the economic & information commission of guangdong

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1 Sponsors: Development and Reform Commission of Guangdong Province The Economic & Information Commission of Guangdong Province Administration of Quality and Technology Supervision of Guangdong Province Hosts: China National Construction Machinery Quality Supervising Test Centre Guangdong Logistics Industry Association China Forklift Parent Company Hong Kong Best International Exhibition (Group) Company Organizer: Guangzhou Best Exhibition Co., Ltd Guangdong Logistics Profession Association Logistics Equipment Professional Committee

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Sponsors: Development and Reform Commission of Guangdong Province The Economic & Information Commission of Guangdong Province Administration of Quality and Technology Supervision of Guangdong Province Hosts: China National Construction Machinery Quality Supervising Test Centre Guangdong Logistics Industry Association China Forklift Parent Company Hong Kong Best International Exhibition (Group) Company Organizer: Guangzhou Best Exhibition Co., Ltd Guangdong Logistics Profession Association Logistics Equipment Professional Committee

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I. Exhibition Overview

“The 3rd Guangzhou International Logistics Equipment & Technology Expo 2012”(short for Exhibition)in Guangzhou • China Import and Export Fair Pazhou Complex, are grandly held on 10-12 in June 2012. The exhibition is hosted by China National Construction Machinery Quality Supervising Test Centre, China Forklift Parent Company, Guangdong Logistics Industry Association, organized by Guangdong Logistics Profession Association Logistics Equipment Professional Committee and Guangzhou Best Exhibition Co., Ltd.

Mr. Liu Wenbin, Deputy Director of Development and Reform Commission of Guangdong Province, Mr. Xiao Zhanxin, Deputy Director of Department of Transportation of Guangdong Province, Mr. Li Jianyou, Director of China National Construction Machinery Quality Supervising Test Centre, Mr. Liu Wu, President of Guangdong Logistics Industry Association, Mr. Ma Renhong, Secretary-general of Guangdong Logistics Industry Association, Mr. Zhao Yiming, General Manager of China Forklift Parent Company, Mr. Bi Guozhong, General Manager of BYD Company Limited Forklift Department, Mr. Li Yuhao, Chairman of Guangzhou Best Exhibition Co.,Ltd. and other important leaders and guests had attended and made a speech at the opening ceremony.

Nearly 300 exhibitors from 12 countries and territories like China, Japan, Korea, Germany and America have taken part in the exhibition during these three days. This exhibition covered a total floor space of 20,000 square meters. Exhibition area was well up on last year. There were seven exhibit areas have been set up on-the-spot. Forklift & Forklift Part Area, Shelve & Pallet Area, AGV Area, RFID & Internet of Things Area, System Integration &Solution Area, Logistics Packaging & Order Picking Area, Logistics Vehicle Area. Display a full exhibit on the logistics equipment and informational products.

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Constitution of the exhibitor rate

67%

18%

15%Manufacturer

Informatization

Part and Service

The enthusiasm of exhibitors ran high to promote newest products one after another in the exhibition site. Such as Hangcha, Shantui, BYD, Zhongli, Vita-wheel, Jingjiang, Niuli, YANMAR, Tianli ( Hyundai, Lonking ), Cheuklift ( Noblelift, Baoli ), Zhongfang, Taoli, Xingli Tongda, Liandong, Hanzhi, Longji, Shingko, Yuansong, Folangsi, Zibo Torch, Tianneng, Liaoyuan, Goldentide Unikodi, Xunqi and other famous companies showing the latest forklift and forklift parts at the exhibition site; Yonegy, Casun, Aichikikai, NARI, AC TECH, Autok and other AGV brand companies raised upsurge of logistis industry; Sunli, Longboy, JiaBao, BANGKE, Weitelong and other famous shelve brand were getting involved; Pearl Plastic, Huijiufen, Ad-Great, Liangcai, Zhongtian, Bidifu, CTSH, Xutian, Cordstrap and other logistics packaging products made their first appearance; Banma, Supoin, Urovo, Bps-group, CMC and other companies bring more newest logistics informationization, Internet of Things and RFID; Manka, Zznissan, Sunray, Qingling, Auman bring the newest logistics vehicle; Xingxiong, Dacheng, Southworth and other famous logistics equipment companies also gathering together in Guangzhou to constitute a whole new international logistics equipment exhibition--Guangzhou International Logistics Equipment & Informatization Exhibition.

BEST Company had the honor of playing an important role in logistics equipment industry which provided a top displaying platform for manufacturers for the past eight years.

Ⅱ、The composition of exhibitors

Nearly 300 exhibitors from 12 countries like China, Japan, Korea, Germany and America have taken part in the exhibition during these three days

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After investigation indicated that general effect is perfect. The growth of exhibition area and

specifications gained acceptance by 95% of the exhibitors. 86% of the exhibitors still want to

take part in 2013 exhibition.

Ⅲ、The composition of visitors

The exhibition attracted 28,127 visitors. 87.4 percent of professional visitors; 12.6 percent of ordinary visitors. Moreover, the quality of the visitors has increased greatly. Buyers all focus on purchasing department, engineering department, logistics department, transportation department, manager or above. 79 % of the visitors were department heads. Visitors mainly came from logistics industry, manufacturing industry, circulation industry and so on. Manufacturing industry (paper, petrochemical, auto, machine, electronic, ceramics, drink, food, medicine, tobacco etc.) (47%) Circulation industry (wholesale, retail, catering, warehouse, rental, distribution center etc.) (13.5%) Logistics industry (Logistics Park, transportation, logistics corporation, track traffic, airport, railroad, port & wharf etc.) (33%) Others: brewing industry, furniture industry, building industry (6.5%) Situation were shown as below

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Regarding the foreign visitors, the exhibition attracted 2,576 foreigners from 51 countries. The numbers of visitors has increased than usual. That showed more and more foreigners come to China for purchasing directly. The show was praised by foreigners.

Ⅳ、Five activities became the highlights of the exhibition

(1)Witness Power of Media--The Second China Logistics Media Industry Meeting

“The Second China Logistics Media Industry Meeting” was held in Guangzhou on June 9th. Logistics media elite from LOGISTICS & MATERIAL HANDLING Magazine, Logistics Technology, China Storage & Transport, China Logistics Report, Vogel Media, Forklift, Logistics, Chinaforklift.com China Logistics Bidding website, goubuy.com, cargoinchina.com, soo56.com, gpsbao.com, gg-iot.com, Logistics Equipment Newspaper, etc. gathering together in Guangzhou which was one of the best meeting in June. Recall old friendship heartily. We should strengthen cooperation and exchanges, seek common improvement and prosperity.

(2)New Product Release of BYD Electronic Forklift and Launching Ceremony of National

Marketing 2012

Startup Ceremony of "New Product Release of BYD Electronic Forklift and Launching Ceremony of National Marketing 2012" which host by BYD (Huizhou) Co., Ltd on June.10th. Mr. Li Jianyou, Director of China National Construction Machinery Quality Supervising Test Centre, Mr. Zhao Yiming, General Manager of China Forklift Parent Company, Mr. Ma

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Renhong, Secretary-general of Guangdong Logistics Industry Association, Mr. Bi Guozhong, General Manager of BYD Company Limited Forklift Department attended the Startup Ceremony. Morn than 30 media partners witnessed this ceremony.

After two-year’s research and production, BYD firstly showed their new electric forklifts at our exhibition site, unclosing the mysterious veil of their forklift products to the customers. As a leading company in the field of rechargeable batteries, BYD Company stays as the No.1 enterprise in terms of battery technology and industrial scale in the whole world. The battery technology mastered by BYD is called iron battery. Relying on the state-of-art iron battery technology, BYD entered electric forklift industry in 2009, with investment of RMB 200 million Yuan. After three-year’s preparation and technological development, the first phase of project had been built up in Huizhou Industrial Park, and it had become a production base for electric forklifts with annual production amount reaching 2,000 sets.

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(3)Forum Theme – The significance of Package Management During Logistics

Main speaker expounded the dangerous factors of package during logistics, relation of package management and logistics, directive significance of package management during logistics in the forum themed “The Significance of Package Management during Logistics” in the afternoon on June.10th.

(4)2012 LET Purchasing Match Making Event The foreign delegation from Colombia, Russia, Turkey and purchasing groups from

Foxconn, Midea, Gree nearly 300 professional buyers and 200 excellent exhibitors involved the "2012 LET Purchasing Match Making Event". This event is involved all logistics equipment purchasing. It's an exchange of zero distance and a veritable feast.

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(5)Committee on Standardization Technology in Guangdong Province

and Ceremony of Guangdong Ten Trusty Logistics Center “The Second Meeting of The First Annual Meeting of Committee on Standardization Technology in Guangdong Province” was host by Committee on Standardization Technology in Guangdong Province. At the same time, the activity of Guangdong Ten Trusty Logistics Center was commended in the meeting. It would henceforth set an example for healthy development of logistics center.

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Ⅴ、Investigation and Evaluation on The Effect of Exhibition After investigation indicated that general effect of the show is perfect. Exhibitor satisfaction has made progress than the last congress. In general, this exhibition held very successfully. Below is a full investigation of exhibitor and visitor.

(1)Investigation of exhibitor According to investigation after the show, most of the exhibitors were all satisfied with the show. Many companies have already established good relation with ideal cooperation partners. Logistics equipment exhibitors’ satisfaction rate was 88%, software technology exhibitors’ satisfaction rate was 87.5%, others satisfaction rate was 87%, the average satisfaction rate was 87.5%. 86% of the exhibitors still want to take part in 2013 exhibition.8% of the exhibitors can think about this event next year. 6% of the exhibitors do not say yes or no. Exhibitors showed our service is good as a whole and had large improvement than last year. But some meticulous service needed to strengthen. For example, some exhibitors didn't receive our SMS in time when move-out and bring lots of inconvenient.

(2)Investigation of visitor During and after the show, organizer arranged our staff do sample survey of visitors to improve our work in 2013. Lots of the enthusiastic visitors provided their invaluable advice and comments. Regarding the channels of obtaining information, purpose of visiting, assessment of exhibition will be explained by legend as below:

1、The channels of obtaining information

The channels of obtaining information were 32.65% of Internet; 18.36% of invitation; 17.08% of friends and coterie's introduction; 1.80% of television and broadcasting; 7.43% of association; 2.46% of newspaper; 7.57% of magazine; 12.64% of others. As shown in the following picture.

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2、Purpose of visiting

3、Assessment of visitor

According to the statistics, 77.80% of the visitors have achieved the anticipated results, 19.20% of the visitors have got satisfactory effect in show, 3.00% of the visitors didn't accomplish the purpose desired. Foreign visitors considered less top companies show in our exhibition site. Besides, 51% of the visitors consider more products regarding the logistics equipment should show in next show, involve a whole logistics equipment and technology.

As shown in the following figure:

77.80%

19.20%

3%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Satisfied Moderately satisfied Dissatisfied

Visitor satisfaction rate

Satisfied

Moderately satisfied

Dissatisfied

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Ⅵ、Follow-up Media Report

More detail information about the exhibition has been reported in the following Medias. LOGISTICS & MATERIAL HANDLING, Modern Logistics Newspaper, Modern Manufacturing, Logistics Technology, Logistics, China Storage & Transport, Modern Logistics, Railway Purchase and Logistics, Forklift, Forklift Truck Technology, Supply Chain Logistics, jctrans.com, Discover Sources, Logistics Equipment Newspaper, Chinaforklift.com, China Logistics Bidding website,soo56.com, Made-in-China.com, 56cn.cn, lenglian.org.cn, chinainfoseek.com, 56products.com, greatchina56.com, shippingchina.com, 9956.cn, 56888.net, chinapacknet.com, yktworld.com, cargoinchina.com, rfidworld.com.cn, gg-iot.com, im2m.com.cn, goubuy.com, cctv.com,etc.

Ⅶ、Photograph of Scene

(1) Visitor Situation

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(2)Delegation(Parts of photograph)

美的微波事业部 珠海格力集团

广东木材行业协会 美的中央空调事业部

江门采购团 东莞采购团

汕头采购团 惠州采购团

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(3) Booth Situation

Defencarga Delegation Terminal Mega Delegation

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(4) Spot Transaction

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(5) Exhibition Professional Service

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(6) Logistics Equipment Newspaper

More information please logon our official website: www.chinalet.cn Guangzhou Best Exhibition Co.,Ltd Statistics Date:June 28th,2012