Canadian Tourism Satellite Account Handbook, Statistics Canada 2006 ■ CTHRC Event Manager Occupational Standard ■ PKF Working Tables: Hotel Meeting Space Supply Data, 2007, 2012 ■ CTC Working Tables: Business Travel by Purpose from CTC Markets 13-07-23

In addition, the research team reviewed the previous CEIS 1.0 study research design and field results, as well as the other previous EIS studies commissioned in the U.S., Mexico, and England.

4.0 Key Findings of the Profile of Meetings Activity in Canada in 2012

The key findings are built on the data collected from the six surveys covering the demand and supply sides of meetings activity in Canada in 2012. After weighting and reconciliation of the six surveys, the projected figures provide a profile of an active and diverse meetings sector, one that touches many Canadians.The estimate of the level of activity (who was involved and their associated expenditures) found later in this report will lead to a better understanding of the contribution of meetings activity to the Canadian economy in 2012.

4.1 Meetings Activity in Canada 2012 The survey data reports on the activities of meeting organizers, venue managers, delegates, exhibitors and speakers in 2012. These activities took place mainly at hotels and resorts, purpose-built convention facilities, special event venues, and to a lesser extent, at universities, colleges and attraction sites distributed throughout all of the studied provincial-territorial regions in Canada. The meetings activity covered the large and the small; ranging from trade shows and exhibitions to conferences, conventions and congresses; and from incentive meetings to smaller corporate and association business events, such as shareholder meetings, training sessions and others. (Note: figures below are rounded.)The study found that 2,176 unique venues hosted 585,000 meetings involving 37.8 million delegates, 3.3 million exhibitors, and 2 million professional speakers or other paid attendees. The size of these meetings ranged from as few as the qualifying minimum of ten participants to meetings with thousands in attendance. The following sub-sections of the report provide a more detailed breakdown of these figures and details of the expenditures associated with attending the meetings.

4.2 Meeting events Table 3 shows the number and percentage of meetings by provincial region. The highest percentage of business events (32.9%) took place in Ontario, while substantial shares were also held in each the other provincial regions of Quebec, 19.4%; Alberta, 14.8%; Atlantic Canada, 13.3%; British Columbia, 10.5%; and Saskatchewan-Manitoba, 9.1%.

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Table 3: Meeting Volume by Provincial Region

CANADA BY REGION NUMBER OF MEETINGS PERCENT

British Columbia 61,359 10.5

Alberta 86,507 14.8

Saskatchewan/Manitoba 53,756 9.1

Ontario 192,760 32.9

Quebec 113,363 19.4

Atlantic Canada* 77,694 13.3

TOTAL 585,439 100.0

*Atlantic Canada includes New Brunswick, Newfoundland, Nova Scotia, and Prince Edward Island.

4.3 Meeting types The majority (62.3%) of meetings – more than 364,000 events – were corporate and business meetings, as seen in Table 4, which shows the distribution of meetings by type of event. Following corporate and business meetings were conferences, conventions or congresses (19.8%), and other meetings (11.8%). The remaining 6% come under one of the remaining two in-scope meeting categories: incentive events (3.4%), or trade shows and business exhibitions (2.6%). 2

Similarly, the relative frequency of different types of events found at the provincial regional level displays the same rank ordering of meeting types found at national level in the 2012 CEIS study. 3

Table 4: Volume and Percentage of Meetings by Meeting Type

MEETING TYPE NUMBER OF MEETINGS PERCENT

Conferences/conventions/congresses (i.e., meetings of a professional, trade, or other non-corporate organization)

116,176 19.8

Trade shows/business exhibitions (i.e., exhibitions open to select audiences)

15,332 2.6

Incentive events (i.e., a meeting event as part of a program which is offered to its participants to reward a previous performance)

19,944 3.4

Corporate/business meetings (i.e., meetings of a corporation, representatives of an organization, or clients to conduct a business function that are held in a commercially-booked venue)

364,812 62.3

Other meetings (i.e., meetings not described above with a minimum of 10 attendees and duration of 4 hours or more)

69,175 11.8

TOTAL 585,439 100.0

Note: Excludes 9,686 consumer shows as “out of scope” by 2012 meetings definitions.

2 Note that an additional 9,687 consumer trade shows were identified in the current study but were excluded from Table 4 because the terms of reference of the 2012 CEIS study specified that the study meetings population be realigned with the revised final UNWTO 2008 meetings definitions and scope specifications.3 As noted previously, consumer trade shows were excluded from Table 4 as they were deemed “out-of-scope” by the terms of reference of the current study.

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4.4 Meeting venuesIn total 2,176 meeting venues in Canada were identified in the study venue population. Table 5 shows the number and percentage of meeting venues by provincial region. The highest percentage of identified venues (36.1%) were located in Ontario, 18.2% were located in British Columbia, 17.0% in Quebec, 13.0% in Atlantic Canada, 10.6% in Alberta, and 5.0% in Saskatchewan-Manitoba.

Table 5: Number of Venues and Percentages by Regional Location

CANADA BY REGION NUMBER OF VENUES PERCENT

British Columbia 396 18.2

Alberta 230 10.6

Saskatchewan/Manitoba 109 5.0

Ontario 787 36.1

Quebec 371 17.0

Atlantic Canada* 283 13.0

TOTAL 2,176 100.0

*Atlantic Canada includes New Brunswick, Newfoundland, Nova Scotia, and Prince Edwards Island.For the municipal destinations included in the study, the largest percentage share of identified meeting venues is found in Toronto at 7.2%, followed by Montreal at 5.7%, and then Calgary at 4.2%, Ottawa at 3.4%, and Edmonton at 3.3%.

4.5 Venue typesHotels with meeting facilities, the largest category of meeting venues (1,372 locations), made up the corresponding largest share of venues, at 63%. Resort properties with meeting space made up the second-largest share, at 17.8%; while 11.5% of identified meeting venues were other venues with meeting facilities but without lodging or rooms; 5.1% were purpose-built meeting facilities, such as conference centres without lodging or hotel rooms; and 2.5% were universities or colleges with meeting facilities.

4.6 Venue spaceThe universe of meeting venues in Canada were estimated to provide a total of 28.8 million square feet of meeting space in Canada in 2012, with an average offering of approximately 13,200 square feet per location. Similar to the identified locations of meeting venues, the highest percentage (34.5%) of identified venue meeting space, at 9.9 million square feet, was located in Ontario; Quebec was second with 16.6%, or 4.78 million square feet; then British Columbia, at 15.9% (4.5 million square feet); Atlantic Canada with 13.4%, at 3.8 million square feet; and finally, Saskatchewan-Manitoba with 9.5%, at 2.7 million square feet. On average, 55% of the available meeting space was booked for meetings for a national average of 163 days, or for just under 45% of the year.

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4.7 Venue hosts of meetingsTable 6 shows the volume and percentage of meetings by type of venue hosting the events. While the largest share of business events was hosted in hotels, resort properties and other non-conventional properties were quite popular for incentive events meetings. Hotels with meeting space hosted slightly more than 451,000 meeting events, representing the largest share (77.1%); and resort properties hosted the second-largest share of meetings (8.6%); while 5.6% were hosted by purpose-built meeting facilities without lodging or hotel rooms; 3.7% and 3.7% of meetings, respectively, were hosted by other venues with meeting faculties or other meeting facilities with lodging; and lastly, 1.2% of meetings were hosted by universities and colleges.

Table 6: Volume and percentage of meetings by venue type

VENUE TYPE MEETINGS PERCENT

Purpose-built meeting facility without lodging or hotel rooms (e.g., convention centre, exhibition hall, non-residential conference centre, multi-purpose centre)

32,814 5.6

Hotel with meeting facilities 451,205 77.1

Resort property with meeting facilities (excludes hotels) 51,259 8.8

Other meeting facility with lodging (e.g., residential training or conference centre)

21,386 3.7

University or college with meeting facility (This should include facilities such as lecture halls, conference rooms, classrooms, etc., but exclude an on-campus conference centre or hotel, which should be included in either the purpose-built facility or meeting facility with lodging previously noted.)

7,107 1.2

Other venue with meeting facilities (without lodging or hotel rooms), not specifically built for meetings, but which have facilities that are used for meetings (e.g., arena, stadium, park, racetrack, museum, theatre, restaurant)

21,669 3.7

TOTAL 585,439 100.0

Similarly, at the provincial-regional level, hotels with meeting facilities consistently ranked first as the preferred venue for hosting meetings in Canada in 2012.

4.8 Meeting host organizations Table 7 shows the volume and percentage distribution of meetings hosted by various types of sponsoring-host organizations. Corporate organizations (i.e., for-profit businesses) hosted more than 275,000 business events in 2012, making up the largest share, at slightly more than 47% of all business events. Associations and membership organizations hosted more than 130,000 business events, making up the second-largest share of all meetings at 23%; followed by government organizations, at 15.9%; then non-government, not-for-profit organizations, at 10.3%; and lastly, other types of organizations, at 3.7%.

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Table 7: Volume and Percentage of Total Meetings by Host Organizations

HOST ORGANIZATION NUMBER OF MEETINGS PERCENT

Association/membership organizations 134,651 23.0

Corporate organization (for-profit business) 275,742 47.1

Government 93,085 15.9

Non-government, not-for-profit organization 60,300 10.3

Other 21,661 3.7

TOTAL 585,439 100.0

Various non-specific services, hosted the more than 169,000 business events, making up the largest share, at 28.9% of all meetings. This was followed by the health care and social assistance sector, holding the next-largest share of meetings, at 13.3%; then education services (8.9%); finance and insurance (7.3%); accommodation and food services (3.6%); and lastly, agriculture and food, forestry, fishing and hunting, infrastructure and engineering at 3.4%.

4.9 Meeting size The average size of a meeting in Canada in 2012 was 74 attendees. Meetings were divided into three categories, small, medium and large as shown in Figure 1. The majority of meetings, or slightly more than four-fifths (81.6%) were classed as small meetings with fewer than 100 attendees, 14.7% were classed as medium meetings with between 100 and 500 attendees, while the “Large meetings” class, with more than 500 attendees made up slightly less than 5% (3.7%) of the meetings.

Chart 1: Size of Meetings (by number of attendees)

81.6%

3.7%

14.7%

■ Small meeting (fewer than 100 attendees)

■ Medium meeting (100-500 attendees)

■ Large meeting (more than 500 attendees)

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4.10 Length of meetingsThe majority (85%) of meetings Canada in 2012 lasted three days or less; with the most frequently occurring category being one day or less (38%); followed by two days, at 25%; and three days, at 23%.

Chart 2: Length of Meetings (in days)

37.6%

25.0%

22.6%

10.8%

2.1%0.8% 1.1%

■ 1 day or less

■ 2 days

■ 3 days

■ 4 days

■ 5 days

■ 6 days

■ More than 6 days

4.11 Meeting attendance In 2012, an estimated 35.3 million participants attended meetings in Canada, as seen in Table 8, which shows the volume and percentage distribution of meeting participants by type of participant. The majority (86.9%) of meeting attendees were meeting delegates, at 30. 1 million participants, while invited exhibitors (2,048,000 participants), invited speakers (1.9 million participants) and others (700,000) accounted for relatively minor shares of overall attendance of 5.8%, 5.4% and 1.9%, respectively.

Table 8: Volume and Percentage of Total Attendance by Type of Participant

PARTICIPANT TYPE NUMBER OF PARTICIPANTS (000’s) PERCENT

Delegates 30,657 86.9

Speakers 1,899 5.4

Exhibitors 2,048 5.8

Others 688 1.9

Total 35,293 100.0

Their total average length of stay was almost two nights (1.96 nights), 1.51 nights of which, on average, was spent for the purpose of attending the meeting; while, on average, and additional 0.46 nights were spent staying in the destination area before or after the meeting. Table 9 shows the volume and percentage distribution of meeting attendance by meeting type and origin point of the attendees. The meeting category with the highest number of participants was corporate and business meetings, which, at 15,463,000 participants, accounted for 43.8% of the total number of attendees; followed by conferences, conventions and congresses, which attracted 29.6% of attendees; other meetings, at 17.5%; trade show and business exhibitions, at 6.1%; and incentive events, at 3.0%.

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Table 9: Volume and Percentage of Total Attendance by Meeting Type and Origins of Meeting Participants

MEETING TYPELOCAL

PARTICIPANTS(N, 000’s;%)

NON-LOCAL, DOMESTICPARTICIPANTS

(N, 000’s;%)

INTERNATIONALPARTICIPANTS

(N, 000’s;%)

TOTAL(N, 000’s;%)

Conferences/conventions/congresses

5,15049.3%

4,56743.8%

7206.9%

10,43729.6%

Trade shows/business exhibitions

1,21356.4%

62228.9%

31614.7%

2,1516.1%

Incentive events660

62.2%308

29.0%94

8.8%1,062,3.0%

Other business meetings9,54461.7%

5,57336.0%

3462.2%

15,46343.8%

Other meetings4,17367.5%

1,91531.0%

921.5%

6,18017.5%

TOTAL20,73958.8%

12,98636.8%

1,5684.4%

35,293100.0%

4.12 Meeting attendance by origin of participant Table 9 also shows the origin numbers and corresponding percentages for the people who attended meetings in Canada in 2012. Domestic participants accounted for 95.6% of attendees, including 58.8% of the total attendees being from the immediate local area of the event, and 36.8 % comprising non-local domestic visitors; while international visitors comprised 4.4% of total meeting attendees. Notably, trade shows and business exhibitions attracted the highest percentage share of international participants (14.7%), followed by incentive events (8.8%) and conferences, conventions and congresses (6.9%).

Chart 3: Origin of Participant

58.8%36.8%

4.4%

■ Local Participants

■ Non-local, Domestic Participants

■ International Participants

As noted earlier, the average number of attendees per meeting was 74. However, the average number of attendees varied substantially, depending on the meeting category. Trade shows and business exhibitions have the highest levels of attendance, averaging of 140 attendees per event; while, corporate/ business meetings have the lowest average attendance, at 42 attendees per event.

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Chart 4: Average Attendees by Meeting Type

0 30 60 90 120 150

74

90

140

53

42

89

Total

Conferences/conventions/congresses

Trade shows/business exhibitions

Incentive events3

Corporate/business meetings

Other meetings

4.13 DelegatesAs noted previously, 30.6 million delegates attended meetings in Canada in 2012. As in the case of meeting participants in general, most were attending corporate/business meetings (45.4%) or conferences, conventions and congresses (28.2%). Substantially smaller shares and numbers attended other meetings (18.2%), trade show and business exhibitions (5.0%), and incentive events (3.2%).As with meeting attendees in general, most delegates were drawn from the domestic business environment, with domestic delegates (95.8%) accounting for 63.4%, or approximately 29.4 million meeting delegates; and non-local domestic delegates accounting for 36.7%, at slightly more than 11.2 million meeting delegates. International delegates, on the other hand, accounted for only 4.3% of all meeting delegates, representing approximately 1.3 million meeting delegates.

4.14 SpeakersApproximately 1.9 meeting speakers attended meetings in Canada in 2012, most of whom were attending corporate/business meetings (48.3%) or conferences, conventions and congresses (33.9%).As with meeting attendees and delegates, most speakers were drawn from the domestic business environment, with domestic local speakers accounting for 63.4%, or approximately 1.2 million meeting participants; and non-local domestic speakers accounting for 33.7%, at slightly more than 640,000 meeting participants. International speakers, on the other hand, accounted for only 2.9% of meeting speakers, representing approximately 55,600 meeting participants.

4.15 Exhibitors Approximately 2.0 million meeting exhibitors attended meetings in Canada in 2012, most of whom were attending conferences/conventions/congresses (46.5%) or trade shows/business exhibitions (26.0%).Similarly, as with meeting speakers and meeting delegates in general, most of the 2.0 million exhibitors originated in the domestic business environment, with domestic local exhibitors accounting 48.9%, or 1.0 million meeting participants; and non-local domestic exhibitors accounting for 42.2%, or 865,000 meeting participants. International exhibitors, on the other hand, accounted for 8.8%, or approximately 181,000 participants in Canadian business events.

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4.16 Meeting attendance by province The highest percentage (38.0%) of attendees came to meetings in Ontario. The main other Canadian provincial regions in terms of attracting the largest number of attendees were Alberta (14.7%), Quebec (13.4%), British Columbia (13.0%), and Atlantic Canada (13.0%).

Chart 5: Meeting Attendance by Province

0 5 10 15 20 25 30 35 40

13.0%

14.7%

7.9%

38.0%

13.4%

13.0%

British Columbia

Alberta

Saskatchewan/Manitoba

Ontario

Quebec

Atlantic Canada

4.17 Meeting attendance by venue typeTable 10 shows the levels of attendance at business events in Canada by the type of meeting venue hosting the event. The largest share of business events attended by meeting participants occurred at hotels with meeting facilities. Convention centres and other purpose-built facilities were also popular with meeting participants. Sixty percent of all meeting participants attended meetings at hotels with meeting facilities, accounting of a total of over 23.3 million hosted-meeting participants (Table 10). A further 6 million people (17.1%) attended meetings at purpose-built meeting facilities without lodging or hotel rooms (e.g., convention centres, exhibition halls, non-resident conference centres). Much smaller proportions of meeting participants attended meetings at other venues with meeting facilities (10.4%), resort properties with meeting facilities (4.6%), and universities or colleges with meeting facilities (1.7%). Similarly, at the provincial-regional level, the same pattern prevails, with more than 60% of meeting participants attending events mainly at hotels with meeting facilities across all provincial regions included in the current study.

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Table 10: Volume and Percentage of Meeting Attendance by Venue Type

VENUE TYPENUMBER OF

PARTICIPANTS (000’s)

PERCENT

Purpose-built meeting facility without lodging or hotel rooms (e.g., convention centre, exhibition hall, non-residential conference centre, multi-purpose centre)

6,032 17.1

Hotel with meeting facilities 23,354 66.2

Resort property with meeting facilities (excludes hotels) 1,630 4.6

University or college with meeting facility (This should include facilities such as lecture halls, conference rooms, classrooms, etc., but exclude an on-campus conference centre or hotel, which should be included in either the purpose-built facility or meeting facility with lodging previously noted.)

607 1.7

Other venue with meeting facilities (without lodging or hotel rooms), not specifically built for meetings, but which have facilities that are used for meetings (e.g., arena, stadium, park, racetrack, museum, theatre, restaurant)

3,667 10.4

Total 35,293 100.0

5.0 Spending by Meeting Participants

As previously noted, the 35.3 million participants attending 585,000 business events held in Canada in 2012 generated $29.0 billion in meeting-related direct spending, involving a broad range of expenditure categories. While a large share of the costs associated with staging business events was supported through registration fees ($4.5 billion), a further $3.5 billion stemmed from contributions by host organizations or sponsorships and other financial support from various non-participants. Excluding registration fees, participants at business events spent $20.8 billion on getting to events and/or spending in and around host cities.

Table 11: Spending by Meeting Participants by Event Type

PARTICIPANT EXPENDITURES PERCENT

Conferences/conventions/congresses $6.5 billion 31.2

Trade shows/business exhibitions $3.1 billion 14.9

Incentive events $785 million 3.8

Corporate/business meetings $7.8 billion 37.5

Other meetings $2.6 billion 12.5

Total $20.8 billion 100.0

Table 11 shows the total spending (excluding registration fees) and percentage distribution of meeting participants by the types of events they attended. Corporate/business meetings captured the largest share (37.5%) of expenditures, involving $7.8 million, while Conferences/conventions/congresses were also popular (31.2%), accounting for an additional $6.5 million in meeting spending. Trade shows/business exhibitions, at $3.1 billion; other meetings, at $2.6 billion; and Incentive events, at $785 thousand, all captured smaller shares of participants’ overall spending, at 15.9%, 12.5%, and 3.8%, respectively.

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5.1 Spending by meeting attendees Table 12 shows the average spending of all meeting attendees (delegates, speakers and exhibitors) broken out by expenditure categories and the attendee’s point of origin – local attendees, domestic tourists and international visitors (day or overnight). The largest average spend was by international attendees ($3,134.56), next was domestic tourist attendees ($952.32), while the smallest average spend was by local, non-tourist attendees ($193.79).

Table 12: Meeting Attendee’s Average Expenditures and % Share by Expenditure Category and Point of Origin Meeting

MEETING EXPENDITURE CATEGORIESAVERAGE $ SPENT

LOCAL DOMESTIC INTERNATIONAL

Meeting registration fees $ 70.54 $ 100.42 $ 227.70

Fees for optional program elements (receptions, golf events, etc.)

$ 7.66 $ 14.24 $ 135.29

Accommodations $ 27.10 $ 275.99 $ 571.42

Food and beverage $ 47.98 $ 139.47 $ 238.17

Air transportation $ - $ 219.31 $ 1,260.57

Rail transportation $ 0.75 $ 4.77 $ 59.38

Water transportation $ 0.10 $ 2.76 $ 12.38

Public ground transportation $ 0.96 $ 3.93 $ 18.67

Taxi $ 4.90 $ 17.01 $ 104.05

Car rental $ 3.84 $ 36.67 $ 57.58

Gas $ 12.26 $ 42.65 $ 27.24

Vehicle maintenance and repairs $ 0.20 $ 0.98 $ 2.15

Tolls and parking $ 4.02 $ 6.70 $ 8.07

Other transportation $ 0.13 $ 1.52 $ 13.34

Retail spending $ 6.10 $ 49.63 $ 164.95

Travel services $ 0.75 $ 2.63 $ 35.96

Spectator sports $ 0.89 $ 3.48 $ 16.02

Performing arts $ 0.75 $ 4.51 $ 30.57

Museums, historical sites, zoos and parks $ 0.31 $ 3.59 $ 29.81

Tours and sightseeing $ 1.31 $ 4.95 $ 108.67

Other entertainment and recreation $ 2.90 $ 15.96 $ 12.50

Other $ 0.33 $ 1.15 $ 0.08

TOTAL $ 193.79 $ 952.32 $ 3,134.56

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Major expenditure categories varied by visitor origin but, overall, the seven major average expenditure categories were transportation to and from the event; accommodation; food and beverage; registration fees; retail purchases; fees for optional program elements, such as reception and golfing events; and local tours and sightseeing. The largest average spend was for the combination of air, rail and water transportation to and from the event ($1,332); followed by accommodations ($571); food and beverages ($238); registration fees ($227); retail purchases ($164); additional fees for optional program elements, such as reception and golfing events ($135 ); and local tours and sightseeing ($108).

5.2 Spending by meeting delegates Meeting delegates, in particular, spent $21.3 billion attending business events in Canada in 2012. The breakdown of the seven major expenditure items for delegates while attending meetings was accommodations (23.7%); air transportation; rail and water transportation (23.7%); food and beverage (14.9%); registration fees (14.7%); retail purchases (4.8%); additional fees for optional program elements, such as reception and golfing events (2.6%); and local tours and sightseeing (1.2%). One additional main spending item specific to delegates was other entertainment and recreation at 1.3% of their meeting-spending budget. Table 13 shows total average delegate spending data compiled for the six key business tourism markets surveyed in particular – the United States, the United Kingdom, France, Germany, Australia, Brazil and China – revealing that meeting delegates from the Australian market were the highest meeting spenders, with an average overall spend of $6,867, followed by Chinese visitors, who spent $5,469, on average, as delegates to meetings in Canada. Average delegate-spending figures revealed for the other selected markets included $4,508 for Germany, $3,640 for the United Kingdom, $3,544 for Brazil, $2,614 for France, and $1,795 for the United States.

Table 13: Average Spending by Meeting Expenditure Category for Delegates from Selected International Markets

MEETING EXPENDITURE CATEGORIES TOTAL AVERAGE $ SPENT

US UK France Germany China Australia Brazil

TOTAL $1,795 $3,640 $2,614 $4,509 $5,469 $6,866 $3,544

5.3 Spending by meeting exhibitors, speakers and others Meetings exhibitors spent $2.3 billion attending business events in Canada in 2012, while meeting speakers and other attendees, combined, spent $1.7 billion. As with meeting delegates, the highest spend by exhibitors, speakers and other attendees was for the eight main spending categories found for other delegate attendees, namely: transportation to and from the event location; accommodations; food and beverages; registration fees; retail purchases; fees for optional program elements, such as reception and golfing events; local tours; and sightseeing and other entertainment and recreation.

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5.4 Meeting organizers Meeting organizers spent a total of $3.9 billion in planning and implementing business events in Canada in 2012. The breakdown of major specific expenditure items for meeting organizations was food and beverage (37.0%), meeting and venue rental (13.5%), audio-visual/staging services (11%), and equipment rental (4.0%). The meeting events that generated the highest expenditures by meeting organizers in Canada were corporate and business meetings, with $ 1.8 billion in costs; followed by conference, convention and congress meetings, with $908 million in costs. Organizers hosting incentive events generated $29 million in meeting expenditures, while hosting trade shows generated $228 million in meeting expenditures, and hosting all other types of meetings generated $568 million in meeting expenditures.

5.5 Destination Management Organizations (DMOs)DMOs were asked about their financial commitment to business events in terms of their annual operating budgets. Table 14 shows the attributed financial commitment of DMOs to business events by expenditure category. The largest contribution to business events (36.7%) stemmed from MC&IT related operating expenditures ($19.4 million).

Table 14: DMO Meeting Expenditures ($) and % Share by Expenditure Category

MEETING EXPENDITURE CATEGORIES $ SPENDING PERCENT OF TOTAL MEETING SPENDING

General and administrative $ 2,179,609 4.1

Personnel $ 8,641,640 16.3

Travel Trade $ 571,645 1.1

MC&IT $ 19,470,410 36.7

Consumer $ 15,431,514 29.1

Media $ 4,113,660 7.8

Visitor centre $ 215,213 0.4

Market research $ 267,393 0.5

Other $ 2,102,323 4.0

Total $ 52,993,407 100.0

Chart 6: Expenditure Categories

4.1%4.0%

16.3%

1.1%

36.7%

29.1%

7.8%0.4%

0.5%

■ General and administrative ■ Personnel ■ Travel Trade ■ MC&IT ■ Consumer ■ Media ■ Visitor centre ■ Market research ■ Other

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6.0 Perceived Trends and Outlook

6.1 Number of meetings organized by meeting plannersAs a part of the study, meeting organizations (meeting organizers and venues) were asked for their perceptions of the most recent year-over-year trend (2011–2012) and the likely outlook for the forthcoming year (2013) for meeting activity. Slightly more than two-thirds (67%) of meeting organizers indicated that the number of meeting events had stayed the same from 2011 to 2012, while one-quarter (23%) said the number had increased. Meeting venue managers, showed more optimism in their opinions about recent meeting trends, with one-third (35%) stating no change but close to one-half (48%) stating an increase in the number of meetings. Smaller proportions of each group suggested a decrease.

Chart 7: Perspective on Industry Growth/Decline (2012 vs. 2011)

0 10 20 30 40 50 60 70 80

Increased

Decreased

Stay about the same

48.6%

23.0%

16.0%

9.8%

35.5%

63.7%

■Venues

■Planners

7.0 Conclusions

The study found that in 2012, Canada hosted 585,000 meetings in 2,200 unique venues which attracted 37.8 million delegates, 3.3 million exhibitors, and 2 million professional speakers or other paid participants. While the size of these meetings ranged from as few as the qualifying minimum of ten participants to meetings with thousands in attendance, most were smaller meetings with less than 100 participants, and the overall average event size was 74 persons. The highest percentage of meetings were hosted by the corporate sector (slightly more than 47% of all business events), with corporate and business meetings making up the largest single meeting category, at 44%, followed by conferences, conventions and congresses at 30%. Most meetings also lasted three days or less; with the most frequently occurring category being one day or less, followed by two days, then three. The highest percentage of business events (32.9%) took place in Ontario, while substantial shares were also held in each of the other provincial regions of Quebec, 19.3%; Alberta, 14.7%; Saskatchewan-Manitoba, 13.2%; British Columbia, 10.7%; and Atlantic Canada, 9.1%. While the largest share of business events were hosted at hotels and resorts – in combination they captured more than 85% of the total activity – other non-conventional properties were quite popular for incentive events. More specifically, across all meeting types, a total of 28.3 million participants attended activities at hotels and resorts (with 26.6 million staying in hotels and 1.6 million staying in resorts), followed by 11.3 million in purpose-built venues, and 4.4 million in special-event venues.

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These events attracted a broad range of participants and non-participants accounting for $29.0 billion in overall spending. Excluding registration fees, participants at business events spent $20.8 billion on getting to events and/or spending in and around host cities. Meeting attendees, in particular, spent just over $25 billion attending business events in Canada; with largest share of spending coming from meeting delegates at $21.3 billion Exhibitors spent $2.3 billion while meeting speakers and other attendees combined spent $1.7 billion. Primary survey research revealed that 96% of people attending meetings were from within Canada, including 20.7 million participants (58.7%) who were local and who had travelled less than 80 kilometers to reach their meetings; 13 million (37%) were based within their host province, and 1.5 million (4%) travelled internationally. International meeting attendees had highest overall average spending at $3,134 per meeting attendee, with Australian meeting delegates being the biggest spenders, at an average overall spend of $6,867, followed by Chinese attendees, who spent $5,469 on average as delegates. Average delegate spending figures that were revealed for other selected markets included $4,508 for Germany, $3,640 for the United Kingdom, $3,544 for Brazil, $2,614 for France, and $1,795 for the United States. Slightly more than two-thirds (67%) of meeting organizers indicated that the number of meeting events had stayed the same from 2011 to 2012, with an additional 23% reflecting an increase. Meeting venues, on the other hand, were more mixed in their opinions about recent meeting trends, with slightly more than one-third (36%) reporting that that the number of meeting events stayed the same from 2011 to 2012, and one-than half (49%) reporting that the number of meeting events had increased.Without a doubt, the industry is a formidable one and has made considerable progress over the past few years in defining itself and gaining recognition of its economic importance. These findings and future findings to be shared represent proof the industry is noteworthy, contributing heavily not only to the economy but also shaping how people come together, interact, innovate, and bond.

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NatioNal aNd RegioNal impact RepoRt: Canadian Economic Impact Study 3.0 (CEIS 3.0), 2012 Base Year

Economic Contribution of Business Events in Canada: 2012

Highlights ■ The 585,000 business events held in Canada during 2012 resulted in $29 billion of

attributable spending. ■ Meeting participants accounted for 87 per cent of the total attributable spending, with

non-participants and Destination Marketing Organizations (DMO) accounting for the remaining 13 per cent.

■ Of the $25.3 billion spent by meeting participants to attend business events, meeting delegates accounted for $21.3 billion and exhibitors for $2.3 billion. Meeting speakers and other attendees together accounted for the remaining $1.7 billion.

■ Combined, non-participants and DMOs accounted for $3.8 billion in spending. The bulk of this spending, $3.7 billion, was provided by non-participants through financial support provided by clients, sponsors, hosts and other contributing partners.

■ In total, the economic contribution of business events activity to Canada’s GDP is estimated at $27.5 billion in 2012. This is approximately 1.5 per cent of Canada’s total GDP.

■ Overall, business events activity supported over 341,700 full-year jobs in Canada, one for every $85,000 in direct spending. The level of employment supported by business events represents just under 2 per cent of the total employment in Canada.

■ The average wage paid for the 341,700 full-year jobs supported by business events was $50,600.

■ While the most populated provinces tended to benefit most by business events, all regions of the country experienced economic benefits attributed to business events in 2012.

■ As a share of the total employment in each province or region, business events in Atlantic Canada and Alberta both registered the highest share of employment, at 2.8 per cent each, with Manitoba/Saskatchewan close behind at 2.6 per cent.

■ The total wages and salaries supported in Canada by business events activity in 2012 is estimated at $17.3 billion, of which $9.2 billion were paid to workers who directly benefited from business event activity.

■ Overall, the average wage paid for the 341,700 full-year jobs supported by business events was $50,600.

■ Overall, international attendees to business events accounted for just over $6.1 billion, or 24 per cent, of the total spending by participants. The travel related portion of that spending alone contributed $5.2 billion to Canada’s GDP and supported just under 57,000 full-year jobs.

■ Based on the average spending reported by international attendees from various geographic markets, the largest economic benefits to Canada, on a per attendee basis, came from business event attendees visiting from Australia, China, and Germany (among those markets included in the study).

National and Regional Impact ReportCanadian Economic Impact Study 3.0 (CEIS 3.0), 2012 Base Year


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1.0 Background

1.1 OverviewThe primary purpose of this project is to report on business events activity in Canada and to convey its economic contribution to the Canadian economy. This project also goes a step further by capturing and reporting on business events activity at the provincial/regional level and, where feasible, at the metropolitan level. In conjunction, the economic contribution of business events was also projected at the provincial/regional and, where data permitted, the metropolitan level. This report focuses on conveying the economic contribution of business events at the national and provincial/regional level. The introduction and methodology sections of the previous CEIS 3.0 report, Profile of Meetings in Canada: 2012 Base Year, describes in detail the overall study approach, the design of sampling, and data collection plans for the current CEIS 3.0 study. As noted therein, as in the 2006 first prototype study, the CEIS 3.0 results were obtained using an ambitious primary data collection strategy and economic analysis: using the first-of-its kind prototype survey research specifically tailored to capture meetings activity data from both the “demand-side” constituencies (delegates, exhibitors, and speakers) and the industry “supply-side” (meeting organizers, venue managers, and destination marketing organizations), and economic modeling that framed the results in a customized Meetings Accounting Framework. The accounting framework is based on, and conceptually linked with how tourism data are officially reported - the Tourism Satellite Account. The economic contribution analysis reveals the direct contribution as well as the indirect and induced impacts of business meetings on the Canadian Economy. Primary research consisted of six online sample surveys of six distinct business meetings related populations: three key demand-side meeting market segments—delegates, speakers, and exhibitors; and three supply-side industry constituencies—meeting organizers, venue managers, and destination marketing organizations/CVBs. The targeted overall sampling goals of approximately 2,400 completed demand-side surveys for this study represented a significant increased over the sampling goals of the 2006 CEIS study, in order to support MPIFC’s objectives of extending the CEIS analysis down to the regional and municipal levels.

1.2 Process to Establish SpendingPrior to conducting the economic contribution analysis using input-output based models and methods, spending profiles were produced to represent each of the various sources of business events activity in Canada. The various sources that contribute to business events activity in Canada include participants (delegates, exhibitors, speakers and others), meeting planners, meeting venues, destination management organizations (DMOs), and non-participants that provide sponsorships or other financial support. For participants, spending profiles were generated using primary survey data collected from this study. The spending profiles reflect typical average expenditures incurred by type of participant, type of meeting, geographic proximity of the participant to the meeting location, and the location of the meeting itself. The spending profiles were applied against the estimated volume of business events activity and the number of participants. The number of business events was determined primarily by using weighted tabulations of the Venue survey. Meanwhile, the categories of revenues and expenditures associated with business events were provided by the Meeting Organizer survey. The Meeting

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Organizer survey was also used to identify the geographic proximity breakdown of attendees to business events as well as providing a benchmark to adjust meeting participant spending on registration and exhibition fees. The Meeting Organizer survey was also instrumental in determining the extent to which business events relied on non-participant spending. The average spending profiles related to exhibitor displays were captured in the Exhibitor survey. These profiles were analyzed by type of meeting and location of meeting. Once again, the volume of business associated with this activity was determined through weighted tabulations of the Venue survey.After producing appropriate spending estimates to represent the various sources of business events activity, the next step involved the redistribution of spending to the commodity classification system used in Statistics Canada’s input-output tables. The tables used in this analysis comprise 470 groups of commodities and 235 industries. The accounting framework used to redistribute participant spending on tourism or tourism-related goods and services follows the approach and concepts used by Statistics Canada to establish the Canadian Tourism Satellite Account (CTSA). The specific level of spending for each spending category came from the weighted responses to the Meeting Delegate, Exhibitor, and Speaker surveys. The allocation of meeting/registration fees to specific commodity categories involved using the revenue and expenditure breakdowns provided by the Meeting Organizer survey that relate to specific business event categories. While the share of meeting expenditures that went to independent meeting organizers was tracked through the survey, expenditures associated with the efforts of corporate meeting organizers needed to be imputed. The imputation assumed that for corporate meeting organizers, the value of output (meeting organizing) has an “equal market value for equal output” to that witnessed for independent organizers. The assessment of output was based on the number of meeting participants, by type of meeting, and meeting venue.While the revenues and expenditures of organizing meetings were obtained from the Meeting Organizer survey, the revenues and expenditures associated with running an independent meetings organizer business were not captured. Therefore no production function was available that associates the organizing of meetings within a company whose primary business activity is organizing meetings. The lack of a production function also extends to businesses whose major activity does not include the organizing of meetings. 1

Meanwhile, the production function associated with Meeting Venues were available from the Venue survey. In this case, the derivation of expenses for venues used the results of the survey rather than its closest defined industry in the input-output accounts, that being “Lessors of Real Estate”.Since input-output based models require that spending be presented in terms of what the producer actually receives, the next step involved converting spending on a “purchaser price” basis to that of producer’s prices. Converting “purchaser prices” to “producer’s prices” involved accounting for retail, wholesale, transportation, and tax margins. As well, prior to determining the domestic demand for goods and services, a separate adjustment was required to account for direct imports.Once the final adjustments were made, the spending estimates could be simulated using an input-output based model to generate the direct, indirect, and induced economic contribution of business event activity. The specific indicators used to convey the economic

1 To deal with the lack of a production function specifically associated with the function of meeting organizing, we chose to model the activity using the closest defined industry classification in the input-output accounts, that being “Facilities and other support services”. This industry classification was also used to model the activity associated with DMOs since the industry category includes “Convention and Trade Show organizers”, NAICS code 56192.

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contribution of business events include GDP, wages, employment, and taxes by source and level of government. For a more technical description regarding the input-output methodology used in this study please see Appendix A. For more details regarding terminology used in this report please see Appendix B.Considering the sample sizes of primary data collected through the various survey instruments, the economic contribution of business event activity is presented using seven provincial regions of Canada: British Columbia, Alberta, Saskatchewan-Manitoba, Ontario, Quebec and Atlantic Canada (New Brunswick, Nova Scotia, Newfoundland, and Prince Edward Island).Note: The data presented in this report may not total due to rounding.

2.0 Business Events Spending - National/Regional

2.1 Business Events Spending by Source - NationalIn order to properly account for the economic contribution of business events activity, it is important not to double-count the level of spending incurred by various stakeholders involved in planning, promoting, hosting, and attending business events. Using a final-demand perspective, it is estimated that business event activity in Canada during 2012 accounted for a total of $29.0 billion in spending. Participants accounted for the bulk of spending at $25.3 billion (87 per cent) while non-participants (those providing sponsorship or other financial support over and above registration fees) accounted for more than $3.7 billion (13 per cent) with DMOs accounting for $53 million (<1 Per cent). Of note, expenditures incurred by meeting planners and meeting venues are already captured by spending and/or financial support provided by participants, non-participants and/or DMOs. As such, adding the revenues and/or expenditures of meeting planners and meeting venues on top of the $29.0 billion estimate would result in double-counting some of the spending related to business events.

Table 1: Total Business Event Related Spending in Canada - By Source (2012)

SOuRCE Of SPENdiNg SPENdiNg

Participants $25.3 billion

Delegates $21.3 billion

Exhibitors $2.3 billion

Speakers/Other Attendees $1.7 billion

Non-Participants 2 $3.7 billion

DMOs 3 $53 million

Total Business Event Related Spending $29.0 billion

2 Non-participants include clients, sponsors, hosts and other contributing partners. This definition also includes organization that employ in-house meeting organizers or exhibitors. 3 The financial involvement of DMOs is limited to those specifically devoted to attract and promote business events.

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2.2 Business Events Spending (by Commodity) - NationalThe table below captures the spending associated with business events using an accounting framework that organizes and accounts for business event spending in a manner similar to that used in the 2008 Canadian Economic Impact Study (CEIS 1.0) conducted for the 2006 base year. In this case, the extended tourism satellite accounting framework assigns spending to common commodity groups that are deemed to be specific to the meetings sector, the tourism sector, and other sectors of the economy. This framework also shows the share of demand, or spending, attributed to both participants and non-participants, including DMOs. Other non-participants include meetings sponsors, the clients and/or employers meetings organizers as well as other stakeholders providing financial support to host business events. Similar to the CEIS 1.0, business event related expenditures are divided into six broad categories that comprise tourism and other tourism-related commodities, as well as additional categories associated with meeting commodities and other meeting-related commodities. Table 2 provides the main estimates that should be used when discussing business event demand in Canada for 2012.

Table 2: Total Business Event demand in Canada (2012)

CaTEgORy Of ExPENdiTuRE PaRTiCiPaNTS NON-PaRTiCiPaNTS/ dMOS TOTal

Meeting Commodities $4,474,011,310 $3,474,282,541 $7,948,293,851

Registration Fees $4,474,011,310 – $4,474,011,310

Other meeting fees and contributions – $3,474,282,541 $3,474,282,541

Tourism Commodities $19,519,616,348 – $19,519,616,348

Transportation $8,716,510,506 – $8,716,510,506

Air $5,702,329,087 – $5,702,329,087

Rail $225,468,340 – $225,468,340

Other $2,788,713,079 – $2,788,713,079

Accommodation $5,924,795,650 – $5,924,795,650

Food & Beverage Services $3,715,780,985 – $3,715,780,985

Other Tourism commodities $1,162,529,207 – $1,265,458,729

Recreation and Entertainment $1,041,580,414 – $1,041,580,414

Travel Services $120,948,793 – $120,948,793

TOTAl MEETiNg AND TOuRiSM COMMODiTiES

$23,993,627,658 $3,474,282,541 $27,467,910,199

Other commodities (tourism related) 5 $1,265,458,729 – $1,265,458,729

Other commodities (meeting related) 6 – $ 315,178,233 $ 315,178,233

Total Business Event demand $25,259,086,387 $3,789,460,774 $29,048,547,161

5 Other commodities (tourism related) refer to miscellaneous retail purchases made during a trip. In this case, this would also extend to include miscellaneous retail purchases by local attendees of business events.6 Other commodities (meeting related) refer to booth exhibition expenditures.

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Table 2 shows that meeting commodities account for just under $8.0 billion, or 27 per cent, of all business event-related spending. Of the nearly $8.0 billion spent on meeting commodities, registration fees accounted for nearly $4.5 billion, while sponsors, DMOs and other stakeholders contributed a further $3.5 billion. Non-participants also spent $315 million on other commodities deemed to be meeting related. This additional spending relates to costs incurred by businesses to cover exhibitor-related setup costs.

2.3 Business Events Spending (by Source) - Western CanadaIt is estimated that business event activity in British Columbia and Alberta accounted for $4.8 billion and $6.1 billion respectively, in spending during 2012. Collectively within Manitoba/Saskatchewan, business events spending accounted for $2.9 billion that same year. While participant spending was highest in Alberta, non-participant and DMO attributed spending was highest in British Columbia. Across all provinces and regions in Western Canada participant spending accounted for the largest share of business event related spending .

Table 3: Total Business Event Related Spending in Canada - Western Canada (2012)

SOuRCE Of SPENdiNg BRiTiSH COluMBia alBERTa MaNiTOBa/

SaSkaTCHEWaN

Participants $4.1 billion $5.6 billion $2.8 billion

Non-Participants $0.7 billion $0.4 billion $0.1 billion

DMOs $10.6 million $8.8 million $3.4 million

Total Business Event Related Spending $4.8 billion $6.1 billion $2.9 billion

2.4 Business Events Spending (by Commodity) - Western CanadaTable 4 provides a breakdown of the total spending made by both participants and non-participants (including DMOs) on meeting commodities, tourism commodities, and other commodities. The breakdown of spending reveals that, among provinces in Western Canada, spending on meeting commodities was highest in British Columbia while spending on tourism commodities was highest in Alberta.

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Table 4: Total Business Event demand in Western Canada (2012)

CaTEgORy Of ExPENdiTuRE BC aB MaN/Sk

Meeting Commodities $1,478,296,483 $1,286,284,334 $541,092,196

Registration Fees $773,353,264 $921,740,035 $462,157,282

Other meeting fees and contributions $704,943,218 $364,544,299 $78,934,914

Tourism Commodities $3,088,322,568 $4,449,559,414 $2,242,893,726

Transportation $1,358,241,521 $2,081,833,323 $964,321,027

Air $908,506,553 $1,502,178,449 $648,542,038

Rail $15,325,510 $8,664,804 $39,807

Other $434,409,457 $570,990,070 $315,739,181

Accommodation $911,364,343 $1,316,125,919 $738,973,918

Food & Beverage Services $586,564,812 $828,752,967 $378,174,026

Other Tourism commodities $232,151,892 $222,847,206 $161,424,754

Recreation and Entertainment $201,991,818 $211,847,054 $147,568,146

Travel Services $30,160,074 $11,000,152 $13,856,608


$4,566,619,051 $5,735,843,748 $2,783,985,922

Other commodities (tourism related) $210,015,680 $278,370,327 $124,593,467

Other commodities (meeting related) $56,997,625 $46,302,809 $40,387,854


2.5 Business Events Spending (by Source) - Central/atlantic CanadaIt is estimated that business event activity in Ontario and Quebec accounted for $8.7 billion and $3.9 billion respectively, in spending during 2012. Collectively in Atlantic Canada, business events spending accounted for $2.4 billion. While participant spending in Ontario was significantly higher than in Quebec, non-participant spending was only slightly higher.

Table 5: Total Business Event Related Spending in Central/atlantic Canada (2012)

SOuRCE Of SPENdiNg ONTaRiO QuEBEC aTlaNTiC

Participants $7.5 billion $2.9 billion $2.1 billion

Non-Participants $1.1 billion $1.0 billion $0.3 billion

DMOs $18.0 million $8.7 million $3.4 million

Total Business Event Related Spending $8.7 billion $3.9 billion $2.4 billion

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2.6 Business Events Spending (by Commodity) - Central/atlantic CanadaTable 6 provides details of the total spending made by both participants and non-participants (including DMOs) on meeting commodities, tourism commodities, and other commodities in Central Canada and Atlantic Canada. The breakdown of spending reveals that, with the exception of rail transportation, spending on tourism commodities was significantly higher in Ontario than both Quebec and Atlantic Canada. While spending on meeting commodities were also highest in Ontario, the spending on other meeting fees and contributions made by non-participants was also very high in Quebec.

Table 6: Total Business Event demand in Central/atlantic Canada (2012)

CaTEgORy Of ExPENdiTuRE ONTaRiO QuEBEC aTlaNTiC

Meeting Commodities $2,541,941,463 $1,474,177,346 $611,043,751

Registration Fees $1,472,224,323 $465,508,956 $363,569,173

Other meeting fees and contributions $1,069,717,140 $1,008,668,391 $247,474,578

Tourism Commodities $5,631,840,870 $2,255,772,473 $1,653,466,481

Transportation $2,335,071,590 $950,764,232 $869,058,324

Air $1,558,202,540 $565,174,302 $427,324,072

Rail $47,601,190 $41,469,473 $111,630,358

Other $729,267,860 $344,120,457 $330,103,894

Accommodation $1,743,008,954 $769,586,713 $440,206,830

Food & Beverage Services $1,163,454,148 $432,231,431 $296,384,024

Other Tourism commodities $390,306,178 $103,190,097 $47,817,302

Recreation and Entertainment $341,086,193 $91,644,740 $42,650,687

Travel Services $49,219,985 $11,545,357 $5,166,616


$8,173,782,333 $3,729,949,819 $2,264,510,232

Other commodities (tourism related) $403,537,953 $145,043,948 $96,525,388

Other commodities (meeting related) $87,780,946 $38,613,749 $45,095,250


3.0 Economic Contribution of Business Events - National

3.1 Economic Contribution of Business Events - NationalThis section reports on the economic contribution of business events at a national level, using results produced using a bottom-up approach. Specifically, national results represent the combined results achieved by conducting an economic contribution analysis for each province and territory where business event activity was found. This approach was used to ensure that the national level figures properly reflect the level of business events activity occurring in each province and territory as well as ensuring that differences among provincial tax rates, average earnings and other factors are properly accounted for. Readers can refer to Appendix C to see a more detailed industry breakdown of the economic contribution of business events at both the national and provincial/regional levels.

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3.1.1 Employment - NationalIn total, business events activity in 2012 supported over 341,700 full-year jobs in Canada. Compared with the initial level of spending associated with business events, the analysis suggests that one full-year job is supported for every $85,000 in direct spending on business events.The analysis also reveals that of the total jobs supported, nearly 60 per cent, just over 201,000 full-year jobs, are directly supported by individuals who organize business events, work in meeting venues or tourism businesses, or benefit in some way directly by the expenditures incurred by participants, non-participants and DMOs. To put this figure in perspective, the direct employment supported by business events at a national level is nearly double that of telecommunications or utilities. In addition to the full-year jobs directly supported, a further 87,800 jobs are supported though indirect economic contributions associated with the production requirements flowing through backward-linked industries (for example, industries supplying products and services to hotels). A further 53,000 full-year jobs are supported by business event activity through induced round effects resulting from the re-spending of household income earned directly or indirectly as a result of business events.

Chart 1: Employment Supported by Business Events activity (Canada- 2012)

■ Direct impact ■ indirect impact ■ induced impact

58.9%

25.7%

15.4%

3.1.2 Wages - NationalThe wages and salaries that correspond with the employment supported by business events activity in Canada during 2012 is estimated at $17.3 billion, of which $9.2 billion was paid to workers who directly benefited from business event activity. On top of the those workers who directly benefit from business events activity, an additional $8.1 billion in wages and salaries were also paid out during 2012 through indirect and induced round effects. Overall, the average wage paid for the 341,700 full-year jobs supported by business meetings activity in Canada was $50,600.

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Chart 2: Wages Supported by Business Events activity (Canada- 2012)

■ Direct impact ■ indirect impact ■ induced impact

53.2%

29.5%

17.3%

3.1.3 gdP - NationalThe direct impact of business events activity in Canada contributed $12.5 billion to Canada’s gross domestic product (GDP) in 2012. Aside from meeting venues, DMOs and many tourism businesses, the direct impact phase also includes those businesses where meeting planners work, both as in-house (or corporate) planners and independent planners. The $12.5 billion in direct GDP represents nearly 40 per cent of the direct economic contribution made by Canada’s tourism sector. Including indirect and induced round effects, business events activity delivered a total of $27.5 billion to Canada’s GDP in 2012. This represents approximately 1.5 per cent of Canada’s total GDP.

Table 7: gdP generated by Business events activity (Canada- 2012)

iMPaCT PHaSE gdP

Direct impact $12.5 billion

indirect impact $8.6 billion

induced impact $6.4 billion

Total impact $27.5 billion

3.1.4 Taxes - NationalBusiness events contribute to the tax base of Canada in many ways. During the direct impact phase, business events activity contributed nearly $5.1 billion in taxes during 2012. Of that, federal taxes accounted for $2.5 billion, with provincial/territorial taxes accounting for nearly $2.2 billion and municipal taxes/charges accounting for the remaining $344 million. While sales taxes were the largest single category of tax collected ($2.0 billion) in the direct impact phase, taxes on personal incomes also accounted for just under $1.1 billion, with social security contributions accounting for $780 million. Other federal and provincial taxes (including gasoline taxes, excise taxes, and import duties) accounted for $590 million, and corporate taxes brought in $280 million. Including the indirect and induced impact phase, business event activity in 2012 contributed just under $8.5 billion in taxes to all levels of government. Of that, federal taxes accounted for $4.1 billion, with provincial/territorial taxes accounting for $3.6 billion and municipal taxes/charges accounting for the remaining $772 million. In total, sales taxes still accounted for the largest single category of tax collected ($2.5 billion), and taxes on personal incomes accounting for nearly $1.7 billion.

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Table 8: Taxes generated by Business Events activity (2012)

CaTEgORy Of Tax diRECT EffECT ($MilliONS)

iNdiRECT/iNduCEd EffECT

($MilliONS)

TOTal ($MilliONS)

income Tax $1,062.3 $628.8 $1,691.1

Corporate Tax $279.9 $413.3 $693.2

Social Security Contributions $780.4 $813.5 $1,593.9

Federal Sales Tax (gST/HST) $1,146.8 $275.1 $1,421.9

Provincial Sales Tax (PST/QST/HST) $847.4 $195.6 $1,043.0

Other Federal & Provincial Taxes $590.4 $656.3 $1,246.7

Municipal Taxes $344.0 $427.7 $771.7

Total $5,051.2 $3,410.4 $8,461.6

lEvEl Of gOvERNMENT diRECT EffECT iNdiRECT/iNduCEd EffECT TOTal

Federal $2,515.4 $1,538.1 $4,053.6

Provincial/Territorial $2,191.8 $1,444.5 $3,636.3

Municipal $344.0 $427.7 $771.7

Total $5,051.2 $3,410.4 $8,461.6

3.1.5 direct Economic Contribution Results - Satellite accounting framework (Employment, gdP)

A satellite accounting perspective is often used to measure the size of economic sectors that are not defined as industries in the traditional system of national accounts. The tourism satellite account is an example of a satellite accounting framework that measures the economic footprint of the tourism sector that credits the purchases made by tourists to the products and services provided by traditional industries, including transportation, accommodation, food and beverage, recreation and entertainment, and travel services. In much the same way, a supplementary extension of the tourism satellite accounting framework that captures business events (or meetings) requires re-organizing the traditional national accounts reporting system to identify the contribution of business events to a national or regional economy. Like tourism, business events relate more to a particular type of customer (in this case meeting participants) than an output produced by a particular industry or a type of commodity. The general approach used in satellite accounting is to claim a share of the sales of various traditional commodities or output of industries to be used towards the sector or activity being introduced. The potential challenge in adopting a meetings sector extension to the tourism satellite account is that some commodities or industries linked with the meetings sector inevitably overlap with those of the tourism sector. To address this challenge, the UNWTO guidelines suggest that the boundaries of the core meetings sector include industries characterized as specialized meeting organizers, convention centers, congresses, exhibition halls and convention, and visitors bureaus. On the commodity side, the recommended boundaries to account for meetings include meeting planning and production as well as venue rentals.

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Unfortunately, the limitation of using the rather narrow definition of meetings, particularly from the industry or supply side, is that it inherently produces very conservative estimates of the direct production activities required to satisfy all the demands associated with meeting planning and production, and venue rental. One of the reasons for this stems from the fact that the majority of meeting planning and production occurs without the involvement of specialized meeting planners. By the same token, the type of facility used to host meetings will frequently extend beyond convention centers, congresses and exhibition halls. As a result, the narrow definition of the meetings sector outlined by UNWTO only captures a relatively small percentage of inputs and outputs associated with the production of meetings goods and services. For this reason, it is important to understand the perspective that is being used to convey the economic contribution of business events. In our report, the results of the economic contribution analysis using an extension to the tourism satellite account is provided only at the national level and only for business events overall. As is the case with satellite accounts used in other capacities, the framework is also used in this study to represent the direct impact phase. Still, the satellite accounting perspective adds value with the ability to highlight specific elements of the meetings sector using collective units of measurement rather than have its contribution obscured across a wide range of traditional industry groups in the system of national accounts.The table below captures the economic contribution of business events using a satellite accounting framework. Overall, the economic contribution displayed using a satellite accounting perspective is equal to that reported using a traditional system of national accounts approach, however, differences will be observed from the industrial composition associated with each perspective.In aggregate, the economic contribution analysis suggests that the $29.0 billion in business events supports direct employment of nearly 201,300 full-year jobs. From an extended tourism satellite accounting perspective, only 5,013 jobs (2.5 per cent) are concentrated in the meetings sector. Of those, just under 1,600 full-year jobs are associated with specialized meeting organizers and over 3,200 full-year jobs are in purpose-built meeting venues.It is important to remember that the narrow specification of the economic activity related to business events does not account for all the demands associated with meeting planning and production and venue rental. In fact, our analysis shows that the level of employment supported in satisfying the full demands of meeting planning and production and venue rental is approximately 50,700 full-year jobs. In this context, 27,022 full-year jobs are attributed to meeting organizers (both as in-house and independent meeting organizers) and 23,456 full-year jobs are attributed to meeting venues (both in purpose-built facilities as well as in other facilities). These larger meeting related figures do not show up directly in the extension to the satellite account framework because the bulk of the activity is allocated to the primary business activity. In the case of in-house meeting planners and for many meeting venues, organizing and hosting meetings will not be the primary business activity. What the extension to the tourism satellite account does show quite clearly is that business events provide significant benefits to tourism and other industries. Specifically, business events provide nearly 120,000 full-year jobs in tourism industries. The level of employment in tourism industries that is attributed to business events is 24 per cent of the employment that tourism activity directly supports in tourism industries. Of those industries within the tourism sector, our analysis suggests the accommodation and food and beverage services industries benefited the most from business event activity. In these industries, some of the employment will undoubtedly be attributed to satisfying demands associated with either meeting planning and production or venue rental, however, the majority will be attributed to satisfying the travel demands associated with business event participants.

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In fact the level of employment in accommodation and food and beverages that is attributed to business events represents 37 per cent and 20 per cent respectively, of the employment that tourism activity directly supports in these industries.Overall, direct employment in the meetings and tourism sectors combined accounted for nearly 125,00 full-year jobs, or 62 per cent of all the direct employment supported by business event activity. Direct employment in other industries outside of meetings and tourism generated nearly 77,000 full-year jobs during 2012.A large share of the employment projected in other sectors of the economy is associated with in-house meeting organizers who are employed in industries outside of the meetings or tourism sector. Beyond this group, employment in other sectors also includes a wide range of industries/sectors such as those in the retail sector that benefit from retail purchases made by attendees to business events. It also includes individuals employed in manufacturing or construction, individuals who benefit from exhibit booth materials and construction, and individuals in business services who benefit from advertising and promoting business events.

Table 9: direct Employment Supported by Business Event demand in Canada (2012)

SECTOR/iNduSTRy full-yEaR JOBS

Meetings Sector 5,013

Meeting Organizers 1,594

Meeting Venues 3,249

DMOs 171

Tourism Commodities 119,750

Transportation 19,993

Air 7,502

Rail 594

Other 11,897

Accommodation 58,497

Food & Beverage Services 31,208

Other Tourism commodities 10,052

Recreation and Entertainment 8,273

Travel Services 1,779

TOTAl MEETiNgS AND TOuRiSM iNDuSTRiES 124,764

Other industries 76,521

direct employment generated from business events activity 201,285

An extension to the tourism satellite account also makes it possible to view the GDP contributions of business events within the meetings sector, the tourism sector, and other sectors of the economy.Of the total $12.5 billion direct contribution of business events activity to Canada’s GDP, nearly $230 million (2 per cent) came from within the meetings sector. Again, it is important to remember that the narrow specification of the meetings sector does not account for all the demands associated with meeting planning and production and venue rental. Our analysis shows that the amount of GDP contributed in satisfying the full demands of meeting planning

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and production and venue rental is over $2.4 billion. Of this, approximately $1.4 billion is attributed to meeting organizers (both as in-house and independent meeting organizers) and $1.0 billion to meeting venues (both purpose-built facilities as well as other facilities). Once again, these larger meeting related figures do not show up directly in the extension to the satellite account framework because the bulk of the activity is allocated to the primary business activity of businesses employing in-house planners as well as those that rent out meeting space as a secondary income source, as in the case of the accommodation industry or the education sector. As was the case for employment, the extension to the tourism satellite account clearly shows that business events significantly contribute to the GDP of tourism industries as well as other industries. Overall, business events contributed over $6.3 billion in GDP to tourism industries. Of that, the largest beneficiaries are accommodation, air transportation, and food and beverage services. Other industries outside of those contained in the meetings and tourism sectors (such as retail trade, manufacturing, construction, business services, and those employing in-house planners) accounted for the remaining $5.9 billion (or 47 per cent).

Table 10: direct gdP generated by Business Event demand in Canada (2012)

SECTOR/iNduSTRy full-yEaR JOBS

Meetings Sector $227,874,665

Meeting Organizers $77,045,602

Meeting Venues $142,187,423

DMOs $8,641,640

Tourism Commodities $6,329,049,277

Transportation $1,689,022,741

Air $1,090,843,246

Rail $123,902,624

Other $474,276,871

Accommodation $3,213,112,304

Food & Beverage Services $1,006,104,409

Other Tourism commodities $420,809,823

Recreation and Entertainment $324,199,691

Travel Services $96,610,132

TOTAl MEETiNgS AND TOuRiSM iNDuSTRiES $6,556,923,942

Other industries $5,912,259,264

direct gdP generated from business events activity $12,469,183,206

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4.0 Economic Contribution of Business Events - Western Canada

4.1 Economic Contribution of Business Events - Western CanadaThis section of the report focuses on the economic contribution of business events across Western Canada. 7 The figures reported were derived by conducting an economic contribution analysis at the provincial level. For the figures corresponding to the Manitoba/Saskatchewan region, the economic contribution analysis involved summing up the results of each individual provincial analysis. The tables presented provide a high level summary of the economic contribution of business event activity. Readers can refer to Appendix C to see a more detailed industry breakdown of the economic contribution analysis pertaining to business events at the national and provincial/regional levels. 8

4.1.1 Employment - Western CanadaAnalysis shows that business events activity supported over 53,500 and 59,100 full-year jobs in British Columbia and Alberta. Within Manitoba/Saskatchewan, business events activity supported over 32,000 full-year jobs. This level of employment represents approximately 2.8 per cent of all employment in Alberta and Manitoba/Saskatchewan and 2.3 per cent of the employment in British Columbia. Compared with the level of spending associated with business events, analysis suggests that one full-year job is supported for every $102,500 in direct spending on business events in Alberta, for every $90,300 in British Columbia, and $90,900 in Manitoba/Saskatchewan.The analysis also reveals that of the total jobs supported across Western Canada, approximately 59 per cent are by individuals who organize business events and work in meeting venues and tourism businesses, or benefit in some way directly by the expenditures incurred by participants, non-participants, and DMOs.

Table 11: Employment Supported by Business Events activity (Western Canada - 2012)

iMPaCT PHaSE BRiTiSH COluMBia alBERTa MaNiTOBa/SaSkaTCHEWaN

Direct impact 31,386 34,572 19,216

indirect impact 13,493 15,784 8,827

induced impact 8,666 8,773 4,403

Total impact 53,545 59,129 32,447

7 Considering the sample sizes associated with the primary data collected through the various survey instruments, the economic contribution of business event activity is presented using seven provincial regions of Canada: British Columbia, Alberta, Saskatchewan-Manitoba, Ontario, Quebec and Atlantic Canada (New Brunswick, Nova Scotia, Newfoundland, and Prince Edward Island).8 The economic contribution analysis of business events at a provincial or regional level are not presented using the satellite accounting approach because current provincial and territorial tourism satellite accounts do not exist. Instead, the figures reported at the provincial/regional level are based on final demand simulations using an input-output based model to generate the direct, indirect and induced economic contribution of business event activity.

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4.1.2 Wages - Western Canada The level of wages and salaries supported as a result of business events activity in British Columbia during 2012 was estimated at $2.7 billion, of which $1.4 billion was paid to workers who directly benefited from business events activity. In Alberta, a total of $3.3 billion was paid out in wages and salaries, with 53 per cent paid to workers who directly benefited from business events activity. Within Manitoba/Saskatchewan, just under $1.5 billion was paid out in wages and salaries, with 51 per cent paid to workers who directly benefited from business events activity. Overall, the average wage paid for those jobs supported by business event activity was $50,950 in British Columbia, $56,300 in Alberta, and $45,300 in Manitoba/Saskatchewan.

Table 12: Wages Supported by Business Events activity (Western Canada - 2012)


Direct impact $1.4 billion $1.8 billion $0.8 billion

indirect impact $0.8 billion $1.0 billion $0.5 billion

induced impact $0.5 billion $0.5 billion $0.2 billion

Total impact $2.7 billion $3.3 billion $1.5 billion

4.1.3 gdP - Western CanadaBusiness events activity delivered over $4.3 billion to British Columbia’s gross domestic product (GDP) in 2012. This is approximately 2 per cent of British Columbia’s total GDP. In Alberta and within Manitoba/Saskatchewan, business events activity contributed $3.3 billion and $1.5 billion respectively, to the total GDP in each region. Across these regions, business events activity accounted for approximately 1.8 per cent of the total GDP in Alberta and likewise in Manitoba/Saskatchewan.

Table 13: gdP generated by Business Events activity (Western Canada - 2012)



indirect impact $1.4 billion $1.8 billion $0.8 billion

induced impact $1.0 billion $1.1 billion $0.5 billion


4.1.4 Taxes - Western CanadaIn 2012, business events activity in British Columbia contributed nearly $1.3 billion in taxes to all levels of government in 2012. Of that, federal taxes accounted for $632 million, provincial taxes accounted for $521 million, and municipal taxes/charges accounted for the remaining $120 million. In Alberta, business events activity contributed over $1.5 billion in taxes during 2012, with just under $900 million allocated to the federal government, $461 million to the provincial government and $159 million to municipal governments. Within Manitoba/Saskatchewan, business events activity that same year contributed $698 million in taxes. Of that, $340 million was allocated to the federal government, $290 million to provincial governments and the remaining $68 million to municipal governments.

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Table 14: Taxes generated by Business Events activity (Western Canada - 2012)

CaTEgORy Of Tax BRiTiSH COluMBia ($MilliONS)

alBERTa ($MilliONS)

MaNiTOBa/SaSkaTCHEWaN ($MilliONS)

income Tax $208.4 $316.3 $104.9

Corporate Tax $103.7 $137.9 $62.9

Social Security Contributions $248.9 $316.7 $136.7

Federal Sales Tax (gST/HST) $229.7 $326.2 $136.5

Provincial Sales Tax (PST/QST/HST) $171.4 $1.5 $76.9

Other Federal & Provincial Taxes $191.2 $259.4 $112.2

Municipal Taxes $119.7 $158.4 $68.3

Total $1,273.0 $1,516.5 $698.4

lEvEl Of gOvERNMENT BRiTiSH COluMBia ($MilliONS)

alBERTa ($MilliONS)

MaNiTOBa/SaSkaTCHEWaN ($MilliONS)

Federal $632.3 $897.3 $340.1

Provincial/Territorial $521.0 $460.8 $290.0

Municipal $119.7 $158.4 $68.3

Total $1,273.0 $1,516.5 $698.4

5.0 Economic Contribution of Business Events - Central/atlantic Canada

5.1 Economic Contribution of Business Events - Central/atlantic CanadaThis section reveals the economic contribution analysis of business events across Central and Atlantic Canada. Figures were derived by conducting an economic contribution analysis for each province. For Atlantic Canada, the results summed up the economic contribution of each provincial analysis. The tables presented in this section provide a high level summary of the economic contribution of business event activity. Readers can refer to Appendix C to see a more detailed industry breakdown of the economic contribution analysis pertaining to business events at the national and provincial/regional level.

5.1.1 Employment - Central/atlantic CanadaOur analysis shows that business events activity supported over 104,000 full-year jobs in Ontario, over 61,000 full-year jobs in Quebec, and just under 30,000 full-year jobs in Atlantic Canada. This level of employment represents approximately 1.5 per cent of all employment in Ontario and Quebec and 2.7 per cent in Atlantic Canada. Compared with the initial level of spending, analysis suggests that one full-year of employment was supported for every $83,000 in direct spending on business events in Ontario, and for every $63,900 in Quebec, and $82,400 in Atlantic Canada.

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Analysis also reveals that of the total jobs supported in Ontario, approximately 57 per cent were by individuals who organize business events, work in meeting venues, tourism businesses or benefit in some way directly by the expenditures incurred by participants, non-participants and DMOs. For Atlantic Canada and Quebec, the share of jobs supported by individuals who benefit in some way directly from business events activity is higher, at 61 per cent.

Table 15: Employment Supported by Business Events activity (Central/atlantic Canada - 2012)

iMPaCT PHaSE ONTaRiO QuEBEC aTlaNTiC CaNada

Direct impact 59,368 37,771 17,703


induced impact 18,021 8,796 3,889

Total impact 104,364 61,270 29,214

5.1.2 Wages - Central/atlantic Canada The level of wages and salaries attributed to business events activity in Ontario is estimated at $5.5 billion in 2012, of which $2.9 billion was paid to workers who directly benefited from business events activity. In Quebec, a total of $2.8 billion was paid out in wages and salaries, with $1.5 billion paid to workers who directly benefited from business events activity. In Atlantic Canada, $1.4 billion was paid out in wages and salaries, with $722 million paid to workers who directly benefited from business events activity. Overall, the average annual wage paid for jobs supported by business meetings activity was $53,000 in Ontario, $46,100 in Quebec and $46,200 in Atlantic Canada.

Table 16: Wages Supported by Business Events activity (Central/atlantic Canada- 2012)


Direct impact $2.9 billion $1.5 billion $722 million

indirect impact $1.6 billion $0.8 billion $428 million

induced impact $1.0 billion $0.5 billion $201 million


5.1.3 gdP - Central/atlantic CanadaBusiness events activity delivered over $8.6 billion to Ontario’s gross domestic product (GDP) in 2012. This is approximately 1.3 per cent of Ontario’s total GDP. In Quebec and Atlantic Canada, business events activity contributed $4.3 billion and $2.2 billion respectively, to the total GDP in each region. In Quebec, business events activity accounted for 1.2 per cent of total GDP in the province, while in Atlantic Canada, 2 per cent of total GDP was attributed to business events.

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Table 17: gdP generated by Business Events activity (Central/atlantic Canada - 2012)



indirect impact $2.5 billion $1.3 billion $724 million

induced impact $2.3 billion $1.0 billion $423 million


5.1.4 Taxes - Central/atlantic CanadaBusiness events activity in Ontario contributed nearly $2.8 billion in taxes to all levels of government during 2012. Of that, federal taxes accounted for $1.3 billion, provincial taxes accounted for $1.2 billion, and municipal taxes/charges accounted for the remaining $246 million. For Quebec, business events activity contributed $1.4 billion in taxes, with $545 million allocated to the federal government, $739 million to the provincial government, and $117 million to municipal governments. Within Atlantic Canada, business events activity contributed $769 million in taxes. Of that, $325 million was allocated to the federal government, $383 million to provincial governments, and the remaining $61 million to municipal governments.

Table 18: Taxes generated by Business Events activity (Central/atlantic Canada - 2012)

CaTEgORy Of Tax ONTaRiO ($MilliONS)

QuEBEC ($MilliONS)

aTlaNTiC CaNada ($MilliONS)

income Tax $580.6 $345.6 $128.9

Corporate Tax $224.5 $104.8 $56.0






Total $2,774.7 $1,400.6 $760.3

lEvEl Of gOvERNMENT ONTaRiO ($MilliONS)

QuEBEC ($MilliONS)

aTlaNTiC CaNada ($MilliONS)

Federal $1,294.3 $544.6 $321.3

Provincial/Territorial $1,234.1 $739.4 $379.9

Municipal $246.3 $116.6 $59.1

Total $2,774.7 $1,400.6 $760.3

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6.0 Economic Contribution of Specific Business Event Categories - National

6.1 Business Events Spending by Meeting Category - NationalThis section reveals the spending and economic contribution associated with each of the 5 business event categories included in the working definition of business events. Categories include;

■ Conventions / conferences / congresses ■ Trade shows / business exhibitions ■ Incentive events ■ Corporate / business meetings ■ Other meetings (which qualify under the earlier defined criteria)

While participant spending was relatively easy to allocate by specific business event categories, other sources of spending proved to be more challenging. For instance, venue related revenues and expenditures were only reported in aggregate and covered all categories of meetings hosted. The most appropriate way to allocate venue related expenditures was to account for the number of events and/or number of attendees hosted by each meeting category. Fortunately, meeting planner data—which was available by meeting category—served as a useful guide when reconciling venue related cost categories incurred on behalf of the meeting organizer along with specific venue revenue categories reported on behalf of venues. The most obvious category was the fees directly associated with space rental. Meanwhile, DMO related expenditures were also not specifically allocated to individual meeting categories. In order to be conservative, the decision was made to distribute DMO related expenditures using similar proportions to the respective share of combined participant and non-participant spending assigned to each meeting category. Overall, corporate/business meetings accounted for the highest spending by both participants and non-participants including DMOs. The $11 billion in total spending allocated to corporate/business meetings accounted for just under 38 per cent of all business event related spending in Canada. Conventions/conferences and congresses accounted for the second highest overall level of spending, at $8.9 billion. However, because much of the costs associated with hosting these events are covered by registration fees, the figures confirm a lower reliance on non-participant funding. On the other hand, incentive events were shown to require significant investments by non-participants to cover costs that were not offset by registration fees.

Table 19: Total Business Event Related Spending in Canada - National (2012)

SOuRCE Of SPENdiNg

CONvENTiONS/ CONfERENCES/

CONgRESSES

TRadE SHOWS / BuSiNESS

ExHiBiTiONS

iNCENTivE EvENTS

CORPORaTE / BuSiNESS MEETiNgS

OTHER MEETiNgS

TOTal BuSiNESS

EvENTS

Participants $8.5 billion $3.9 billion $0.9 billion $8.8 billion $3.1 billion $25.2 billion

Non-Participants/DMOs $0.4 billion $0.1 billion $0.6 billion $2.2 billion $0.5 billion $3.8 billion

Total Business Event Related Spending

$8.9 billion $4.0 billion $1.5 billion $11.0 billion $3.6 billion $29.0 billion

Share of Total Spending 30.6% 13.9% 5.1% 37.9% 12.5% 100%

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6.2 Economic Contribution of Specific Business Event Categories - NationalNational figures reported for each business event category were the result of an economic contribution analysis at the provincial level. While these tables provide a high level summary of the economic contribution of each category of business event, readers can refer to Appendix E to see a more detailed industry breakdown.

6.2.1 Employment by Meeting Category - National Corporate/business meetings supported nearly 142,000 full-year jobs in Canada during 2012. This figure represents over 41 per cent of all employment generated by business events. Conventions/conferences and congresses accounted for the second highest overall level of employment with over 95,400 full-year jobs. Tradeshows/business exhibitions supported just under 39,000 full-year jobs in Canada with incentive events supporting 20,300 full-year jobs. Other business events accounted for 45,700 full-year jobs.

Table 20: Employment Supported by Meeting Category - National

iMPaCT PHaSE CONvENTiONS/ CONfERENCES/

CONgRESSES


ExHiBiTiONS

iNCENTivE EvENTS


OTHER MEETiNgS

TOTal BuSiNESS

EvENTS

Direct impact 53,045 20,737 12,489 87,576 27,438 201,285

indirect impact 27,067 11,473 4,827 33,075 11,350 87,792

induced impact 15,335 6,345 2,962 21,116 6,883 52,641

Total impact 95,446 38,556 20,278 141,767 45,671 341,718

Share of Total Employment 27.9% 11.3% 5.9% 41.5% 13.4% 100.0%

6.2.2 Wages by Meeting Category - NationalCorporate/business meetings supported over $7.2 billion in wages and salaries during 2012. This figure represents over 41 per cent of the total payroll generated by business events. Conventions/conferences and congresses accounted for the second highest level of wages and salaries paid at over $4.8 billion. Other business events accounted for $2.3 billion in wages and salaries, with tradeshows/business exhibitions contributing just under $2.0 billion. Meanwhile, incentive events accounted for just over $1.0 billion in wages and salaries paid.

Table 21: Wages Supported by Meeting Category - National ($millions)


CONgRESSES


ExHiBiTiONS

iNCENTivE EvENTS


OTHER MEETiNgS

TOTal BuSiNESS

EvENTS

Direct impact 2,411 945 557 4,037 1,227 9,177

indirect impact 1,572 676 279 1,966 651 5,144

induced impact 862 359 165 1,212 391 2,989

Total impact 4,845 1,981 1,002 7,214 2,268 17,310


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6.2.3 gdP by Meeting Category - NationalCorporate/business meetings delivered over $11.2 billion to Canada’s gross domestic product (GDP) in 2012. This figure represents approximately 41 per cent of the total GDP generated by business events. Conventions/conferences and congresses delivered $7.9 billion while other business events accounted for $3.6 billion of GDP generated. Tradeshows/business exhibitions delivered $3.3 billion while incentive events accounted for over $1.5 billion in GDP.

Table 22: gdP generated by Meeting Category - National ($millions)


CONgRESSES


ExHiBiTiONS

iNCENTivE EvENTS


OTHER MEETiNgS

TOTal BuSiNESS

EvENTS

Direct impact 3,373 1,383 702 5,360 1,651 12,469

indirect impact 2,649 1,170 453 3,270 1,084 8,626

induced impact 1,838 766 349 2,576 834 6,362

Total impact 7,860 3,318 1,504 11,206 3,570 27,457


6.2.4 Taxes by Meeting Category - NationalOverall, corporate/business meetings accounted for 39 per cent of the total taxes contributed by business events. These meetings contributed over $3.3 billion in taxes to all levels of government in 2012. Of that, federal taxes accounted for $1.2 million, provincial taxes $1.1 billion, and municipal taxes/charges $220 million. Conventions/conferences and congresses contributed $2.5 billion in taxes while other business events contributed $1.1 billion for all levels of government. Tradeshows/business exhibitions contributed a further $1.1 billion, and incentive events accounted for $450 million in taxes.

Table 23: Taxes Supported by Meeting Category - National ($millions)

CaTEgORy Of Tax


CONgRESSES


ExHiBiTiONS

iNCENTivE EvENTS


OTHER MEETiNgS

TOTal BuSiNESS

EvENTS

income Tax $480 $197 $102 $702 $210 $1,691

Corporate Tax $205 $92 $37 $273 $87 $693

Social Security Contributions $462 $193 $88 $644 $207 $1,594

Federal Sales Tax (gST/HST) $457 $201 $61 $526 $176 $1,422

Provincial Sales Tax (PST/QST/HST)

$354 $141 $52 $352 $144 $1,043

Other Federal & Provincial Taxes

$350 $157 $70 $510 $161 $1,247

Municipal Taxes $220 $96 $42 $313 $100 $772

Total impact $2,528 $1,077 $452 $3,319 $1,085 $8,462

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lEvEl Of gOvERNMENT


CONgRESSES


ExHiBiTiONS

iNCENTivE EvENTS


OTHER MEETiNgS

TOTal BuSiNESS

EvENTS

Federal 1,207 519 207 1,607 513 4,054

Provincial/Territorial 1,101 462 203 1,398 472 3,636

Municipal 220 96 42 313 100 772

Total impact 2,528 1,077 452 3,319 1,085 8,462

Share of Total Taxes 29.9% 12.7% 5.3% 39.2% 12.8% 100.0%

7.0 Economic Contribution of international attendees - National

7.1 Business Events Spending by international attendees - NationalThis section highlights the spending and economic contribution associated with international attendees to business events in Canada. Using a final-demand perspective, it is estimated that just over $6.1 billion in spending was associated with international attendees to business events in Canada during 2012. Of that, delegates accounted for the bulk of spending at $4.9 billion (81 per cent). International exhibitors accounted for just under $852 million (14 per cent) while speakers and other participants accounted for the remaining $338 million (5 per cent). Tourism commodities accounted for the largest share of international attendee spending at just under $5.1 billion or 83 per cent of all business event related spending. Meeting commodities accounted for just under $730 million, or 12 per cent, of all business event-related spending of international attendees. Spending on other commodities (tourism related) accounted for the remaining $260 million, or 5 per cent of all spending.

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Table 24: Total Business Event demand by international attendees - National (2012)

CaTEgORy Of ExPENdiTuRE

iNTERNaTiONal dElEgaTES

iNTERNaTiONal ExHiBiTORS

iNTERNaTiONal SPEakERS/OTHER

aTTENdEES

TOTal iNTERNaTiONal

aTTENdEES

Meeting Commodities $569,214,135 $115,663,742 $44,989,384 $729,867,261

Registration Fees $569,214,135 $115,663,742 $44,989,384 $729,867,261

Other meeting fees and contributions – – – –

Tourism Commodities $4,087,359,757 $697,023,985 $276,969,162 $5,061,352,904

Transportation $2,451,633,025 $421,914,813 $163,962,767 $3,037,510,605

Air $1,976,712,115 $335,097,585 $127,803,456 $2,439,613,156

Rail $93,110,731 $30,933,212 $12,564,857 $136,608,800

Other $381,810,179 $55,884,016 $23,594,454 $461,288,649

Accommodation $896,047,377 $153,617,638 $63,978,167 $1,113,643,182

Food & Beverage Services $373,470,605 $65,641,522 $26,646,882 $465,759,008

Other Tourism commodities $366,208,751 $55,850,013 $22,381,346 $444,440,109

Recreation and Entertainment $309,818,788 $50,898,344 $19,247,763 $379,964,896

Travel Services $56,389,963 $4,951,668 $3,133,582 $64,475,213


$4,656,573,892 $812,687,727 $321,958,546 $5,791,220,165

Other commodities (tourism related) $258,772,017 $39,270,428 $16,334,365 $314,376,810

Other commodities (meeting related) – – – –

Total Business Event demand $4,915,345,909 $851,958,155 $338,292,911 $6,105,596,975

7.2 Economic Contribution of Business Events Spending by international attendees - National

The economic contribution analysis of international attendees to business events in Canada was derived using an economic contribution analysis at the provincial level. For the national figures reported here, the economic contribution analysis involved summing up the results of each provincial and territorial analysis. The tables presented in this section of the report provide a high level summary of the economic contribution analysis of international attendee spending. Readers can refer to Appendix E to see a more detailed industry breakdown of the economic contribution analysis pertaining to international attendees at the national and provincial/regional level. Analysis presented in this section does not account for the specific economic contributions associated with meeting registration fees. To incorporate this component, additional assumptions would need to be made about the specific meetings attended and the degree to which non-participant funding sources may be required to support the costs associated with hosting business events.

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7.2.1 Employment - National International attendees of business events held in Canada supported nearly 57,000 full-year jobs in Canada during 2012. Of the total employment supported by international attendees, nearly 19,000 (33 per cent) were in Ontario. The level of employment in British Columbia and Alberta followed that of Ontario with 10,700 (19 per cent) and 9,000 (16 per cent) full-year jobs respectively. Employment in Quebec was next at an estimated 7,000 (12 per cent) full-year jobs, followed by Atlantic Canada at 5,200 (9 per cent) full-year jobs and Manitoba/Saskatchewan at 4,300 (8 per cent) full-year jobs.

Table 25: Employment Supported by international attendees - National

iMPaCT PHaSE iNTERNaTiONal dElEgaTES



aTTENdEES

TOTal iNTERNaTiONal

aTTENdEES

Direct impact 24,687 3,953 1,669 30,308

indirect impact 13,269 2,389 902 16,559

induced impact 8,108 1,344 552 10,004

Total impact 46,064 7,685 3,123 56,872

7.2.2 Wages - NationalThe spending incurred by international attendees to business events in Canada supported wages and salaries of just under $3.1 billion. Of the total wages and salaries supported by international attendees, 34 per cent was paid out in Ontario, followed by 19 per cent in British Columbia and 17 per cent in Alberta. Quebec was next with 8 per cent of the wages and salaries paid in that province followed by Atlantic Canada and Manitoba/Saskatchewan both receiving 8 per cent of the total payroll.

Table 26: Wages Supported by international attendees - National ($millions)




aTTENdEES

TOTal iNTERNaTiONal

aTTENdEES

Direct impact $1,204.5 $197.4 $81.1 $1,483.0

indirect impact $810.6 $147.8 $54.8 $1,013.2

induced impact $459.5 $77.6 $31.2 $568.4

Total impact $2,474.7 $422.9 $167.1 $3,064.6

7.2.3 gdP - NationalInternational attendee spending contributed nearly $5.2 billion to Canada’s GDP in 2012. Of that, one-third was spent in Ontario and 18 per cent in both British Columbia and Alberta. Quebec was next with 12 per cent of the GDP contributed in that province followed by Atlantic Canada with 9 per cent and Manitoba/Saskatchewan with 8 per cent of the total GDP contributed in each region.

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Table 27: gdP Contributed by international attendees - National ($millions)




aTTENdEES

TOTal iNTERNaTiONal

aTTENdEES

Direct impact $1,757.0 $301.4 $121.2 $2,179.6

indirect impact $1,407.8 $259.8 $95.0 $1,762.5

induced impact $979.7 $167.6 $66.7 $1,213.9

Total impact $4,144.4 $728.8 $282.8 $5,156.0

7.2.4 Taxes - NationalSpending by international attendees to business events in Canada contributed nearly $1.7 billion in taxes to all levels of government in 2012. Of that, federal taxes accounted for $819 million, provincial taxes accounted for $702 million and municipal taxes/charges accounted for the remaining $152 million. Of the total taxes supported by international attendees, 35 per cent came from activity in Ontario. Activity in British Columbia and Alberta followed with 18 per cent and 15 per cent respectively, of the total taxes supported by international attendees. Activity in Quebec contributed 12 per cent of the total taxes and activity in Atlantic Canada accounted for 11 per cent of the total taxes. Activity in Manitoba/Saskatchewan accounted for 7 per cent of the total taxes attributed to international attendees.

Table 28: Taxes Supported by Meeting Category - National ($millions)

CaTEgORy Of Tax




aTTENdEES

TOTal iNTERNaTiONal

aTTENdEES

income Tax $251.9 $38.3 $17.1 $307.3

Corporate Tax $116.9 $20.5 $7.9 $145.3

Social Security Contributions $236.6 $41.3 $16.1 $294.0

Federal Sales Tax (gST/HST) $249.3 $43.2 $17.1 $309.6

Provincial Sales Tax (PST/QST/HST) $166.6 $18.2 $11.4 $196.2

Other Federal & Provincial Taxes $215.8 $38.7 $14.7 $269.2

Municipal Taxes $121.8 $21.7 $8.3 $151.8

Total impact $1,358.9 $221.9 $92.6 $1,673.3

lEvEl Of gOvERNMENT




aTTENdEES

TOTal iNTERNaTiONal

aTTENdEES

Federal $660.3 $114.4 $44.6 $819.3

Provincial/Territorial $576.8 $85.8 $39.6 $702.2

Municipal $121.8 $21.7 $8.3 $151.8

Total impact $1,358.9 $221.9 $92.6 $1,673.3

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8.0 Economic Contribution of international attendees by Market - National

8.1 Business Events Spending by international attendees by Market - National

The tables below reveal the average spending for attendees from key international markets to business events in Canada, including the U.S., U.K., France, Germany, China, Australia, and Brazil.According to the figures reported in Table 31 and 32, average spending is highest for attendees from Australia, China, and Germany.

Table 29: average Business Event Spending by international attendees - uS/European Markets (2012)

CaTEgORy Of ExPENdiTuRE uS uk fRaNCE gERMaNy

Meeting Commodities $279 $594 $259 $315

Registration Fees $279 $594 $259 $315


Tourism Commodities $1,435 $2,929 $2,261 $4,107

Transportation $574 $1,866 $1,278 $2,927

Air $421 $1,455 $1,099 $2,726

Rail $3 $289 $38 $4

Other $150 $122 $142 $197

Accommodation $529 $678 $623 $771

Food & Beverage Services $278 $281 $265 $263

Other Tourism commodities $54 $104 $95 $147

Recreation and Entertainment $51 $98 $81 $139

Travel Services $3 $6 $14 $8

TOTAl MEETiNg AND TOuRiSM COMMODiTiES $1,714 $3,524 $2,520 $4,423

Other commodities (tourism related) $81 $116 $94 $87


Total Business Event demand $1,795 $3,639 $2,615 $4,510

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Table 30: average Business Event Spending by international attendees - asia/Pacific, South america and Overall international Market (2012)

CaTEgORy Of ExPENdiTuRE CHiNa auSTRalia BRazil iNTERNaTiONal aTTENdEES

Meeting Commodities $966 $488 $416 $363

Registration Fees $966 $488 $416 $363


Tourism Commodities $4,000 $6,175 $2,807 $2,378

Transportation $1,898 $4,315 $1,706 $1,424

Air $1,641 $3,818 $894 $1,261

Rail $24 $60 $99 $59

Other $233 $437 $713 $104

Accommodation $969 $1,028 $455 $571

Food & Beverage Services $194 $377 $334 $238

Other Tourism commodities $937 $454 $313 $145

Recreation and Entertainment $723 $400 $280 $109

Travel Services $214 $54 $33 $36

TOTAl MEETiNg AND TOuRiSM COMMODiTiES $4,965 $6,663 $3,223 $2,741

Other commodities (tourism related) $504 $204 $321 $165


Total Business Event demand $5,469 $6,867 $3,544 $2,906

8.2 Economic Contribution of Business Events Spending by international attendees - National

The figures reported in this section were derived by conducting an economic contribution analysis that reflected the spending associated with 1,000 attendees from each geographic market. Analysis was conducted to account for 1,000 attendees rather than each attendee to ensure that the units of analysis corresponding to each economic measure, particularly employment, would be large enough to compare. As was the case with the economic contribution of total international attendees to business events in Canada, the analysis does not account for the specific economic contributions associated with meeting registration fees. In order to incorporate this component, additional assumptions would be required about the type of meeting attended and the degree to which non-participant funding sources may be required to support any costs not covered by registration fees.The tables presented in this section provide a high level summary of the economic contribution of international attendee spending. Readers can refer to Appendix F to see a more detailed industry breakdown of the economic contribution of international attendees (by market) at the national level.

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8.2.1 Employment - National The total employment supported by hosting 1,000 international attendees differs significantly depending on the country of origin of the attendee. In aggregate, the largest employment impact is attributed to attendees from Australia. This is followed by attendees from China and Brazil.

Table 31: Employment Supported by international attendees - National

iMPaCT PHaSE uS uk fRaNCE gERMaNy CHiNa auSTRalia BRazil

Direct impact 9.9 15.5 12.6 18.9 29.5 29.5 23.2

indirect impact 4.4 8.5 6.6 11.4 12.5 17.1 9.5

induced impact 2.9 5.4 4.2 7.2 8.6 11.0 5.7

Total impact 17.2 29.4 23.4 37.4 50.5 57.6 38.4

8.2.2 Wages - NationalThe wages and salaries generated from hosting 1,000 international attendees are, once again, highest for attendees from Australia. This is followed by attendees from China and Germany.

Table 32: Wages Supported by international attendees - National ($000’s)


Direct impact $469.4 $866.3 $679.4 $1,138.8 $1,468.7 $1,756.0 $985.3

indirect impact $262.7 $520.2 $402.7 $715.3 $759.2 $1,073.2 $544.8

induced impact $167.2 $310.5 $244.2 $412.8 $494.8 $631.2 $330.2

Total impact $899.3 $1,697.0 $1,326.3 $2,266.8 $2,722.7 $3,460.4 $1,860.4

8.2.3 gdP - NationalThe following table highlights the contribution to GDP for every 1,000 international attendees. The largest contribution is attributed to attendees from Australia, followed by China and Germany.

Table 33: gdP Contributed by international attendees - National ($000’s)


Direct impact $666.0 $1,263.8 $975.1 $1,602.7 $1,991.1 $2,523.2 $1,372.6

indirect impact $449.1 $918.6 $703.9 $1,274.5 $1,308.0 $1,913.9 $943.3

induced impact $346.8 $644.7 $507.0 $857.5 $1,026.6 $1,311.1 $685.4

Total impact $1,462.0 $2,827.2 $2,186.0 $3,734.7 $4,325.8 $5,748.2 $3,001.3

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8.2.4 Taxes - NationalThe following table highlights the level of taxes supported for every 1,000 international attendees. The largest contributions are attributed to attendees from Australia, followed by China and Germany.

Table 34: Taxes Supported by international attendees - National ($millions)

CaTEgORy Of Tax uS uk fRaNCE gERMaNy CHiNa auSTRalia BRazil

income Tax $95.1 $207.8 $156.6 $290.0 $302.1 $438.7 $195.3

Corporate Tax $39.3 $81.5 $63.3 $114.1 $119.8 $175.4 $84.5

Social Security Contributions $82.9 $160.5 $122.8 $210.5 $251.9 $321.9 $170.2

Federal Sales Tax (gST/HST) $84.7 $166.4 $121.8 $207.8 $255.3 $320.4 $169.7

Provincial Sales Tax (PST/QST/HST) $82.1 $130.1 $100.0 $139.8 $224.0 $218.7 $132.9

Other Federal & Provincial Taxes $71.5 $149.9 $112.5 $200.7 $208.7 $306.6 $154.7

Municipal Taxes $43.2 $83.4 $65.8 $111.0 $123.0 $175.8 $91.6

Total impact $498.7 $979.6 $742.8 $1,274.1 $1,484.8 $1,957.3 $998.8

lEvEl Of gOvERNMENT uS uk fRaNCE gERMaNy CHiNa auSTRalia BRazil

Federal $230.8 $472.5 $353.8 $626.4 $707.7 $956.9 $474.8

Provincial/Territorial $224.8 $423.7 $323.2 $536.7 $654.1 $824.6 $432.5

Municipal $43.2 $83.4 $65.8 $111.0 $123.0 $175.8 $91.6

Total impact $498.7 $979.6 $742.8 $1,274.1 $1,484.8 $1,957.3 $998.8

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appendix a - Economic Modelling approach

OverviewFor this study, we produced demand estimates using a similar breakdown to that delivered in the original CEIS. Specifically, the demand generated by meeting participants was broken down by the origin of the meeting participant in relation to the location of the meeting, namely local, domestic (other Canada), or foreign. Meanwhile, meeting expenditures associated with non-participants were also broken down by source, including meetings sponsors, clients of organizers, and other stakeholders. Expenditures of meeting participants and non-participants were further broken down by type of meeting and province/territory of meeting. It should be noted that, considering the evolution of definitions and specifications for measuring the meetings industry and the associated activity that has taken place since the original CEIS, this analysis also includes the activities of Destination Marketing Organizations (DMO) as it pertains to business events. At the same time, by definition, “business events” now explicitly excludes all personal, social, formal educational, purely recreational, political, and consumer/customer sales activities including consumer shows. The scope of expenditures is divided into six broad categories that comprise tourism and other tourism-related commodities, as well as specific categories associated with meeting commodities and other meeting-related commodities. For comparative purposes, the list of spending categories replicates those used in the original CEIS. In order to produce economic contribution statements that are robust and reliable, we developed specific meetings-related economic contribution models at the national, provincial and metropolitan levels that make use of the most current and most detailed input-output tables and multipliers available from Statistics Canada. Specifically, the approach used replicates the rigor that was used in developing the economic contribution framework developed in the original CEIS, but extends the detail down to provincial and the metropolitan levels. The approach also leverages the credibility and robustness of sector specific tax data available from Statistics Canada’s Government Revenues Attributable to Tourism (GRAT) report. Broadly speaking, input-output based economic models are used to identify and quantify the linkages that exist between different segments (households, businesses and government) and sectors of the economy. At its core, input-output based models rely on input-output tables that illustrate not only how goods and services are produced in an economy but also who consumes the goods and services. In this respect, an input-output based analysis reveals how the output from one industry serves as an input to another industry, thereby linking industries as both producers and consumers of goods and services. Input-output based models utilize various forms of “impact” matrices to perform scenario analysis pertaining to changes to industry, consumers, government, and even foreign suppliers.The following sections present a more technical description of the approach developed for the various economic contribution models (national, provincial and metropolitan).

Technical approach to Constructing the various Economic Contribution ModelsWhile the economic contribution analysis was conducted primarily at the provincial level, developing highly disaggregated provincial economic models required first the construction of a highly disaggregated national economic contribution model. The reason for this was that detailed input-output tables from Statistics Canada are only publically available at the national level.

59


The effort of developing economic contribution models based on highly disaggregated input-output tables was done to preserve the precision that was used in the original CEIS to convey the economic contribution of meetings from a national perspective. For this study, we pioneered a solution that leveraged the detail available on an industry basis from the national model using aggregate multipliers that are available for each province and territory.While the set of multipliers that Statistics Canada produces do not provide insights into the economic contributions attributed to specific industries operating within the economy, they do represent a known aggregate level which the overall economy can be expected to benefit by. The key to our approach is the linkage between the industry level detail (provided by the model developed from the input-output tables) with the benchmarks provided by the various multipliers.

Construction of the National Economic Contribution ModelAs indicated, the first step was to develop a highly disaggregated national input-output model based on Statistics Canada’s most detailed and recent (2010) input-output tables. These tables consist of 235 industries, 470 groups of commodities and primary inputs, and 276 final demand categories. Statistics Canada input-output tables contain three different tables for each year of publication. These tables include a “make” (or output) matrix, a “use” (or input) matrix and a “final demand” matrix. These matrices are essentially very large tables that organize inputs, outputs, and final demand into rows and columns.The “use” matrix is a table comprised of 470 inputs in rows and 235 industries in columns. The typical element in the “use” matrix, U(i,j), represents the total value of the commodity “i” used in the production process by industry “j”. Inputs in the “use” matrix take the form of commodity inputs and non-commodity inputs. Non-commodity inputs are called primary inputs. The primary inputs are indirect taxes on production (e.g., property taxes), indirect taxes on products (e.g., sales taxes), subsidies on products, subsidies on production (e.g., manpower training subsidies), wages and salaries, supplementary labour income (e.g., employers’ contribution to employment insurance), mixed income (e.g., income of unincorporated businesses), and other operating surplus.It is worth noting that primary inputs, as opposed to commodities, are inputs which are not current outputs of other industries. An example of a primary input would be labour. Commodities on the other hand are defined as goods or services that are intended for sale in the marketplace at a specified price. The primary inputs are incorporated in the “use” matrix as a sub-matrix Yi at the bottom of U.A typical element of the sub-matrix of primary inputs, Yi(k,j), represents the value of each primary input, “k”, used in the production process by industry group, “j”. Entries in the “use” matrix represent an industry’s consumption or use of inputs as they relate to production. Thus, amounts purchased but not yet used are not included since they count as additions to raw materials and inventories.The “make” matrix or output table has 470 columns for outputs and 235 rows for industries. It is a table that displays the production of each commodity produced by each industry, valued at producer prices. Production equals shipments adjusted for changes in the inventory of goods-in-process as well as finished goods. Production does not include used goods and is only measured as value added (i.e. the margin earned from the production process). Thus, what counts as production by a given industry is only the value added, or margin earned, not total receipts from sales . A typical element of the “make” matrix, M(j,i), represents the total value of commodity group, “i”, output produced by industry “j”.

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The third and final matrix is the “final demand” table. This table shows the transactions in goods and services that are for final use and is broken down into 276 final demand categories and 470 commodities and primary inputs. Transactions are considered for final use when goods and services are bought for final consumption (e.g. households), when exported, or when used as capital investment. Thus, final demand categories include personal expenditure, fixed capital formation for business and government, additions to inventories (i.e. the value of physical change), gross government expenditure on goods and services and exports. The final demand table also includes entries for goods and services that supplement domestic production. These entries are the value of imports, withdrawals from inventories and government revenue from the sale of goods and services. A typical element of the “final demand” matrix, F(i,s), represents the value of deliveries of commodity group, “i”, to the final demand category, “s”. The final demand table also includes a sub-matrix of primary final demand, Yf. The typical element, Yf(k,s), represents the value of deliveries of primary input group, k, to the final demand category, s.The accounting relationships of the input-output framework can be summarized in the following way:

COMMOdiTiES iNduSTRiES fiNal dEMaNd CaTEgORiES

TOTal

Commodities u F q

industries M g

Primary inputs Yi Yf n

Total q/ g/ e/

where: M : is the “output” matrix – a matrix of output values U : is the “use” matrix – a matrix of intermediate input values F : is the “final demand” matrix made of values of commodity inputs of final demand

categories Yi : is the primary input matrix, comprised of the values of primary inputs of industries Yf : is the primary output matrix, comprised of the values of primary inputs of final demand

categories q : is the commodity output vector comprised of the values of total commodity outputs g : is the industry output vector comprised of the values of total industry outputs e : is the final demand vector comprised of the values of total inputs (commodities plus

primary) of final demand categories n : is the total input vector comprised of the values of total primary inputs (industries

plus final demand categories) / : transpose

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In order to convert the above matrices and accounting relationships into an input-output based economic contribution model, two key assumptions need to be considered. The first is that industries are assumed to maintain their current market share of domestically produced commodities, regardless of the total level of production. This is equivalent to the following:

(1) g = Dq

Here, D is called the “domestic market share matrix”. D is a matrix that is calculated by dividing each element of the output matrix M by the corresponding total commodity output (Dij = Mij/(q/)j). D represents the allocation of production of commodities among industries. In turn, equation (1) shows how domestic output g is produced from input q and that is always produced using the same industry and market structure. The second assumption is the “industry technology” assumption (or constant returns to scale in production). It is assumed that the values of inputs in each industry are fixed proportions of the value of the total output of the industry, irrespective of the composition of the output.

(2) Ui = Bg

Here, i is a column vector with elements equal to 1. Hence, Ui is a vector containing the sum of the intermediate inputs across all industries by commodity. B is the “technology matrix”, where Bij = Uij/( g/)i. In other words, each element of B is obtained by dividing each element in U by the corresponding total industry output. Thus, equation (2) states that the sum of intermediate inputs across industries is equal to the product of the “technology matrix” and the vector of industry outputs. The technology matrix establishes the production function of each industry and in turn, determines the each industry’s requirements for commodity inputs. Accounting for imports, exports, changes in inventories and government production, supply is related to total disposition in the following way:

(3) q + m + a + v = Bg + e + X + R

wherem is a vector of import valuesa is a vector government production valuesv is a vector of the values inventory changesX is a vector of domestic exports valuesR is a vector of re exports valuese is a vector of the values of final demand categories including personal expenditures;

fixed capital formation; values of additions to physical change of inventories; gross government current expenditures.

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Combining (1) and (3) provides a description of the linear transformation of final demand categories into industry outputs.

(4) g = ( I - DB ) -1 D ( e + X + R - m - a - v)

Equation (4) by itself is not useful to determine the economic contribution of meetings activity because it cannot determine the extent of leakages from domestic production. Adjustments must be introduced to allow for imports, withdrawals from inventories and the share of government production in the supply of a commodity. These leakages from domestic industry production reduce the final impact on domestic industries. With the introduction of these factors, the model becomes:

(5) g=[I-D(I-μ-α-β)B]-1DS where: S=[(I-μ-α-β)e+(I-α-β)X+(I-μ)R]andμ is a matrix of import coefficients α is a matrix of government production coefficients β is a matrix of inventory withdrawal coefficients

Equation (5) allows for leakages out of intermediate demand as well as final demand and can be used to assess the economic contribution of the business events/meetings industry. To conduct an economic contribution analysis of meetings activity, an appropriate column vector of expenditures by commodity would take the place of “S” above and then equation (5) would be solved using the noted matrix formula.The results of the model for the relationship depicted in equation 5 - the direct and indirect impact phase, were benchmarked with the corresponding direct and indirect multipliers from Statistics Canada at the national level, on an industry by industry basis. While the impact methodology described above deals with the construction of a framework that is capable of producing direct and indirect impact simulations, additional coefficients need to be assembled to produce induced impacts. As was the case in the original CEIS, we developed induced round effects that replicate the re-spending behavior of consumers (who benefited through wages either directly or indirectly by meetings activity) along income ranges. The re-spending profiles used account for different average wages that exist in specific industry sectors. Ultimately, the re-spending profiles permit the determination of distinct levels and composition of induced consumption depending upon the extent to which those industries are directly and indirectly affected by meetings activity.After the level and composition of induced consumption is determined, the process involved treating the induced consumption spending in a separate analysis—much the same as the original business events/meetings related expenditures were. Hence, these expenditures were simulated through the direct and indirect impact phase and treated as if they were initial expenditures. Once again, the magnitude of the results of the induced impact phase was benchmarked against the corresponding multipliers supplied by Statistics Canada. Again, this is done to ensure that, in aggregate, the estimates align with those from Statistics Canada but at the same time the analysis also provides an industry by industry breakdown.

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Special Calculations used in the National Economic Contribution ModelTaxes and employment are two key impact measures that require data sources beyond those available in the input-output model.

TaxesDespite the fact that many of the sales tax ratios are available from the margins tables produced by Statistics Canada, additional work was required to adjust these rates based on possible changes in tax rates between 2010 (the year of the input-output tables) and 2012 (the year of the analysis). To extend the analysis to include the full range of taxes and fees covered in the original CEIS, we again relied on statistics reported in Statistics Canada’s Government Revenues Attributable to Tourism (GRAT) report. This report is particularly useful because it follows the concepts and definitions as identified in the Canadian Tourism Satellite Account (CTSA). As well, the scope of taxes covered by the GRAT is more comprehensive than what would be possible using only the input-output tables. In particular, the GRAT includes taxes on incomes (i.e., on employment earnings, corporate profits, net income of unincorporated business and government business enterprises), contributions to social insurance plans (i.e., premiums for Canada/Quebec Pension Plan, Employment Insurance and workers compensation), taxes on production and products (such as sales and property taxes), and from sales of government goods and services.Aside from reporting on the tax collections directly attributable to tourism, the GRAT study also identifies the composition and level of taxes attributed to various industry segments of the economy. At the present time, the most recent GRAT report relates to the 2011 calendar year. The established rates calculated from GRAT were adjusted, where applicable, to reflect rate changes that occurred between 2011 and 2012 (the year of the current business events/meetings data). To incorporate the findings from the GRAT study into our analysis, we estimated ratios that were based on the most current industry sector tax data along with the most current GDP estimates on an industry basis. The resulting tax coefficients were then used to determine tax calculations that would be based on GDP estimates stemming from the model on an industry by industry basis.The categories of taxes that were benchmarked against the GRAT statistics include corporate taxes, contributions to social insurance plans and other taxes on production. Other taxes on production comprise property taxes, payroll taxes, capital taxes, permits and many other miscellaneous taxes covering federal, provincial and municipal levels of government. The contributions to social insurance plans include employment insurance, worker’s compensation and the Canada and Quebec pension plans.As was the case in the original CEIS, we went outside of the figures reported in the GRAT report to assemble income tax coefficients. This was done to capture the detail that was already available from the input-output analysis and to better align with the granular demand associated with business event expenditures. The source used to assemble specific income tax rates, by income range, was the Canadian Tax Foundation’s most recent (2012) Finances of the Nation report. This report provide insights on taxes on incomes (i.e., on employment earnings, corporate profits, net income of unincorporated business and government business enterprises) and contributions to social insurance plans (i.e., premiums for Canada/Quebec Pension Plan, Employment Insurance and workers compensation). In a general sense, the approach used to calculate taxes was similar to that documented in the original CEIS report.

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EmploymentEmployment is a measure that is available, in aggregate form, from the multiplier tables produced by Statistics Canada. However, the employment multipliers relate to the year of the tables (2010) and not the year of the current analysis (2012). To adjust for this difference, indices of average wage growth by industry were incorporated to reflect the two year period between 2010 and 2012. Annual data from Statistics Canada’s Labour Force survey were used on an industry basis to capture the change in average earnings. Once again, in order to preserve the industry by industry detail available from the model, appropriate average wages were applied against industry labour income estimates to align with the employment multipliers from Statistics Canada. The one distinction being that the employment multipliers reflect the economy operating in 2010. Hence, adjustments on average wages were made to estimate what the employment multipliers would resemble had they been produced for 2012.

Construction of the Provincial Economic Contribution Model(s) for Meetings activityThe next step involved developing a series of provincial and territorial models that leverage the details available from the national CEIS 3.0 economic contribution model. Specifically, the provincial/territorial economic contribution models were constructed using provincial multipliers available Statistics Canada at the detailed level of aggregation. In this case, the level of detail available at the provincial/territorial level aligns with that used at the national level—235 industries. While the full set of input-output tables (make, use and final demand) is not available at the detailed level of disaggregation at the provincial/territorial level, our approach replicated the framework based on scaling the national framework downward. The process of scaling was done by comparing corresponding multipliers (on an industry by industry basis) at the provincial/territorial level relative to that of the national multiplier. This was done across both direct and indirect multipliers. What this means is that provincial economic assessments of business event related spending preserve the detail regarding specific industry levels. This is particularly important in ensuring that calculations (like employment and taxes) are produced accurately and in accordance with the process used at the national level. Maintaining the industry level detail at the provincial level is also very important in being able to develop sub-provincial economic contribution models and in conveying local level impacts. In fact, maintaining level of industry detail, is an essential requisite to determining if commodity or service inputs can be supplied by the local economy (either through the direct, indirect or induced round) in order to obtain valid and coherent local economic contribution results. The framework used to develop provincial direct and indirect impacts was also used to establish induced round effects. In this case, the isolated impacts associated with induced round effects were treated, for all practical purposes, as a further direct and indirect impact simulation that resulted from the re-spending of wages and salaries earned during the direct or indirect impact phase. Special Calculations Used in the Provincial Economic Contribution Model(s)

TaxesAs is the case at the national level, calculating the additional key economic measures of taxes and employment at the provincial level necessitates combining data provided from the input-output tables (specifically the margin tables) with other sources to ensure that the most current coefficients and/or rates are used.

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To do this, provincial rates reflected “scaled” coefficients generated by using Statistics Canada’s Government Revenues Attributable to Tourism (GRAT) report to correspond to provincial differences in rates and/or taxation bases. This was done, by rescaling the 2012 rates established at the national level to the provincial level to reflect provincial rates. The categories of taxes benchmarked against the GRAT statistics include corporate taxes, contributions to social insurance plans and other taxes on production. Other taxes on production comprise property taxes, payroll taxes, capital taxes, permits and many other miscellaneous taxes covering federal, provincial and municipal levels of government. The contributions to social insurance plans include employment insurance, workman’s compensation and the Canada and Quebec pension plans.As was the case for the national model, we went outside of the figures reported in the GRAT report to assemble income tax coefficients at the provincial level. The source used to assemble specific income tax rates, by income range, was the Canadian Tax Foundation’s most recent (2012) Finances of the Nation report. This report provide insights on taxes on incomes (i.e., on employment earnings, corporate profits, net income of unincorporated business and government business enterprises) at both the national and provincial level.

EmploymentEmployment is a measure that is available, at the provincial/territorial level, in aggregate form, from the multiplier tables produced by Statistics Canada. Once again, to adjust the multipliers to reflect the year of analysis (2012) and not the year of the multiplier tables (2010), we used annual industry data from Statistics Canada’s Labour Force survey at a provincial/territorial level to capture the change in average earnings between 2010 and 2012.

Construction of the Metropolitan Economic Contribution Model(s) for Meetings activityUnfortunately, Statistics Canada does not produce input-output based tables or multipliers at a sub-provincial basis. However, the Conference Board of Canada has been developing sub-provincial and metropolitan based regional models for over 20 years. The methodology used to produce local area impacts leverages existing input-output models and accounting frameworks based on established provincial economic contribution models.The general approach used to develop metropolitan based regional models involves the simulation of intra-provincial commodity flows. By simulating intra-provincial commodity flows, it is possible to estimate the degree to which provincial requirements for goods and services can be met by production activity that occurs in a specific region (or metropolitan area) of the province. For this study, capturing intra-provincial linkages enables the assessment of the local economic contribution associated with business events/meetings. The principle used to simulate sub-provincial commodity flows in the development of the municipal economic contribution models involves the use of a modified “gravity model”. Basically the “gravity model” states that the required commodity (and service) inputs from within a province will be “recruited” in a manner which takes into consideration economies of scale (i.e. production costs), transportation costs and the availability of specific industries. Economies of scale (i.e. lower production costs) are positively correlated with input demand while greater transportation costs are negatively correlated with input demand. Fulfilling that demand from specific sub-provincial regions of a province is also contingent on the actual existence of the specific industries in each region. An advantage of using the “gravity model” to simulate intra-provincial commodity flows is that as the industrial composition of the labour force changes, or as new industries appear for the first time in specific regions, the share of production between the various sub-provincial regions of a province can also change.

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By following this principle of the gravity model, all sub-provincial regions of a province are assigned a coefficient for their relative economies of scale in each industry (through the use of the latest industry labour force measures) as well as a coefficient to represent the transportation cost involved to get each industry’s output to the designated market. One variation on the “gravity model” principle involves the estimation of “relative trade distances” by incorporating different “weights” for different modes of transport. Once these coefficients are generated for all regions and over all industries, a measure of sensitivity (mostly relative to price, but in the case of service industries also to a “local preference criteria”) is then applied to all commodities. Another variation used , relative to the strict “gravity model” approach discussed in regional economic principles, involves adjusting the previously noted measure of sensitivity by varying the distance exponent. In the basic “gravity model” this is assumed to be 2. In our application, the exponent varies depending on the specific commodity or service required. The variation in distance exponent revolves principally around two research hypotheses: (1) the greater the proportion of total shipments from the largest producer (or shipper), the lower the exponent, and (2) the greater the proportion of total flow which is local (intra-regional), the higher the exponent. Ultimately, the process is used to determine the degree to which provincial production requirements can be met at the metropolitan level such that a comprehensive economic contribution analysis can be produced. As is the case with modeling economic contributions at the national and provincial level, additional efforts are required to report on taxes and employment. Specifically, the economic contribution model developed at the metropolitan level further refines the tax rates used in the corresponding province based on any differences that may exist within the local area. For instance, many local jurisdictions have specific room-taxes that are not implemented across all jurisdictions of the province. Similarly, employment estimates were also adjusted to account for the fact that average wages in most metropolitan areas tend to exceed those for the province as a whole. As a result, employment estimates produced at a local level would be lower, if everything else was held constant. The primary purpose of this project was to report on business events activity in Canada and to convey its economic contribution on the Canadian economy. This project also went a step further by capturing and reporting on business events activity at the provincial/regional level and, where feasible, at the metropolitan level.

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appendix B - glossary of Terms

Business sector

That part of the domestic economy made up of corporations and quasi-corporations (bothfinancial and non-financial), unincorporated businesses and government business enterprises as well as certain non-profit institutions engaged in market production such as hospitals, schools, and universities. The sector is made up of establishments which produce goods and services for sale in the market at a price which have significant influence on the amounts that producers are willing to supply or on the amounts purchasers wish to buy. The production of housing services by owner-occupied dwellings is also part of the business sector.

Business event

Meetings held for the purposes of conducting business, sharing ideas, business related learning, and holding discussion on professional, scientific, or business matters.

Core Meetings industry

The core meetings industry is defined to include all business units in a reporting economy that specialize in the production of meetings-related services as their principal economic activity. In particular, this includes the following businesses:

■ Specialized meeting organizers: business establishments that fall within the boundary of the national equivalents of code NAICS 561920: Organization of conventions and trade shows. These businesses engage in the organization, promotion and or management of events such as business and trade shows, conventions, conferences, and meetings, whether or not including the management and provision of the staff to operate the facilities in which these events take place.

■ Convention centres, congress and exhibition halls business establishments that fall within the boundary of the national equivalents of code NAICS 531120 Lessors of Nonresidential Buildings (except Mini-warehouses).

■ Incentive houses and destination management companies business establishments that fall within the boundary of the national equivalents of code NAICS 5615 Travel Arrangement and Reservation Services.

■ Convention and visitor bureau and destination management organizations business establishments that fall within the boundary of the national equivalents of code NAICS 561591 Convention and Visitors Bureaus.

Enterprise

An enterprise is an institutional unit in its capacity as a producer of goods and services. An enterprise may be a corporation, a quasi-corporation, a non-profit institution, or an unincorporated enterprise.

Establishment

An establishment is the most homogeneous unit of production for which the business maintains accounting records from which it is possible to assemble all the data elements required to compile the full structure of the gross value of production (total sales or shipments, and inventories), the cost of materials and services, and labour and capital used in production.

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final consumption

Final consumption consists of goods and services used up by individual households or the community to satisfy their individual or collective needs or wants.

final demand

Transactions that involve purchases of produced goods and services for final uses are presented in final demand table. The most unambiguous explanation of what constitutes a “final” use for a good or service is that it is not used up entirely in the reference year as an intermediate input in the production of some other good or service. Transactions for goods and services that are completely used to produce other goods and services are shown in the intermediate input (or use) table of the accounts. However, when purchased by households, all goods and services are considered final expenditure and would appear in the final demand table classified as either consumption expenditure or investment expenditure depending on the good or service in question. Expenditures that are considered investment by households are currently limited to housing, the cost of acquisition of residential property (such as real estate commissions and legal costs), and repair construction. Households’ personal expenditure (consumption expenditure) are classified further into 99 categories.

final domestic expenditure

The sum of all expenditure within the economic territory of Canada, consisting of personal expenditure (including spending by foreigners travelling in Canada), gross fixed capital formation, additions to or withdrawals from inventories and current expenditure of governments.

gdP at factor cost

An industry’s GDP at factor cost equals the sum of its factor incomes, i.e., the sum of wages and salaries, supplementary labour income, mixed income and other operating surplus.

gdP by industry at basic prices

When evaluated at basic prices, an industry’s GDP is the sum of its factor incomes (wages and salaries, supplementary labour income, mixed income and other operating surplus) plus indirect taxes on production less subsidies on production.

gdP by industry at market prices

An industry’s GDP at market prices equals its GDP at basic prices plus indirect taxes on products less subsidies on products.

government sector

Economic activities of governments are shown in the government sector, consisting of operations of the federal government (including defense), the provincial and territorial governments, local (municipal) governments, universities, colleges, vocational and trade schools, publicly funded hospitals and residential care facilities, and publicly funded schools and school boards. Government business enterprises (GBEs) are part of the business sector.

i-O models

See input-output models.

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i-O tables

See input-output tables.

import duties

These are Canadian customs duties or other import charges payable on particular goods when they enter the economic territory of Canada. Duties are specified in customs tariff schedules.The value of imports in producer prices shown in the final demand table by commodity includes import duties. Imports are shown in the final demand table classified by commodity only. Since they constitute additions to domestic supply of goods and services, they appear with a negative sign in the final demand table. Imports do not include travel expenditure of foreigners or residents of other provinces. Unlike taxes on products, these taxes do not appear as margins in the input-output accounts but are shown as direct payment from businesses and final demand categories to governments.

indirect taxes on production

These are taxes that are paid by business and non-business entities, including persons, that are not linked to any productive activity. Indirect taxes on production are levied by all three levels of government. Examples of federal taxes include capital taxes levied against corporate entities, Canada Deposit Insurance Corporation premiums, and Canadian Dairy Commission levies. Provincial taxes include (personal and commercial) motor vehicle license fees, land transfer taxes, and capital taxes. Local taxes include real property taxes, developer’s lot levies, and deed transfer taxes.Taxes are compulsory payments made by institutional units to governments. The government provides nothing in return to the unit making the payment, although funds raised in taxes may be used by governments to provide goods and services to other units, individually, or collectively, or to the community as a whole.

indirect taxes on products

This is the sum of taxes levied on goods and services beyond the producers’ price valuation level. They are paid by business and non-business industries on their current purchases and by final users such as households on all their expenditures. Examples include the Goods and Services Tax (GST), the Harmonized Sales Tax (HST), provincial sales taxes, federal excise taxes, import duties, and fuel taxes.Unlike indirect taxes on production, these taxes are levied on quantities or values of goods and services produced or purchased in the economy. These taxes are part of tax margins in input output accounts. Together with trade and transport margins, these taxes account for the difference between producers’ prices and purchasers’ prices valuations of goods and services.Taxes are compulsory payments made by institutional units to governments. The government provides nothing in return to the unit making the payment, although funds raised in taxes may be used by governments to provide goods and services to other units, individually, or collectively, or to the community as a whole.

industry

An industry is a group of establishments engaged in the same or a similar kind of economic activity.

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input-output accounts

The I-O accounts are made up of several parts: the input-output tables (consisting of input, output and final demand tables) for the national economy as well as provinces and territories, the interprovincial trade flow tables, the impact tables, and a number of supplementary tables for margins such as retail trade margins, wholesale trade margins, transport and tax margins. While the 3 main data tables (also known as matrices) completely describe the production account of a jurisdiction, the accounts of the provinces and territories are linked together through an interprovincial flows table that shows each jurisdiction’s exports to, and imports from, other provinces and territories as well as abroad. Input-output tables are published annually by Statistics Canada.

input-output models

The Canadian input-output model is particularly interesting for structural impact analysis. It provides a detailed breakdown of Canadian economic activity among business industries and a detailed breakdown of their inputs and outputs by commodity associated with some arbitrarily fixed exogenous demand. It also provides supply requirements from other sources such as imports and government production of goods and services. The input-output model is a structural model dealing primarily with resource allocation in the economy corresponding to an exogenously given demand.

input-output tables

Input-output tables are part of the production accounts of the SNEA. They show the production of goods and services, the generation of income from the production process and the flows of goods and services through the economic system between producers and consumers. The transactors involved in the production process are individuals (persons or households), establishments (production units of businesses and governments), non-business entities such as non-profit institutions, and governments.

inventories

Inventories consist of stocks of outputs that are still held by the units that produced them prior to their being further processed, sold or delivered to other units or used in other ways, and stocks of products acquired from other units that are intended to be used for intermediate consumption or for resale without further processing.Input-output accounts show changes to inventory levels held by industries (but not their absolute levels) in the final demand table broken down by product. Because the accounts measure production and use, rather than sales and purchases, the stock of finished goods on hand for sale, work in progress, and raw materials and supplies are recorded for each commodity in the final demand table. The concept used in the accounts is the value of physical change (VPC) of inventories. Changes in the values of inventories due to price changes are recorded separately as part of other operating surplus of the relevant industry.

labour income

Total earnings of employees, consisting of wages and salaries as well as supplementary labour income (such as employer’s contributions to pension funds, employee welfare funds, the Unemployment Insurance Fund and Workmen’s Compensation Funds).

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Margins

The additional cost elements that make up the difference between modified basic prices and purchasers’ prices are called margins. Seven margins are distinguished in the input-output accounts: retail margins, wholesale margins, tax margins, transport margins, gas margins, storage margins, and pipeline margins.

Meeting

A meeting is a general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. The key purposes of meetings are to motivate participants and to conduct business, to share ideas, to learn, to socialize and to hold discussions. Frequency can be on an ad-hoc basis or according to a set pattern, as for instance annual general meetings, committee meetings, etc.

Meeting host (or convener)

The entity that makes the initial decision to organize, hold or convene a meeting, i.e. an association, organization, public or private entity.

Meeting length

To be included in this analysis, a meeting needs to last four or more hours.

Meeting location

To be included in this analysis, the meeting needs to have been held within Canada.

Meeting participants

Meeting participants include any person who attends a meeting for any purpose. A distinction is made among participants between meeting delegates, and persons who attend a meeting for different purposes, such as meeting speakers and meeting exhibitors or representatives of exhibition firms, who play a distinct, supply-related role in the organization of a meeting, conference or trade exhibition. In addition to meeting participants themselves, some aggregates also refer to persons that travel with meeting participants and constitute a unique expenditure unit: the accompanying party.

Meeting products

The services and products that typically enter into the organization of a meeting and thus can be denominated as meetings characteristic products. Within international and standard product classifications this includes:

■ Convention assistance and organization services (corresponding to NAPCS subclass 561029.2), that include the organization and management of conventions and congresses and provision of convention assistance and support services, with or without own staff, including among others components such as:

› advice and consultancy services with respect to all aspects of the organization of conventions, conferences and meetings

› assistance in choosing and locating space › marketing and public relations › provision of secretariat services, equipment and other auxiliary services › provision of accommodation booking as well as on-onsite and delegate transfer

services.

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■ Trade show assistance and organization services (corresponding to NAPCS subclass 561029.2), including the organization and management of trade shows and trade fairs and provision of assistance and support services, including services which are analogous to the class above.

■ Reservation services for convention centres, congress centres, and exhibit halls. From a meetings industry perspective these services may be offered by the management of the facilities themselves, by specialized meeting organizers, or by establishments such as convention centres.

■ Tour operator services offered to hosting corporations, associations or other meetings industry establishments such as specialized meeting organizers or convention bureau.

Meeting size

To be included in this analysis, a meeting must have a minimum of ten participants.

Meeting sponsor

A sponsor is an entity that provides funding toward the cost of holding or organizing a meeting or trade exhibition, usually in compensation for the display of its corporate image or outstanding participation in special events during the meeting, conference or trade fair.

Meeting type

In the context of the current study, the term meeting includes only business related events which are the following:

■ Conventions / conferences / congresses ■ Trade shows / business exhibitions, ■ Incentive events ■ Corporate / business meetings, ■ Other meetings (which qualify under the defined criteria above)

Meeting type exclusions

The concept of meetings within the current study excludes social and economic activities such as permanently established activities, formal educational activities, (primary, secondary or university level education), purely recreational or entertainment activities (such as concerts and shows of any kind) or those of a political nature such as campaign rallies, or gatherings of consumers or would-be customers by a company for the purpose of presenting specific goods for sale, such as consumer shows or consumer exhibitions. Note that consumer shows and consumer exhibitions were included within the scope of measurement and reporting the previous 2006 CEIS 1.0 benchmark study as well as subsequent CEIS update studies based on the implementation of the overall measurement accounting framework and approach outlined by the UNWTO preliminary report of 2006, Measuring the Economic Importance of the Meetings Industry: Developing a Tourism Satellite Account Extension (November 2006). Subsequent UNWTO reports excluded Consumer shows and consumer exhibitions from the UNWTO recommended meetings measurement framework.

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Meeting venue

To be included in this analysis, a meeting must involve either an explicit or implied contract for the rental of meeting space. The classification of meeting venues used in this study include:

■ Congress halls and convention centres ■ Congress halls and convention centres with accommodation ■ Hotel or resort with meeting facilities ■ University ■ Other venues, not specifically built for meetings, which have facilities that are used for

meetings

Mixed income

Mixed income is a balancing item in the industry accounts of input-output accounts representing the return to both self-employed labour and capital of the unincorporated business. Mixed Income consists of earnings of proprietors of unincorporated businesses (sole proprietorships and partnerships) such as retailers and consultants, earnings of independent professional practitioners such as lawyers and dentists, net (after expenses) rental income of owners of real property and the accrued net farm income of farm operators.

Modified basic price

The modified basic price for a good or service is its selling price at the boundary of the producing Establishment, excluding sales and excise taxes levied after the final stage of production. This price includes subsidies, in the sense that it is not adjusted for subsidies received by the producer. Modified basic price is the most easily observable transaction price. It equals the purchaser price less transport, trade and tax margins involved in delivering the product to the purchaser. Industry production (output) and intermediate consumption (inputs) are measured in modified basic price in Canadian input-output accounts. This contrasts with valuation at basic prices recommended by SNA 1993 which requires that the sale price described above is adjusted for subsidies.

Multipliers

An I-O multiplier is a quantitative measure created by a particular I-O based economic model. It is an analytical answers to a hypothetical question about how a certain expenditure is expected to impact the economy.

NaiCS

See North American Industry Classification System.

NaPCS

See North American Product Classification System

Non-resident sector

Transactions between resident sectors (the business sector, the government sector and the personal sector) and non-residents or the rest-of-the-world are classified to the non-resident sector. Transactions of territorial enclaves, while outside of Canada’s geographic territory, are considered resident transactions.

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North american industry Classification System (NaiCS)

The North American Industry Classification System (NAICS) is an industrial classification system used to group producers into industries on the basis of similarities in their production processes. Developed jointly by Canada, Mexico and the United States in 1997, NAICS provides a common framework of classification which places industrial statistics compiled by the three countries on a comparable basis.

North american Product Classification System (NaPCS)

The North American Product Classification System (NAPCS) is a classification system used by Canada, Mexico, and the United States to classify products produced by industries in those countries. Developed jointly in a multi-phased effort by Canada, Mexico and the United States in 2007 onward, NAPCS provides a common comprehensive list of products, product definitions and product codes into a demand-based classification frameworks that classifies both goods and services according to how they are principally used. NAPCS as a classification system is complementary to but independent from the NAICS.

Operating surplus

Operating surplus is a balancing item in the industry accounts of input-output accounts. For business industries, it represents the return to capital of incorporated business. It consists of gross profits (including bad debts and charitable contributions) of corporations and government business enterprises (GBE’s) before income taxes, including capital consumption allowances (corporate and unincorporated sectors), miscellaneous investment income, dividend paid net of dividend received, interest paid net of interest received, and inventory valuation adjustment (an adjustment for changes in the value of non-farm inventories due to price changes). Holding gains and losses, such as realized capital gains on asset sales, are excluded from operating surplus.

Output

Output consists of those goods and services that are produced within an establishment that become available for use outside that establishment, plus any goods and services produced for own final use.

Personal sector

The personal sector of the SNEA comprises transactions of persons, households and Non-profit institutions serving households. Transactions related to consumption expenditure of these units are shown in the final demand table as personal expenditure.

Principal activity

The principal activity of a producer is the activity whose value added exceeds that of any other activity carried out within the same unit. The output of the principal activity must consist of goods or services capable of being delivered to other units even though they may be used for own consumption or own capital formation.

Producer price

A valuation of goods and services that includes the price received by the producer for delivery at the boundary of the establishment (if domestically produced) or cost-insurance-and-freight (CIF, if imported from abroad) at the Canadian border excluding margins such as transport, trade, or applicable taxes or fees, but including import duties.

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Secondary activity

A secondary activity is an activity carried out within a single producer in addition to the principal activity and whose output, like that of the principal activity, must be suitable for delivery outside the producer unit.

Supplementary labour income

The expenditures relate to employer contributions to employment insurance, private and public pension plan contributions, and retirement allowances.

Supply

The supply of a good or service is the sum of the values of its domestic output (from all sectors), plus imports, plus net withdrawals from inventories during an accounting period. When measured in modified basic prices, the supply of a goods or service is by definition equal to its demand or disposition (in modified basic prices) during the same accounting period.

Tax margin

A tax margin is the total of taxes on products applicable to the intermediate or final use of a particular good or service. A tax margin is estimated for each good and service used by each industry and by each category of final demand, showing the total amount of taxes on products paid on the purchase of the good or service. The total tax margin for an industry, or for a final demand category, is the total of such margins paid on all goods and services consumed.

Transport margin

A transport margin consists of charges that are paid to a third part in order to deliver a product from the producer to the (intermediate or final) purchaser.

value added

Value added is the value that a producer adds to its intermediate inputs before generating its own output. It is obtained as the difference between output and intermediate inputs of a producer. Value added is often a reference to the above concept, rather than to a specific formulation (e.g., industry GDP in basic price).

visitor and non-visitor participants

The distinction is primarily made to properly account for the relationship between meetings activity and tourism as defined in the international recommendations on tourism statistics (IRTS 2008). Participants that are visitors are further broken down into the following categories:

■ Foreign visitors – foreign residents who visit the reporting country for the purpose of attending a meeting, and optionally, persons who form part of the same travel party.

■ Domestic visitors – residents in the reporting country who attend a meeting outside of their usual environment, and optionally, persons who form part of the same travel party.

Non-visitors participants are persons who attend a meeting within their usual environment, operationally defined in the current and previous CEIS studies as the “local community” (generally defined at travelling a distance of less than 80 kilometers/50 miles one-way).

76


Wages and salaries

Wages and salaries consist of monetary compensation and payments-in-kind (e.g., board and lodging), to wage earners and salaried persons employed in private, public and nonprofit institutions in Canada including domestic servants and baby-sitters. Other forms of compensation included here are commissions, bonuses, tips, directors’ fees, taxable allowances, and the values of stock options of corporations. Bonuses, commissions and retroactive wages are recorded in the period paid rather than earned. Wages and salaries are recorded on a gross basis, before deductions for taxes, employees’ contributions to employment insurance, and private and public pension plans.

77


appendix C - Economic Contribution Tables (industry detail)

Total Employment Supported by Business Events (full-year Jobs)

Provinces/Regions

Economic industries BC alberta Man/Sask Ontario Quebec atlantic

Canada Canada

Crop and animal production 763 592 858 1,170 452 367 4,207

Forestry and logging 22 16 13 41 28 18 139

Fishing, hunting and trapping 15 15 10 102 23 56 221

Support activities for agriculture and forestry 37 42 32 86 27 22 247

Mining, quarrying, and oil and gas extraction 94 346 75 896 130 109 1,650

utilities 244 200 112 444 112 120 1,234

Residential construction – – – – – – 1

Non-residential building construction 20 20 7 136 40 9 232

Engineering construction – – – – – – –

Repair construction 389 297 140 1,977 565 172 3,544

Other activities of the construction industry 34 27 20 71 28 11 190

Manufacturing 2,567 3,209 1,431 5,802 3,551 1,362 17,933

Wholesale trade 1,234 1,132 477 2,382 1,455 537 7,228

Retail trade 6,516 7,574 3,657 10,543 5,726 3,497 37,615

Transportation and warehousing 6,136 8,101 3,020 11,224 5,091 2,967 37,723

information and cultural industries 583 568 244 1,357 743 272 3,774

Finance, insurance, real estate, rental and leasing and holding companies 2,279 2,670 1,530 6,512 2,803 1,221 17,041

Owner occupied dwellings – – – – – – –

Professional, scientific and technical services 2,143 2,066 767 4,419 2,862 1,265 13,539

Administrative and support, waste management and remediation services 8,373 5,345 2,740 14,605 11,646 5,950 48,676

Educational services 108 126 48 257 92 71 703

Health care and social assistance 393 282 197 829 373 175 2,255

Arts, entertainment and recreation 2,348 1,733 1,892 3,814 1,879 1,053 12,742

Accommodation and food services 17,347 22,457 14,155 34,223 21,934 9,072 119,494

Other services (except public administration) 1,012 1,428 558 1,721 797 387 5,916

Repair, maintenance and operating and office supplies – – – – – – –

Advertising, promotion, meals, entertainment, and travel – – – – – – –

Transportation margins – – – – – – –

Non-profit institutions serving households 293 277 161 483 262 175 1,654

government education services 157 166 80 365 159 93 1,021

government health services 103 109 54 183 122 54 627

Other federal government services 82 82 30 150 75 34 453

Other provincial and territorial government services 44 47 27 96 76 25 315

Other municipal government services 204 204 111 474 219 120 1,333

Other aboriginal government services 3 2 1 3 3 1 14

Total economy 53,545 59,129 32,447 104,364 61,270 29,214 341,718

Note: The data presented in this report may not total due to rounding.

78


Total Wages Supported by Business Events ($’000’s)

Provinces/Regions

Economic industries BC alberta Man/Sask Ontario Quebec atlantic Canada Canada

Crop and animal production 18,504 9,591 17,381 32,019 14,293 8,995 101,063

Forestry and logging 1,416 1,216 589 2,426 1,564 822 8,058

Fishing, hunting and trapping 614 844 411 3,726 911 1,140 7,666

Support activities for agriculture and forestry 1,192 1,875 701 2,598 975 504 7,871

Mining, quarrying, and oil and gas extraction 9,397 44,005 6,145 121,729 16,237 8,256 205,927

utilities 22,570 29,395 10,825 51,907 11,081 10,187 136,276

Residential construction 10 10 4 18 8 5 56

Non-residential building construction 1,351 1,665 486 5,564 1,866 493 11,443


Repair construction 24,849 26,875 9,374 101,463 27,465 9,724 200,300

Other activities of the construction industry 1,468 1,536 865 3,067 1,324 460 8,735

Manufacturing 186,068 224,024 94,509 361,616 229,214 88,424 1,184,560

Wholesale trade 69,749 77,892 26,070 146,475 79,812 29,321 430,046

Retail trade 255,961 321,953 145,660 426,552 208,897 126,493 1,489,592

Transportation and warehousing 442,223 582,322 268,113 740,093 306,277 203,807 2,584,754

information and cultural industries 38,949 43,238 18,365 94,270 43,432 16,206 255,099

Finance, insurance, real estate, rental and leasing and holding companies 168,595 268,782 95,172 470,691 180,429 73,385 1,259,357

Owner occupied dwellings 216 168 318 5,561 954 2 7,229

Professional, scientific and technical services 107,412 129,946 41,360 268,423 146,074 58,751 753,265

Administrative and support, waste management and remediation services 396,722 298,551 103,566 748,098 499,601 250,668 2,298,326

Educational services 2,771 3,518 1,179 6,865 2,459 1,688 18,542

Health care and social assistance 17,316 17,822 9,469 43,446 17,747 8,521 114,533


Accommodation and food services 783,523 1,064,258 517,167 1,568,724 887,571 385,072 5,223,005

Other services (except public administration) 30,636 48,428 17,220 60,288 24,307 11,159 192,597




Non-profit institutions serving households 15,739 16,122 8,171 27,937 13,126 8,451 89,747

government education services 12,312 13,793 5,119 27,356 10,744 6,066 75,439

government health services 6,396 7,798 3,304 14,676 7,395 3,392 43,104

Other federal government services 7,151 7,283 2,325 13,087 5,723 2,775 38,415

Other provincial and territorial government services 4,560 5,044 2,046 8,335 5,006 1,886 26,951

Other municipal government services 12,240 14,407 5,366 28,803 9,820 5,135 75,944


Total economy 2,728,043 3,328,347 1,470,239 5,532,923 2,827,371 1,350,265 17,309,904

79


Total gdP Supported by Business Events ($’000’s)

Provinces/Regions



Forestry and logging 2,251 2,039 967 3,400 2,178 1,266 12,151

Fishing, hunting and trapping 1,356 1,858 510 3,029 1,113 1,667 9,557

Support activities for agriculture and forestry 1,483 2,234 814 3,312 1,228 678 9,774


utilities 63,630 64,898 26,599 117,244 56,376 28,038 357,604


Non-residential building construction 1,739 2,332 643 7,286 2,356 600 14,983



Other activities of the construction industry 4,541 4,985 2,190 10,177 5,373 1,433 28,740

Manufacturing 319,953 453,984 173,275 672,493 449,204 163,221 2,232,953

Wholesale trade 109,579 128,388 49,075 244,882 130,858 45,330 709,615

Retail trade 429,986 533,049 240,379 685,194 325,381 222,915 2,443,965

Transportation and warehousing 634,352 893,499 400,278 1,132,913 515,279 343,028 3,979,609


Finance, insurance, real estate, rental and leasing and holding companies 420,804 566,592 235,299 1,072,776 403,550 185,382 2,890,086

Owner occupied dwellings 152,749 164,422 70,979 491,962 157,592 57,220 1,098,589


Administrative and support, waste management and remediation services

426,966 338,595 116,900 822,766 532,110 267,242 2,505,995




Accommodation and food services 1,107,892 1,576,135 705,172 2,040,669 1,138,699 552,325 7,139,767












Total economy 4,299,668 5,540,971 2,372,717 8,649,662 4,327,962 2,156,146 27,457,300

80


appendix d - Economic Contribution Tables - By Meeting Type (industry detail)

Total Employment Supported by Business Events (full-year Jobs)

Meeting Type

Economic industriesConventions/ conferences/ congresses

Trade shows / business

exhibitionsincentive

eventsCorporate /

business meetings

Other meetings

Total Business

Events

Crop and animal production 1,254 494 215 1,626 618 4,207

Forestry and logging 41 18 8 54 18 139

Fishing, hunting and trapping 65 28 11 87 30 221

Support activities for agriculture and forestry 75 32 12 94 33 247

Mining, quarrying, and oil and gas extraction 459 257 80 662 192 1,650

utilities 385 143 72 475 159 1,234

Residential construction – – – – – 1

Non-residential building construction 69 30 12 90 30 232

Engineering construction – – – – – –

Repair construction 1,057 434 247 1,358 447 3,544

Other activities of the construction industry 59 23 10 74 26 190

Manufacturing 5,333 2,237 982 7,020 2,360 17,933

Wholesale trade 2,147 835 421 2,891 934 7,228

Retail trade 12,154 5,211 1,880 13,645 4,726 37,615

Transportation and warehousing 10,490 6,761 1,945 14,627 3,900 37,723

information and cultural industries 1,168 466 236 1,401 504 3,774

Finance, insurance, real estate, rental and leasing and holding companies 5,106 2,125 903 6,739 2,167 17,041

Owner occupied dwellings – – – – – –

Professional, scientific and technical services 4,432 1,851 892 4,747 1,618 13,539

Administrative and support, waste management and remediation services 17,720 5,944 1,681 17,954 5,377 48,676

Educational services 210 86 35 275 97 703

Health care and social assistance 668 271 129 891 296 2,255

Arts, entertainment and recreation 3,991 1,798 953 4,395 1,606 12,742

Accommodation and food services 28,372 10,143 8,779 54,470 17,731 119,494

Other services (except public administration) 1,780 762 310 2,304 760 5,916

Repair, maintenance and operating and office supplies – – – – – –

Advertising, promotion, meals, entertainment, and travel – – – – – –

Transportation margins – – – – – –

Non-profit institutions serving households 557 272 80 570 176 1,654

government education services 250 98 44 479 150 1,021

government health services 183 81 38 244 81 627

Other federal government services 133 56 26 179 58 453

Other provincial and territorial government services 100 39 18 118 40 315

Other municipal government services 406 176 75 508 168 1,333

Other aboriginal government services 4 2 1 5 2 14

Total economy 96,459 39,006 20,622 140,233 45,398 341,718

81


Total Wages Supported by Business Events ($000’s)

Meeting Type




eventsCorporate /

business meetings

Other meetings

Total Business

Events

Crop and animal production 30,291 11,745 5,738 38,579 14,710 101,063

Forestry and logging 2,331 966 480 3,209 1,072 8,058

Fishing, hunting and trapping 2,226 968 383 3,046 1,043 7,666

Support activities for agriculture and forestry 2,312 964 372 3,166 1,058 7,871

Mining, quarrying, and oil and gas extraction 55,163 29,920 9,611 87,039 24,193 205,927

utilities 41,429 15,086 8,106 54,337 17,318 136,276

Residential construction 16 7 3 23 7 56

Non-residential building construction 3,348 1,417 589 4,601 1,488 11,443


Repair construction 58,740 22,107 14,393 78,841 26,220 200,300

Other activities of the construction industry 2,658 983 441 3,475 1,179 8,735

Manufacturing 344,343 141,231 67,363 473,852 157,772 1,184,560

Wholesale trade 124,755 46,498 25,700 178,112 54,980 430,046

Retail trade 481,295 212,382 75,346 536,605 183,965 1,489,592

Transportation and warehousing 747,314 470,417 133,722 981,479 251,822 2,584,754

information and cultural industries 78,111 30,767 15,994 96,136 34,091 255,099

Finance, insurance, real estate, rental and leasing and holding companies 363,457 150,065 64,942 519,801 161,093 1,259,357

Owner occupied dwellings 2,280 1,019 381 2,693 877 7,250

Professional, scientific and technical services 242,988 97,707 50,214 271,663 90,692 753,265

Administrative and support, waste management and remediation services 836,370 259,716 78,631 869,514 254,095 2,298,326

Educational services 5,422 2,259 950 7,403 2,507 18,542

Health care and social assistance 33,574 13,896 6,422 45,793 14,848 114,533

Arts, entertainment and recreation 145,730 65,499 31,347 161,295 57,501 461,372

Accommodation and food services 1,228,467 439,973 375,909 2,401,222 777,434 5,223,005

Other services (except public administration) 56,683 24,440 9,903 76,941 24,630 192,597




Non-profit institutions serving households 30,324 14,813 4,213 31,024 9,372 89,747

government education services 18,043 6,852 3,181 36,180 11,183 75,439

government health services 12,261 5,472 2,619 17,248 5,505 43,104

Other federal government services 10,910 4,486 2,310 15,712 4,997 38,415

Other provincial and territorial government services 8,345 3,089 1,493 10,547 3,477 26,951

Other municipal government services 22,270 9,216 4,274 30,429 9,755 75,944


Total economy 4,893,513 2,001,002 1,015,026 7,144,213 2,256,149 17,309,904

82


Total gdP Supported by Business Events ($000’s)

Meeting Type




eventsCorporate /

business meetings

Other meetings

Total Business

Events

Crop and animal production 65,513 25,875 11,861 84,158 30,600 218,008

Forestry and logging 3,524 1,467 706 4,838 1,616 12,151

Fishing, hunting and trapping 2,766 1,112 462 3,841 1,377 9,557

Support activities for agriculture and forestry 2,868 1,205 484 3,921 1,295 9,774

Mining, quarrying, and oil and gas extraction 103,465 52,348 16,065 166,963 41,614 380,456

utilities 107,943 39,464 22,611 140,832 46,754 357,604

Residential construction 24 10 4 32 10 80

Non-residential building construction 4,370 1,870 763 6,040 1,940 14,983


Repair construction 72,665 27,830 17,748 97,920 32,935 249,099

Other activities of the construction industry 8,695 3,176 1,501 11,460 3,908 28,740

Manufacturing 644,304 269,427 124,944 899,883 294,394 2,232,953

Wholesale trade 206,854 78,356 42,024 291,982 90,400 709,615

Retail trade 781,020 338,301 117,059 883,046 324,539 2,443,965

Transportation and warehousing 1,142,528 751,381 206,833 1,495,416 383,451 3,979,609

information and cultural industries 186,839 72,704 37,032 239,890 82,663 619,128

Finance, insurance, real estate, rental and leasing and holding companies 828,850 346,743 152,801 1,185,644 376,049 2,890,086

Owner occupied dwellings 320,243 134,076 60,396 440,289 143,585 1,098,589

Professional, scientific and technical services 309,507 125,015 63,453 348,835 116,574 963,383

Administrative and support, waste management and remediation services 896,934 284,569 90,590 952,101 281,802 2,505,995

Educational services 7,255 2,999 1,290 10,087 3,410 25,041

Health care and social assistance 48,572 20,141 9,236 67,094 21,804 166,847

Arts, entertainment and recreation 210,261 92,111 41,925 222,435 80,897 647,628

Accommodation and food services 1,804,245 653,428 445,181 3,182,472 1,054,442 7,139,767

Other services (except public administration) 80,095 34,361 14,224 109,232 35,161 273,073




Non-profit institutions serving households 36,470 17,726 5,178 37,759 11,535 108,668

government education services 27,876 10,886 5,072 51,305 15,933 111,072

government health services 14,563 6,446 3,099 20,574 6,590 51,272

Other federal government services 13,833 5,724 2,939 19,718 6,276 48,489

Other provincial and territorial government services 11,639 4,312 2,099 14,603 4,834 37,486

Other municipal government services 36,290 14,943 6,947 49,229 15,845 123,254


Total economy 7,907,935 3,338,326 1,514,855 11,131,601 3,564,583 27,457,300

83


appendix E - Economic Contribution Tables - international attendee Spending

Total Employment Supported by international attendee Spending (full-year Jobs)

Provinces/Regions


Crop and animal production 130 71 126 183 54 56 624

Forestry and logging 4 2 2 7 4 4 24

Fishing, hunting and trapping 2 1 2 15 3 8 32

Support activities for agriculture and forestry 8 8 6 18 4 5 49

Mining, quarrying, and oil and gas extraction 27 89 19 266 28 32 463

utilities 46 30 12 77 16 23 205

Residential construction – – – – – – –

Non-residential building construction 5 3 1 28 7 2 46


Repair construction 55 29 12 342 69 47 559

Other activities of the construction industry 5 4 2 11 3 2 27

Manufacturing 515 524 220 1,125 566 271 3,231

Wholesale trade 200 162 67 396 176 90 1,102

Retail trade 1,514 1,477 254 2,057 706 369 6,477

Transportation and warehousing 2,326 2,428 861 4,089 1,309 1,672 13,869

information and cultural industries 99 91 37 239 106 51 630

Finance, insurance, real estate, rental and leasing and holding companies 422 377 221 1,245 417 237 2,944


Professional, scientific and technical services 344 313 94 652 235 151 1,806

Administrative and support, waste management and remediation services 627 354 324 1,117 411 301 3,151

Educational services 22 20 7 48 13 14 123

Health care and social assistance 85 48 30 167 54 37 426

Arts, entertainment and recreation 778 275 74 1,163 262 331 2,905


Other services (except public administration) 220 266 87 357 121 85 1,148




Non-profit institutions serving households 41 36 14 72 30 20 216

government education services 32 29 12 63 21 17 175

government health services 19 18 8 34 15 11 107

Other federal government services 14 13 4 27 10 6 76

Other provincial and territorial government services 7 7 4 17 9 4 50

Other municipal government services 44 36 17 94 37 25 256

Other aboriginal government services 1 – – 1 – – 3

Total economy 10,717 9,019 4,317 18,833 7,102 5,203 56,872

84


Total Wages Supported by international attendee Spending ($’000’s)

Provinces/Regions



Forestry and logging 253 172 78 424 209 161 1,320

Fishing, hunting and trapping 102 84 68 554 104 191 1,119

Support activities for agriculture and forestry 269 265 113 561 147 122 1,503


utilities 4,150 3,944 1,052 8,486 1,402 1,672 21,001


Non-residential building construction 312 266 70 1,149 293 126 2,234


Repair construction 3,529 2,665 866 13,982 2,636 2,592 26,809

Other activities of the construction industry 193 191 90 447 118 67 1,119

Manufacturing 38,286 36,390 15,241 68,776 37,062 17,248 213,671

Wholesale trade 10,659 10,079 3,233 22,058 7,730 4,472 58,918

Retail trade 58,664 62,606 10,864 81,984 26,330 13,670 258,099




Owner occupied dwellings 49 27 32 1,029 181 4 1,330



24,729 15,493 11,198 43,829 12,413 8,930 117,676

Educational services 583 538 173 1,310 335 327 3,324








Non-profit institutions serving households 2,102 1,934 679 3,891 1,428 903 11,128

government education services 2,473 2,253 727 4,669 1,386 1,126 12,680

government health services 1,203 1,234 471 2,609 874 622 7,148

Other federal government services 1,080 1,035 278 2,134 577 480 5,654

Other provincial and territorial government services 690 693 243 1,374 515 304 3,891

Other municipal government services 2,569 2,286 733 5,523 1,440 1,067 13,783


Total economy 570,214 534,582 231,339 1,053,002 356,755 249,728 3,064,576

85


Total gdP Supported by international attendee Spending ($’000’s)

Provinces/Regions



Forestry and logging 407 291 137 596 304 245 2,028

Fishing, hunting and trapping 225 188 84 453 126 263 1,359

Support activities for agriculture and forestry 353 346 147 709 203 163 1,947


utilities 11,927 8,836 3,264 19,463 6,777 4,689 55,735


Non-residential building construction 401 372 103 1,502 374 151 2,929



Other activities of the construction industry 605 620 238 1,491 453 215 3,664

Manufacturing 68,444 78,454 30,535 131,639 80,505 34,461 424,820

Wholesale trade 17,195 16,782 6,239 37,455 12,981 7,145 99,218

Retail trade 91,938 96,778 17,507 122,785 36,901 22,830 395,617




Owner occupied dwellings 34,539 26,013 9,914 100,399 24,467 12,132 210,892


Administrative and support, waste management and remediation services 29,799 21,156 12,979 58,738 16,269 11,497 151,808

Educational services 829 764 216 1,703 445 466 4,505



Accommodation and food services 205,634 179,524 96,117 319,847 143,498 78,770 1,038,763





Non-profit institutions serving households 2,734 2,380 874 4,736 1,735 1,145 13,850


government health services 1,535 1,492 573 3,047 1,008 733 8,551

Other federal government services 1,323 1,278 359 2,750 755 608 7,158

Other provincial and territorial government services 960 956 334 1,903 735 477 5,462



Total economy 932,986 920,382 387,909 1,727,025 623,289 459,140 5,156,026

86


appendix f - Economic Contribution Tables - international attendee (By Market)

Total Employment Supported Per 1,000 international attendees (full-year Jobs)

international Markets

Economic industries uS uk france germany China australia Brazil

Crop and animal production 0.3 0.3 0.3 0.4 0.4 0.6 0.4

Forestry and logging – – – – – – –

Fishing, hunting and trapping – – – – – 0.1 –

Support activities for agriculture and forestry – – – – – 0.1 –

Mining, quarrying, and oil and gas extraction 0.2 0.5 0.4 0.8 0.7 1.2 0.5

utilities 0.1 0.1 0.1 0.2 0.2 0.2 0.1

Residential construction – – – – – – –

Non-residential building construction – – – – – 0.1 –


Repair construction 0.2 0.6 0.3 0.4 0.5 0.7 0.6

Other activities of the construction industry – – – – – – –

Manufacturing 1.0 1.8 1.4 2.4 2.6 3.6 1.9

Wholesale trade 0.3 0.6 0.4 0.7 0.8 1.1 0.6

Retail trade 1.9 2.8 2.3 2.9 7.7 5.5 5.2

Transportation and warehousing 2.5 7.6 4.7 11.1 10.4 16.9 13.8

information and cultural industries 0.2 0.3 0.3 0.5 0.5 0.7 0.4

Finance, insurance, real estate, rental and leasing and holding companies 0.9 1.5 1.3 2.1 2.3 3.5 1.7


Professional, scientific and technical services 0.5 0.9 0.7 1.3 1.5 2.0 1.0

Administrative and support, waste management and remediation services 0.8 1.3 1.1 1.7 3.8 3.2 1.7

Educational services – 0.1 0.1 0.1 0.1 0.1 0.1

Health care and social assistance 0.1 0.2 0.2 0.3 0.4 0.5 0.2

Arts, entertainment and recreation 0.5 0.9 0.9 1.2 6.2 2.0 1.3

Accommodation and food services 7.1 8.8 8.0 9.8 10.6 13.5 7.6

Other services (except public administration) 0.3 0.6 0.5 0.8 0.9 1.2 0.7




Non-profit institutions serving households 0.1 0.1 0.1 0.1 0.2 0.2 0.1

government education services 0.1 0.1 0.1 0.1 0.2 0.2 0.1

government health services – – – 0.1 0.1 0.1 0.1

Other federal government services – – – 0.1 0.1 0.1 –

Other provincial and territorial government services – – – – – 0.1 –

Other municipal government services 0.1 0.1 0.1 0.2 0.2 0.3 0.2

Other aboriginal government services – – – – – – –

Total economy 17.2 29.4 23.4 37.4 50.5 57.6 38.4

87


Total Wages Supported Per 1,000 international attendees ($)

Provinces/Regions



Forestry and logging 426 781 600 966 1,200 1,485 848

Fishing, hunting and trapping 810 1,074 936 1,242 1,270 1,818 1,126

Support activities for agriculture and forestry 538 991 804 1,429 1,239 2,061 875


utilities 8,065 14,195 11,342 18,580 22,010 28,129 15,449


Non-residential building construction 837 1,546 1,219 2,071 2,273 3,104 1,616



Other activities of the construction industry 396 667 535 841 1,167 1,334 894

Manufacturing 63,665 120,315 94,618 164,699 171,630 245,839 121,625

Wholesale trade 18,246 32,989 26,079 43,557 49,199 66,156 35,405

Retail trade 76,183 107,940 88,376 114,561 303,511 215,275 204,843

Transportation and warehousing 164,990 561,823 368,189 872,229 718,905 1,310,692 620,054



Owner occupied dwellings 429 797 627 1,060 1,270 1,621 848



29,998 47,301 42,402 64,063 179,082 125,324 67,229
















Total economy 899,346 1,697,004 1,326,270 2,266,807 2,722,702 3,460,421 1,860,388

88


Total gdP Supported Per 1,000 international attendees ($’000’s)

Provinces/Regions



Forestry and logging 602 1,105 849 1,371 1,700 2,106 1,200

Fishing, hunting and trapping 678 904 786 1,049 1,075 1,536 948

Support activities for agriculture and forestry 695 1,273 1,034 1,826 1,595 2,636 1,129


utilities 17,958 31,701 25,306 41,560 49,138 62,920 34,525


Non-residential building construction 1,056 1,950 1,537 2,612 2,872 3,916 2,038



Other activities of the construction industry 1,361 2,297 1,844 2,900 4,013 4,597 3,070

Manufacturing 133,532 268,986 207,955 377,090 372,563 560,756 262,409

Wholesale trade 31,552 57,056 45,106 75,340 85,260 114,487 61,266

Retail trade 120,646 156,935 130,233 168,220 442,105 328,591 306,279

Transportation and warehousing 251,774 933,668 582,342 1,368,194 1,080,706 2,044,194 924,368


Finance, insurance, real estate, rental and leasing and holding companies

162,907 261,879 244,173 352,650 396,892 627,016 323,483

Owner occupied dwellings 60,149 111,806 87,915 148,712 178,035 227,376 118,862



39,982 64,927 57,332 87,237 236,209 168,137 89,971
















Total economy 1,461,977 2,827,166 2,186,038 3,734,696 4,325,773 5,748,216 3,001,310

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Economic contribution of businEss EvEnts in canadian citiEs: Canadian Economic Impact Study 3.0 (CEIS 3.0), 2012 Base Year

Highlights

■ Analysis of the economic contribution of business event activity at a metropolitan level was limited to 6 cities who were part of the direct sponsorship group for the overall study: Toronto, Montreal, Vancouver, Calgary, Edmonton and Ottawa.

■ In aggregate, these 6 cities accounted for just over 41 per cent of the 585,000 plus business events that occurred in Canada during 2012. Meanwhile, these cities collectively drew in over 17.3 million participants—nearly 50 per cent of the 35.3 million participants who attended business events in 2012.

■ The spending associated with business events in these 6 cities amounted to $16.2 billion, or 56 per cent of the total $29 billion attributed to business event activity in Canada that year.

■ Of the 6 cities, Toronto was found to host the most business events and account for the largest number of participants. Business events in Toronto were also attributed with the greatest spending—$5.2 billion.

■ Perhaps not surprisingly, the economic contribution analysis found that the benefits associated with business events were largest for Toronto. This finding extended to include employment, the level of wages and salaries paid as well as the contributions to gross domestic product (GDP) and taxes.

■ Overall, business events in Toronto supported nearly 57,000 full-year jobs across Canada with just under 40,000 benefiting Toronto residents. Based on the total employment across all industries, business events support 1.3 per cent of employment in Toronto.

■ The study found that business events in each of the other cities also had a significant impact on the corresponding local and provincial economy as well as extending benefits into other regions of the country.

■ In terms of the contribution that business events had on employment in the country, Vancouver trailed only Toronto, with just under 39,000 full-year jobs supported. This was followed by Montreal at just under 28,000 and Calgary at just over 24,000. Meanwhile, business events in Edmonton supported 18,000 full-year jobs nationally with Ottawa at just over 16,000.

■ Focussing solely on the share of local employment that is supported by business events, Vancouver registered the highest share at 2.2 per cent, followed by Calgary and Edmonton at 2.0 per cent and 1.6 per cent, respectively. Meanwhile Ottawa and Montreal registered lower shares of local employment supported at 1.3 per cent and 1.1 per cent, respectively.

■ Business events contribute significantly to the tax base of Canada in many ways. In fact, the economic contribution analysis found that business events in these 6 cities contributed over $4.6 billion in taxes across all levels of government. Most of those taxes, were stimulated by economic activity that occurred within the 6 cities themselves. As with the other economic contribution measures, Toronto led with business events in contributing $1.6 billion in taxes, most of which ($1.2 billion) were stimulated by

Economic Contribution of Business Events in Canadian CitiesCanadian Economic Impact Study 3.0 (CEIS 3.0), 2012 Base Year


90


economic activity that occurred within Toronto. Following Toronto was Vancouver which contributed over $920 million in taxes, with $751 million stimulated by local economic activity. Meanwhile, business events in Montreal, Calgary, Edmonton and Ottawa contributed a total of $648 million, $613 million, $456 million and $435 million, respectively, in taxes across all levels of government.

1.0 Background

1.1 OverviewThe primary purpose of this report is to compile, analyze and describe business events activity at the sub-provincial level in 6 Canadian cities and to convey its economic contribution on the corresponding local and provincial economies as well as into other regions of the country. The introduction and methodology sections of the previous CEIS 3.0 report, Profile of Meetings in Canada: 2012 Base Year, describes in detail the overall study approach and the design of sampling and data collection plans for the current CEIS 3.0 study. As noted therein, as in 2006 first prototype study, the CEIS 3.0 results were obtained through a combination of an ambitious primary data collection plan and economic analysis: using the first-of-its kind prototype survey research specifically tailored to capture meetings activity data from both the “demand-side” constituencies (delegates, exhibitors, and speakers) and the industry “supply-side” (meeting organizers, venue managers, and destination marketing organizations), and economic modeling that framed the results in a customized Meetings Accounting Framework. The accounting framework is based on, and conceptually linked with how tourism data are officially reported - the Tourism Satellite Account. The economic contribution analysis reveals the direct contribution as well as the indirect and induced impacts of business meetings on the local, provincial and Canadian economy. Primary research consisted of six online sample surveys of six distinct business meetings related populations: three key demand-side meeting market segments—delegates, speakers and exhibitors; and three supply-side industry constituencies—meeting organizers, venue managers, and destination marketing organizations/CVBs. The targeted overall sampling goals of approximately 2,400 completed demand-side surveys for this study represented a significant increase over the sampling goals of the 2006 CEIS study in order to support MPIFC’s objectives of extending the CEIS analysis down to the regional and municipal levels. The economic analysis presented in this report reflects one of the specific leading edge developmental objectives of the CEIS 3.0 project, that being to extend the analysis of the economic contributions of business events down to the municipal level. For this purpose, based on sponsorship support from the relevant destination management organizations, six major municipal destinations were selected for this innovative extension of the economic assessment of meetings activity in Canada: Toronto, Montreal, Vancouver, Calgary, Edmonton and Ottawa.

1.2 AcknowledgementsMPI and the research team are pleased to acknowledge the particular support of the following DMO organizations for sponsoring this innovative municipal level analysis aspect of this important study. Without their financial support and for their support in distributing, or enabling distribution, of online survey questionnaires to their constituents and partners, the insights revealed from this new leading edge level of analysis provided in this first-ever municipal level report on the economic contribution of meetings activity in Canada would not have been possible.

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■ Edmonton Tourism ■ Meetings & Conventions Calgary ■ Metro Toronto Convention Centre ■ Ottawa Tourism* ■ Tourism Toronto ■ Tourisme Montréal ■ Tourism Vancouver ■ Travel Alberta ■ Vancouver Convention Centre ■ Vancouver Hotel Destination Association

1.3 Process to Establish SpendingPrior to conducting the economic contribution analysis using input-output based models and methods, spending profiles were produced to represent each of the various sources of business events activity in Canada. The various sources that contribute to business events activity in Canada include participants (delegates, exhibitors, speakers and others), meeting planners, meeting venues, destination management organizations (DMO’s) and non-participants that provide sponsorships or other financial support. For participants, spending profiles were generated using primary survey data collected from this study. The spending profiles reflect typical average expenditures incurred by type of participant, type of meeting, geographic proximity of the participant to the meeting location and the location of the meeting itself. The spending profiles were applied against the estimated volume of business events activity and the number of participants. The numbers of business events were determined primarily by using weighted tabulations of the Venue survey. Meanwhile, the categories of revenues and expenditures associated with business events were provided by the Meeting Organizer survey. The Meeting Organizer survey was also used to identify the geographic proximity breakdown of attendees to business events as well as providing a benchmark to adjust meeting participant spending on registration and exhibition fees. The Meeting Organizer survey was also instrumental in determining the extent to which business events relied on non-participant spending. The average spending profiles related to exhibitor displays were provided by responses to the Exhibitor survey. These profiles were also broken down to reflect type of meeting and location of meeting. Once again, the volume of business associated with this activity was determined through weighted tabulations of the Venue survey.The allocation of meeting/registration fees to specific commodity categories involved utilizing the revenue and expenditure breakdowns provided by the Meeting Organizer survey that relate to specific business event categories. While the share of meeting expenditures that went to independent meeting organizers was tracked through the survey, expenditures associated with the efforts of corporate meeting organizers needed to be imputed. The imputation assumed that for corporate meeting organizers, the value of output (meeting organizing) has an “equal market value for equal output” to that witnessed for independent organizers. The assessment of output was based on the number of meeting participants, by type of meeting and meeting venue.

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While the revenues and expenditures of organizing meetings were obtained from the Meeting Organizer survey, the revenues and expenditures associated with running an independent meetings organizer business were not captured. Therefore no production function was available that associates the organizing of meetings within a company whose primary business activity is organizing meetings. The lack of a production function also extends to businesses whose major activity does not include the organizing of meetings. 1

Meanwhile, the production function associated with Meeting Venues was available from the Venue survey. In this case, the derivation of expenses for venues utilized the results of the survey rather than rely on its closest defined industry in the input-output accounts, that being “Lessors of Real Estate”.Since input-output based models require that spending be presented in terms of what the producer actually receives, the next step involved converting spending on a “purchaser price” basis to that of producer’s prices. To convert “purchaser prices” to “producer’s prices” involved accounting for retail, wholesale, transportation and tax margins. As well, prior to determining the domestic demand for goods and services, a separate adjustment was required to account for direct imports.Once the final adjustments were made, the spending estimates could be simulated using an input-output based model to generate the direct, indirect and induced economic contribution of business event activity. The specific indicators used to convey the economic contribution of business events include GDP, wages, employment and taxes by source and level of government. For a more technical description regarding the input-output methodology used in this study please see Appendix A in the National and Regional Impact Report. Meanwhile, for more details regarding the terminology used in this report please see Appendix B in the National and Regional Impact Report.The economic contribution of business event activity at a metropolitan level was limited to 6 cities that were part of the direct sponsorship group for the overall study: Toronto, Montreal, Vancouver, Calgary, Edmonton and Ottawa. Best efforts were undertaken to achieve as many completed surveys in each of these metropolitan areas as possible. Resultant sample sizes and associated data were sufficient for limited high level analysis without disaggregation by meeting type or other details. Notwithstanding this assessment the need for caution should be noted in interpreting the metropolitan level results. We feel strongly that the data is directionally valid and the approach undertaken to derive inputs and the resulting impact models are sound; however, with small sample sizes there exists a higher potential risk for volatility in the data. As such, please interpret the results with a degree of caution.

2.0 Business Events Activity and Spending in Canadian Cities

2.1 Comparison of Business Events Activity Across Canadian CitiesThe following table presents a comparison of both the number of business events and the number of participants attending business events in each of the 6 cities highlighted in the study. In aggregate, the 6 cities combined to host over 41 per cent of the total 585,439 business events that took place in Canada during 2012.

1 To deal with the lack of a production function specifically associated with the function of meeting organizing, we chose to model the activity using the closest defined industry classification in the input-output accounts, that being “Facilities and other support services”. This industry classification was also used to model the activity associated with DMO’s since the industry category includes “Convention and Trade Show organizers”, NAICS code 56192.

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Business events in Toronto attracted over 5.7 million participants. This was followed by Vancouver at just under 3.3 million and Calgary at 2.4 million. Business events in Montreal drew in 2.3 million participants followed by Edmonton with 1.8 million. Among the 6 cities, Ottawa was found to attract the fewest participants. In aggregate, the 6 cities combined to host nearly 50 per cent of the total 35.3 million participants that attended business events in Canada during 2012.

Table 1: Comparison of Business Event Related Spending Across Canadian Cites (2012)

SOuRCE Of SPEnding VAnCOuVER CAlgARy EdmOnTOn TOROnTO OTTAwA mOnTREAl

Number of Business Events 38,845 33,026 28,610 71,461 26,269 42,790

Share of Business Events 6.6% 5.6% 4.9% 12.2% 4.5% 7.3%

Number of Attendees 3,264,105 2,454,885 1,780,183 5,752,205 1,744,459 2,335,970

Share of Attendees 9.2% 7.0% 5.0% 16.3% 4.9% 6.6%

2.2 Comparison of Business Events Spending Across Canadian CitiesThe following table presents a comparison of the business event related spending across the 6 cities highlighted in the study. Among the 6 cities, business event spending in 2012 was highest in Toronto, at $5.2 billion. The level of spending attributed to business events in Toronto represents nearly 18 per cent of all business event related spending in Canada during that same year.Meanwhile, business event spending in Vancouver was estimated at $3.5 billion, or 12.2 per cent of all spending in Canada. This was followed by Calgary at $2.4 billion and Montreal at $1.9 billion. Edmonton and Ottawa followed with $1.8 billion and $1.4 billion, respectively, in attributed business event spending.

Table 2: Comparison of Business Event Related Spending Across Canadian Cites (2012)


Participants $3.0 billion $2.2 billion $1.7 billion $4.5 billion $1.2 billion $1.4 billion

Non-Participants $546 million $159 million $119 million $675 million $187

million $507 million

DMO’s $4.3 million $2.1 million $2.3 million $6.4 million $1.8 million $4.7 million

Total Business Event Related Spending

$3.5 billion $2.4 billion $1.8 billion $5.2 billion $1.4 billion $1.9 billion

Share of Total Spending 2 12.2% 8.2% 6.1% 17.8% 4.9% 6.7%

2 The percentages shown reflect the share of spending attributed to business events in each of the 6 cites compared to the total spending of business events in Canada. Collectively, business event spending in the six cities shown account for 55.9 per cent of the total spending associated with business events in Canada.

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2.3 Business Events Spending (by Commodity) The table below captures the spending associated with business events using an accounting framework that organizes and accounts for business event spending into six broad categories that comprise tourism and other tourism-related commodities, as well as additional categories associated with meeting commodities and other meeting-related commodities. When viewed from this perspective, it is clear that the largest share of spending associated with business events is attributed to tourism commodities. Compared to the total spending associated with business events, the share that is attributed to meetings commodities ranges from a high of 36 per cent, in the case of Montreal, to a low of 22 per cent in the case of Calgary and Edmonton. For Calgary and Edmonton, a much larger share of spending tends to be attributed to tourism commodities.

Table 3: Total Business Event demand Across Canadian Cities ($millions - 2012)


Meeting Commodities $1,058.0 $525.6 $389.4 $1,474.0 $414.4 $709.1

Registration Fees $544.8 $384.1 $283.1 $840.0 $239.6 $219.5

Other meeting fees and contributions

$513.1 $141.5 $106.3 $634.0 $174.8 $489.6

Tourism Commodities $2,284.8 $1,718.8 $1,281.7 $3,404.4 $928.4 $1,149.0

Transportation $1,036.4 $804.6 $605.8 $1,469.8 $380.4 $504.0

Air $715.3 $579.7 $441.8 $1,026.0 $251.0 $323.4

Rail $12.3 $3.8 $3.4 $27.3 $8.1 $19.2

Other $308.8 $221.1 $160.6 $416.6 $121.3 $161.4

Accommodation $667.5 $500.0 $367.7 $1,033.9 $293.0 $385.4

Food & Beverage Services $405.8 $323.0 $234.1 $653.0 $192.7 $206.6

Other Tourism commodities $175.1 $91.2 $74.2 $247.6 $62.3 $53.0

Recreation and Entertainment $151.7 $86.9 $70.9 $214.7 $54.7 $46.6

Travel Services $23.4 $4.3 $3.2 $32.9 $7.6 $6.4


$3,342.8 $2,244.4 $1,671.1 $4,878.4 $1,342.8 $1,858.1

Other commodities (tourism related)

$158.8 $109.7 $85.3 $240.7 $67.2 $73.2

Other commodities (meeting related)

$37.1 $19.8 $15.1 $47.0 $14.2 $17.1

Total Business Event demand $3,538.6 $2,373.9 $1,771.5 $5,166.1 $1,424.2 $1,948.4

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3.0 Economic Contribution of Business Event Activity in Canadian Cities

The following figures compare the economic contributions of business events for each of the 6 cities featured in this study. The economic contribution analysis is presented using a few of the most common economic impact indicators including employment, wages and salaries, GDP and taxes. The following figures also illustrate the degree to which expanding the impact area also increases the overall economic contribution associated with business events. In this respect, the narrowest discussion of economic contributions is associated with the local area. Additional benefits of business events extend into both other parts of the province and other regions of Canada primarily through supply side linkages.The figures presented in this section provide a high level summary of the combined direct, indirect and induced economic contribution of business event activity for each of the 6 cities. Readers can refer to Appendix A-F to see a breakdown of the economic contribution of business events in each of the 6 cities identifying the direct, indirect and induced impact phases separately. It should be noted that the economic contribution analysis reported for each of the 6 cities is driven only by business events that occurred in each city. In reality, it is likely that economic activity in each of these 6 cities will also benefit, to some extent, from business event activity occurring in other parts of the province or country through indirect business linkages. The incremental economic contributions associated with these business linkages are not captured in this analysis.

3.1 Comparison of Employment Supported by business events in Canadian Cities

The following graph shows that business event activity in Toronto supports a total of nearly 57,000 full-year jobs in Canada with nearly 40,000 of these being within Toronto itself. For Vancouver, business events support nearly 39,000 full-year jobs in Canada with just under 29,000 in Vancouver. Meanwhile, business events in Montreal support nearly 28,000 full-year jobs across Canada, with nearly 22,000 in Montreal. In terms of the employment at a national level, Calgary, Edmonton and Ottawa are attributed with supporting 24,200, 18,000 and 16,100 full-year jobs respectively.

Employment Supported by Business Events

0 10000 20000 30000 40000 50000 60000

Vancouver

Calgary

Edmonton

Toronto

Ottawa

Montreal

VAnCOuVER CAlgARy EdmOnTOn TOROnTO OTTAwA mOnTREAl

local Area 28,797 15,051 10,868 39,551 9,122 21,548

Rest of Province 5,314 5,785 4,582 12,812 6,164 3,899

Rest of Canada 4,885 3,381 2,513 4,374 853 2,314

Total 38,996 24,216 17,963 56,736 16,139 27,761

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The following graph shows that the local employment supported by business event activity in Vancouver represents 2.2 per cent of the employment in Vancouver (CMA). Interestingly, the share of local employment supported as a result of business events tends to decline as we move from the west to the east. In part, this is likely to be attributed to higher transportation costs associated with Western Canadian cities and a higher share of international attendees¬-those who spend more and stay longer. In the case of Toronto and Montreal, the lower share also reflects the reality that in these large cities, employment tends to be quite diverse and, as a result, less reliant on any one sector. For Ottawa, the lower share reflects the fact that a lower share of indirect and induced benefits exist from supply side linkages that occur in the local area, particularly in the area of goods production.

Employment Supported by Business Events

2.2%2.0%

1.6%

Share of Total Employment

1.3% 1.3%1.1%

0.0

0.5

1.0

1.5

2.0

2.5

Vanc

ouve

r

Calg

ary

Edm

onto

n

Toro

nto

Ott

awa

Mon

trea

l

3.2 Comparison of wages supported by business events in Canadian CitiesThe following graph shows the level of wages and salaries supported by business event activity in each of the 6 cities. Business events in Toronto led the way by supporting over $3.0 billion in wages and salaries for Canada, with over $2.0 billion paid to residents of Toronto. For Vancouver, business events contributed just under $2.0 billion in wages and salaries for Canadians, with nearly $1.4 billion paid to local residents. Business events in Calgary contributed nearly $1.4 billion in wages and salaries across Canada, with over $790 million to local residents. In terms of their contribution to wages and salaries for Canadian residents, business events in Montreal, Edmonton and Ottawa are each attributed with contributing $1.3 billion, $1.0 billion and $850 million, respectively.

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wages Supported by Business Events ($millions)

0 500 1000 1500 2000 2500 3000 3500

Vancouver

Calgary

Edmonton

Toronto

Ottawa

Montreal


local Area 1,390 792 550 2,061 421 935

Rest of Province 290 373 316 709 383 196

Rest of Canada 292 216 161 248 49 142

Total 1,972 1,381 1,027 3,018 853 1,273

3.3 Comparison of gdP contributed by business events in Canadian CitiesThe following graph shows that business event activity in Toronto contributed a total of $4.7 billion in GDP for Canada with nearly $3.1 billion for Toronto itself. For Vancouver, business events contributed $3.2 billion in GDP for Canada with $2.1 billion for the local economy. Meanwhile, business events in Calgary contributed nearly $2.3 billion in GDP for Canada, with nearly $1.3 billion for the local economy. In terms of their contribution to the GDP of Canada overall, business events in Montreal, Edmonton and Ottawa are each attributed with contributing $1.9 billion, $1.7 billion and $1.3 billion, respectively.

gdP Supported by Business Events ($millions)

0 1000 2000 3000 4000 5000

Vancouver

Calgary

Edmonton

Toronto

Ottawa

Montreal


local Area 2,135 1,253 863 3,052 576 1,339

Rest of Province 490 663 562 1,111 646 331

Rest of Canada 547 376 280 506 93 256

Total 3,172 2,292 1,705 4,669 1,315 1,926

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3.4 Comparison of taxes contributed by business events in Canadian CitiesThe following graph shows that business event activity in Toronto contributed nearly $1.6 billion in taxes. Most of those taxes ($1.2 billion) were stimulated by economic activity that occurred within Toronto. Business events in Vancouver contributed over $920 million in taxes, with $751 million stimulated by local economic activity. Meanwhile, business events in Montreal, Calgary, Edmonton and Ottawa contributed a total of $648 million, $613 million, $456 million and $435 million, respectively, in taxes across all levels of government.

Total Taxes Contributed by Business Events ($millions)

0 400 800 1200 1600

Vancouver

Calgary

Edmonton

Toronto

Ottawa

Montreal


local Area 751 429 305 1,238 292 540

Rest of Province 86 124 107 231 129 65

Rest of Canada 87 60 45 81 15 43

Total 924 613 457 1,550 435 648

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Appendix A Economic Contribution of Business Events in Vancouver

Table 4: Employment Supported by Business Events Activity (2012)

imPACT PHASE VAnCOuVER BC CAnAdA

Direct impact 3 21,129 22,236 22,236



Total impact 28,796 34,110 38,995

Table 5: wages Supported by Business Events Activity ($millions - 2012)


Direct impact $941.9 $1,011.8 $1,011.8

indirect impact $290.0 $425.8 $596.0

induced impact $158.1 $242.3 $364.4

Total impact $1,390.0 $1,679.9 $1,972.2

Table 6: gdP generated by Business Events Activity ($millions - 2012)


Direct impact $1,261.7 $1,370.7 $1,370.7

indirect impact $458.3 $678.8 $989.0

induced impact $414.7 $575.0 $811.3

Total impact $2,134.7 $2,624.5 $3,171.1

3 For the economic contribution analysis, the spending associated with business events at the metropolitan level was assumed to occur within the respective province. As a result, direct impacts were limited to the local area and the province (which explains the identical (or nearly identical in the case of taxes) direct impact values reported for the province and Canada in total in this table and all those following it. Any associated economic contributions that occur outside the resident province are generated through supply chain linkages depicted in the indirect and induced impact phase.

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Table 7: Total (direct, indirect and induced) Taxes generated by Business Events Activity (2012)

CATEgORy Of TAx VAnCOuVER BC CAnAdA

income Tax $127.7 $148.1 $148.8

Corporate Tax $50.9 $60.7 $77.0






Total $751.0 $837.0 $923.6

lEVEl Of gOVERnmEnT VAnCOuVER BC CAnAdA

Federal $382.7 $423.5 $458.9


Municipal $61.9 $73.2 $88.1

Total $751.0 $837.0 $923.6

Appendix B Economic Contribution of Business Events in Calgary

Table 8: Employment Supported by Business Events Activity in Calgary (2012)

imPACT PHASE CAlgARy AlBERTA CAnAdA

Direct impact 4 12,101 13,693 13,693


induced impact 945 2,311 3,839

Total impact 15,051 20,835 24,216



Direct impact $583.9 $702.0 $702.0

indirect impact $142.4 $314.5 $439.2

induced impact $65.4 $148.3 $239.2

Total impact $791.7 $1,164.8 $1,380.4


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Direct impact $820.2 $1,022.6 $1,022.6

indirect impact $243.5 $544.6 $750.2

induced impact $189.1 $348.8 $518.7

Total impact $1,252.8 $1,916.0 $2,291.5

Table 11: Total (direct, indirect and induced) Taxes generated by Business Events Activity ($millions - 2012)

CATEgORy Of TAx CAlgARy AlBERTA CAnAdA

income Tax $90.1 $124.5 $125.1

Corporate Tax $30.7 $45.9 $57.1






Total $428.9 $552.3 $612.5

lEVEl Of gOVERnmEnT CAlgARy AlBERTA CAnAdA

Federal $271.3 $334.7 $358.8


Municipal $38.4 $54.8 $65.6

Total $428.9 $552.4 $612.5

Appendix C Economic Contribution of Business Events in Edmonton

Table 12: Employment Supported by Business Events Activity in Edmonton (2012)

imPACT PHASE EdmOnTOn AlBERTA CAnAdA

Direct impact 5 8,685 10,145 10,145



Total impact 10,869 15,450 17,963


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Direct impact $412.4 $521.8 $521.8

indirect impact $92.0 $233.8 $326.7

induced impact $46.1 $110.3 $178.0

Total impact $550.5 $865.9 $1,026.5



Direct impact $573.9 $760.4 $760.4

indirect impact $155.7 $405.1 $558.3

induced impact $133.1 $259.6 $386.1

Total impact $862.7 $1,425.1 $1,704.8


CATEgORy Of TAx EdmOnTOn AlBERTA CAnAdA

income Tax $62.9 $93.0 $93.5

Corporate Tax $21.1 $34.2 $42.5






Total $305.2 $411.7 $456.5

lEVEl Of gOVERnmEnT EdmOnTOn AlBERTA CAnAdA

Federal $194.6 $249.4 $267.4


Municipal $26.6 $40.8 $48.8

Total $305.1 $411.7 $456.5

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Appendix d Economic Contribution of Business Events in Toronto

Table 16: Employment Supported by Business Events Activity in Toronto (2012)

imPACT PHASE TOROnTO OnTARiO CAnAdA

Direct impact 6 31,092 34,021 34,021



Total impact 39,551 52,362 56,736



Direct impact $1,477.7 $1,680.1 $1,680.1

indirect impact $365.1 $677.3 $824.4

induced impact $218.0 $411.9 $513.0

Total impact $2,060.8 $2,769.3 $3,017.5



Direct impact $1,929.9 $2,220.7 $2,220.7

indirect impact $583.1 $1,083.1 $1,383.7

induced impact $538.8 $858.6 $1,064.2

Total impact $3,051.8 $4,162.4 $4,668.6


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CATEgORy Of TAx TOROnTO OnTARiO CAnAdA

income Tax $267.0 $335.9 $337.2

Corporate Tax $78.0 $104.9 $120.5






Total $1,237.9 $1,468.9 $1,549.7

lEVEl Of gOVERnmEnT TOROnTO OnTARiO CAnAdA

Federal $588.7 $695.7 $728.5


Municipal $91.4 $119.2 $133.0

Total $1,237.9 $1,469.0 $1,549.6

Appendix E Economic Contribution of Business Events in Ottawa

Table 20: Employment Supported by Business Events Activity in Ottawa (2012)

imPACT PHASE OTTAwA OnTARiO/QuEBEC CAnAdA

Direct impact 7 7,852 9,746 9,746

indirect impact 745 3,388 3,887


Total impact 9,123 15,285 16,139



Direct impact $349.1 $477.4 $477.4


induced impact $27.2 $124.7 $144.3

Total impact $420.7 $803.9 $853.0


105




Direct impact $421.0 $628.9 $628.9


induced impact $85.9 $265.0 $299.3

Total impact $575.8 $1,221.7 $1,315


CATEgORy Of TAx OTTAwA OnTARiO/QuEBEC CAnAdA

income Tax $57.5 $94.4 $94.7

Corporate Tax $14.8 $30.7 $33.5






Total $291.9 $420.5 $435.4

lEVEl Of gOVERnmEnT OTTAwA OnTARiO/QuEBEC CAnAdA

Federal $138.7 $198.0 $204.1


Municipal $18.9 $34.8 $37.3

Total $291.9 $420.4 $435.2

Appendix f Economic Contribution of Business Events in montreal

Table 24: Employment Supported by Business Events Activity in montreal (2012)

imPACT PHASE mOnTREAl QuEBEC CAnAdA

Direct impact 8 16,794 17,601 17,601



Total impact 21,547 25,447 27,761


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Direct impact $681.1 $727.6 $727.6

indirect impact $166.4 $259.8 $338.4

induced impact $87.1 $143.2 $206.7

Total impact $934.6 $1,130.6 $1,272.7



Direct impact $864.0 $942.0 $942.0

indirect impact $269.5 $426.0 $561.9

induced impact $205.4 $301.9 $421.8

Total impact $1,338.9 $1,669.9 $1,925.7


CATEgORy Of TAx mOnTREAl QuEBEC CAnAdA

income Tax $142.1 $163.3 $164.9

Corporate Tax $31.5 $38.5 $46.6






Total $540.1 $604.9 $647.7

lEVEl Of gOVERnmEnT mOnTREAl QuEBEC CAnAdA

Federal $210.4 $234.6 $251.4


Municipal $37.6 $44.9 $52.3

Total $540.1 $604.9 $647.8

the economic contribution of business events in canada · a total of 28.3 million participants...

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